Day 2: MMH Consultants: Class Presentation to the Siam City Hotel

by MiYoung & Eddie


After reuniting with classmates on the 1st day, hotel visits, presentations of Siam City (which will be renamed “The Sukosol”), and an alumni reception dinner and on the 2nd day, it was down to business on day 3!!

Forming groups of 5 or 6, the class was to present group analyses on the repositioning of the Siam City Hotel in the current market environment. Although the economic downturn in 2008 affected all Bangkok hotels, Siam City was hit particularly hard, sustaining only a 58% occupancy in December of that year. Traditionally, Siam City had not been a strong performer versus its competitors and it was our job to help find solutions to the problem.

The Marisa’s presentation of the hotel not only was great in giving us a better picture of the Sukosol family’s brands, portfolio, and ownership objectives, but also meant additional work was required to tailor our presentation to include the new information. As such, many, if not all!, groups stayed up into the early morning hours before the presentation to refine or create their presentations.

Many more people than expected attended the presentation, numbering 40+ across all departments from the 4 of their properties, The Bayshore, Siam Bayshore, The Sukosol, and their upcoming, crown-jewel project, The Siam.
You could see the tension increase among the groups as the staff were eager to take notes and looked to us for advice and a critique of their hotel and performance.

As the presentations got underway, the audience quickly saw that different groups used different approaches to investigate the issues and suggest options. The focus of each group included:

• Cultivating operations to appeal to the patrons’ “Five Senses”
• Feasibility analysis of constructing service apartments
• Tactical approach in operations and marketing focus: service processes, use of newsletters, flash sales, trade fairs, etc.; areas of focus on the physical property, maintenance of Thai charm which makes property unique
• Marketing approaches and the use of more popular, bloggers who are widely followed and leveraging of the sukosol name and family in entertainment to partner with HSBC to do a commercial
• Loyal programs, marketing deliver hotel in unified voice, tools to measure advertisements, website visits, and general traffic.

Presentation was recorded and we were featured in hotelsresources.com. Kamala, the owner of the property, graciously spoke about the way she came to own the hotel, the trials and tribulations in working in different industries (automobiles to hotels), and being involved in an entertainment family. While the longer presentations meant that we missed the temple tour, us MMHers were relieved to past this large hurdle and truly start partying in Bangkok!

9,477 thoughts on “Day 2: MMH Consultants: Class Presentation to the Siam City Hotel

  1. در نگاه اول، کاریزما یک انرژی یا نیروی مغناطیسی نامرئی به نظر می‌رسد. بعضی‌ها به اشتباه کاریزما را خصوصیتی ذاتی می‌دانند که از لحظه تولد در وجود بعضی از آدم‌ها نهفته است اما در دیگران هیچ اثری از آن نیست. اما کاریزما انرژی‌ ساختگی و موهبت جادویی مختص به انسان‌های برگزیده نیست، بلکه ترکیب جذابی از ویژگی‌های اکتسابی است. در حقیقت کاریزما مهارتی اجتماعی است که می‌شود آن را یاد گرفت.کاریزما «توانایی القای اشتیاق، علاقه، یا تاثیر بر دیگران با استفاده از جذابیت یا اثرگذاری شخصی» تعریف شده است. کلمه کاریزم
    https://www.aftabir.com/reportages/view/1562/%DA%A9%D8%A7%D8%B1%DB%8C%D8%B2%D9%85%D8%A7%D8%AA%DB%8C%DA%A9-%D8%AA%D8%B1%DB%8C%D9%86-%D8%A7%D9%81%D8%B1%D8%A7%D8%AF-%D8%AF%D9%86%DB%8C%D8%A7

  2. It’s in reality a great and useful piece of info. I am glad that you just shared this helpful info with us. Please keep us up to date like this. Thanks for sharing. Multiple URL Opener

  3. Looking at this article, I miss the time when I didn’t wear a mask. Hopefully this corona will end soon. My blog is a blog that mainly posts pictures of daily life before Corona and landscapes at that time. If you want to remember that time again, please visit us. ty le keo

  4. Hello! I could have sworn I’ve been to this site before but after checking through some of the post I realized it’s new to me. Nonetheless, I’m definitely happy I found 메이저토토사이트 and I’ll be book-marking and checking back frequently!

  5. Pinoy Lambingan
    The viewers can entertain themselves with every latest Pinoy Teleserye and the site is updated regularly. To make entertainment more convenient to viewers,

  6. Do you need Personal Finance quick cash? I am a privater lender that give out fast cash no collateral required.all cash amounts and currencies, no collateral required if interested (Whats App) number +919394133968 patialalegitimate515@gmail.com Mr Jeffery

  7. You uploaded a fantastic post. I was really touched after I saw your writing, and also I truly suched as the tale of what I was seeking since it had every little thing. I’m so interested regarding exactly how you considered this details and also just how you discovered it. Check out my writing as well as let me recognize. click through the up coming web site

  8. All thanks to Mr Anderson for helping with my profits and making my fifth withdrawal possible. I’m here to share an amazing life changing opportunity with you. its called Bitcoin / Forex trading options. it is a highly lucrative business which can earn you as much as $2,570 in a week from an initial investment of just $200. I am living proof of this great business opportunity. If anyone is interested in trading on bitcoin or any cryptocurrency and want a successful trade without losing notify Mr Anderson now.Whatsapp: (+447883246472 )
    Email: tdameritrade077@gmail.com

  9. It’s really a nice and useful piece of information. This is really fascinating, You are a very skilled blogger.

  10. Türkiye’deki yatırımcılara İngiltere’den uzun dönemli kira geliri ve döviz bazında kazanç sağlayan emlak sitesi.

Leave a Reply

Your email address will not be published. Required fields are marked *