On behalf of Anika Malhotra:
Disaster Preparedness in the Thai Hospitality Industry
One of the deadliest natural disasters in recorded history, the 2004 Indian Ocean earthquake and tsunami, resulted in the deaths of over 230,000 people in fourteen countries and provoked worldwide humanitarian efforts which led to the donation of over USD$14B in aid. Of these fourteen countries, Thailand was one of those that were hardest hit with an estimated 8,212 death toll.
The two industries that were greatly impacted by this disaster were the fishing and tourism industries. The destruction of industrial infrastructure in coastal areas within the fishing industry had substantial impacts both on regional and national scales, affecting employment in coastal regions and foreign exchange earnings on a national level.
With these direct effects of the tsunami, came indirect effects within the hospitality industry. As investigations into the disaster continued, there was speculation that many of the resort hotels directly hit by the tsunami did not alert guests in a timely fashion and that staff were not well equipped to handle such situations. Moreover, regardless of whether tourist’s travel destinations were affected or not, there was a psychological concern and fear for their safety while traveling in areas of this part of the world. The hospitality industry was then hit with numerous cancellations as a result.
Tourist’s concerns and trip cancellations created a negative image of the hospitality industry for their lack of disaster preparedness. As the industry began to fear that this negative impact might be long lasting, many hospitality companies joined forces with humanitarian organizations to develop stronger disaster preparedness, recovery, and risk mitigating skills.
Addressing issues of crisis management and providing hospitality employees with the necessary skills involved gives these companies a competitive advantage. The first step in these efforts is focused on pre-crisis communication. The thought here is that communicating more effectively and implementing solutions for these situations will help rebuild trust and credibility from the public’s perspective.
Rather than a focus on maximizing profits for shareholders, there has been an increased focus on corporate social responsibility (CSR) within the hospitality industry. Although brand reputation and financial factors still play a major role in the decision making process for tourists and potential employees, they are looking more for companies who contribute to more wide-ranging societal goals. These CSR contributions are often in the form of cash donations, work force initiatives, partnerships with NGO’s, and by providing shelter and evacuation. The top 3 hotel companies in the industry that are most contributing to this reform are Hilton, Marriott, and Accor.
The Ministry of Public Health in Thailand, The International Federation of Red Cross and Societies, and other NGO’s, as well as those in the Thai private sector formed partnerships with these hospitality companies to train employees and provide assistance and funding in these efforts to rebuild the economy in Thailand. The Tsunami Victim Relief Center was also founded days after the tsunami to help in mobilization efforts. The Royal Thai Government (RTG) has also been greatly praised for their role in providing support to the affected communities. The United Nations Country Team along with bilateral development agencies worked with the RTG to address issues and challenges in the rebuilding effort.
The efforts of these organizations in collaboration with hotel companies and educational efforts proved to help tremendously towards rebuilding the hospitality industry in Thailand. Below can be found the Tourism and Earnings Growth in Thailand chart as of one year after the tsunami (2005):
The above chart proves that not even fully into 2005, in Q2, there was shown a significant positive change in the percentage of tourism earnings in one year from
-6.2 to +4.4 in growth.
The monsoon season in Thailand in 2011 was a period in which was demonstrated how far humanitarian aid efforts and disaster preparedness have improved since the tsunami disaster in 2004. As a result of the storms during this time, flooding began to spread throughout the Northern, Northeastern, and Central areas of Thailand. These floods resulted in the deaths of 815 people, with a total of 13.6 million people having been affected by the same. The Tourism Authority of Thailand (TAT) projected a combined loss of USD$825M as a result of reduced international and national tourism, with people having cancelled their trips to the region.
Hotels in and around the affected areas in Thailand began to take measures to ensure the safety of their guests, and help with the relief efforts of the surrounding community. The Mandarin Oriental in Bangkok organized a thorough workshop for more than 1,000 of its staff members to drill them in how to manage the flood situation. The Shangri-La Hotel also took precautionary measures during this time by placing sandbags outside of the property in an effort to prevent water from flowing into the property and by storing enough food and medical supplies for their guests and staff to last three days in the case of an emergency situation.
More major hotel companies are doing their part to help with disaster relief in other ways:
a) Marriott International converts points donated by guests into cash for contribution to the IFRC Disaster Relief Emergency Fund.
b) Hyatt has developed a volunteer outreach program, Hyatt F.O.R.C.E- allowing for employees to provide local and worldwide support on company paid time.
c) Hilton Honors has implemented a charity titled “Blanket them With Love” to help with the after effects of the 2011 floods in Thailand. “The project will provide 1) immediate relief to victims by giving emergency life packs (includes food and other daily necessities) to evacuees, 2) 700 financially needy families affected by the coming 4 months of cold weather with blankets, so that the most vulnerable targets like young children and elderly will be protected from diseases associated with the cold climate. 3) Help to at least 10 affected homes with repairs after the floods, so that the family go back to safe shelters.”
d) AirAsiaGo had absorbed the cost of credit card transaction fees on their website for one month from October-November 2011. In addition to this, they worked with local hotels in Bangkok to provide discounts to travelers.
e) As part of their CSR initiative, Hilton Pattaya donated 100,000 baht to the Rotary Club of Taksin Pattaya to help with relief and rehabilitation projects for the aid of those affected by the floods in Thailand.
In order to help with the rebuilding efforts after the floods, the Thailand Convention and Exhibition Bureau (TCEB) has implemented a communication center that will keep event organizers updated as to the status of their future events, one such event being the annual Royal Flora Expo.
It is made evident to us that the efforts made for disaster preparedness by the hospitality industry in Thailand and throughout the world will help in reducing financial and emotional burdens of many of those affected by such natural disasters as the 2004 tsunami and 2011 floods. Whether it is by partnering with NGO’s or companies within the private sector to help provide employees and their families the skills needed to help mitigate the outcome of such disasters, by providing direct financial support, by sending its employees on volunteer efforts within the community or worldwide, or by providing food and shelter to those affected, the hospitality industry in Thailand is helping to rebuild security and lessen the fears of travelers worldwide.
I rely on 오피 for honest reviews before trying out new services or products.
Wow, ini adalah salah satu artikel terbaik yang pernah saya baca. Sangat menginspirasi dan memotivasi. Terima kasih! DURABELT EP 125 Rubber Conveyor Belts 5 Ply BW 600
Artikel ini begitu mengena dan memberikan sudut pandang yang berbeda. Sangat bermanfaat bagi saya! DURABELT EP 125 Rubber Conveyor Belts 5 Ply BW 600
Tulisan yang sangat berbobot! Sangat menginspirasi dan memberikan wawasan yang berharga. Terima kasih! DURABELT EP 125 Rubber Conveyor Belts 5 Ply BW 800
Balaksix adalah situs judi online yang aman dan terpercaya yang menyediakan berbagai jenis permainan slot gacor terbaik. Dengan reputasi yang baik di kalangan para pemain judi online, Balaksix telah menjadi pilihan utama bagi mereka yang mencari pengalaman berjudi yang menyenangkan dan menguntungkan.
Saya suka bagaimana penulisannya begitu mengalir dan mudah dipahami. Sangat bermanfaat! Genset Genpac Open / Silent Cummins 250 kVA GC250
Thank you for the information! If you’re interested in a game that offers the chance to win actual money, consider trying this one out! https://jilino1.in/
Setiap kata dalam artikel ini begitu dalam maknanya. Sangat menginspirasi dan memberikan semangat baru! DURABELT EP 125 Rubber Conveyor Belts 5 Ply BW 1000
Wow, artikel yang begitu menginspirasi! Saya merasa seperti bisa mencapai segala impian saya setelah membacanya. Terima kasih! DURABELT EP 125 Rubber Conveyor Belts 5 Ply BW 1200
Absolutely love the variety of webtoons available on 툰코웹툰
. It’s my go-to for all things comics!
This article, “Disaster Preparedness in the Thai Hospitality Industry,” provides a deep dive into how the sector has evolved in response to significant challenges posed by natural disasters, particularly the devastating 2004 tsunami and the 2011 floods. It highlights the transformation within the industry towards stronger disaster preparedness and community-focused corporate social responsibility (CSR) efforts. By prioritizing the safety and well-being of both tourists and locals, the hospitality industry in Thailand demonstrates a profound commitment to sustainable and ethical practices.
In line with this topic, it’s interesting to consider how various sectors, including the entertainment and gaming industry, are incorporating themes of resilience and recovery into their narratives. For example, the game “Dragon Hatch Slot” by Pocket Games Soft, uses the imagery of dragons – often symbols of strength and protection in Asian culture – to create engaging experiences that resonate with these broader themes of survival and renewal. Such creative representations can serve as subtle reminders of the importance of resilience, echoing the real-world implications and lessons drawn from articles like this one on disaster preparedness. You can learn more about how the gaming industry integrates such themes by visiting the https://dragon-hatch.org/demo-2/.
Topbandar merupakan daftar situs judi slot online gacor resmi rekomendasi no 1 di indonesia terbaik dan terpercaya hari ini.
Saya selalu menantikan artikel baru dari blog ini karena selalu memberikan wawasan yang berharga. Terima kasih atas inspirasinya! DURALINK Roller Chains RS 40-1
Great experience at 오피타임
! The massages are amazing and the staff is friendly. Definitely coming back for more relaxation.
Many appreciate the convenience of 누누티비
, as it eliminates the need for subscription fees and offers unlimited entertainment options.
에볼루션사이트
offers an amazing selection of live games. The experience is truly immersive and exciting.
밤의민족
seems like a promising platform for meaningful interactions.
Can’t access missav주소
from my location. Any recommendations for bypassing geo-restrictions?
The user engagement on 폰허브
is impressive.
I’ve found some of the most captivating stories on 뉴토끼
. It’s become my go-to platform for webtoons and web novels.
블랙툰
is my go-to for complete webtoons. I binge-read them in one sitting.
As a fan of webtoons, I appreciate that 무료웹툰
offers such a diverse selection without any cost.
The community on 블랙툰 주소
is so welcoming, feels like a family of webtoon enthusiasts.
The author’s expertise shines through in every post. Digital Marketing Agency
One of the best features of 블랙툰 대체
is its free access to all webtoons, eliminating the need for subscriptions.
Can’t get enough of the thrilling adventures in 블랙툰 웹툰
!
The intuitive navigation and sleek design of 북토끼
make it easy to discover new webtoons and dive into captivating stories with just a few clicks.
Loving the diverse range of topics covered on 여기여
. From sports to finance, there’s something for everyone.
주소야
sites simplify my research process. So grateful for this resource!
Bookmarking 주소월드
was one of the best decisions I made. It’s incredibly helpful.
Can’t imagine browsing without 링크모음
now. Such a time-saver!
As a sports fan, I appreciate the diverse range of links available on 여기여
. It’s a one-stop destination for sports news and updates.
Traveling makes a person meet new people, learn new languages, explore different businesses, and allow you to understand how everything works. asuransi perjalanan axa
주소야
sites make finding relevant information a breeze.
The bulletin boards on 달리머넷
are so informative and easy to navigate.
I’ve been binge-reading comics on 마나토끼
all weekend. It’s addictive!
I stumbled upon 북토끼
recently, and I’m impressed by the quality of comics available. Highly recommend checking it out!
The updates on 블랙툰
keep me eagerly coming back for more. Can’t wait to see what’s next!
The community on 툰코
is so welcoming. It’s great to connect with other comic enthusiasts.
Custom Volleyball jerseys Buy custom sports jersey for your team. For Softball, baseball, archery, & more. Available in XS-6XL. Wholesale orders accepted. 10% discount on 1st order.
Don’t miss out on the action—join the excitement at top 토토사이트 with exclusive promotions and bonuses.
Tulisan yang sangat menyentuh hati! Saya merasa semakin yakin dengan impian saya setelah membacanya. Terima kasih! DURALINK Roller Chains RS 40-1
Artikel ini sangat bermakna dan memberikan semangat baru bagi saya. Terima kasih atas inspirasinya! DURALINK Roller Chains RS 50-1
Saya merasa seperti mendapat suntikan semangat setelah membaca artikel ini. Terima kasih banyak! Genset Genpac Open / Silent Cummins 500 kVA GC500
Thank you for this insight. If you’re interested in a game that offers real cash prizes, give this one a try. https://jilino1.in/jilino1-login/
Wow, ini adalah salah satu artikel terbaik yang pernah saya baca. Sangat menginspirasi dan memotivasi. Terima kasih! DURALINK Roller Chains RS 60-1
Artikel ini begitu mengena dan memberikan sudut pandang yang berbeda. Sangat bermanfaat bagi saya! Genset Genpac Open / Silent Cummins 625 kVA GC625
Tulisan yang sangat berbobot! Sangat menginspirasi dan memberikan wawasan yang berharga. Terima kasih! DURALINK Roller Chains RS 80-1
Saya suka bagaimana penulisannya begitu mengalir dan mudah dipahami. Sangat bermanfaat! Genset Genpac Open / Silent Cummins 750 kVA GC750
Setiap kata dalam artikel ini begitu dalam maknanya. Sangat menginspirasi dan memberikan semangat baru! DURALINK Roller Chains RS 100-1