Game Theory used in Facebook and Instagram
In the course, one of the basic properties we learned is the Triadic Closure property. It states If two people in a social network have a friend in common, they are likely to become friends themselves at some point. We shall look into the various methods Facebook and Instagram use Triadic Closure Property such as their mutual friend recommendations, targeted ads based on our previous searches, etc.
The triadic closure property is based on 3 main reasons:
- B and C connect because they both spend lots of time with A.
- A might provide opportunities & friendships for B and C.
- B and C are justified in trusting one another since both trust A and tend to trust A’s acquaintances.
Facebook uses 3 main strategies to attract itsaudience:
- Affinity: the interplay which you have together along with your audience. It essentially seems at past interactions like whether or not they clicked to your links, liked or commented to your posts.
- Weight: There is a sure hierarchy due to the fact that a certain type of content material generates extra traction. Photos and video have the pinnacle precedence observed with the aid of using hyperlinks and at the lowest of all of us a plain text popularity update.
- Time decay: The longer it’s been circulating in the platform the much less probable it’ll display to its customers (again). However, for customers who drop in a few times a week, it’ll nevertheless be shown. People who test in more than the aforementioned instance will be less probable to see your post.
The top 3 strategies used by Instagram are:
- Interest: How much you’re interested in the put-up is decided on past conduct and probably machine visual analyzing content and post. If the interest is high for a certain area of interest the better it’s going to be ranked on your feed.
- Recency: How recent was the photo or video posted. It will prioritize folks who are more recent on a top as opposed to the old ones.
- Relationship: Relationship has been more important than ever. This aspect seems at past and recent interactions with the person. Interaction consists of commenting on their post and being tagged on their photos.
From this, we learn the importance and application of the Triadic Closure Property and the various strategies Instagram and Facebook implement based on this theory.
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