Growth of Internet ad revenue
Marketing teams are constantly and continuously looking for ways to better get their brand in front of their targeted consumer. Over the past decade, using technology and in particular the internet, has become one of the major tools available for these marketing teams. Companies like Google and Facebook have been able to successfully create a system in which companies that want to market themselves can do so in a very targeted fashion. Search engines such as google have created a system in which they are able to track what people search for and companies like Facebook can track what people post about. This system has led to billions of dollars in revenue for companies like Google and Facebook while simultaneously providing an efficient way for other companies to market their products or services.
As this article tells us, growth in digital adverting revenue has gone up about 15 percent over the first half of 2014. What this means is that the use of systems put in place by companies such as Google and Facebook are still being found effective by the companies paying for the advertisements. Both Google and Facebook have very sophisticated technical departments that work continuously to ensure increasing efficiency between connecting companies and their target markets. They do this by also looking for different mediums on which they can make these connections. The article also goes on to tell us that mobile revenue is up 76% over the last quarter and the mobile medium alone resulted in $5.3 billion worth of ad revenue.
Thus, it is clear that online advertising has become one of most important tools that companies have to market themselves and this is because of how effective companies like Google and Facebook have been at figuring out to create empirical models that most effectively connected companies to their target demographics. Based on the current trend, we can expect these models to become even more effective and therefore a continued increase in online ad revenue.
Source: http://www.mediapost.com/publications/article/236545/digital-ad-revenue-hits-23-billion-in-first-half.html