Revenue management of sports stadiums are rather challenging due to several obvious reasons. Events/games are only held once a week, once a month, or even just couple times per year depending on the location and the functionality of the stadiums, which is why it is very important to implement sophisticated pricing strategies in order to maximize revenue on the days when events are held. Also, major sports teams’ stadiums are rarely rented out for purposes other than its own sports games (i.e. basketball, baseball, soccer…etc). Whereas other stadiums are used for various events such as music concerts and award ceremonies from time to time.
- Sports stadiums general info: http://en.wikipedia.org/wiki/Sports_stadium
- Stadium guides: http://www.stadiumguide.com/
There are significant differences between RM of sports stadiums compared to the more traditional sectors such as the airline industry. Whether you sit in the 10th row or the 20th row in Economy have minimal difference (there are, of course, differences between Economy and Business class). However, whether or not you sit in the far back row with limited view to the sports ground creates a world of difference to your overall experience when watching a sports game. Flying on a plane may be a part of your necessity to travel from A to B, but watching a sports game in a stadium is about the “experience,” and therefore the perceived value depending on the location of the seats vary immensely.
Implicit Use of Space
How are the space divided in sports stadiums?
- By location of seats
- Regular seats vs. Enclosed suites with multiple seats
- By supporting team

Club-level seats
What are the common sources of additional revenue?
- Souvenir shops selling team-specific sports gears
- Most of the premier league soccer teams’ stadiums have museums and tours: visitors even come to the museum on non-game days as well. High numbers of tourists visit the museums in Western European countries
- Dining places (concessions)
- By renting the space for music concerts-picture (per event)
- By holding other sports events (i.e. Olympics)
- Media access charges
- Advertisement

Chelsea Megastore within Stamford Bridge stadium

Chelsea Museum located within Stamford Bridge stadium
- Sports stadium being utilized as a concert venue
How can companies split up the space differently?
- “Quiet” vs. “Loud” seats: I noticed that some sports supporters prefer to sit throughout the game whereas some people like to stand and cheer actively for their teams. Setting aside few rows in each section to those more reserved supports may be effective.
- Create more seat classes: frequent visitors (fans) are likely to be less sensitive to the ticket price, so companies can create more club seats (even create another class between the club seats) and add more varied classes depending on the location and the view from the seats.
Implicit Use of Time
How can companies sell the space explicitly?
- Selling tickets with time limits: This strategy can be very attractive for tourists visiting well-known stadiums or important games such as the World Cup. It would work quite well especially for soccer games. For example, customers will buy tickets for the first-half or and second-half o f the game which will be 45 minutes each. If the full-time ticket is $80, companies can charge $50 for customers purchasing 45-minute tickets.
- Companies can sell a specific seat at a certain stadium by year, month, or season (leasing private seats)
Price
What are the physical rate fences in sports stadiums?
- Location of the seat: proximity or the angle of the view to the sports ground
- Rates for suites differ based on the physical size of the space (maximum capacity): http://www.executiveclub.manutd.com/en.aspx (You’ll notice that almost all executive suites are sold out for this season despite the high rates)
What some of the non-physical rate fences?
- Purchases of tickets via third party sellers: http://www.worldticketshop.com/tickets/chelsea_tickets
- On-line vs. Ticket office purchases
- Club Membership status
- Season ticket holders
- Importance of events: For example, the average seat price for premier league games are more expensive compared to championship league games
- Performance of the teams
- Stadium’s location (accessibility) and the age of the facilities
How can companies generate additional revenue by using creative rate fences?
- Implement bundle selling: price per seat would be more expensive when purchasing one ticket compared to purchasing two or more tickets
- Early reservations should be entitled to discounts
- I believe that companies can start utilizing extensive Customer Relations Management (CRM) in the sports industry by using the personal data gained via increase in on-line ticket purchases and use direct marketing. Companies should implement other rate fences possibly based on the different personalities and characteristics of the customers.
- Companies can upsell those customers reserving suites by offering extensive catering options & extended time before and after the game for extra fee (most stadiums offer the suites per event currently)
- When the time gets closer to the actual day of the game, odd 1 seats that are left in between other reservations can be sold at more friendly rate
Hello There. I discovered your weblog the usage of msn. That is a really well written article.
I will make sure to bookmark it and come back
to learn more of your helpful information. Thank you for the post.
I will definitely return.
Here is my blog: luxury countertops
Terima kasih atas sharingnya! Saya belajar banyak dari artikel ini. Genset Genpac Open / Silent Volvo 380kVA GV380
Sangat informatif! Saya akan mengikuti update artikel di situs ini. Genset Genpac Open / Silent Volvo 350kVA GV350
You can never go wrong with a webtoon from 블랙툰.
Using 꽁머니 can maximize your chances of winning without using real money.
взломанные игры без вирусов
— это интересный способ получить новые возможности.
Особенно если вы пользуетесь устройствами на платформе Android, модификации открывают перед вами
широкие горизонты. Я нравится использовать игры с обходом системы защиты,
чтобы наслаждаться бесконечными возможностями.
Модификации игр дают невероятную свободу в игре, что погружение в игру гораздо красочнее.
Играя с плагинами, я могу повысить уровень сложности, что добавляет новые приключения и
делает игру более захватывающей.
Это действительно невероятно, как такие моды могут улучшить переживания от
игры, а при этом с максимальной безопасностью использовать такие
игры с изменениями можно без особых
опасностей, если быть внимательным и
следить за обновлениями. Это делает каждый игровой процесс более насыщенным, а
возможности практически неограниченные.
Рекомендую попробовать такие игры с модами для Android — это может вдохновит на новые приключения
Appreciate this post. Will try it out.
Feel free to visit my web-site; PENIPU
https://ok365.pictures/ OK365 la mot trong nhung cai ten khong con qua xa la voi cong dong cuoc thu chuyen nghiep. Kham pha chi tiet ve cac dich vu tuyet voi tai day ngay hom nay!
Hey there, I think your site might be having browser compatibility issues. When I look at your blog site in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog! bandar togel resmi
we always buy our dog supplies at least once a week from the local pet store. ;; bocoran rtp slot pg
you possess a great weblog here! do you need to have invite posts in my small weblog? Ajaib88 Link Alternatif
With its writings, AGAM NEWS TERKINI becomes a connector that educates, inspires and unites readers from various backgrounds, creating a positive impact in cyberspace.
PREMIERC21 is an extraordinary figure who dedicates his time and creativity to sharing information, inspiration and stories with the film world.
I am very enjoyed for this blog. Its an informative topic. It help me very much to solve some problems. Its opportunity are so fantastic and working style so speedy. situs slot paling gacor
Sonic Charge Synplant 2 v2.0.1 Free Full Latest Version
Your first visit to File4PC for an amazing miracle , we show you what benefits a person will get by joining our Affiliate Program. Sonic Charge Synplant Overview Sonic Charge Synplant, makes it easy to create natural, multifaceted synth patches by allowing you to play variations of sounds using different notes
This is very beneficial, despite the fact that it’ll be crucial that you aid click on in which website website
alexistogel
This is very beneficial, despite the fact that it’ll be crucial that you aid click on in which website website
alexistogel
A must-use platform for anyone looking for high-quality massage experiences!
libgen
Description:
Library Genesis is a scientific community targeting collection of books on natural science disciplines and engineering.
Keywords:
libgen
library genesis
lib gen
Address:
Mexico
Website:
https://libgen.mx/
Japritoto is a toto site platform that provides toto togel 4d and toto slot games that are easy to win with maxwin jackpot win rates.
Hi there everyone, it’s my first go to see at this web
site, and article is truly fruitful in support of me, keep up posting these types of
content.
Feel free to visit my page; digital cash
Thanks for this great post, i find it very interesting and very well thought out and put together. I look forward to reading your work in the future. situs judi online terpercaya
I admire your paintings , regards for all of the beneficial weblog posts. SALT TRICK FOR MEN
Great post. I was checking constantly this weblog and I’m inspired!
Extremely useful info specially the closing section 🙂 I deal with such info a lot.
I used to be seeking this certain info for a very lengthy time.
Thank you and best of luck.
Check out my webpage :: blog link
TQ sob atas infonya DURABELT EP 125 Rubber Conveyor Belts 5 Ply BW 800
naza good website number 1
saya kagum dengan artikel ini banyak sekali yang berminat membaca artikel ini DURABELT EP 125 Rubber Conveyor Belts 5 Ply BW 1000
Artikel yang sangat bagus! Saya akan merekomendasikan situs ini kepada teman-teman. Genset Genpac Open / Silent Volvo 300kVA GV300
infonya sangat menarik bos DURABELT EP 125 Rubber Conveyor Belts 5 Ply BW 1200
Saya suka cara Anda menjelaskan topik ini. Sangat mudah dipahami. Genset Genpac Open / Silent Volvo 250kVA GV250
Terima kasih atas artikelnya. Saya menemukan jawaban untuk pertanyaan saya. Genset Genpac Open / Silent Volvo 200kVA GV200
sangat menarik dan informatif terus update artikel terbarunya DURALINK Roller Chains RS 35-1
Artikel yang bagus! Saya akan membagikannya di media sosial saya. Genset Genpac Open / Silent Volvo 180kVA GV180
informasi ini sangat bagus sekali terimakasih telah berbagi, terus update DURALINK Roller Chains RS 40-1
https://8s.fashion/ 8S là nhà cái trực tuyến hàng đầu Việt Nam, chinh phục người chơi với kho game đa dạng, uy tín vượt trội. Tỷ lệ thưởng hấp dẫn, cập nhật liên tục, trải nghiệm đỉnh cao!
Sangat informatif! Saya suka cara Anda menyajikan informasi ini. Genset Genpac Open / Silent Volvo 150kVA GV150
Artikel yang sangat menarik! Saya akan kembali lagi untuk membaca artikel lainnya. Genset Genpac Open / Silent Volvo 125kVA GV125
Currently, Indonesia has provided an online slot game site that can be easily understood and played, everyone will find it very easy to win on the asianbet88 site, please visit the site and win.
Terima kasih atas penjelasannya. Saya jadi lebih paham tentang topik ini. Genset Genpac Open / Silent Volvo 100kVA GV100
Terimakasih atas informasi artikelnya menarik sekali DURALINK Roller Chains RS 50-1
pertamax gan terimakasih untuk infonya DURALINK Roller Chains RS 60-1
website ini mempunyai banyak sekali informasi menarik, terus update gan DURALINK Roller Chains RS 80-1
Sangat informatif, terima kasih atas pembahasannya DURALINK Roller Chains RS 100-1
Artikel yang bagus! Saya akan mengikuti update artikel di situs ini. Genset Genpac Open / Silent Volvo 80kVA GV80
Ini benar-benar membantu saya memahami topik ini lebih baik DURALINK Roller Chains RS 120-1
8S Cùng khám phá chi tiết về 8s để có cái nhìn rõ hơn nhé!
informasi yang sangat mudah di pahami terimakasih admin DURALINK Roller Chains RS 140-1
Sangat informatif! Saya akan merekomendasikan artikel ini kepada teman-teman. Honda EZ6500 CXS
terimakasih atas informasinya DURALINK Roller Chains RS 160-1
Terimakasih atas beritanya pak, Saya Tunggu Berita yang barunya lagi DURALINK Roller Chains RS 200-1