Fraternity Recruitment
Phired Up is an organization that focuses on the social connections that make organizations grow and function efficiently. Phired Up emphasizes “values based, relationship driven growth” in order to increase the chance of bringing in new members that will fit into your organization. My personal experience with Phired Up comes through my interaction with Phired Up as a consulting service for fraternity recruitment on Cornell campus. I was able to meet with a Phired Up representative and talk to him about the best way to increase the strength of the fraternal recruitment efforts here at Cornell. During my meeting, I was told that the traditional view of fraternal recruitment as a purely party based environment will not lead to members who bring the proper values to the organization. Phired Up emphasized that personal relationships and one-on-one activities are the key to ensuring a large volume of high quality new members in any organization.
The game-plan that they presented was to go out and just meet a large volume of people. Initially, meet more people than you intend to bring in to your organization. The purpose for this would be to have a large list of potential people who may join your organization, depending on whether they match the culture of your organization. Phired Up emphasizes an approach that brings in quality in quantity. To recruit 20 members that fit your organization’s culture, you must meet about 500 people or more. Then personal activities with these people is the focus of the process. Schedule one-on-one events with these people, and develop a substantial enough relationship so that you know whether they value the same things that you and your organization value. After determining which of the prospective new member’s values match your values, then introduce these people to the people in your organization. Since the values of all of these people are similar, your targets would be more than happy to join you in your organization. This creates a substantial bond that allows your organization to grow.
Looking back on this meeting, I can see that Phired Up focuses on the principal of strong triadic closure in order to attract new members to organizations. The large volume of initial contacts is simply to extend your network to as many people as possible, thus increasing your connections. More
connections to you will increase the chance of strong connections, and connections to people you already know. One-on-one activities are a way to create a strong connection with a new person. This strong connection that you gain allows the potential new member of your organization to be a candidate
for strong triadic closing, assuming that you have strong connections to other members in your organization. This is why they can claim that their method will allow for a higher number of compatible people who want to be part of your organization. It almost goes without saying that if you are friends with people they will be interested in what you do and who you are friends with. Growing and organization and recruiting new members that will add value to your organization is one of the greatest challenges that any group faces, and Phired Up approaches this in such a way that matches one
of the first topics that we have learned.
Source: http://www.phiredup.com/