Some of you have heard me talk before about Julie Dirksen, my favorite instructional design writer. Her book – Design for How People Learn – is beautifuly written and illustrated and made great impression on me while I was working on a degree in instructional design. Her latest book is equally compelling for those of us who teach and try to help others to change behaviors.
If you’ve ever struggled to spark real behavior change—in yourself, your team, or your audience—Talk to the Elephant by Julie Dirksen is a must-read. Known for her practical and engaging writing on learning and design (Design for How People Learn), Dirksen takes us deeper into the world of behavior change and how we can make it stick.
The title refers to the well-known “Elephant and Rider” metaphor from psychologist Jonathan Haidt, where the Rider is our rational brain and the Elephant represents our emotional and instinctual self. Too often, we try to persuade the Rider, but forget that it’s the Elephant who actually decides which direction to go. Dirksen invites readers to “talk to the Elephant” by focusing on emotion, environment, social influence, and habits—all the things that truly drive human behavior.
This book is especially valuable for educators, designers, managers, public health professionals, and anyone in the business of helping others adopt new practices. Dirksen offers research-based guidance alongside real-world stories and actionable tools that help bridge the gap between intention and action.
Some standout insights include:
- The limits of motivation: Why good intentions aren’t enough—and how to design for ease, not willpower.
- The role of friction and environment: Small barriers can make or break a behavior change effort.
- Why social norms matter: If everyone’s doing it (or not doing it), that changes everything.
- The importance of feedback: Not just any feedback—timely, relevant, and actionable feedback.
Talk to the Elephant is not about forcing change but about designing conditions that invite it. With humor, clarity, and compassion, Dirksen helps us see why change is hard—and how to make it a little easier.
Recommended for:
Instructional designers, nonprofit leaders, Cooperative Extension educators, program developers, behavior change advocates, and lifelong learners looking to build smarter strategies for change.

If you’re looking to energize presentations, engage participants in real-time, or gather quick feedback from your audience,
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