by

Sports Stadium RM

Revenue management of sports stadiums are rather challenging due to several obvious reasons. Events/games are only held once a week, once a month, or even just couple times per year depending on the location and the functionality of the stadiums, which is why it is very important to implement sophisticated pricing strategies in order to maximize revenue on the days when events are held. Also, major sports teams’ stadiums are rarely rented out for purposes other than its own sports games (i.e. basketball, baseball, soccer…etc). Whereas other stadiums are used for various events such as music concerts and award ceremonies from time to time.

There are significant differences between RM of sports stadiums compared to the more traditional sectors such as the airline industry. Whether you sit in the 10th row or the 20th row in Economy have minimal difference (there are, of course, differences between Economy and Business class). However, whether or not you sit in the far back row with limited view to the sports ground creates a world of difference to your overall experience when watching a sports game. Flying on a plane may be a part of your necessity to travel from A to B, but watching a sports game in a stadium is about the “experience,” and therefore the perceived value depending on the location of the seats vary immensely.

Implicit Use of Space

How are the space divided in sports stadiums?

    • By location of seats
    • Regular seats vs. Enclosed suites with multiple seats
    • By supporting team

Club-level seats

What are the common sources of additional revenue?

  • Souvenir shops selling team-specific sports gears
  • Most of the premier league soccer teams’ stadiums have museums and tours: visitors even come to the museum on non-game days as well. High numbers of tourists visit the museums in Western European countries
  • Dining places (concessions)
  • By renting the space for music concerts-picture (per event)
  • By holding other sports events (i.e. Olympics)
  • Media access charges
  • Advertisement

Chelsea Megastore within Stamford Bridge stadium

Chelsea Museum located within Stamford Bridge stadium

Sports stadium being utilized as a concert venue

 

How can companies split up the space differently?

 

  • “Quiet” vs. “Loud” seats: I noticed that some sports supporters prefer to sit throughout the game whereas some people like to stand and cheer actively for their teams. Setting aside few rows in each section to those more reserved supports may be effective.
  • Create more seat classes: frequent visitors (fans) are likely to be less sensitive to the ticket price, so companies can create more club seats (even create another class between the club seats) and add more varied classes depending on the location and the view from the seats.

Implicit Use of Time

How can companies sell the space explicitly?

  • Selling tickets with time limits: This strategy can be very attractive for tourists visiting well-known stadiums or important games such as the World Cup. It would work quite well especially for soccer games. For example, customers will buy tickets for the first-half or and second-half o f the game which will be 45 minutes each. If the full-time ticket is $80, companies can charge $50 for customers purchasing 45-minute tickets.
  • Companies can sell a specific seat at a certain stadium by year, month, or season (leasing private seats)

Price

What are the physical rate fences in sports stadiums? 

  • Location of the seat: proximity or the angle of the view to the sports ground
  • Rates for suites differ based on the physical size of the space (maximum capacity): http://www.executiveclub.manutd.com/en.aspx (You’ll notice that almost all executive suites are sold out for this season despite the high rates)

What some of the non-physical rate fences?

  • Purchases of tickets via third party sellers: http://www.worldticketshop.com/tickets/chelsea_tickets
  • On-line vs. Ticket office purchases
  • Club Membership status
  • Season ticket holders
  • Importance of events: For example, the average seat price for premier league games are more expensive compared to championship league games
  • Performance of the teams
  • Stadium’s location (accessibility) and the age of the facilities

How can companies generate additional revenue by using creative rate fences?

  • Implement bundle selling: price per seat would be more expensive when purchasing one ticket compared to purchasing two or more tickets
  • Early reservations should be entitled to discounts
  • I believe that companies can start utilizing extensive Customer Relations Management (CRM) in the sports industry by using the personal data gained via increase in on-line ticket purchases and use direct marketing. Companies should implement other rate fences possibly based on the different personalities and characteristics of the customers.
  • Companies can upsell those customers reserving suites by offering extensive catering options & extended time before and after the game for extra fee (most stadiums offer the suites per event currently)
  • When the time gets closer to the actual day of the game, odd 1 seats that are left in between other reservations can be sold at more friendly rate

 

 

 

 

21,263 thoughts on “Sports Stadium RM”

  13. Hello there! Do you use Twitter? I’d like to follow you if that would be okay.
    I’m absolutely enjoying your blog and look forward to
    new posts.

    Feel free to surf to my blog post hardstyle

  14. slot gacor

    Iosbet merupakan situs slot gacor yang paling direkomendasikan dan terbaik di kelasnya menghadirkan permainan slot terlengkap dari provider terbesar dimana semua dapat anda mainkan hanya dengan modal 5rb

  15. Helpful info. Lucky me I discovered your website unintentionally, and I’m shocked why this twist of fate didn’t came about in advance!

    I bookmarked it.

    my web-site; Ashly Lease

  17. https://8s.quest/ là một trang website chính thức của nhà cái 8S. Là một địa chỉ cung cấp cá cược uy tín hàng đầu tại Châu á. 8S được người chơi đánh giá là một nhà cái được lựa chọn hàng đầu bởi tính minh bạch , uy tín và độ bảo mật an toàn của nhà cái mang lại.

  20. Mawartoto adalah situs toto & bandar togel 4d #1 di indonesia resmi terpercaya dengan bayaran togel dan bonus togel yang begitu melimpah dan besar sekali. mawartoto

  22. Balaksix adalah situs slot gacor 777 online resmi dan terpercaya yang menghadirkan inovasi link login game slot777 salam jp maxwin terbukti gampang menang slot777

  23. Mawartoto adalah situs toto & bandar togel 4d pasti gacor dengan bayaran terbesar, serta tawaran bonus yang begitu besar dan juga live draw togel tercepat. mawartoto

  25. Mawartoto merupakan situs toto & togel 4d terupdate hari ini resmi hadiah terbesar serta bonus yang di sajikan begitu mewah sekali dan pasaran togel terlengkap. mawartoto

  26. Mawartoto merupakan situs toto & togel 4d terupdate hari ini resmi hadiah terbesar serta bonus yang di sajikan begitu mewah sekali dan pasaran togel terlengkap. situs toto

  27. Mawartoto merupakan slot777 dengan rtp slot gacor terbaik dan resmi gampang menang hari ini serta tawaran hadiah dan bonus slot yang begitu besar sekali. mawartoto

  28. O DDTank está de volta no Brasil em sua versão antiga, fortaleça seu equipamento, relaxe no Spa, seja mestre no laboratório. O melhor DDTank antigo! Jogue grátis! DDTank Mobile

  29. link togel

    COLOKSGP merupakan link togel online 4d memiliki kriteria khusus sebagai bandar resmi, terpercaya dan terpercaya dengan ragam bonus terbesar dijamin gampang jackpot

  34. O DDTank está de volta no Brasil em sua versão antiga, fortaleça seu equipamento, relaxe no Spa, seja mestre no laboratório. O melhor DDTank antigo! Jogue grátis! DDTank Brasil

  36. Can I say that of a relief to locate somebody who in fact knows what theyre dealing with online. You definitely discover how to bring a worry to light and make it crucial. Lots more people must check this out and see why side on the story. I cant believe youre no more well-liked when you undoubtedly provide the gift. Blogs of Europe

  37. Turbox500 adalah apk pola slot online gacor yang menghasilkan maxwin x1000 dengan cheat slot engine apk turbo x500 yang sangat cocok untuk menang besar. turbox500

  38. ODDIGO menciptakan situs slot online terpercaya yang sangat gacor dan gampang maxwin jackpot dengan game link slot88 resmi yang di berikan menggunakan rtp live slot gacor hari ini. situs slot online

  40. When I originally commented I clicked the -Notify me when new surveys are added- checkbox and after this every time a comment is added I recieve four emails using the same comment. Could there be in whatever way you may eliminate me from that service? Thanks! NA Blogs

  41. milan sports (ML SPORTS) official website, milan group’s sports APP covers milan sports, milan baccarat, milan e-sports, milan real person, milan chess and other popular game venues. milan provides the best service to tens of millions of members and is the most trusted online betting platform for users, with many ways to play and fast deposits and withdrawals. Visit milan sports webpage or download milan sports APP immediately to enjoy the ultimate experience milan sports app

  42. Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our. togel online

  43. We fully appreciate your blog post. You’ll find lots of approaches we could put it to really good use while having no effort in time and capital. Thank you very much regarding helping have the post reply many problems we have had before now. 팝리니지

  45. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with extra information? It is extremely helpful for me. Outdoor led scherm

  46. After years of development, jiuyou entertainment has created high-quality game venues such as jiuyou sports, jiuyou chess and cards, jiuyou baccarat, jiuyou e-sports, and jiuyou real people. Jiuyou Entertainment provides the best services to tens of millions of members and is the most trusted betting institution by users, with many ways to play and fast deposits and withdrawals. Visit Jiuyou Entertainment web version or download Jiuyou APP immediately to enjoy the ultimate experience jiuyou sports app

  47. Star Sports (XK SPORTS) official website, Star Group covers all aspects of Star Sports, Star Baccarat, Star E-sports, Star Live, Star Chess and other popular game venues. Star Platform provides the best service for tens of millions of members. It is the most trusted betting institution by users, with many ways to play and fast deposits and withdrawals. Visit the Starry Sky web version or d

  48. tar Sports (XK SPORTS) official website, Star Group covers all aspects of Star Sports, Star Baccarat, Star E-sports, Star Live, Star Chess and other popular game venues. Star Platform provides the best service for tens of millions of members. It is the most trusted betting institution by users, with many ways to play and fast deposits and withdrawals. Visit the Starry Sky web version or d Star Sports platform

  49. Thank you so much for the post you do. I like your post and all you share with us is up to date and quite informative, i would like to bookmark the page so i can come here again to read you, as you have done a wonderful job. panen 138

Leave a Reply

Your email address will not be published. Required fields are marked *