Bayes Rule in Card Games
When talking about updating strategies based on new information, card games like poker immediately come to mind. However, poker itself is a very complicated game. To study the effects of Bayes Rule, we can first consider a simple game, where players win if they can correctly discern whether their card is the highest out of […]
Measuring Attraction with Bayes’ Theorem
In class, we have discussed Bayes Rule – a formula for determining the probability of one event given the probability of another event, P(A|B) = (P(A) * P(B|A))/P(B) – as a useful tool for discussing information cascades. Another interesting and unexpected application of Bayes Rule relates to “measuring” attraction among individuals, as described by John […]
The Cascade Effect in Medicine
The cascade effect has been identified in many casual scenarios such as when individuals pick a restaurant to eat at or purchase a book to read. However, it is also relevant in professional settings. The cascade effect has had a prominent role in the use of new medical technology and diagnosing patients. Healthcare professionals can […]
Vickrey Clarke Groves in Selling Ads
Imagine you just built a website and you want to monetize your content, meaning you will place ads on your website to generate some form of revenue. As we’ve seen through Google’s AdSense and AdWords, you could choose a Generalized Second Price auction to determine who gets the spot, both honestly and fairly. However, another […]
Google to incorporate mobile friendliness into ranking algorithm
In class, we studied the principle of page rank in determining what web pages should be brought to the top of any search. In Barry Schwartz’s article on Search Engine Land, he discusses the effects that mobile web viewing has on search. Google is currently able to go through pages and rendering their interfaces to […]
Looking at the Effects of Public Opinion
http://www.washingtonpost.com/blogs/monkey-cage/wp/2014/10/30/opinion-polls-can-be-self-fulfilling-prophecies/ This article is about the how public opinions of the death penalty and gay marriage are changing rapidly. The article discusses that it’s more than just a replacement of older people with younger people that is causing this. The authors state that people are actually changing their opinions. They make the claim that people […]
Direct Benefit Effect in Venture Capitalism
When looking at potential investment opportunities, investors often look for some competitive advantage within the company they are investing. Within Silicon Valley, many venture capitalists consider “network effects,” or when the value of the product to one user depends on the number of other users, the Holy Grail of competitive advantages. Many highly successful companies, […]
Searching for MH 370 using Bayes Theorem
http://www.npr.org/blogs/thetwo-way/2014/03/25/294390476/can-a-250-year-old-mathematical-theorem-find-a-missing-plane Bayes Theorem is a mathematical formula that can be used to determine the probability of an event as it relates to the probability of a different event. The formula of Bayes Theorem is P(B|A) = P(B|A)*P(A)/P(B), relating the probability of events A and B. In addition to helping model information cascades, as we […]
Does Tinder violate strong triadic closure?
A recent survey of Facebook revealed that it had close to 1.23 billion users, approximately 10 million of which actively use a mobile dating/ hook-up app called tinder. Given, the app has been around for approximately two years, the traction that it has gained with young users is phenomenal and is something worth investigating. What […]
Growth of Internet ad revenue
Marketing teams are constantly and continuously looking for ways to better get their brand in front of their targeted consumer. Over the past decade, using technology and in particular the internet, has become one of the major tools available for these marketing teams. Companies like Google and Facebook have been able to successfully create a […]
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