On behalf of Anika Malhotra:
Disaster Preparedness in the Thai Hospitality Industry
One of the deadliest natural disasters in recorded history, the 2004 Indian Ocean earthquake and tsunami, resulted in the deaths of over 230,000 people in fourteen countries and provoked worldwide humanitarian efforts which led to the donation of over USD$14B in aid. Of these fourteen countries, Thailand was one of those that were hardest hit with an estimated 8,212 death toll.
The two industries that were greatly impacted by this disaster were the fishing and tourism industries. The destruction of industrial infrastructure in coastal areas within the fishing industry had substantial impacts both on regional and national scales, affecting employment in coastal regions and foreign exchange earnings on a national level.
With these direct effects of the tsunami, came indirect effects within the hospitality industry. As investigations into the disaster continued, there was speculation that many of the resort hotels directly hit by the tsunami did not alert guests in a timely fashion and that staff were not well equipped to handle such situations. Moreover, regardless of whether tourist’s travel destinations were affected or not, there was a psychological concern and fear for their safety while traveling in areas of this part of the world. The hospitality industry was then hit with numerous cancellations as a result.
Tourist’s concerns and trip cancellations created a negative image of the hospitality industry for their lack of disaster preparedness. As the industry began to fear that this negative impact might be long lasting, many hospitality companies joined forces with humanitarian organizations to develop stronger disaster preparedness, recovery, and risk mitigating skills.
Addressing issues of crisis management and providing hospitality employees with the necessary skills involved gives these companies a competitive advantage. The first step in these efforts is focused on pre-crisis communication. The thought here is that communicating more effectively and implementing solutions for these situations will help rebuild trust and credibility from the public’s perspective.
Rather than a focus on maximizing profits for shareholders, there has been an increased focus on corporate social responsibility (CSR) within the hospitality industry. Although brand reputation and financial factors still play a major role in the decision making process for tourists and potential employees, they are looking more for companies who contribute to more wide-ranging societal goals. These CSR contributions are often in the form of cash donations, work force initiatives, partnerships with NGO’s, and by providing shelter and evacuation. The top 3 hotel companies in the industry that are most contributing to this reform are Hilton, Marriott, and Accor.
The Ministry of Public Health in Thailand, The International Federation of Red Cross and Societies, and other NGO’s, as well as those in the Thai private sector formed partnerships with these hospitality companies to train employees and provide assistance and funding in these efforts to rebuild the economy in Thailand. The Tsunami Victim Relief Center was also founded days after the tsunami to help in mobilization efforts. The Royal Thai Government (RTG) has also been greatly praised for their role in providing support to the affected communities. The United Nations Country Team along with bilateral development agencies worked with the RTG to address issues and challenges in the rebuilding effort.
The efforts of these organizations in collaboration with hotel companies and educational efforts proved to help tremendously towards rebuilding the hospitality industry in Thailand. Below can be found the Tourism and Earnings Growth in Thailand chart as of one year after the tsunami (2005):
The above chart proves that not even fully into 2005, in Q2, there was shown a significant positive change in the percentage of tourism earnings in one year from
-6.2 to +4.4 in growth.
The monsoon season in Thailand in 2011 was a period in which was demonstrated how far humanitarian aid efforts and disaster preparedness have improved since the tsunami disaster in 2004. As a result of the storms during this time, flooding began to spread throughout the Northern, Northeastern, and Central areas of Thailand. These floods resulted in the deaths of 815 people, with a total of 13.6 million people having been affected by the same. The Tourism Authority of Thailand (TAT) projected a combined loss of USD$825M as a result of reduced international and national tourism, with people having cancelled their trips to the region.
Hotels in and around the affected areas in Thailand began to take measures to ensure the safety of their guests, and help with the relief efforts of the surrounding community. The Mandarin Oriental in Bangkok organized a thorough workshop for more than 1,000 of its staff members to drill them in how to manage the flood situation. The Shangri-La Hotel also took precautionary measures during this time by placing sandbags outside of the property in an effort to prevent water from flowing into the property and by storing enough food and medical supplies for their guests and staff to last three days in the case of an emergency situation.
More major hotel companies are doing their part to help with disaster relief in other ways:
a) Marriott International converts points donated by guests into cash for contribution to the IFRC Disaster Relief Emergency Fund.
b) Hyatt has developed a volunteer outreach program, Hyatt F.O.R.C.E- allowing for employees to provide local and worldwide support on company paid time.
c) Hilton Honors has implemented a charity titled “Blanket them With Love” to help with the after effects of the 2011 floods in Thailand. “The project will provide 1) immediate relief to victims by giving emergency life packs (includes food and other daily necessities) to evacuees, 2) 700 financially needy families affected by the coming 4 months of cold weather with blankets, so that the most vulnerable targets like young children and elderly will be protected from diseases associated with the cold climate. 3) Help to at least 10 affected homes with repairs after the floods, so that the family go back to safe shelters.”
d) AirAsiaGo had absorbed the cost of credit card transaction fees on their website for one month from October-November 2011. In addition to this, they worked with local hotels in Bangkok to provide discounts to travelers.
e) As part of their CSR initiative, Hilton Pattaya donated 100,000 baht to the Rotary Club of Taksin Pattaya to help with relief and rehabilitation projects for the aid of those affected by the floods in Thailand.
In order to help with the rebuilding efforts after the floods, the Thailand Convention and Exhibition Bureau (TCEB) has implemented a communication center that will keep event organizers updated as to the status of their future events, one such event being the annual Royal Flora Expo.
It is made evident to us that the efforts made for disaster preparedness by the hospitality industry in Thailand and throughout the world will help in reducing financial and emotional burdens of many of those affected by such natural disasters as the 2004 tsunami and 2011 floods. Whether it is by partnering with NGO’s or companies within the private sector to help provide employees and their families the skills needed to help mitigate the outcome of such disasters, by providing direct financial support, by sending its employees on volunteer efforts within the community or worldwide, or by providing food and shelter to those affected, the hospitality industry in Thailand is helping to rebuild security and lessen the fears of travelers worldwide.
DrugsCoverage.com offers in-depth articles on drug interactions, supplements, and health conditions, featuring detailed analyses of Kaiser Permanente coverage policies. Find valuable information on medications like Zepbound and learn how different insurance plans impact your treatment options. Kaiser Permanente
NOHU là nơi để người chơi giải trí, không gian gắn kết cộng đồng. Mỗi trò chơi tại đây đều được thiết kế đảm bảo tính công bằng và minh bạch. Nền tảng cam kết tạo ra môi trường an toàn, thân thiện, mang đến trải nghiệm mượt mà nhất cho người dùng. Với giá trị cốt lõi là trung thực và tôn trọng quyền lợi của khách hàng, thương hiệu luôn đặt lợi ích của hội viên lên hàng đầu. nohu
Good day. i am doing research right now and your blog really helped me. beautiful luxury houses in Georgia
No kyc casinos offer total control with fast sign-ups and immediate access powered by crypto. Forget about paperwork, utility bills, or lengthy approvals. These platforms are built for users who demand privacy, speed, and a smooth experience, creating a powerful alternative to restrictive, document-heavy digital environments.
新規カジノ 入金不要ボーナス マイナー は、迷ったときに自分が何を重視するかを明確にすれば選びやすくなります。条件を慎重に確認し、自分に合うボーナスを見つけることで快適さが大きく変わります。
Site de paris sportif en ligne suisse facilite l’accès aux paris tout en respectant des critères stricts de fiabilité. Sécurité des transactions, transparence des cotes et assistance efficace sont essentiels pour transformer chaque mise en une expérience satisfaisante et sécurisée.
Feed your AI Snifflog with the right intelligence and watch it uncover hidden patterns across your digital ecosystem. Born from corrupted syslogs and stale threat intel, Snifflog thrives on complex data, delivering verbose, insightful analyses that help you understand vulnerabilities and anticipate what breaks next.
包養 的最佳選擇非 aSugarDating 莫屬，專為成功男性與需要生活協助的 baby 設計。平台安全可靠、會員質素高，深受 PTT 與 Dcard 網友推薦，讓你輕鬆找到甜蜜關係並享受高品質約會體驗。
These are not link farms. The blogs they use for comments are real websites, which makes a big difference in SEO performance. seo for manufacturers
Your article has left a lasting impression on me, and I am grateful for the opportunity to learn from your work.
sexy gaming
What great Information about World Day it’s an enjoyable educational post a debt of gratitude is for the post. pin188 slot
Experience the thrill of gaming with Winpkr Game Apk, a popular platform designed for both entertainment and earning opportunities. With Winpkr Game Apk, you can explore exciting poker-style games, daily challenges, and tournaments that keep you engaged. The app ensures smooth gameplay, secure transactions, and a user-friendly interface for beginners and experts alike. By downloading Winpkr Game Apk, players can enjoy real rewards, exclusive bonuses, and the chance to compete with others across Pakistan. If you’re looking for fun, competition, and a chance to win big, this app is the perfect choice for you.
Digital software refers to computer programs and applications designed to perform specific tasks on digital devices, enhancing productivity, creativity, and efficiency. digital software
rajabandot I was reading some of your content on this website and I conceive this internet site is really informative ! Keep on putting up.
OnlyFans Agency PhoeniX Creators delivers professional guidance and growth strategies without locking creators into restrictive contracts. By emphasizing transparency, communication, and data-driven methods, we help creators scale their OnlyFans brand safely, sustainably, and on their terms, avoiding the common stress and disappointment associated with traditional agencies.
An online reverse phone lookup tool like SearchUSAPeople lets you uncover detailed information about any phone number in the U.S. Access contact details, addresses, social media profiles, and public records quickly. Ideal for verifying unknown callers or reconnecting with someone, all through a fast, reliable, and easy-to-use platform.
RAJAAKURAT link situs gacor slot online terpercaya hari ini mudah maxwin, rekomendasi permainan resmi gampang menang. Pilihan bonus dan promosi menarik tersedia! situs maxwin
PM77TOTO adalah situs togel terpercaya dengan diskon terbesar, deposit pulsa tanpa potongan, dan pasaran resmi terlengkap di Asia. Daftar sekarang dan nikmati pengalaman bermain aman & menguntungkan! togel deposit pulsa
Order champagne and experience the best of Champagne’s boutique offerings. With carefully curated selections, rare vintages, and authentic regional flavors, the leading specialist ensures a luxurious, refined experience that captures the true essence of this iconic sparkling wine.
Billy Carson Net Worth 2025 highlights his financial accomplishments, professional ventures, and contributions to media and education. The profile gives readers a closer look at his career, wealth, and achievements that have shaped his reputation and global influence.
Main slot atau togel sekarang makin gampang dengan RAJABANDOT Login Alternatif Resmi 2025! Cukup login, semua game resmi siap dimainkan, prediksi update selalu tersedia, dan bonus melimpah bikin taruhan makin seru. Dari slot gacor sampai togel online, RAJABANDOT jadi tempat favorit buat yang mau main tanpa ribet tapi tetap punya peluang menang gede. Praktis, cepat, dan aman – semua ada di satu tempat, tinggal klik dan nikmati sensasinya! rajabandot
Nana mall is a global hub for beauty and wellness enthusiasts. With competitively priced, authentic products from Europe, the US, Japan, Korea, and Australia, Nana mall brings you expert-approved skincare, cosmetics, and wellness essentials, allowing you to enhance your self-care routine with the finest curated selections.
Running a growing business means more orders, more deliveries, and higher customer expectations. This is where 3PL shipping
becomes an effective solution. By outsourcing logistics to professionals, you can focus on your brand while a trusted partner handles the heavy lifting. Let’s look at how it works, why businesses rely on it, and what it means for companies like yours.
Germ killer ParaZapper stands out as a professional-grade zapper with enhanced specifications. Designed to neutralize bacteria, viruses, and parasites, it features multiple frequencies, verified Rife waveforms, and proof-backed results. With quality construction and scientifically validated efficacy, ParaZapper ensures users a safe, effective, and dependable solution for microbial control at home.
Best uk online casinos stand out for their exceptional game libraries, mobile optimization, and verified fairness. Players can access thrilling slots, blackjack, roulette, and live games while benefiting from prompt support, fast banking, and rewarding promotions, ensuring a trustworthy and entertaining experience for all types of online players.
Hampers for men eature artisan, delicious, and fun products carefully selected for thoughtful gifting. Our eco-friendly packaging avoids adhesives and uses recyclable materials, making every gift sustainable. Fully customizable swirl boxes and letterbox gifts are ideal for corporate events, promotions, or personal surprises that leave a lasting impression.
I am often to blogging and i also really appreciate your content regularly. Your content has really peaks my interest. I am about to bookmark your site and maintain checking for first time data. https://www.acuam.com/wp-content/pgs/?1xbet_welcome_bonus_and_promo_code.html
vreau sa cumpar permis de conducere original
Casino sites uk provide excellent entertainment with state-of-the-art mobile apps and a wide range of games. From live tables to innovative slots, every experience is seamless. 10Bet is recognized as the best, offering extensive game selection and rewarding bonuses for players seeking quality and convenience.
t”Appreciate it intended for publishing a really beneficial document, When i happened onto your blog site in addition to understand some write-up. I’m keen on look connected with publishing…” slot gacor
vreau sa cumpar permis de conducere original
Meilleur casino en ligne france combine sécurité, diversité et promotions avantageuses pour ses utilisateurs. Avec des jeux adaptés aux mobiles, des méthodes de paiement rapides et fiables, et des conditions transparentes, il permet à chacun de vivre une expérience de divertissement agréable et responsable.
Tennis paris sportif offre une expérience stratégique pour tous les passionnés. En suivant les conseils du guide et en explorant chaque match, vous pouvez optimiser vos mises, anticiper les surprises et profiter de tournois captivants tout en jouant de manière responsable et réfléchie.
Best crypto casino permite acceder a juegos innovadores y emocionantes desde cualquier lugar. CoinCasino, BC.Game y Betpanda destacan por su tecnología avanzada, seguridad y rapidez, ofreciendo a los usuarios experiencias únicas que superan ampliamente las prestaciones de los casinos tradicionales en el mercado mexicano.
Acknowledges intended for report a really effective formula, When i happened adjacent to your site other than decipher a finite say. I’d prefer ones strategy of inscription… situs toto 4d
cheers for posting this post. I am definitely tired of struggling to find relevant and intelligent commentary on this subject. Everyone nowadays seem to go to extremes to either drive home their viewpoint or suggest that everybody else in the globe is wrong. cheers for your concise and relevant insight. https://comprarbacklinks.net.br/
Thanks so much for sharing this great info! I am looking forward to see more posts! Write for us
This case study really highlights how unpreparedness can ripple through entire industries, not just in the immediate aftermath of a disaster but for years to come. The way hotels and tourism operators in Thailand shifted toward crisis management and CSR after the 2004 tsunami is a powerful reminder that resilience planning is not optional anymore.
What stood out to me is how much of the recovery relied on proactive communication and reliable backup measures. Whether it’s keeping guests safe during floods or ensuring business continuity in remote offices today, having strong power and disaster preparedness plans in place makes all the difference.
I recently came across a detailed guide on backup power strategies that speaks to this same issue from a modern perspective — it explores UPS systems, standby generators, and hybrid solar solutions for organizations that can’t afford downtime: https://minds775.github.io/power-backup-options-for-remote-offices/
. Worth a read if you’re interested in how disaster readiness is evolving outside the hospitality industry as well.
Minecraft APK Download v1.21.110.23 (Android, Pro Unlocked) gives you full access to premium features of the popular sandbox game. With this version, players can explore endless worlds, enjoy unique biomes, and unlock exciting adventures without restrictions. The Minecraft apk download is designed to provide smooth gameplay on Android, making it easy to build, craft, and survive. From creative building to survival challenges, this Pro Unlocked edition ensures you get the best experience. If you’re looking for unlimited possibilities and enhanced features, you must download Minecraft APK today and start your journey into a world full of imagination and adventure.
Bonus siti scommesse sono uno strumento strategico per aumentare il divertimento e il valore delle puntate. Le migliori piattaforme online offrono promozioni chiare e semplici, con termini accessibili e vantaggiosi. Prima di accettare un bonus, però, è consigliabile leggere sempre i dettagli e verificare l’affidabilità dell’operatore.
bonus siti scommesse sono la chiave per massimizzare il valore delle tue giocate. Non fermarti all’importo offerto: valuta sempre requisiti, scadenze e termini. Solo così potrai distinguere un’offerta conveniente da una rischiosa e trasformare un semplice incentivo in un reale vantaggio competitivo.
Great goods from you, man. I’ve understand your stuff previous to
and you’re just too excellent. I actually like what you have acquired
here, certainly like what you’re saying and the way in which you say it.
You make it enjoyable and you still take care of to keep it
smart. I can not wait to read far more from you.
This is actually a tremendous site.
my webpage Little girls nudes
By playing through Bandar Toto Macau, players can access safe deposits, timely withdrawals, and fair results directly linked to the official game. toto macau
A FINRA expungement attorney at Bakhtiari & Harrison provides skilled representation for clients seeking to clear or amend their records. With extensive experience in securities arbitration, employment disputes, and regulatory matters, our attorneys deliver strategic solutions to protect reputations and achieve favorable outcomes in FINRA expungement proceedings.
Many people gamble for the thrill, but very few actually win consistently. The odds are almost always in favor of the house. Understanding this helps gamblers set realistic expectations. Treating it as a form of leisure rather than a source of income prevents disappointment and financial damage. olxtoto
Concrete grinding Coventry services by RB Grinding UK Ltd deliver smooth, level, and durable surfaces for residential and commercial projects. Using advanced machinery and expert techniques, we prepare concrete floors for coatings, resin finishes, and specialist applications, ensuring long-lasting, high-quality results every time.
I sincerely thank this website for its excellent contribution to knowledge-sharing. The detailed explanations and insights provided are extremely helpful. Thank you for creating an online platform where learning becomes enjoyable, practical, and easy to understand for readers from different walks of life. ยี่ กี lotto
At WeBill Health, medical billing outsourcing offers healthcare providers a streamlined, revenue-focused solution. Our expert team handles everything from eligibility verification and claims submission to denial defense and audits, ensuring smoother cash flow and fewer billing errors. When you trust us with your medical billing outsourcing, you free up time to focus on patient care while we protect and maximize your revenue. With specialty-specific experience, advanced technology, and a results-driven approach, WeBill is more than a billing vendor — we’re your partner in financial stability and growth.
AkongCuan ialah pencetus resmi Bandar Togel Online server Kamboja no1 dengan beragam jenis pasaran teratas untuk anda mainkan dan menangkan hadiah jp milyaran! akongcuan
Pusat4D offers a modern and secure platform for 4D lottery enthusiasts. With clear game rules, fast result updates, and multiple betting options, it caters to all types of players. Enjoy a smooth and fair lottery experience with pusat4d, where security, convenience, and excitement are always guaranteed. pusat4d