Misinformation Cascade during the COVID-19 Pandemic
During COVID-19, society has been challenged to not only fight a pandemic, but additionally, a rapidly evolving infodemic. Naturally, when a novel, deadly virus breaks out, anxiety and tension builds up among people who in turn rush to understand this new situation and risk. In turn, medical advice is often whitewashed by unreliable news, theories, […]
Increasing Vaccinations via Diffusion Networks
While looking for examples of how diffusion networks work in the real world, I came across an interesting article suggesting the creation and implementation of “vaccine ambassadors” to encourage more people to get vaccinated. Communicating directly with communities they are a part of, these ambassadors would work towards educating and informing people on the importance […]
Misinformation diffusion and partisan clustering
The viral spread of misinformation is a huge issue facing the United States today. In the past year alone, fake news resulted in the January 6th insurrection at the U.S. Capitol and caused thousands of preventable COVID-19 deaths. The spread of fake news online can be thought of in terms of diffusion through social networks. […]
Spam Filtering Using Naïve Bayes Technique
With the advancement of modern technology and the widespread use of cell phones, everyone now communicates via email. As a result, you’ll receive a lot of spam emails offering lotteries, discount deals, and wonderful possibilities every day. Spam emails are harmful because they may contain links that direct us to phishing websites or allow malware […]
Application of Network Effect and Tipping Point in Beauty Industry
When we talk about network effect and its applications in class, we normally look at examples in the technology industries, including software, communication technology, or social media. Typically, we consider things like number of downloads of music or number of views of videos. We also look at the rise of well-known companies like Microsoft and […]
How Amazon Utilized Networks Effects
How did the famous e-commerce site we all know today rise to power? Amazon first started as an online book shop and slowly grew on one of the biggest well-known companies today. Today we’ll analyze the how Amazon’s strategy used the Networks Effects we’ve learned in class to its advantage. To begin, Amazon’s networks effects […]
Apple & Sponsored Search
A key tool that search engines and other companies use to derive revenue is sponsored search. As we learned in class, the basic premise of sponsored search is advertisers paying a search engine to display one of their ads in a specific slot on the former’s platform. This is a mutually beneficial arrangement as search […]
Fyre Festival and the Threat of Influencer Marketing
In December of 2016, social media erupted with the announcement of Fyre Festival, a newly created music festival set to take place on a luxurious Bahamian island. Scheduled to take place in April of 2017, the festival advertised luxurious lodging and a renowned lineup to pique the interest of customers. Yet their most effective form […]
From the “Lumpy Blue Sweater” to Shein: How Information Cascade Shapes Fashion
In David Frankel’s seminal film, The Devil Wears Prada, the protagonist Andie gets a lesson in humility and the fashion industry from her boss Miranda Priestly an editor in chief of an influential fashion magazine, Runway. In the film Andie foolishly remarks to a room of fashion experts that two shades of blue are the […]
« go back