by

Sports Stadium RM

Revenue management of sports stadiums are rather challenging due to several obvious reasons. Events/games are only held once a week, once a month, or even just couple times per year depending on the location and the functionality of the stadiums, which is why it is very important to implement sophisticated pricing strategies in order to maximize revenue on the days when events are held. Also, major sports teams’ stadiums are rarely rented out for purposes other than its own sports games (i.e. basketball, baseball, soccer…etc). Whereas other stadiums are used for various events such as music concerts and award ceremonies from time to time.

There are significant differences between RM of sports stadiums compared to the more traditional sectors such as the airline industry. Whether you sit in the 10th row or the 20th row in Economy have minimal difference (there are, of course, differences between Economy and Business class). However, whether or not you sit in the far back row with limited view to the sports ground creates a world of difference to your overall experience when watching a sports game. Flying on a plane may be a part of your necessity to travel from A to B, but watching a sports game in a stadium is about the “experience,” and therefore the perceived value depending on the location of the seats vary immensely.

Implicit Use of Space

How are the space divided in sports stadiums?

    • By location of seats
    • Regular seats vs. Enclosed suites with multiple seats
    • By supporting team

Club-level seats

What are the common sources of additional revenue?

  • Souvenir shops selling team-specific sports gears
  • Most of the premier league soccer teams’ stadiums have museums and tours: visitors even come to the museum on non-game days as well. High numbers of tourists visit the museums in Western European countries
  • Dining places (concessions)
  • By renting the space for music concerts-picture (per event)
  • By holding other sports events (i.e. Olympics)
  • Media access charges
  • Advertisement

Chelsea Megastore within Stamford Bridge stadium

Chelsea Museum located within Stamford Bridge stadium

Sports stadium being utilized as a concert venue

 

How can companies split up the space differently?

 

  • “Quiet” vs. “Loud” seats: I noticed that some sports supporters prefer to sit throughout the game whereas some people like to stand and cheer actively for their teams. Setting aside few rows in each section to those more reserved supports may be effective.
  • Create more seat classes: frequent visitors (fans) are likely to be less sensitive to the ticket price, so companies can create more club seats (even create another class between the club seats) and add more varied classes depending on the location and the view from the seats.

Implicit Use of Time

How can companies sell the space explicitly?

  • Selling tickets with time limits: This strategy can be very attractive for tourists visiting well-known stadiums or important games such as the World Cup. It would work quite well especially for soccer games. For example, customers will buy tickets for the first-half or and second-half o f the game which will be 45 minutes each. If the full-time ticket is $80, companies can charge $50 for customers purchasing 45-minute tickets.
  • Companies can sell a specific seat at a certain stadium by year, month, or season (leasing private seats)

Price

What are the physical rate fences in sports stadiums? 

  • Location of the seat: proximity or the angle of the view to the sports ground
  • Rates for suites differ based on the physical size of the space (maximum capacity): http://www.executiveclub.manutd.com/en.aspx (You’ll notice that almost all executive suites are sold out for this season despite the high rates)

What some of the non-physical rate fences?

  • Purchases of tickets via third party sellers: http://www.worldticketshop.com/tickets/chelsea_tickets
  • On-line vs. Ticket office purchases
  • Club Membership status
  • Season ticket holders
  • Importance of events: For example, the average seat price for premier league games are more expensive compared to championship league games
  • Performance of the teams
  • Stadium’s location (accessibility) and the age of the facilities

How can companies generate additional revenue by using creative rate fences?

  • Implement bundle selling: price per seat would be more expensive when purchasing one ticket compared to purchasing two or more tickets
  • Early reservations should be entitled to discounts
  • I believe that companies can start utilizing extensive Customer Relations Management (CRM) in the sports industry by using the personal data gained via increase in on-line ticket purchases and use direct marketing. Companies should implement other rate fences possibly based on the different personalities and characteristics of the customers.
  • Companies can upsell those customers reserving suites by offering extensive catering options & extended time before and after the game for extra fee (most stadiums offer the suites per event currently)
  • When the time gets closer to the actual day of the game, odd 1 seats that are left in between other reservations can be sold at more friendly rate

 

 

 

 

22,057 thoughts on “Sports Stadium RM”

  1. Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our. alexistogel

  2. Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign. alexistogel

  3. OLXTOTO adalah situs togel online terpercaya yang sudah di akui sebagai bandar togel online nomor satu di indonesia dan penyedia layanan situs togel paling ampuh yang menjadi platform rank satu di mesin pencari seperti google bandar togel online

  5. ALEXISTOGEL salah satu situs slot online dengan sistem rtp terbaru yang sangat tinggi rate kemenanganya untuk para member gunakan hari ini alexistogel

  6. OLXTOTO adalah situs togel online terpercaya yang sudah di akui sebagai bandar togel online nomor satu di indonesia dan penyedia layanan situs togel paling ampuh yang menjadi platform rank satu di mesin pencari seperti google situs togel

  7. Overall, 69VN is a platform that offers a well-rounded experience with a focus on ease of use, speed, security, and customer support. It’s an ideal choice for individuals looking for a safe, enjoyable, and supportive online space to engage in their favorite activities. 69vn

  9. 地域に根差したサッカースクールを運営しており、和歌山市や紀の川市、岸和田市などの地域にお住まいのお子様を中心に多くご参加いただいています。初心者も運動が苦手なお子様も、どなたも大歓迎！ 無料体験レッスン実施中です。「サッカーにチャレンジしてみたい」気持ちを応援し、楽しく取り組むスクールを目指しています。 和歌山市 サッカースクール

  10. Web Design Malaysia specialist Syaf delivers creative branding, development, and freelance web design services in Kuala Lumpur and Selangor. Recognized among the Top Website Designers Malaysia, Syaf provides custom-made websites optimized for fast loading, mobile responsiveness, and Google-friendly SEO—ensuring clients receive the Best Web Design Malaysia experience. With over a decade of expertise, this Web Design Company in Kuala Lumpur excels in Website Development Malaysia, including WordPress Web Design Malaysia, e-commerce solutions, and comprehensive website audits to enhance user experience, SEO, and analytics. Through strategic content marketing, Syaf helps your brand drive organic traffic and stand out in a competitive digital landscape. Top Website Designers Malaysia

  12. Joker Green. Joker Blue. Which one are you? Joker Card is Canada’s leading prepaid gift card. Get your loved ones what they deserve and check your JokerCard balance today. joker card balance

  13. تتميز الشركة بسمعتها الممتازة وخبرتها الطويلة في مجال العزل، الأمر الذي يجعلها الخيار الأول للعديد من العملاء الباحثين عن الجودة والاعتمادية. تقدم الشركة خدمات متكاملة تشمل فحص الأسطح بعناية، واختيار مواد العزل المناسبة، وتنفيذ العمليات باستخدام أحدث التقنيات لضمان تحقيق أفضل النتائج التي تدوم طويلاً. ويتميز فريق العمل لديها بالاحترافية العالية والالتزام بالمواعيد. شركة عزل الاسطح بالرياض

  16. 豊橋市で40年以上の実績を誇る防水工事のプロフェッショナル。1級防水技能士をはじめ各種資格保持者が、戸建て・マンション・工場まで幅広い建物に対応。大手ハウスメーカー指定工事店として、確かな技術と丁寧な施工で建物を守ります。 豊橋市 防水工事

  17. تعتمد الشركة على مواد عزل حديثة ومتقدمة مثل البولي يوريثان والبيتومين والرغوة العازلة، لضمان كفاءة عالية وأداء مثالي. يتم اختيار المواد بعناية بناءً على نوع السطح ومتطلبات العميل لضمان تحقيق أفضل النتائج بأعلى معايير الجودة. عزل خزانات المياه بالرياض

  19. Great site you have here.. It’s hard to find good quality writing like yours nowadays.
    I truly appreciate people like you! Take care!!

    Have a look at my site – ssstweet

  20. متجر تيك تايم هو وجهة تسوق مميزة تجمع بين التكنولوجيا الحديثة والمنتجات العصرية، حيث يقدم مجموعة متنوعة من المنتجات التي تلبي احتياجات المستخدمين في مجال الأجهزة الذكية والإكسسوارات. يتميز المتجر بتوفير أفياش جدارية متطورة تتوافق مع أحدث معايير الجودة والأمان، وتأتي بتصميمات مدمجة وأنيقة تناسب مختلف البيئات، مما يجعلها الحل الأمثل للمنازل والمكاتب على حد سواء. هذه الأفياش تضمن لك سهولة الاستخدام مع توفير أقصى درجات الحماية. أفياش جدارية

  21. Functional Training Dubai BR offers a range of coaches with specific specialties to help each member achieve their goals. Following the methods of functional training, our coaches adapt their program to meet your needs.

  44. For me, it seems the Graduation album poster by Kanye West
    stands out as a phenomenal design.

    The intricate design showcased in the piece truly highlight the artistic flair of the album.

    If you are someone who loves Kanye’s music, this collectible belongs in your collection.

    Making it a part of your space in your office will draw attention.

    This is a reflection of Kanye’s genius, in addition to being a testament to his artistic journey.

    Here is my webpage :: Kanye west graduation poster

  50. Water tanker suppliers in Riyadh – وايت ماء شمال و شرق الرياض Our Water tanker suppliers in Riyadh provide fresh & clean, white water for construction sites for different purposes including, for mixing with concrete and other construction materials, providing water for workers, and maintaining irrigation and landscaping. يوفر موردو صهاريج المياه لدينا في الرياض مياهًا بيضاء عذبة ونظيفة لمواقع البناء لأغراض مختلفة بما في ذلك الخلط مع الخرسانة ومواد البناء الأخرى، وتوفير المياه للعمال، وصيانة الري والمناظر الطبيعية. وايت ماء شمال و شرق الرياض We provide fresh, clean and pure water tanker supply to the following sectors, in Riyadh, KSA. وايت ماء حى الغرناطه

Leave a Reply

Your email address will not be published. Required fields are marked *