One goal of this project is to increase the availability of eastern-grown broccoli in eastern markets. But how does that broccoli get from the site of production to the point of purchase by consumers?

In a webinar available for viewing on the project website, economist Miguel Gómez discusses the history and evolution of the U.S. food distribution system, the organization and behavior of its three main channels, and the role of intermediaries in bringing food products from the farm to the American table.

Case studies explain how one retail chain has impacted the structure of the distribution system; why changes in product supply are not always reflected in retail prices; why sales of private label products are growing; and how Community Supported Agriculture (CSA) programs have increased opportunities for growers to market directly to consumers.

The presentation includes an exploration of trends in food expenditures and concludes with projections from industry executives on expected changes in retail food distribution.

To stream the webinar or view a pdf of the slides, visit the project reports page of the website and click on the appropriate link.