by

Sports Stadium RM

Revenue management of sports stadiums are rather challenging due to several obvious reasons. Events/games are only held once a week, once a month, or even just couple times per year depending on the location and the functionality of the stadiums, which is why it is very important to implement sophisticated pricing strategies in order to maximize revenue on the days when events are held. Also, major sports teams’ stadiums are rarely rented out for purposes other than its own sports games (i.e. basketball, baseball, soccer…etc). Whereas other stadiums are used for various events such as music concerts and award ceremonies from time to time.

There are significant differences between RM of sports stadiums compared to the more traditional sectors such as the airline industry. Whether you sit in the 10th row or the 20th row in Economy have minimal difference (there are, of course, differences between Economy and Business class). However, whether or not you sit in the far back row with limited view to the sports ground creates a world of difference to your overall experience when watching a sports game. Flying on a plane may be a part of your necessity to travel from A to B, but watching a sports game in a stadium is about the “experience,” and therefore the perceived value depending on the location of the seats vary immensely.

Implicit Use of Space

How are the space divided in sports stadiums?

    • By location of seats
    • Regular seats vs. Enclosed suites with multiple seats
    • By supporting team

Club-level seats

What are the common sources of additional revenue?

  • Souvenir shops selling team-specific sports gears
  • Most of the premier league soccer teams’ stadiums have museums and tours: visitors even come to the museum on non-game days as well. High numbers of tourists visit the museums in Western European countries
  • Dining places (concessions)
  • By renting the space for music concerts-picture (per event)
  • By holding other sports events (i.e. Olympics)
  • Media access charges
  • Advertisement

Chelsea Megastore within Stamford Bridge stadium

Chelsea Museum located within Stamford Bridge stadium

Sports stadium being utilized as a concert venue

 

How can companies split up the space differently?

 

  • “Quiet” vs. “Loud” seats: I noticed that some sports supporters prefer to sit throughout the game whereas some people like to stand and cheer actively for their teams. Setting aside few rows in each section to those more reserved supports may be effective.
  • Create more seat classes: frequent visitors (fans) are likely to be less sensitive to the ticket price, so companies can create more club seats (even create another class between the club seats) and add more varied classes depending on the location and the view from the seats.

Implicit Use of Time

How can companies sell the space explicitly?

  • Selling tickets with time limits: This strategy can be very attractive for tourists visiting well-known stadiums or important games such as the World Cup. It would work quite well especially for soccer games. For example, customers will buy tickets for the first-half or and second-half o f the game which will be 45 minutes each. If the full-time ticket is $80, companies can charge $50 for customers purchasing 45-minute tickets.
  • Companies can sell a specific seat at a certain stadium by year, month, or season (leasing private seats)

Price

What are the physical rate fences in sports stadiums? 

  • Location of the seat: proximity or the angle of the view to the sports ground
  • Rates for suites differ based on the physical size of the space (maximum capacity): http://www.executiveclub.manutd.com/en.aspx (You’ll notice that almost all executive suites are sold out for this season despite the high rates)

What some of the non-physical rate fences?

  • Purchases of tickets via third party sellers: http://www.worldticketshop.com/tickets/chelsea_tickets
  • On-line vs. Ticket office purchases
  • Club Membership status
  • Season ticket holders
  • Importance of events: For example, the average seat price for premier league games are more expensive compared to championship league games
  • Performance of the teams
  • Stadium’s location (accessibility) and the age of the facilities

How can companies generate additional revenue by using creative rate fences?

  • Implement bundle selling: price per seat would be more expensive when purchasing one ticket compared to purchasing two or more tickets
  • Early reservations should be entitled to discounts
  • I believe that companies can start utilizing extensive Customer Relations Management (CRM) in the sports industry by using the personal data gained via increase in on-line ticket purchases and use direct marketing. Companies should implement other rate fences possibly based on the different personalities and characteristics of the customers.
  • Companies can upsell those customers reserving suites by offering extensive catering options & extended time before and after the game for extra fee (most stadiums offer the suites per event currently)
  • When the time gets closer to the actual day of the game, odd 1 seats that are left in between other reservations can be sold at more friendly rate

 

 

 

 

20,256 thoughts on “Sports Stadium RM”

  8. Choosing a suitable PO Box is particularly beneficial for those needing to receive their mail remotely, such as business owners who operate without a physical office space, spend most of their time on the road visiting clients, or travel overseas to conduct business.

  10. Customer service is often a strong point for Bj88, with 24/7 live chat and email support ensuring that users’ concerns are addressed promptly. Bj88

  13. If you’re looking for a slot game with a high RTP and exciting gameplay, Gates of Olympus is the one. The multipliers can quickly turn small bets into massive wins, and the overall design of the game is simply breathtaking! rtp slot

  19. I have been exploring for a little bit for any high-quality articles or blog posts in this kind of space . Exploring in Yahoo I ultimately stumbled upon this site. Reading this information So i’m satisfied to show that I’ve a very just right uncanny feeling I found out just what I needed. I such a lot indisputably will make certain to do not forget this web site and give it a glance a continuing. Chapter 11 of the Bhagavad Gita

  20. Tree Loppers Sydney provides expert tree removal throughout Sydney, the Sutherland Shire, and the North Shore. We prioritize safety, efficiency, and environmental consciousness throughout the removal process. Check out Tree Removal Sydney.

  21. Ogłoszenia erotyczne refers to erotic advertisements, typically found in print or online, where individuals seek sexual or intimate encounters. These ads often describe the type of relationship or experience the person is looking for, whether it’s casual, discreet, or based on specific desires or fetishes. The content is usually aimed at adults and focuses on physical attraction or fantasy.

  22. Ogłoszenia towarzyskie refers to personal ads, often found in newspapers, online platforms, or magazines, where individuals seek companionship, relationships, or social connections. These ads can range from casual meetups to more serious partnerships, offering a way for people to connect based on shared interests or desires.

  23. I have been exploring for a little for any high-quality articles or blog posts in this
    sort of house . Exploring in Yahoo I finally stumbled upon this site.
    Reading this info So i am glad to exhibit that I’ve an incredibly excellent
    uncanny feeling I found out just what I needed.
    I such a lot undoubtedly will make sure to do not put out of your mind
    this website and provides it a look regularly.

    Feel free to surf to my web page; สล็อต168ออนไลน์

  26. I do trust all the ideas you’ve introduced in your post.
    They’re very convincing and will definitely work.
    Nonetheless, the posts are too brief for newbies. May you please prolong them a bit from next time?
    Thank you for the post.

    Here is my homepage Jackpot Bet Online

  27. Не стоит забывать и о цене. Автосервис на Ржевке предлагает конкурентные цены на свои услуги, что делает
    его доступным для широкого круга водителей.
    Здесь вы можете быть уверены, что получите качественный сервис за разумные деньги.

    установка автосигнализации

  29. rtp slot online

    Tentoto menyediakan situs vip slot gacor anti kalah yang dapat anda akses dimanapun dan kapanpun, sebagai bandar slot terpercaya 2024 memiliki permainan slot terlengkap dengan promo terbesar sepanjang 2024

    #To know about more visit our website: https://marshfieldlightshow.com/

  30. https://new88com.im/ là nền tảng cá cược trực tuyến hàng đầu, cung cấp đa dạng dịch vụ từ cá cược thể thao, casino, game bài, nổ hũ cho đến lô đề. Với giao diện hiện đại, bảo mật cao

  31. I’m amazed, I have to admit. Rarely do I come across a
    blog that’s equally educative and entertaining, and without a
    doubt, you’ve hit the nail on the head. The issue is
    an issue that too few people are speaking intelligently about.

    I am very happy I found this in my hunt for something regarding this.

    Feel free to visit my web site SR22 Insurance

  33. https://789betcom.im/ hiện đang dẫn đầu trong ngành giải trí. Với hàng loạt thế mạnh, thành tích, đối tác đáng tin cậy,…Đây chắc chắn sẽ là điểm dừng chân tuyệt vời.

  34. Movers in Edmonton Stallion Moving & Storage is Edmonton’s leading choice for seamless residential and commercial moves. With over three decades of experience, our dedicated team provides transparent pricing, expert handling, and comprehensive insurance coverage, guaranteeing peace of mind throughout the moving process. Whether it’s a family home or a bustling office relocation, our highly trained professionals meticulously plan every detail to ensure a stress-free experience. Our commitment to quality and professionalism is evident in our industry affiliations and the satisfaction of our clients. Choose Stallion Moving & Storage for a smooth and hassle-free move that exceeds your expectations.

  35. alexistogel

    ALEXISTOGEL telah dipercaya menyediakan layanan situs rtp slot provider pragmatic play dan dikenal sebagai penyedia permainan slot online yang gampang menang maxwin x500 saat ini

    #To know about more visit our website: https://www.geekcityguides.com/

  36. Real Pure Hemp je slovenský internetový obchod špecializujúci sa na prémiové produkty obsahujúce kanabinoidy ako CBD, CBD a CBN. Ponúkajú široký sortiment olejov a doplnkov stravy vyrobených v Kanade, zameraných na podporu zdravia a pohody.

  37. USA Builders’ Depot is on a mission to revolutionize the construction industry by providing builders with superior materials at unbeatable prices. We understand the challenges builders face, and our goal is to simplify your sourcing process while ensuring top-notch quality. waterproof wall panels

  40. alexistogel

    ALEXISTOGEL adalah bandar toto Macau terpercaya dan terpopuler di Indonesia Nikmati pengalaman bermain yang aman, adil, dan menyenangkan dengan varian taruhan lengkap, sistem keamanan canggih, serta layanan pelanggan 24 7

    #To know about more visit our website: https://www.catwalkgenius.com/

  42. Fun222 hiện đang là cái tên đang làm mưa làm gió trên thị trường Việt Nam trong thời điểm vừa qua. Với các trò chơi giải trí đơn giản nhưng dễ trúng thưởng,

  43. kantorbola situs top up gaming online terbaik dan terpercaya . Kami menyediakan beragam game online terbaik dan sangat mudah untuk anda menangkan. Daftar dan nikmati beragam promo terbaik dari situs kantor bola kantorbola88

  44. kantorbola situs top up gaming online terbaik dan terpercaya . Kami menyediakan beragam game online terbaik dan sangat mudah untuk anda menangkan. Daftar dan nikmati beragam promo terbaik dari situs kantor bola . kantorbola99

  45. “It is perfect time to make some plans for the future and it
    is time to be happy. I’ve read this post and if I could I
    want to suggest you few interesting things or
    suggestions.”야동

  47. IBN AlNafis University… Ibn Al-Nafis University for Medical Sciences is a private educational institution, established based on the decision of the Ministry of Higher Education and Scientific Research No. (89) As the first private university specialized in medical sciences, the university seeks to be a scientific beacon of academic medical excellence and is committed to providing high-quality education in various medical specialties, and is keen to apply the latest academic standards https://alnafisuni.edu.ye/

  48. Hey, I am so thrilled I found your blog, I am here now and could just like to say thank for a tremendous post and all round interesting website. Please do keep up the great work. I cannot be without visiting your blog again and again. slot online

  49. Really a great addition. I have read this marvelous post. Thanks for sharing information about it. I really like that. Thanks so lot for your convene. psp roms

  50. Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our. slotogel hari ini

Leave a Reply

Your email address will not be published. Required fields are marked *