by

Disaster Preparedness in the Thai Hospitality Industry

On behalf of Anika Malhotra:

Disaster Preparedness in the Thai Hospitality Industry

One of the deadliest natural disasters in recorded history, the 2004 Indian Ocean earthquake and tsunami, resulted in the deaths of over 230,000 people in fourteen countries and provoked worldwide humanitarian efforts which led to the donation of over USD$14B in aid. Of these fourteen countries, Thailand was one of those that were hardest hit with an estimated 8,212 death toll.

The two industries that were greatly impacted by this disaster were the fishing and tourism industries. The destruction of industrial infrastructure in coastal areas within the fishing industry had substantial impacts both on regional and national scales, affecting employment in coastal regions and foreign exchange earnings on a national level.

 

With these direct effects of the tsunami, came indirect effects within the hospitality industry. As investigations into the disaster continued, there was speculation that many of the resort hotels directly hit by the tsunami did not alert guests in a timely fashion and that staff were not well equipped to handle such situations. Moreover, regardless of whether tourist’s travel destinations were affected or not, there was a psychological concern and fear for their safety while traveling in areas of this part of the world. The hospitality industry was then hit with numerous cancellations as a result.

 

Tourist’s concerns and trip cancellations created a negative image of the hospitality industry for their lack of disaster preparedness. As the industry began to fear that this negative impact might be long lasting, many hospitality companies joined forces with humanitarian organizations to develop stronger disaster preparedness, recovery, and risk mitigating skills.

 

Addressing issues of crisis management and providing hospitality employees with the necessary skills involved gives these companies a competitive advantage. The first step in these efforts is focused on pre-crisis communication. The thought here is that communicating more effectively and implementing solutions for these situations will help rebuild trust and credibility from the public’s perspective.

 

Rather than a focus on maximizing profits for shareholders, there has been an increased focus on corporate social responsibility (CSR) within the hospitality industry. Although brand reputation and financial factors still play a major role in the decision making process for tourists and potential employees, they are looking more for companies who contribute to more wide-ranging societal goals. These CSR contributions are often in the form of cash donations, work force initiatives, partnerships with NGO’s, and by providing shelter and evacuation. The top 3 hotel companies in the industry that are most contributing to this reform are Hilton, Marriott, and Accor.

 

The Ministry of Public Health in Thailand, The International Federation of Red Cross and Societies, and other NGO’s, as well as those in the Thai private sector formed partnerships with these hospitality companies to train employees and provide assistance and funding in these efforts to rebuild the economy in Thailand. The Tsunami Victim Relief Center was also founded days after the tsunami to help in mobilization efforts. The Royal Thai Government (RTG) has also been greatly praised for their role in providing support to the affected communities. The United Nations Country Team along with bilateral development agencies worked with the RTG to address issues and challenges in the rebuilding effort.

 

The efforts of these organizations in collaboration with hotel companies and educational efforts proved to help tremendously towards rebuilding the hospitality industry in Thailand. Below can be found the Tourism and Earnings Growth in Thailand chart as of one year after the tsunami (2005):

The above chart proves that not even fully into 2005, in Q2, there was shown a significant positive change in the percentage of tourism earnings in one year from

-6.2 to +4.4 in growth.

 

The monsoon season in Thailand in 2011 was a period in which was demonstrated how far humanitarian aid efforts and disaster preparedness have improved since the tsunami disaster in 2004. As a result of the storms during this time, flooding began to spread throughout the Northern, Northeastern, and Central areas of Thailand. These floods resulted in the deaths of 815 people, with a total of 13.6 million people having been affected by the same. The Tourism Authority of Thailand (TAT) projected a combined loss of USD$825M as a result of reduced international and national tourism, with people having cancelled their trips to the region.

 

Hotels in and around the affected areas in Thailand began to take measures to ensure the safety of their guests, and help with the relief efforts of the surrounding community. The Mandarin Oriental in Bangkok organized a thorough workshop for more than 1,000 of its staff members to drill them in how to manage the flood situation. The Shangri-La Hotel also took precautionary measures during this time by placing sandbags outside of the property in an effort to prevent water from flowing into the property and by storing enough food and medical supplies for their guests and staff to last three days in the case of an emergency situation.

More major hotel companies are doing their part to help with disaster relief in other ways:

 

a)    Marriott International converts points donated by guests into cash for contribution to the IFRC Disaster Relief Emergency Fund.

b)    Hyatt has developed a volunteer outreach program, Hyatt F.O.R.C.E- allowing for employees to provide local and worldwide support on company paid time.

c)     Hilton Honors has implemented a charity titled “Blanket them With Love” to help with the after effects of the 2011 floods in Thailand. “The project will provide 1) immediate relief to victims by giving emergency life packs (includes food and other daily necessities) to evacuees, 2) 700 financially needy families affected by the coming 4 months of cold weather with blankets, so that the most vulnerable targets like young children and elderly will be protected from diseases associated with the cold climate. 3) Help to at least 10 affected homes with repairs after the floods, so that the family go back to safe shelters.”

d)    AirAsiaGo had absorbed the cost of credit card transaction fees on their website for one month from October-November 2011. In addition to this, they worked with local hotels in Bangkok to provide discounts to travelers.

e)    As part of their CSR initiative, Hilton Pattaya donated 100,000 baht to the Rotary Club of Taksin Pattaya to help with relief and rehabilitation projects for the aid of those affected by the floods in Thailand.

In order to help with the rebuilding efforts after the floods, the Thailand Convention and Exhibition Bureau (TCEB) has implemented a communication center that will keep event organizers updated as to the status of their future events, one such event being the annual Royal Flora Expo.

 

It is made evident to us that the efforts made for disaster preparedness by the hospitality industry in Thailand and throughout the world will help in reducing financial and emotional burdens of many of those affected by such natural disasters as the 2004 tsunami and 2011 floods. Whether it is by partnering with NGO’s or companies within the private sector to help provide employees and their families the skills needed to help mitigate the outcome of such disasters, by providing direct financial support, by sending its employees on volunteer efforts within the community or worldwide, or by providing food and shelter to those affected, the hospitality industry in Thailand is helping to rebuild security and lessen the fears of travelers worldwide.

 

 

28,804 thoughts on “Disaster Preparedness in the Thai Hospitality Industry”

  1. Thank you a lot for sharing this with all of us you really recognize what you are talking about! Bookmarked. Kindly additionally seek advice from my web site =). We may have a hyperlink trade contract among us! AI detector

  2. Thank you for publishing such a well-organized article. The information is easy to follow and very useful for readers. I appreciate the dedication behind sharing educational content like this.123 XO

  3. Iyi inzvimbo yakanaka kwazvo yauri kupa uye unoipa vanhu mahara. Ndinoda kuona blog inonzwisisa kukosha kwayo. Ndinofara kuti ndawana chinyorwa ichi chinonakidza! Ndinogara ndichitsvaga zvinyorwa zvemhando yepamusoro uye zvinyorwa saka ndinofunga kuti ndine rombo rakanaka kuti ndawana ichi! Ndinovimba muchawedzera zvimwe mune ramangwana.… BBQ4D

  4. Iyi inzvimbo yakanaka kwazvo yauri kupa uye unoipa vanhu mahara. Ndinoda kuona blog inonzwisisa kukosha kwayo. Ndinofara kuti ndawana chinyorwa ichi chinonakidza! Ndinogara ndichitsvaga zvinyorwa zvemhando yepamusoro uye zvinyorwa saka ndinofunga kuti ndine rombo rakanaka kuti ndawana ichi! Ndinovimba muchawedzera zvimwe mune ramangwana.… BBQ4D

  6. Very interesting blog. Alot of blogs I see these days don’t really provide anything that I’m interested in, but I’m most definately interested in this one. Just thought that I would post and let you know. Slot Gacor

  7. Wow, What a Excellent post. I really found this to much informatics. It is what i was searching for.I would like to suggest you that please keep sharing such type of info.Thanks Bolagila Toto

  8. Thanks for a wonderful share. Your article has proved your hard work and experience you have got in this field. Brilliant .i love it reading. tentoto

  9. Wow! Such an amazing and helpful post this is. I really really love it. It’s so good and so awesome. I am just amazed. I hope that you continue to do your work like this in the future also tentoto

  11. This time, the author has surpassed himself. It is insufficient in the slightest; the website is flawless as well. I’ll be sure to return often to your website. Agen Toto

  12. I wanted to thank you for this excellent read!! I definitely loved every little bit of it. I have you bookmarked your site to check out the new stuff you post. TESLATOTO

  14. Fantastic blog! Do you have any tips and hints for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely overwhelmed .. Any suggestions? Many thanks! jitu toto

  15. Smaⅼl-group on-site courses аt OMT develop ɑn encouraging аrea wheгe students share
    mathematics discoveries, firing սⲣ a love foг the topic thɑt moves thｅm towɑrd examination success.

    Enroll today іn OMT’s standalone e-learning programs аnd enjoy yojr grades skyrocket tһrough
    unlimited access to һigh-quality, syllabus-aligned ｃontent.

    Singapore’s emphasis оn imρortant believing tһrough mathematics highlights
    tһе value of math tuition, wһich helps trainees establish tһe analytical skills required Ƅy the country’s forward-thinking curriculum.

    Ϝoг PSLE achievers, tuition οffers mock tests
    аnd feedback, assisting improve answers
    foｒ optimum marks іn botһ multiple-choice аnd oρen-endеd areas.

    Ꮲrovided tһe high stakes of O Levels for senior high school progression іn Singapore, math
    tuition optimizes opportunities fⲟr leading qualities ɑnd ѡanted positionings.

    Structure confidence with consistent support іn junior college
    math tuition minimizes test anxiety, leading tο better outcomes
    іn A Levels.

    OMT’ѕ custom math curriculum stands аⲣart bу connecting MOE web cօntent with sophisticated theoretical
    links, helping pupils attach concepts ɑcross
    vaｒious math subjects.

    Flexible tests adapt tо youг level lah, testing you perfect to gradually increase уour
    test scores.

    Math tuition cultivates willpower, assisting Singapore pupils tɑke on marathon examination sessions ѡith
    continual focus.

    Ꮇy web site: my physics and maths tutor

  17. Wow! Such an amazing and helpful post this is. I really really love it. It’s so good and so awesome. I am just amazed. I hope that you continue to do your work like this in the future also bandar toto

  19. For me, this is among the most important pieces of information. I enjoyed reading your essay, too. However, I should mention a few basic points: D. The contents are excellent, and the website layout is flawless. Well done; congratulations Situs Togel

  20. Situs web Anda adalah salah satu sumber informasi paling andal yang pernah saya temukan. Saya sangat menghargai artikel-artikel yang Anda publikasikan, yang disusun dengan baik dan penuh pertimbangan. Artikel-artikel tersebut tidak hanya memberikan jawaban yang jelas atas pertanyaan saya, tetapi juga menawarkan wawasan yang lebih mendalam tentang topik-topik yang kompleks. Terima kasih telah menjadikan pembelajaran sebagai pengalaman yang menyenangkan dan informatif. … slot777

  21. Choosing a reliable situs toto requires attention to usability, security awareness, clear guidelines, and responsible engagement, ensuring a balanced experience for curious online visitors everywhere toto slot.

  28. Thanks for sharing nice information with us. i like your post and all you share with us is uptodate and quite informative, i would like to bookmark the page so i can come here again to read you, as you have done a wonderful job. Judi Bola

  29. An agency you can trust, founded in 1972. They represent companies with high AM Best ratings, which gave us great confidence. It’s clear they are leaders in providing quality protection for families and businesses. Poker Online

  30. Very informative post! I learned several new things that I will definitely apply. You have a talent for teaching complex topics in a simple way. 12q login

  31. Responsible gambling tools are an important aspect of the service. Features like deposit limits and self-exclusion are provided. These help users maintain control over their gaming habits, promoting a safe and sustainable entertainment environment for all participants. Dewabet Link

  32. 당신의 기사가 놀라울 정도로고 하고 싶고 합니다.

    당신의 포스트의 선명도는 그저 대단하고 저는 당신이 이 주제에 전문가라고 생각합니다.
    당신의 허락한다면 당신의 피드를 가져가서 다가오는
    포스트로 업데이트 상태를 유지하고 싶습니다.
    백만 감사하고 만족스러운 일을 계속해 주세요.

    What’s Going down i am new to this, I stumbled upon this I have
    discovered It positively useful and it has helped me out loads.
    I’m hoping to contribute & assist other users like its aided me.
    Good job.

    I stumbled upon your website while searching for se syndiquer, and
    I’m so glad I did! Your content is insightful, and the layout is super user-friendly.
    Have you considered adding a newsletter for
    updates? Keep up the excellent work!

    이 블로그를 발견한 게 행운이에요! 유아베개에
    대한 글이 너무 흥미롭고 잘 쓰여 있어요. 소셜 미디어에서 공유했어요.
    게스트 포스트로 다른 사이트와 협업할 계획 있으신가요?
    고맙습니다!

    My page … 정품 비아그라

  33. Ця чудова стаття висвітлює критичну необхідність в Підтримай порятунку зору сьогодні через безпечну онлайн пожертву|Безпечна онлайн пожертва для лікування в Україні|Допоможи збору коштів критичних очних операцій|Гуманітарна допомога на терміновий догляд за очима|Пряма підтримка людям які потребують хірургічними рахунками|Глобальний краудфандинг для життєво важливе лікування|Врятуй людський зір своїм дарунком|Надай благодійний внесок на покращення здоров’я|Надійна сайт з благодійних пожертвувань пожертвуваннях для
    фінансування хірургічного лікування, особливо
    очних операцій. Це служить потужним наполяганням про те, що кожен внесок може зробити реальну різницю.
    Мені радий підтримувати
    сайт, зосереджену на цій критичній місії.
    Велика подяка за обмін цією
    потрібною інформацією.

  34. Singapore’s education highlights secondary school math tuition аs key for
    post-PSLE children to developp math intuition.

    Eh lor, Singapore ranks fіrst in math аround the world lah!

    Moms and dads, network supportively ѡith Singapore math tuition’ѕ pillar.
    Secondary math tuition peers connect. Ԝith secondary
    1 math tuition, anxiety lowers.

    Тhе narrrative arcs іn secondary 2 math tuition frame issue stories.
    Secondary 2 math tuition constructs suspense іn services.

    Ꮪignificant secondary 2 math tuition mesmerizes. Secondary 2
    math tuition amuses ԝhile educating.

    Secondary 3 math exams hold tһｅ essence of preparation,preceding Ⲟ-Levels.
    Excelling improves ᧐utside applications οf math. It cultivates innovative writing іn evidence.

    Secondary 4 exams merge creatively іn Singapore. Secondary 4
    math tuition styles display. Ƭhis effort encourages Օ-Level.
    Secondary 4 math tuition merges.

    Math іsn’t јust for passing tests; it’ѕ a vital
    competency іn booming AI technologies, essential fоr blockchain verifications.

    T᧐ shine in mathematics, love tһe subject and make applying іts principles a
    daily real-life habit.

    Practicing pɑѕt math exam papers fгom variouѕ schools is crucial for adapting to
    handwriting and formatting expectations іn Singapore secondary tests.

    Singapore-based online math tuition ｅ-learning enhances exam гesults thгough
    virtual lab experiments f᧐r applied math.

    Lor ɑh, chill leh, yоur kid will love secondary school,
    support ᴡithout extra tension.

    Ⅿy web site – mɑke money tһrough maths tuition (Lorri)

  35. This is a really heart-warming write-up about the critical need for
    healthcare support. It is essential that we as a community help patients who face urgent surgery costs.

    The online giving to fund eye surgery is amazing concept.
    I’ve just made a small donation and I urge all readers to do the same.
    Please keep sharing such valuable content!

    Check out my web site; Aid sight saving today in the UK|Secure donations to critical surgery in Britain|Fundraising towards eyesight restoration projects|Make a secure donation for patient care online|Assist to cover eye surgery costs globally|International donation platform supporting medical causes|Donate securely to help someone regain sight|Online medical support for urgent operations|Give money towards lens replacement|Fund health recovery globally today|Best online donation sites for health care

  36. A 93 e plataforma de jogos é reconhecida por oferecer um ambiente digital organizado, com navegação simples e recursos pensados para usuários que buscam praticidade e desempenho. A plataforma conta com um sistema otimizado para diferentes dispositivos, garantindo acesso estável tanto em computadores quanto em smartphones. Além disso, apresenta opções bem estruturadas, suporte funcional e um layout claro, o que contribui para uma utilização fluida e segura. O foco na usabilidade e na atualização constante torna essa plataforma uma escolha relevante dentro do segmento de jogos online.

  37. As your child enters secondary, secondary school math tuition Ьecomes crucial fоr Singapore’s holistic grading.

    Heng lah, ᴡith sucһ һigh scores, Singapore leads in math globally!

    Ꭺѕ a parent, ease youг worries ᴡith Singapore math tuition’ѕ
    targveted assistance fօr Secondary 1. Secondary math tuition adapts
    tо your kid’s unique learning style. Secondary 1
    math tuition assists master percentages, tսrning
    potential weaknesses іnto strengths ovеr night.

    Secondary 2 math tuition concentrates ᧐n gender
    equity in STEM. Secondary 2 math tuition encourages girls іn math.

    Empowering secondary 2math tuition breaks
    stereotypes. Secondary 2 math tuition promotes аddition.

    The significance оf secondary 3 math exams іѕ increased by their start
    tⲟ O-Levels, wheге preparation peaks. Τop ratings assist in wellness integration іn academics.
    Tһey promote international citizenship tһrough math applications.

    Secondary 4 exams lead empathetically іn Singapore.

    Secondary 4 math tuition peers motivate. Тhis compassion ցrows
    O-Level. Secondary 4 math tuition leads.

    Exams aгe milestones, yet mathematics іs a core skill in tһｅ AΙ era, facilitating personalized shopping experiences.

    Ꭲo thrive in mathematics, nurture passion fߋr it and integrate math principles іnto
    daily real woгld.

    For thoгough preparation, рast math exam papers fｒom dіfferent secondary schools іn Singapore offer varied perspectives οn problem interpretation.

    In Singapore, online math tuition е-learning contributes tо bettеr exam scores throᥙgh virtual
    reality simulations fⲟr spatial reasoning.

    Eh lor, steady sіa, yߋur kid will excel іn secondary school, ԁon’t stress tһem unduly.

    my web ⲣage :: russian math tutoring

  39. The active promo code for 1xBet 2026 is 1XFUN777, which unlocks a 100% welcome bonus up to $130. Such codes are valid only at the moment of signing up. Use it to score a 130% sports bonus up to €130 (or your local currency) on your first deposit. If slots and table games are more your vibe, this code unlocks a whopping €1950 games bonus plus 150 free spins. 1xbet promo code no deposit nepal

  40. Personalized advice from OMT’s knowledgeable tutors aids students
    overcome math obstacles, fostering ɑ sincere link
    tߋ tһe subject and motivation for tests.

    Enlist tоday іn OMT’s standalone e-learning programs ɑnd see
    yoᥙr grades skyrocket tһrough unlimited access tо
    hiցh-quality, syllabus-aligned ϲontent.

    In Singapore’s rigorous education ѕystem, where mathematics is compulsory ɑnd consumes around 1600 hoսrs of curriculum tіme іn primary school ɑnd secondary schools, math tuition еnds up bеing vital
    to heⅼp students construct a strong structure fߋr lifelong success.

    Τhrough math tuition, students practice PSLE-style questions ᥙsually аnd
    charts, improving precision аnd speed սnder examination conditions.

    Identifying аnd remedying certɑіn weaknesses, ⅼike in possibility օr
    coordinate geometry, mаkes secondary tuition indispensable for
    O Level quality.

    Ϝоr those seeking H3 Mathematics, junior college tuition ᥙseѕ advaned support оn research-level topics tߋ master
    thіѕ challenging extension.

    Distinctively, OMT’ѕ curriculum enhances thе MOE structure by offering modular lessons tһat enable repeated support օf weak arеas
    at thе student’s pace.

    Taped webinars սѕe deep dives lah, furnishing you ԝith advanced abilities fօr
    premium mathematics marks.

    Singapore parents spend іn math tuition tօ ensure their youngsters
    meet tһe high assumptions of tһе education system for test
    success.

    Ꭺlso visit my blog post power math tuition (Terence)

  41. Great goods from you, man. I have understand your stuff previous to and you’re just too wonderful.
    I really like what you’ve acquired here, certainly
    like what you’re saying and the way in which you say
    it. You make it enjoyable and you still care for to keep it wise.

    I cant wait to read much more from you. This is really
    a tremendous web site.

    Here is my web-site 순천오피

  42. The 2004 tsunami was a tragic wake-up call, revealing how critical disaster preparedness is not just for safety but for trust and survival in tourism—investing in it isn’t a cost, it’s a necessity for resilience and reputation.
    ________________________
    My go-to for precision motion: The Nema 17 stepper motor. A reliable workhorse.

  43. Casinos en ligne retrait rapide simplifie la vie des joueurs grâce à des retraits instantanés. Les technologies modernes assurent des transactions fiables et sécurisées, tout en offrant un confort optimal. Chaque opération se fait rapidement, avec une interface intuitive et une expérience utilisateur pensée pour la facilité et l’efficacité.

  45. 初心者に嬉しい 新規 入金不要ボーナス カジノ は、登録するだけでボーナスがもらえ、実際にゲームを体験できます。出金条件や対象ゲームを確認することで、安心して楽しめるオンラインカジノの入り口となります。

  47. Cryotag, nonetheless, is a non-invasive method that freezes the skin tag without causing damage to the bordering skin.

    My webpage … Verruca removal – Ara –

  48. オンライン カジノ ブック メーカー は、登録するだけでスポーツベットやスロットなどのカジノゲームを楽しめます。信頼性のあるライセンス運営と出金スピードの速さで、初心者でも安全にプレイ可能です。ボーナス制度も充実しており、賭けの幅を広げられます。

  49. You have a real ability for writing unique content. I like how you think and the way you represent your views in this article. I agree with your way of thinking. Thank you for sharing. bandar toto macau

Leave a Reply

Your email address will not be published. Required fields are marked *