This week I traveled up to Cortland and had the opportunity to speak with farmers face to face! I spent my week interviewing market owners and farmers to learn about their products, customers, messaging, and customers in addition to interviewing the customers themselves. All of this information will be used to better understand purchasing motivations, values in order to build the USPs and positioning statement. It was such a great adventure to drive around the County and meet with all the local producers. By meeting with them in person it gave me the opportunity to see who my work is directly benefiting and it made me even more invested to create a great branding plan for the community!