by

Disaster Preparedness in the Thai Hospitality Industry

On behalf of Anika Malhotra:

Disaster Preparedness in the Thai Hospitality Industry

One of the deadliest natural disasters in recorded history, the 2004 Indian Ocean earthquake and tsunami, resulted in the deaths of over 230,000 people in fourteen countries and provoked worldwide humanitarian efforts which led to the donation of over USD$14B in aid. Of these fourteen countries, Thailand was one of those that were hardest hit with an estimated 8,212 death toll.

The two industries that were greatly impacted by this disaster were the fishing and tourism industries. The destruction of industrial infrastructure in coastal areas within the fishing industry had substantial impacts both on regional and national scales, affecting employment in coastal regions and foreign exchange earnings on a national level.

 

With these direct effects of the tsunami, came indirect effects within the hospitality industry. As investigations into the disaster continued, there was speculation that many of the resort hotels directly hit by the tsunami did not alert guests in a timely fashion and that staff were not well equipped to handle such situations. Moreover, regardless of whether tourist’s travel destinations were affected or not, there was a psychological concern and fear for their safety while traveling in areas of this part of the world. The hospitality industry was then hit with numerous cancellations as a result.

 

Tourist’s concerns and trip cancellations created a negative image of the hospitality industry for their lack of disaster preparedness. As the industry began to fear that this negative impact might be long lasting, many hospitality companies joined forces with humanitarian organizations to develop stronger disaster preparedness, recovery, and risk mitigating skills.

 

Addressing issues of crisis management and providing hospitality employees with the necessary skills involved gives these companies a competitive advantage. The first step in these efforts is focused on pre-crisis communication. The thought here is that communicating more effectively and implementing solutions for these situations will help rebuild trust and credibility from the public’s perspective.

 

Rather than a focus on maximizing profits for shareholders, there has been an increased focus on corporate social responsibility (CSR) within the hospitality industry. Although brand reputation and financial factors still play a major role in the decision making process for tourists and potential employees, they are looking more for companies who contribute to more wide-ranging societal goals. These CSR contributions are often in the form of cash donations, work force initiatives, partnerships with NGO’s, and by providing shelter and evacuation. The top 3 hotel companies in the industry that are most contributing to this reform are Hilton, Marriott, and Accor.

 

The Ministry of Public Health in Thailand, The International Federation of Red Cross and Societies, and other NGO’s, as well as those in the Thai private sector formed partnerships with these hospitality companies to train employees and provide assistance and funding in these efforts to rebuild the economy in Thailand. The Tsunami Victim Relief Center was also founded days after the tsunami to help in mobilization efforts. The Royal Thai Government (RTG) has also been greatly praised for their role in providing support to the affected communities. The United Nations Country Team along with bilateral development agencies worked with the RTG to address issues and challenges in the rebuilding effort.

 

The efforts of these organizations in collaboration with hotel companies and educational efforts proved to help tremendously towards rebuilding the hospitality industry in Thailand. Below can be found the Tourism and Earnings Growth in Thailand chart as of one year after the tsunami (2005):

The above chart proves that not even fully into 2005, in Q2, there was shown a significant positive change in the percentage of tourism earnings in one year from

-6.2 to +4.4 in growth.

 

The monsoon season in Thailand in 2011 was a period in which was demonstrated how far humanitarian aid efforts and disaster preparedness have improved since the tsunami disaster in 2004. As a result of the storms during this time, flooding began to spread throughout the Northern, Northeastern, and Central areas of Thailand. These floods resulted in the deaths of 815 people, with a total of 13.6 million people having been affected by the same. The Tourism Authority of Thailand (TAT) projected a combined loss of USD$825M as a result of reduced international and national tourism, with people having cancelled their trips to the region.

 

Hotels in and around the affected areas in Thailand began to take measures to ensure the safety of their guests, and help with the relief efforts of the surrounding community. The Mandarin Oriental in Bangkok organized a thorough workshop for more than 1,000 of its staff members to drill them in how to manage the flood situation. The Shangri-La Hotel also took precautionary measures during this time by placing sandbags outside of the property in an effort to prevent water from flowing into the property and by storing enough food and medical supplies for their guests and staff to last three days in the case of an emergency situation.

More major hotel companies are doing their part to help with disaster relief in other ways:

 

a)    Marriott International converts points donated by guests into cash for contribution to the IFRC Disaster Relief Emergency Fund.

b)    Hyatt has developed a volunteer outreach program, Hyatt F.O.R.C.E- allowing for employees to provide local and worldwide support on company paid time.

c)     Hilton Honors has implemented a charity titled “Blanket them With Love” to help with the after effects of the 2011 floods in Thailand. “The project will provide 1) immediate relief to victims by giving emergency life packs (includes food and other daily necessities) to evacuees, 2) 700 financially needy families affected by the coming 4 months of cold weather with blankets, so that the most vulnerable targets like young children and elderly will be protected from diseases associated with the cold climate. 3) Help to at least 10 affected homes with repairs after the floods, so that the family go back to safe shelters.”

d)    AirAsiaGo had absorbed the cost of credit card transaction fees on their website for one month from October-November 2011. In addition to this, they worked with local hotels in Bangkok to provide discounts to travelers.

e)    As part of their CSR initiative, Hilton Pattaya donated 100,000 baht to the Rotary Club of Taksin Pattaya to help with relief and rehabilitation projects for the aid of those affected by the floods in Thailand.

In order to help with the rebuilding efforts after the floods, the Thailand Convention and Exhibition Bureau (TCEB) has implemented a communication center that will keep event organizers updated as to the status of their future events, one such event being the annual Royal Flora Expo.

 

It is made evident to us that the efforts made for disaster preparedness by the hospitality industry in Thailand and throughout the world will help in reducing financial and emotional burdens of many of those affected by such natural disasters as the 2004 tsunami and 2011 floods. Whether it is by partnering with NGO’s or companies within the private sector to help provide employees and their families the skills needed to help mitigate the outcome of such disasters, by providing direct financial support, by sending its employees on volunteer efforts within the community or worldwide, or by providing food and shelter to those affected, the hospitality industry in Thailand is helping to rebuild security and lessen the fears of travelers worldwide.

 

 

12,962 thoughts on “Disaster Preparedness in the Thai Hospitality Industry”

  2. DINA189 I was reading your article and wondered if you had considered creating an ebook on this subject. Your writing would sell it fast. You have a lot of writing talent.

  7. I am typically to blogging and i actually recognize your content. The article has actually peaks my interest. I am going to bookmark your web site and maintain checking for brand new information. 포커 커뮤니티

  9. Cheap Handbags Wholesale You should think about doing growing this web site to a major authority in this particular market. You clearly contain a grasp handle in the topics so many people are looking for on this website anyways therefore you could indisputably even create a dollar or two off of some advertising. I’d explore following recent topics and raising how many write ups putting up and i guarantee you???d begin seeing some awesome web traffic in the near future. Simply a thought, all the best in whatever you do! Quality Backlinks

  12. All thanks to Synack Tech for helping with my profits and making my fifth withdrawal possible. I’m here to share an amazing life changing opportunity with you. it’s called Bitcoin / Forex trading options. it is a highly lucrative opportunity which can earn you as much as $2,570 in a week from an initial investment of just $200. I am living proof of this great business opportunity. If anyone is interested in trading of bitcoin,ethereum or any cryptocurrency and want a successful trade with amazing profit margins without losing, reach out to{ synackhack [@] tech [-] center[.]com }

  13. Recent studies suggest that our brains are shrinking due to factors like stress, poor diet, and lack of mental stimulation. This decline can impact cognitive functions and memory. To support brain health, consider lifestyle changes and resources like those found at [Cash Depot](https://cash-depot.ca/rebuild-credit/) to rebuild your credit.

  14. The blog on disaster preparedness in the Thai hospitality industry highlights the importance of readiness in crisis situations. Implementing effective strategies can ensure guest safety and business continuity. For those seeking financial solutions, explore options like [bad credit loans in Canada](https://emailmoneynow.ca/bad-credit-loans-canada/) to enhance resilience.

  15. Disaster preparedness is crucial in the Thai hospitality industry, as highlighted in Cornell’s insights. By implementing effective strategies, businesses can protect guests and staff during emergencies. For those seeking financial assistance to enhance safety measures, consider exploring options like [bad credit loans in Canada](https://emailmoneynow.ca/bad-credit-loans-canada/) for support.

  17. What Are the Top Benefits of Electronics and Appliances Recycling?
    “When you refuse to reuse, it’s the earth that you abuse”

    Now before we jump onto the benefits of electronics and appliance recycling, let us look into and understand what electronic waste is.

    Define electronic waste

    Electronic waste or e-waste is referred to as discarded electrical or electronic devices. The used electronic pieces of equipment that are ready for refurbishment, reuse, and resale are used for electronic recycling. Furthermore, the issue of e-recycling demands immediate attention at the residential and commercial levels. Several benefits come with E-waste recycling; in this blog, we will analyze these benefits in-depth. Also,

    By recycling e-waste, you can change tomorrow, today!
    Visit: https://thekingofrecycling.com/what-are-the-top-benefits-of-electronics-and-appliances-recycling/

  19. This blog offers great strategies for handling snarky comments! It’s so important to stay calm and composed, even when faced with negativity. I particularly appreciate the tips on using humor or turning the comment into a constructive conversation. It’s all about maintaining your peace and setting a positive tone. Thanks for sharing these valuable insights! chesterfield criminal defense who more about criminal law our website

  20. When searching for the Best Electrical Services , it’s essential to consider providers known for their quality workmanship, reliability, and customer satisfaction. Top-rated electricians offer a wide range of services, including installations, repairs, and maintenance for residential and commercial properties. Look for companies with licensed professionals who adhere to safety standards and local codes. Customer reviews and referrals can help identify reputable services that prioritize clear communication and timely project completion. The best electrical services also offer transparent pricing and emergency support, ensuring you receive comprehensive solutions tailored to your specific electrical needs. Investing in quality electrical services ensures safety and peace of mind for your home or business.

  21. Unlocking Communication: The Benefits of Google Voice
    In an age where seamless communication is paramount, Google Voice has emerged as a powerful tool for both personal and professional use. This free service offers a variety of features that can enhance your connectivity and organization. https://www.yestupa.com/google-voice.html

  24. Tonton Kepala Bergetar Full Episod hd quality video Dramas free Online Downloads
    Kepala Bergetar offers DFM2U which is a Malaysian tv channel to watch malay dramas.
    Tonton Drama

  26. I just now would like to explain i always was fresh to webpage in addition to undoubtedly preferred your blog web page. Likely I’m about to search for your site. People certainly include superb experiences. Best wishes intended for giving with us your site. 4rabet no deposit bonus

  29. Thank you, I have recently been looking for information approximately this
    subject for a long time and yours is the greatest I’ve found out till now.
    However, what about the conclusion? Are you certain concerning
    the supply?

    my blog 먹튀검증

  31. I fell victim to a Bitcoin investment scam The platform looked professional and promised high returns After investing a huge portion of my savings about 618,000 USD, I realized I had been scammed when they refused to let me withdraw any of my funds. At first, I was skeptical about recovering lost Bitcoin, until I met a testimony online on how RECOVERY DAREK helped the person of Hana recover her stolen funds. I decided to give the company a trier and as I speak to you all my funds has been recovered back to me. If you’ve lost money in a crypto scam, don’t give up hope. Contact them on: recoverydarek@gmail.com, they helped me recovered my scammed crypto back to me, the company is very real and reliable. I know someone out there might find this information useful too God bless you all.

  34. I’d have to examine with you here. Which is not one thing I usually do! I take pleasure in reading a post that may make folks think. Additionally, thanks for permitting me to comment! lorawan gateway

  37. Fmovies allows any Interne user to watch movies and TV series online without ads and personal account registration. FMovies has the largest catalog of movies updated daily.

  46. I really like your article. It’s evident that you have a lot knowledge on this topic. Your points are well made and relatable. Thanks for writing engaging and interesting material. 뉴토끼

  47. Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your site? My blog is in the exact same area of interest as yours and my visitors would truly benefit from some of the information you provide here. Please let me know if this ok with you. Thanks! 오피스타

  50. To start with You got an awesome blog .I will be keen on more comparative points. I see you got extremely exceptionally valuable themes, I will be continually checking your blog much appreciated 온라인카지노

Leave a Reply

Your email address will not be published. Required fields are marked *