by

Day 2: MMH Consultants: Class Presentation to the Siam City Hotel

by MiYoung & Eddie


After reuniting with classmates on the 1st day, hotel visits, presentations of Siam City (which will be renamed “The Sukosol”), and an alumni reception dinner and on the 2nd day, it was down to business on day 3!!

Forming groups of 5 or 6, the class was to present group analyses on the repositioning of the Siam City Hotel in the current market environment. Although the economic downturn in 2008 affected all Bangkok hotels, Siam City was hit particularly hard, sustaining only a 58% occupancy in December of that year. Traditionally, Siam City had not been a strong performer versus its competitors and it was our job to help find solutions to the problem.

The Marisa’s presentation of the hotel not only was great in giving us a better picture of the Sukosol family’s brands, portfolio, and ownership objectives, but also meant additional work was required to tailor our presentation to include the new information. As such, many, if not all!, groups stayed up into the early morning hours before the presentation to refine or create their presentations.

Many more people than expected attended the presentation, numbering 40+ across all departments from the 4 of their properties, The Bayshore, Siam Bayshore, The Sukosol, and their upcoming, crown-jewel project, The Siam.
You could see the tension increase among the groups as the staff were eager to take notes and looked to us for advice and a critique of their hotel and performance.

As the presentations got underway, the audience quickly saw that different groups used different approaches to investigate the issues and suggest options. The focus of each group included:

• Cultivating operations to appeal to the patrons’ “Five Senses”
• Feasibility analysis of constructing service apartments
• Tactical approach in operations and marketing focus: service processes, use of newsletters, flash sales, trade fairs, etc.; areas of focus on the physical property, maintenance of Thai charm which makes property unique
• Marketing approaches and the use of more popular, bloggers who are widely followed and leveraging of the sukosol name and family in entertainment to partner with HSBC to do a commercial
• Loyal programs, marketing deliver hotel in unified voice, tools to measure advertisements, website visits, and general traffic.

Presentation was recorded and we were featured in hotelsresources.com. Kamala, the owner of the property, graciously spoke about the way she came to own the hotel, the trials and tribulations in working in different industries (automobiles to hotels), and being involved in an entertainment family. While the longer presentations meant that we missed the temple tour, us MMHers were relieved to past this large hurdle and truly start partying in Bangkok!

8,531 thoughts on “Day 2: MMH Consultants: Class Presentation to the Siam City Hotel”

  1. Hey, you can get a 10,000-dollar loan the same day. Everything is very simple and fast enough. You draw up a contract, sign it and immediately receive money and it doesn’t even matter whether you have a stable income or not. You can get the money in any case regardless of your credit score or country. Definite Credit Solution (definitecreditsolution at gmail dot com) is the right person to contact for all kinds of loans, credit repair, chex system, DUI fix and removal of criminal records.

  5. 789BET là nhà cái cá cược trực tuyến hàng đầu Việt Nam năm 2025, nổi bật với uy tín, công nghệ hiện đại và dịch vụ chất lượng cao. Hoạt động dưới sự quản lý của tổ chức quốc tế, 789BET cam kết minh bạch, bảo mật và hợp pháp. Nền tảng này cung cấp đa dạng sản phẩm như cá cược thể thao, game slot và trò chơi truyền thống, mang đến trải nghiệm giải trí đỉnh cao cho người chơi mọi cấp độ. Với mục tiêu tạo ra môi trường cá cược an toàn, công bằng và thú vị, 789BET không ngừng đổi mới, ứng dụng công nghệ tiên tiến để đáp ứng nhu cầu ngày càng cao. Tầm nhìn của 789BET là trở thành nhà cái số một khu vực, kết nối cộng đồng thông qua những trải nghiệm độc đáo và hấp dẫn. https://789bet.hu.net/

  8. See for yourself how profitable it is to play on an online betting site with a complete selection of games. If you want to join and play, please visit this website right now https://92qsz.com

  9. Với sự kết hợp giữa tin tức thể thao, bóng đá, trò chơi nổ hũ, xổ số cùng dịch vụ chăm sóc tận tâm, 1GOM ngày càng khẳng định vị thế là điểm đến giải trí trực tuyến đáng tin cậy cho cộng đồng yêu thích thể thao và game online.

  10. It is perfect time to make some plans for the future and it
    is time to be happy. I have read this post and if I could
    I want to suggest you few interesting things or
    tips. Perhaps you can write next articles referring to this article.
    I wish to read even more things about it!

    Feel free to surf to my web site :: from this source

  11. Nổ Hũ 1GOM mang đến những vòng quay giải trí kịch tính, đem lại cảm giác hồi hộp và nhiều cơ hội trúng thưởng giá trị. Đây là một trong những trò chơi thu hút đông đảo người tham gia.

  13. https://88clb8.tech/ – là điểm đến cá cược trực tuyến hàng đầu, được hàng triệu người chơi tin tưởng nhờ sự minh bạch, an toàn và đa dạng sản phẩm giải trí. Từ thể thao,nổ hũ cho đến bắn cá, mọi trải nghiệm đều được tối ưu hóa với công nghệ hiện đại và dịch vụ chăm sóc khách hàng tận tâm. Tham gia ngay để tận hưởng ưu đãi độc quyền cùng cơ hội thắng lớn mỗi ngày.

  14. My appreciation goes to this website for publishing well-organized articles filled with meaningful insights. It is a joy to explore such a resourceful platform where information is always accurate and presented with clarity. Thank you for building a space that supports readers with knowledge that genuinely matters daily. factor กีฬา

  15. Akses Rajabandot login alternatif dengan cepat dan aman. Gunakan link resmi terbaru untuk menikmati semua permainan favorit Anda tanpa gangguan. Login alternatif membantu pemain tetap bisa masuk meskipun link utama diblokir, dengan keamanan akun terjamin dan pengalaman bermain yang nyaman.rajabandot login alternatif

  19. XX88 – Uy tín hàng đầu, kèo minh bạch, nạp rút siêu tốc cùng vô số phần thưởng hấp dẫn cho người chơi mới.

  20. Sounds like an intense but rewarding experience! Repositioning a hotel after a downturn is a real challenge. I wonder if they implemented any of the group’s suggestions?

  24. I’m so grateful that I reached out to XAP Credit Solution—I’ve had no regrets. I was struggling with National Credit Systems and had received a letter from them stating an agreement to settle my debt. However, despite this, they’ve been unresponsive and rude, which left me stressed and unable to secure an apartment. They kept threatening me with lawsuits, which only made things worse. Then, I came across a forum where someone recommended XAPCREDITSOLUTION at GMAIL dot COM/‪(801) 988-9890‬ for credit repair services. I reached out to them, explained my situation, and they immediately started working on clearing negative reports, late payments, and even bypassed some of my credit issues. They wiped out both mortgage and inquiry records, and now I’m proud to say my credit score is 806 across all three bureaus. If you’re dealing with similar issues, I highly recommend contacting them for help with fixing your credit report.

  26. sv66 là sòng bạc trực tuyến đẳng cấp, với nhiều năm kinh nghiệm trong ngành cá cược online. Nền tảng này đã khẳng định vị thế vững chắc trên thị trường và thu hút hơn 6 triệu người chơi tin tưởng lựa chọn.

  34. Excellent pieces. Keep writing such kind of info on your site.
    Im really impressed by your blog.
    Hello there, You have done a fantastic job. I will certainly digg it and in my
    opinion suggest to my friends. I’m sure they will
    be benefited from this web site.

    Look at my web site – macauslot88 login [macauslot88ad.store]

  37. Our site offers a fast and secure transaction system as well as a variety of exciting and profitable online betting games. If you want to play the game, please visit this website now https://9992379.com

  38. I always love a good, well-organized blog, and yours is one of the best. Thank you for this detailed and easy to read post. Readers like me definitely appreciate your work.
    123พลัส

  43. Thanks for taking the time to discuss this,This is an excellent post I seen thanks to share it. It is really what I wanted to see hope in future you will continue for sharing such a excellent post.
    pgslot 789

Leave a Reply

Your email address will not be published. Required fields are marked *