by

Sports Stadium RM

Revenue management of sports stadiums are rather challenging due to several obvious reasons. Events/games are only held once a week, once a month, or even just couple times per year depending on the location and the functionality of the stadiums, which is why it is very important to implement sophisticated pricing strategies in order to maximize revenue on the days when events are held. Also, major sports teams’ stadiums are rarely rented out for purposes other than its own sports games (i.e. basketball, baseball, soccer…etc). Whereas other stadiums are used for various events such as music concerts and award ceremonies from time to time.

There are significant differences between RM of sports stadiums compared to the more traditional sectors such as the airline industry. Whether you sit in the 10th row or the 20th row in Economy have minimal difference (there are, of course, differences between Economy and Business class). However, whether or not you sit in the far back row with limited view to the sports ground creates a world of difference to your overall experience when watching a sports game. Flying on a plane may be a part of your necessity to travel from A to B, but watching a sports game in a stadium is about the “experience,” and therefore the perceived value depending on the location of the seats vary immensely.

Implicit Use of Space

How are the space divided in sports stadiums?

    • By location of seats
    • Regular seats vs. Enclosed suites with multiple seats
    • By supporting team

Club-level seats

What are the common sources of additional revenue?

  • Souvenir shops selling team-specific sports gears
  • Most of the premier league soccer teams’ stadiums have museums and tours: visitors even come to the museum on non-game days as well. High numbers of tourists visit the museums in Western European countries
  • Dining places (concessions)
  • By renting the space for music concerts-picture (per event)
  • By holding other sports events (i.e. Olympics)
  • Media access charges
  • Advertisement

Chelsea Megastore within Stamford Bridge stadium

Chelsea Museum located within Stamford Bridge stadium

Sports stadium being utilized as a concert venue

 

How can companies split up the space differently?

 

  • “Quiet” vs. “Loud” seats: I noticed that some sports supporters prefer to sit throughout the game whereas some people like to stand and cheer actively for their teams. Setting aside few rows in each section to those more reserved supports may be effective.
  • Create more seat classes: frequent visitors (fans) are likely to be less sensitive to the ticket price, so companies can create more club seats (even create another class between the club seats) and add more varied classes depending on the location and the view from the seats.

Implicit Use of Time

How can companies sell the space explicitly?

  • Selling tickets with time limits: This strategy can be very attractive for tourists visiting well-known stadiums or important games such as the World Cup. It would work quite well especially for soccer games. For example, customers will buy tickets for the first-half or and second-half o f the game which will be 45 minutes each. If the full-time ticket is $80, companies can charge $50 for customers purchasing 45-minute tickets.
  • Companies can sell a specific seat at a certain stadium by year, month, or season (leasing private seats)

Price

What are the physical rate fences in sports stadiums? 

  • Location of the seat: proximity or the angle of the view to the sports ground
  • Rates for suites differ based on the physical size of the space (maximum capacity): http://www.executiveclub.manutd.com/en.aspx (You’ll notice that almost all executive suites are sold out for this season despite the high rates)

What some of the non-physical rate fences?

  • Purchases of tickets via third party sellers: http://www.worldticketshop.com/tickets/chelsea_tickets
  • On-line vs. Ticket office purchases
  • Club Membership status
  • Season ticket holders
  • Importance of events: For example, the average seat price for premier league games are more expensive compared to championship league games
  • Performance of the teams
  • Stadium’s location (accessibility) and the age of the facilities

How can companies generate additional revenue by using creative rate fences?

  • Implement bundle selling: price per seat would be more expensive when purchasing one ticket compared to purchasing two or more tickets
  • Early reservations should be entitled to discounts
  • I believe that companies can start utilizing extensive Customer Relations Management (CRM) in the sports industry by using the personal data gained via increase in on-line ticket purchases and use direct marketing. Companies should implement other rate fences possibly based on the different personalities and characteristics of the customers.
  • Companies can upsell those customers reserving suites by offering extensive catering options & extended time before and after the game for extra fee (most stadiums offer the suites per event currently)
  • When the time gets closer to the actual day of the game, odd 1 seats that are left in between other reservations can be sold at more friendly rate

 

 

 

 

15,249 thoughts on “Sports Stadium RM”

  8. Private Placement Memorandum Attorney
    Merchant Law Firm is here to help with private placement memorandum needs. Our expert Private Placement Memorandum Attorney specializes in guiding clients through the process, making sure everything follows securities regulations. We handle drafting and negotiation, providing personalized legal support for your business. Trust us to take care of your private placement memorandum requirements. Contact Merchant Law Firm today for assistance.

  9. I’ve been searching for some decent stuff on the subject and haven’t had any luck up until this point, You just got a new biggest fan!.. hoki 22

  16. With online loan companies, it is easy to get both secured as well as unsecured loans: that too just by visiting their websites. Many unscrupulous lenders are just out to take advantage of the growing market of personal loans for people with bad credit. So, if you pledge your home, the loan amount will be greater than a vehicle for collateral.
    http://triballakelending.com

  18. I must tell you สล็อตออนไลน์ that if you are a new player. And just started playing online slots, the most popular game right now. It may take time to find profits that are quite difficult. Because new players often have to lose their original investment.

  20. Perjudian yang bertanggung jawab melibatkan penetapan batasan waktu dan uang yang dihabiskan untuk bermain permainan slot. Penting untuk bermain untuk bersenang-senang, bukan sebagai cara untuk menghasilkan uang, dan untuk mencari bantuan jika perjudian menjadi masalah. Banyak kasino menawarkan alat untuk membantu mengelola perilaku perjudian, seperti batas setoran dan opsi pengecualian diri. slot demo

  21. Pada intinya, mesin slot menggunakan Random Number Generator (RNG) untuk menentukan hasil setiap putaran. RNG memastikan bahwa setiap putaran bersifat independen dan acak, sehingga menghasilkan hasil yang adil dan tidak dapat diprediksi. Pemain memasang taruhan, memutar gulungan, dan berharap mendapatkan kombinasi simbol pemenang di seluruh garis pembayaran aktif. situs slot gacor 2024

  22. Simbol slot bervariasi tergantung pada tema permainan, tetapi beberapa simbol umum mencakup buah-buahan, angka, huruf, dan ikon bertema. Simbol khusus seperti Wilds dan Scatters sering kali meningkatkan gameplay. Simbol liar dapat menggantikan simbol lain untuk menyelesaikan garis kemenangan, sementara simbol Scatter biasanya memicu putaran bonus atau putaran gratis ketika cukup banyak yang muncul di gulungan. permainan kasino

  23. Masa depan permainan slot tampak menjanjikan dengan kemajuan teknologi. Virtual Reality (VR) dirancang untuk merevolusi pengalaman bermain game dengan menyediakan lingkungan 3D yang imersif di mana pemain dapat berinteraksi dengan game dengan cara baru. Teknologi Augmented Reality (AR) dan blockchain juga memiliki potensi untuk menciptakan pengalaman bermain game yang lebih interaktif dan transparan. Seiring berkembangnya teknologi, kemungkinan permainan slot menjadi tidak terbatas. slot demo anti lag

  24. I was surfing the Internet for information and came across your blog. I am impressed by the information you have on this blog. It shows how well you understand this subject. 400 high da pa

  25. Permainan slot hadir dalam berbagai bentuk, termasuk slot klasik dengan tiga gulungan, slot video dengan lima gulungan atau lebih, dan slot progresif dengan akumulasi jackpot. Setiap jenis menawarkan fitur unik dan mekanisme gameplay, yang memenuhi preferensi pemain dan tingkat risiko yang berbeda. slot peringkat teratas

  26. Very easily this site will most likely undoubtedly perhaps end up being popular including numerous weblogs individuals, because of its painstaking content pieces or possibly views. Iptv uk

  28. TK88 là thương hiệu uy tín, cung cấp hàng loạt hình thức đổi thưởng chất lượng, đặc biệt hơn khi triển khai siêu ưu đãi tặng quà giá trị cho hội viên mỗi ngày.

  29. Aethiamud.org là trang web chính thức của Tk88 tại Châu Á, chuyên cập nhật link nhà cái Tk88 mới nhất & chuẩn xác nhất để các bạn truy cập nhà cái 1 cách dễ ợt.

  30. I needed to write you a very small remark so as to give many thanks once again for your spectacular things you’ve contributed here. This has been quite seriously generous with people like you to supply without restraint what some people could possibly have supplied for an e-book to generate some money for themselves, even more so considering the fact that you might have done it if you ever desired. The creative ideas additionally worked to provide a fantastic way to be certain that many people have similar dreams just like my very own to learn more with regards to this condition. Certainly there are thousands of more pleasurable sessions in the future for people who check out your site. 토토시이트

  31. For the best deals on Bape hoodie, look no further! Explore big discount offers on Bape hoodies in the USA Upgrade your wardrobe
    Bap Hoodie

  32. I haven’t any word to appreciate this post…..Really i am impressed from this post….the person who create this post it was a great human..thanks for shared this with us. Nagamas69

  33. Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our. iosbet

  34. Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our. cvtogel

  35. バーチャルオフィスは、ビジネスの運営において柔軟性と効率性を求める現代の企業や個人事業主にとって非常に魅力的な選択肢です。特に、法人登記の住所としての利用 … バーチャルオフィス 東京

  38. List of universities in Kazakhstan

    Информация для абитуриентов о различных вузах и университетах в Алматы программы обучения, специальности и требования к поступающим Статьи и советы по подготовке к поступлению, включающие информацию о необходимых экзаменах, документах, сроках подачи заявлений и процессе приема
    #To know about more visit our website: https://abiturients.kz/

  42. Thanks for every other excellent post. The place else may just anyone get that kind of info in such an ideal manner of writing? I’ve a presentation subsequent week, and I am at the look for such information. a course in miracles

  43. Breaking news English Bulletin Exclusive always delivers timely and relevant updates straight to your fingertips. Their commitment to delivering accurate and insightful news coverage sets them apart. Whether you’re seeking in-depth analysis or up-to-the-minute developments, Bulletin Exclusive remains your trusted source for staying informed.

  44. Thanks for every other excellent post. The place else may just anyone get that kind of info in such an ideal manner of writing? I’ve a presentation subsequent week, and I am at the look for such information. a course in miracles

  45. Online slots สล็อตออนไลน์ is a website that provides modern online gambling games. There are many betting games for you to choose and watch. Allocating excellent quality games There are many types of games for you to choose from, such as sports games, casinos, slots, fish shooting games, etc

  47. I was just looking for this info for some time. After six hours of continuous Googleing, at last I got it in your website. I wonder what’s the Google’s issue that does not rank this type of informative websites closer to the top. Generally the top sites are full of garbage. 77lucks login

  48. Fantastic blog you have here but I was wondering if you knew of any forums that cover the same topics discussed here? I’d really like to be a part of group where I can get advice from other knowledgeable individuals that share the same interest. If you have any recommendations, please let me know. Thanks! پلتفرم جلسه آنلاین

Leave a Reply

Your email address will not be published. Required fields are marked *