On behalf of Anika Malhotra:
Disaster Preparedness in the Thai Hospitality Industry
One of the deadliest natural disasters in recorded history, the 2004 Indian Ocean earthquake and tsunami, resulted in the deaths of over 230,000 people in fourteen countries and provoked worldwide humanitarian efforts which led to the donation of over USD$14B in aid. Of these fourteen countries, Thailand was one of those that were hardest hit with an estimated 8,212 death toll.
The two industries that were greatly impacted by this disaster were the fishing and tourism industries. The destruction of industrial infrastructure in coastal areas within the fishing industry had substantial impacts both on regional and national scales, affecting employment in coastal regions and foreign exchange earnings on a national level.
With these direct effects of the tsunami, came indirect effects within the hospitality industry. As investigations into the disaster continued, there was speculation that many of the resort hotels directly hit by the tsunami did not alert guests in a timely fashion and that staff were not well equipped to handle such situations. Moreover, regardless of whether tourist’s travel destinations were affected or not, there was a psychological concern and fear for their safety while traveling in areas of this part of the world. The hospitality industry was then hit with numerous cancellations as a result.
Tourist’s concerns and trip cancellations created a negative image of the hospitality industry for their lack of disaster preparedness. As the industry began to fear that this negative impact might be long lasting, many hospitality companies joined forces with humanitarian organizations to develop stronger disaster preparedness, recovery, and risk mitigating skills.
Addressing issues of crisis management and providing hospitality employees with the necessary skills involved gives these companies a competitive advantage. The first step in these efforts is focused on pre-crisis communication. The thought here is that communicating more effectively and implementing solutions for these situations will help rebuild trust and credibility from the public’s perspective.
Rather than a focus on maximizing profits for shareholders, there has been an increased focus on corporate social responsibility (CSR) within the hospitality industry. Although brand reputation and financial factors still play a major role in the decision making process for tourists and potential employees, they are looking more for companies who contribute to more wide-ranging societal goals. These CSR contributions are often in the form of cash donations, work force initiatives, partnerships with NGO’s, and by providing shelter and evacuation. The top 3 hotel companies in the industry that are most contributing to this reform are Hilton, Marriott, and Accor.
The Ministry of Public Health in Thailand, The International Federation of Red Cross and Societies, and other NGO’s, as well as those in the Thai private sector formed partnerships with these hospitality companies to train employees and provide assistance and funding in these efforts to rebuild the economy in Thailand. The Tsunami Victim Relief Center was also founded days after the tsunami to help in mobilization efforts. The Royal Thai Government (RTG) has also been greatly praised for their role in providing support to the affected communities. The United Nations Country Team along with bilateral development agencies worked with the RTG to address issues and challenges in the rebuilding effort.
The efforts of these organizations in collaboration with hotel companies and educational efforts proved to help tremendously towards rebuilding the hospitality industry in Thailand. Below can be found the Tourism and Earnings Growth in Thailand chart as of one year after the tsunami (2005):
The above chart proves that not even fully into 2005, in Q2, there was shown a significant positive change in the percentage of tourism earnings in one year from
-6.2 to +4.4 in growth.
The monsoon season in Thailand in 2011 was a period in which was demonstrated how far humanitarian aid efforts and disaster preparedness have improved since the tsunami disaster in 2004. As a result of the storms during this time, flooding began to spread throughout the Northern, Northeastern, and Central areas of Thailand. These floods resulted in the deaths of 815 people, with a total of 13.6 million people having been affected by the same. The Tourism Authority of Thailand (TAT) projected a combined loss of USD$825M as a result of reduced international and national tourism, with people having cancelled their trips to the region.
Hotels in and around the affected areas in Thailand began to take measures to ensure the safety of their guests, and help with the relief efforts of the surrounding community. The Mandarin Oriental in Bangkok organized a thorough workshop for more than 1,000 of its staff members to drill them in how to manage the flood situation. The Shangri-La Hotel also took precautionary measures during this time by placing sandbags outside of the property in an effort to prevent water from flowing into the property and by storing enough food and medical supplies for their guests and staff to last three days in the case of an emergency situation.
More major hotel companies are doing their part to help with disaster relief in other ways:
a) Marriott International converts points donated by guests into cash for contribution to the IFRC Disaster Relief Emergency Fund.
b) Hyatt has developed a volunteer outreach program, Hyatt F.O.R.C.E- allowing for employees to provide local and worldwide support on company paid time.
c) Hilton Honors has implemented a charity titled “Blanket them With Love” to help with the after effects of the 2011 floods in Thailand. “The project will provide 1) immediate relief to victims by giving emergency life packs (includes food and other daily necessities) to evacuees, 2) 700 financially needy families affected by the coming 4 months of cold weather with blankets, so that the most vulnerable targets like young children and elderly will be protected from diseases associated with the cold climate. 3) Help to at least 10 affected homes with repairs after the floods, so that the family go back to safe shelters.”
d) AirAsiaGo had absorbed the cost of credit card transaction fees on their website for one month from October-November 2011. In addition to this, they worked with local hotels in Bangkok to provide discounts to travelers.
e) As part of their CSR initiative, Hilton Pattaya donated 100,000 baht to the Rotary Club of Taksin Pattaya to help with relief and rehabilitation projects for the aid of those affected by the floods in Thailand.
In order to help with the rebuilding efforts after the floods, the Thailand Convention and Exhibition Bureau (TCEB) has implemented a communication center that will keep event organizers updated as to the status of their future events, one such event being the annual Royal Flora Expo.
It is made evident to us that the efforts made for disaster preparedness by the hospitality industry in Thailand and throughout the world will help in reducing financial and emotional burdens of many of those affected by such natural disasters as the 2004 tsunami and 2011 floods. Whether it is by partnering with NGO’s or companies within the private sector to help provide employees and their families the skills needed to help mitigate the outcome of such disasters, by providing direct financial support, by sending its employees on volunteer efforts within the community or worldwide, or by providing food and shelter to those affected, the hospitality industry in Thailand is helping to rebuild security and lessen the fears of travelers worldwide.
Your blog post was truly a delight to read! Your positivity and insightful perspectives resonate so well. I’m eagerly anticipating more of your uplifting content. Your ability to spread positivity is truly inspiring—keep up the fantastic work!Mega777 – Click ” Register” and Grab the opportunity to Win up to P99,999 Daily!
Your blog is such a breath of fresh air! I really enjoy how you dive into topics with such clarity and positivity. Can’t wait to see what inspiring posts you’ll share next!Mega777 – Click ” Register” and Grab the opportunity to Win up to P99,999 Daily!
I was truly inspired by your post! Your contagious positivity and insightful perspectives made a real impact on me. Keep up the great work—you’re making a difference!Mega777 – ” Register” and Grab the opportunity to Win up to P99,999 Claim free bonus P777 Daily!
May I simply say what a relief to find somebody who actually understands
what they are talking about online. You definitely understand how to bring an issue to
light and make it important. More and more people have to check this out and
understand this side of the story. I was surprised that you aren’t more
popular because you surely have the gift.
My web-site OREO138
kingofsports offers an unparalleled sports betting experience, combining extensive market options with user-friendly features for both casual and avid bettors.
Great app for finding massage places! 오피뷰
makes it so easy to locate nearby options. Highly recommend.
In the high-stakes world of cryptocurrency, where digital coins can vanish in the blink of an eye, a new breed of “wizard” hackers has emerged to combat the scourge of stolen Bitcoin. Cyber Genie Hack Pro service, is a cutting-edge cybersecurity solution that uses advanced algorithms and lightning-fast response times to track down and retrieve pilfered crypto assets. When a victim’s Bitcoin wallet is compromised and their hard-earned funds disappear into the ether of the blockchain, these digital sorcerers swing into action, leveraging their formidable hacking skills and extensive network of contacts to follow the electronic trail, uncover the thieves’ identities, and compel the return of the stolen cryptocurrency. Employing a potent blend of technical wizardry and old-fashioned private investigative tactics, the team deftly navigates the shadowy underworld of crypto crime, deploying a vast arsenal of digital forensics tools and sheer cunning to outwit even the craftiest Bitcoin bandits. For those who have fallen victim to cryptocurrency theft, these modern-day alchemists offer hope, restoring lost funds and a sense of security in the lawless frontier of decentralized finance. With Cyber Genie Hack Pro recovery service, in this case, the days of helplessly watching one’s Bitcoin disappear may soon be a thing of the past. My Bitcoin 405,000$ was returned to me through CyberGenie’s team’s excellent recovery services. I escaped being a victim, you can also. Locate them via:
Whatsapp…..+ 1 2 5 2 5 1 2 0 3 9 1.
T/Gram….. cybergenie hackpro
Site… (ht tps:/ /cyb erge nieh ackpro (.) x y z/)
Thank you.
If you’re a fan of “Ark: Survival Evolved” (2017), you won’t want to miss these amazing game icons and banners! Perfect for customizing your gaming profile, desktop, or social media, these high-quality graphics capture the essence of the adventurous and prehistoric world of Ark. Whether you’re looking to show off your favorite creatures, represent your tribe, or simply enjoy the stunning artwork, these icons and banners are a must-have for any dedicated Ark survivor. Check them out and enhance your Ark experience today! Ark: Survival evolved (2017) game icons banners
Also, you may want to opt for a more professioanl theme if you are planning on showing your site off to a high volume of potential customers each day.
This is very important as it is the first thing that your viewer is going to see.
Include a short bio that includes all of your details or important links that pertain to what you want to get across.
Remember to make your sidebar as concise and clean as possible.
You don’t want it to be full of 100 links, ads and buttons. Instead, only put what is important in your sidebar and, if you need more links, put them into submenus which appear when the user mouses over your main menu.
With WordPress you have lots of choices in themes so you can have a really good looking blog.
Take plenty of time to peruse all of your choices so that you can select just the right one to suit your style and your topic.
For a truly unique theme, select a premium theme.
For a truly unique theme, select a premium theme.
Pay attention to your footer.
스포츠중계
The bottom of your page does not just have to be wasted space. Instead, put in an important link or work in a few words about who you are and what you do.
Use your footers wisely.
You can even include a short biography or other information you feel is pertinent.
I am not really excellent with English but I line up this really easygoing to understand . panen138 situs slot gacor hari ini
Embrace each day’s limitless potential to create something truly remarkable!
Visit this link:
Check this real paying app & Claim Free P777 Bonus!
You’ve already shown you can achieve amazing things—keep pushing forward with that unstoppable determination!
Visit this link:
Ra777-unleash your potentials Register,Download the App & Claim Free P777 Bonus!
You’ve already shown you can achieve amazing things—keep pushing forward with that unstoppable determination!
Visit this link:
Ra777-unleash your potentials Register,Download the App & Claim Free P777 Bonus!
Your content is nothing short of brilliant in many ways. I think this is engaging and eye-opening material. Thank you so much for caring about your content and your readers. china citizens apply indian visa
If you’re a fan of “Ark: Survival Evolved” (2017), you won’t want to miss these amazing game icons and banners! Perfect for customizing your gaming profile, desktop, or social media, these high-quality graphics capture the essence of the adventurous and prehistoric world of Ark. Whether you’re looking to show off your favorite creatures, represent your tribe, or simply enjoy the stunning artwork, these icons and banners are a must-have for any dedicated Ark survivor. Check them out and enhance your Ark experience today! Ark: Survival evolved (2017) game icons banners
your blog is great.. thank you for sharing.
Visit this link:
GANA777- Register & Claim Free P777 Bonus!
On this submitting know the most important thing, the item gives you some type of key term filled website website link an unbelievable sensible website website: game bài đổi thưởng
I would suggest merely successful along with sincere fact, and thus understand the: game bài đổi thưởng
It really is really helpful, despite the fact that look at the information any time that actually reaches this kind of targeted. game bài đổi thưởng
Kinds text messages through this concept are often correct, observe how Once i had written these pages is quite first-rate. gamebaila com
Can simply well create together with the same concerns! Allowed to aid in this post it is possible to understand it should glance. gamebaila com
It is actually significantly outstanding, nonetheless examine suggestions any time that actually reaches this kind of deal with. gamebaila com
This is very key, nonetheless crucial that you click on this phenomenal website link: gamebaila com
Enjoy it designed for submitting an extremely helpful report, Once i took place onto your website as well as comprehend several write-up. Now i’m thinking about seem linked to submitting… https://gamebaila.com/
that is pleasurable as well as meanful. that is stylish website. Backlinking could be very sensible make a difference. you can have absolutely dished up a lot of people who drop by website and provides they usefull information. https://gamebaila.com/
Beneficial as well as beneficial information may be positioned through this material in this post site benefit to find that. https://gamebaila.com/
I may advise only helpful as well as reliable information, therefore believe it is: https://gamebaila.com/
This is very beneficial, despite the fact that it’ll be crucial that you aid click on in which website website link: https://gamebaila.com/
For a few it really is considerable, therefore research the site: https://gamebaila.com/
Once i had written in relation to the same problems, Once i offers you the hyperlink for the website. https://gamebaila.com/
It really is considerable, even so it is actually crucial to assist you to crown for the web site that weblink: https://gamebaila.com/
Gain typically major outstanding things — you should know dozens of dishes inside: https://gamebaila.com/
As i can see this write-up. I think Persons healthy many exertion for producing that write-up. Now i am attracted to your livelihood. Mundo online
How to Recover Stolen Cryptocurrency in 2024 / By Captain WebGenesis.
Crypto Scam Recovery || Recover Lost Funds || Crypto Investment Went Wrong. How do I recover crypto from a scammer?.
I need a hacker to recover my lost investment?.
Contact Captain WebGenesis : Whatsapp +1(501)436-9362
Email; captainwebgenesis@hackermail.com
Captain WebGenesis is the top Crypto recovery company for scam recovery and cybercrime protection. They provide a wide variety of professional services to help you recover lost funds from scams, cybercrime, and more. Discover their website for more details.
Hire A Hacker To Recover Your Stolen Crypto Coins || I Can’t Access My USDT Account, It Looks Like I Was Hacked || Bitcoin Recovery Expert Required, Getting Back Lost, Hacked Or Stolen Crypto?.
Don’t hesitate to visit our website if you want to know about a trusted and guaranteed safe site that will definitely be very profitable.https://mez.ink/cupuslot
thank you for sharing great blog.
Visit this link:
AW777- Want a hassle free paying app? click me and claim free bonus P777 to play and win big!
This is very educational content and written well for a change. It’s nice to see that some people still understand how to write a quality post.! opencub
nbacasino is a specialized online casino platform that combines the excitement of NBA-themed games with a wide variety of classic casino offerings for basketball and gaming fans alike.