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Day 2: MMH Consultants: Class Presentation to the Siam City Hotel

by MiYoung & Eddie


After reuniting with classmates on the 1st day, hotel visits, presentations of Siam City (which will be renamed “The Sukosol”), and an alumni reception dinner and on the 2nd day, it was down to business on day 3!!

Forming groups of 5 or 6, the class was to present group analyses on the repositioning of the Siam City Hotel in the current market environment. Although the economic downturn in 2008 affected all Bangkok hotels, Siam City was hit particularly hard, sustaining only a 58% occupancy in December of that year. Traditionally, Siam City had not been a strong performer versus its competitors and it was our job to help find solutions to the problem.

The Marisa’s presentation of the hotel not only was great in giving us a better picture of the Sukosol family’s brands, portfolio, and ownership objectives, but also meant additional work was required to tailor our presentation to include the new information. As such, many, if not all!, groups stayed up into the early morning hours before the presentation to refine or create their presentations.

Many more people than expected attended the presentation, numbering 40+ across all departments from the 4 of their properties, The Bayshore, Siam Bayshore, The Sukosol, and their upcoming, crown-jewel project, The Siam.
You could see the tension increase among the groups as the staff were eager to take notes and looked to us for advice and a critique of their hotel and performance.

As the presentations got underway, the audience quickly saw that different groups used different approaches to investigate the issues and suggest options. The focus of each group included:

• Cultivating operations to appeal to the patrons’ “Five Senses”
• Feasibility analysis of constructing service apartments
• Tactical approach in operations and marketing focus: service processes, use of newsletters, flash sales, trade fairs, etc.; areas of focus on the physical property, maintenance of Thai charm which makes property unique
• Marketing approaches and the use of more popular, bloggers who are widely followed and leveraging of the sukosol name and family in entertainment to partner with HSBC to do a commercial
• Loyal programs, marketing deliver hotel in unified voice, tools to measure advertisements, website visits, and general traffic.

Presentation was recorded and we were featured in hotelsresources.com. Kamala, the owner of the property, graciously spoke about the way she came to own the hotel, the trials and tribulations in working in different industries (automobiles to hotels), and being involved in an entertainment family. While the longer presentations meant that we missed the temple tour, us MMHers were relieved to past this large hurdle and truly start partying in Bangkok!

3,193 thoughts on “Day 2: MMH Consultants: Class Presentation to the Siam City Hotel”

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  37. The Chemical Composition and Applications of Synthetic Cocaine

    Introduction

    Synthetic cocaine, also known as cocaine hydrochloride, is a powerful stimulant that has been widely used for medical and recreational purposes. Although it is derived from the coca plant, synthetic cocaine is chemically distinct and has a different set of properties and applications. This article aims to provide a comprehensive overview of the chemical composition and applications of synthetic cocaine.
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    Chemical Composition

    Synthetic cocaine is a crystalline powder that is typically white or off-white in color. It is soluble in water and alcohol, and its chemical formula is C17H21NO4•HCl. The molecular weight of synthetic cocaine is 303.84 g/mol. It is a hydrochloride salt of cocaine, which is a naturally occurring alkaloid found in the leaves of the Erythroxylon coca plant.

    The chemical structure of synthetic cocaine consists of a benzoyl group attached to a tropane ring, which is, in turn, attached to a hydroxyl group and a methyl group. The nitrogen atom in the tropane ring is protonated, giving the molecule a positive charge and making it a salt. The presence of the hydrochloride ion (HCl) makes synthetic cocaine a stable and water-soluble substance.

    Production

    Synthetic cocaine is produced by reacting cocaine with hydrochloric acid. The reaction is exothermic, releasing heat and producing cocaine hydrochloride as a solid precipitate. The reaction is typically carried out in a solvent such as ether or ethanol. The product is then filtered, washed, and dried to produce a pure crystalline powder.

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    Synthetic cocaine has a wide range of applications, including medical, recreational, and scientific uses.

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    Synthetic cocaine has been used as a local anesthetic and vasoconstrictor in medical procedures. Its ability to numb tissues and constrict blood vessels makes it useful for surgeries involving the nose, throat, and eyes. However, its use as a medical drug has declined due to its potential for abuse and the availability of safer alternatives.

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    Introduction

    Cocaine, a powerfully addictive stimulant, is derived from the leaves of the Erythroxylon coca bush, which is indigenous to South America. The chemical formula for cocaine is C~17~H~21~NO~4~. This organic compound belongs to the tropane alkaloid family and is known for its local anesthetic and vasoconstrictor properties. Despite its negative connotations, cocaine has legitimate medical uses in the form of topical anesthetic, particularly for ear, nose, and throat surgeries. However, synthesized cocaine, also known as “crack” or “freebase” cocaine, has made its way into the black market and created a global epidemic of substance abuse. This article will explore the chemical composition, synthesis process, and potential applications of synthesized cocaine, while highlighting the dangers and consequences associated with its illicit use.
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    Chemical Composition of Cocaine

    Cocaine’s chemical structure consists of a hydrocarbon skeleton, phenylethylamine, with a secondary amine and a carbonyl group. The secondary amine is acetylated, forming an ester linkage between the nitrogen atom and the carbonyl carbon. The presence of this ester linkage enables cocaine to readily cross cell membranes due to the ease with which it can form a lipid-soluble ester.

    Synthesis of Cocaine

    The synthesis process of cocaine involves isolating the alkaloids from the coca leaf, converting them to cocaine, and then purifying it through a series of chemical reactions. The first step of synthesis begins with the extraction of alkaloids from the coca leaves by steeping them in a solvent and adding an acid to convert the alkaloids into water-soluble salts. The extraction process involves a series of filtration, decantation, and washing steps under controlled conditions to isolate the alkaloids. Once obtained, the alkaloids undergo a series of chemical transformations, including acetylation, decarboxylation, and reduction, to convert them into pure cocaine. However, it’s important to note that synthesized cocaine, or “crack” cocaine, is not derived from the alkaloids of the coca leaf. Instead, it is manufactured by neutralizing cocaine hydrochloride with a strong base, such as sodium bicarbonate or ammonia, and then heating it to produce a solid substance.

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    Synthesized cocaine, or “crack” cocaine, is a dangerous substance due to its high purity level and its rapid absorption into the bloodstream. Smoking crack cocaine produces an intense euphoric high that lasts for a short period, making it highly addictive. The illegal production, possession, and distribution of crack cocaine carry severe legal and criminal consequences. Moreover, the addiction to synthesized cocaine creates a cycle of abuse, physical and psychological dependence, and social and economic consequences that can be devastating to both the user and their loved ones.

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    Cocaine, in its pure form, has legitimate medical applications as a topical anesthetic. However, the synthesized form, or crack cocaine, is a dangerous and addictive substance due to its high purity and rapid absorption rate. The chemical composition of cocaine and the synthesis process are complex and require a high level of expertise and sophisticated laboratory equipment. Despite the potential benefits of legitimate cocaine use, the dangers and consequences associated with the illicit synthesis, possession, and distribution of cocaine outweigh its advantages. Therefore, it’s critical to implement effective strategies and policies to address the global epidemic of cocaine abuse and addiction.

  41. Synthesis Cocaine: Chemical Composition and Applications

    Introduction
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    Cocaine, a powerfully addictive stimulant, is derived from the leaves of the Erythroxylon coca bush indigenous to South America. While cocaine hydrochloride, the substance’s solid salt, is the most commonly sold form, synthesis cocaine, or freebase cocaine, is another form of the drug that is gaining attention in scientific circles due to its unique chemical properties and potential applications. This article aims to explore the chemical composition and applications of synthesis cocaine.

    Chemical Composition

    Synthesis cocaine, also known as “crack” or “freebase cocaine,” is a form of cocaine that has been chemically altered to create a more pure and potent version of the drug. The process of creating synthesis cocaine involves neutralizing the hydrochloride salt of cocaine with a strong base, typically sodium hydroxide or ammonia, and then extracting the cocaine base with an organic solvent, such as ether. The resulting product is a white, crystalline substance that can be smoked, yielding a more intense and immediate high than other forms of cocaine.

    The chemical composition of synthesis cocaine is C~17~H~21~NO~4~, with a molecular weight of 303.35 g/mol. This form of cocaine is more volatile and lipid-soluble than cocaine hydrochloride, allowing it to vaporize at a lower temperature and be absorbed more efficiently across lung tissues. This increased bioavailability and rapid onset of action make synthesis cocaine a popular form of the drug among users seeking a more intense and instantaneous high.

    Applications

    While synthesis cocaine is primarily known for its use as a recreational drug, its unique chemical properties make it a subject of interest in scientific research and potential medical applications. For instance, synthesis cocaine’s high lipid solubility and rapid onset of action make it an ideal candidate for studying the potential use of cocaine as a local anesthetic. Studies have shown that synthesis cocaine produces a longer-lasting and more profound anesthetic effect than cocaine hydrochloride, suggesting that it may be useful in certain medical procedures.

    Moreover, synthesis cocaine’s high volatility and low melting point make it an attractive candidate for the development of novel drug delivery systems. Research is ongoing to explore the potential use of synthesis cocaine as a transdermal or pulmonary drug delivery agent, with the goal of creating a more efficient and targeted delivery method for a variety of therapeutic agents.

    Conclusion

    In conclusion, synthesis cocaine, while notorious for its recreational use, is a unique chemical entity with a range of potential applications. Its chemical composition and properties make it an attractive candidate for scientific research and medical applications, particularly in the areas of anesthesia and drug delivery. While the use of synthesis cocaine as a recreational drug remains a significant public health concern, its potential benefits in the medical field cannot be overlooked. As research continues, it is likely that synthesis cocaine will continue to be a subject of interest and investigation in the scientific community.

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