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Perceived Characteristics of E-cigarettes as an Innovation by Young Adults

Since their introduction to the US markets in 2007, e-cigarettes have gained widespread recognition. By 2009, a nationally representative survey reported that 16% of respondents had heard of e-cigarettes, and by 2013, a similar survey found that 86% of respondents had heard of these devices. Looking at the history of the information environment surrounding e-cigarettes, […]

How do auctions and bidding work for ad spaces on Instagram?

Article: https://www.lyfemarketing.com/blog/instagram-ad-cost-per-click/ Social media is very relevant in the society we live in today. It is an easy way to spread information, and can spark advantageous information cascades. This is an interest to many groups of people, such as businesses and advertisers. Instagram is a popular social media platform whose data and algorithm allows businesses […]

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