How to Guard Your Six-Feet Bubble
Months into the pandemic, social distancing has become the norm in our daily lives. Stores have 6 ft apart stickers on the floor, you walk behind people, and face it, some of us have been enjoying being alone. Sandroni writes in the article posted at Kellogg Insight that social distancing is analogous to friendships. One […]
Consumer Endorsements and The Balance Theory: How a Celebrity’s Image Can Impact a Network
[1] https://www.jstor.org/stable/2489757 [2] https://www.statista.com/statistics/693775/instagram-sponsored-influencer-content/ Consumer behaviorists and advertising practitioners have been looking to celebrity endorsements as a method to positively affect consumers’ attitudes towards products. This powerful market strategy came about by building upon existing social psychology theories, including the Balance theory. The three nodes in this model include the consumer, the product and […]