by

Sports Stadium RM

Revenue management of sports stadiums are rather challenging due to several obvious reasons. Events/games are only held once a week, once a month, or even just couple times per year depending on the location and the functionality of the stadiums, which is why it is very important to implement sophisticated pricing strategies in order to maximize revenue on the days when events are held. Also, major sports teams’ stadiums are rarely rented out for purposes other than its own sports games (i.e. basketball, baseball, soccer…etc). Whereas other stadiums are used for various events such as music concerts and award ceremonies from time to time.

There are significant differences between RM of sports stadiums compared to the more traditional sectors such as the airline industry. Whether you sit in the 10th row or the 20th row in Economy have minimal difference (there are, of course, differences between Economy and Business class). However, whether or not you sit in the far back row with limited view to the sports ground creates a world of difference to your overall experience when watching a sports game. Flying on a plane may be a part of your necessity to travel from A to B, but watching a sports game in a stadium is about the “experience,” and therefore the perceived value depending on the location of the seats vary immensely.

Implicit Use of Space

How are the space divided in sports stadiums?

    • By location of seats
    • Regular seats vs. Enclosed suites with multiple seats
    • By supporting team

Club-level seats

What are the common sources of additional revenue?

  • Souvenir shops selling team-specific sports gears
  • Most of the premier league soccer teams’ stadiums have museums and tours: visitors even come to the museum on non-game days as well. High numbers of tourists visit the museums in Western European countries
  • Dining places (concessions)
  • By renting the space for music concerts-picture (per event)
  • By holding other sports events (i.e. Olympics)
  • Media access charges
  • Advertisement

Chelsea Megastore within Stamford Bridge stadium

Chelsea Museum located within Stamford Bridge stadium

Sports stadium being utilized as a concert venue

 

How can companies split up the space differently?

 

  • “Quiet” vs. “Loud” seats: I noticed that some sports supporters prefer to sit throughout the game whereas some people like to stand and cheer actively for their teams. Setting aside few rows in each section to those more reserved supports may be effective.
  • Create more seat classes: frequent visitors (fans) are likely to be less sensitive to the ticket price, so companies can create more club seats (even create another class between the club seats) and add more varied classes depending on the location and the view from the seats.

Implicit Use of Time

How can companies sell the space explicitly?

  • Selling tickets with time limits: This strategy can be very attractive for tourists visiting well-known stadiums or important games such as the World Cup. It would work quite well especially for soccer games. For example, customers will buy tickets for the first-half or and second-half o f the game which will be 45 minutes each. If the full-time ticket is $80, companies can charge $50 for customers purchasing 45-minute tickets.
  • Companies can sell a specific seat at a certain stadium by year, month, or season (leasing private seats)

Price

What are the physical rate fences in sports stadiums? 

  • Location of the seat: proximity or the angle of the view to the sports ground
  • Rates for suites differ based on the physical size of the space (maximum capacity): http://www.executiveclub.manutd.com/en.aspx (You’ll notice that almost all executive suites are sold out for this season despite the high rates)

What some of the non-physical rate fences?

  • Purchases of tickets via third party sellers: http://www.worldticketshop.com/tickets/chelsea_tickets
  • On-line vs. Ticket office purchases
  • Club Membership status
  • Season ticket holders
  • Importance of events: For example, the average seat price for premier league games are more expensive compared to championship league games
  • Performance of the teams
  • Stadium’s location (accessibility) and the age of the facilities

How can companies generate additional revenue by using creative rate fences?

  • Implement bundle selling: price per seat would be more expensive when purchasing one ticket compared to purchasing two or more tickets
  • Early reservations should be entitled to discounts
  • I believe that companies can start utilizing extensive Customer Relations Management (CRM) in the sports industry by using the personal data gained via increase in on-line ticket purchases and use direct marketing. Companies should implement other rate fences possibly based on the different personalities and characteristics of the customers.
  • Companies can upsell those customers reserving suites by offering extensive catering options & extended time before and after the game for extra fee (most stadiums offer the suites per event currently)
  • When the time gets closer to the actual day of the game, odd 1 seats that are left in between other reservations can be sold at more friendly rate

 

 

 

 

20,280 thoughts on “Sports Stadium RM”

  3. Meow ~ 🐱 Create meaningful & memorable gifts for cat lovers! Upload a photo of your cat and turn it into custom cat socks, sneakers, shirts & more! 🐱’ cat mugs

  4. 마징가티비는 메이저스포츠방송국으로써 100% 실시간 무료 TV 방송을 제공해주는 것외에도 많은 정보를 가지고있는 곳입니다.해외축구중계, NBA중계, 해외스포츠중계, … 스포츠방송

  5. First of all, thank you for your post.Your posts are neatly organized with the information I want, so there are plenty of resources to reference.
    I bookmark this site and will find your posts frequently in the future. Thanks again ^^

    제이나인 인터넷 카지노
    제이나인 카지노 검증
    제이나인 카지노 꽁 머니
    제이나인 카지노 룰렛
    제이나인 카지노 추천
    https://www.j9korea.com

  11. The slow progress Tips Membuat Logo I am making toward improving my Japanese makes me unbelievably excited for the day I can speak fully to my friends and truly get to know all about them.

  13. De online Feestwinkel met meer dan 5.000 Feestartikelen op voorraad ✓ Ballonnen ✓ Versiering ✓ Tafeldecoratie ✓ Slingers ✓ Kinderfeestjes & meer ✓ Decoratie

  14. Excellent .. Amazing .. I’ll bookmark your blog and take the feeds also…I’m happy to find so many useful info here in the post, we need work out more techniques in this regard, thanks for sharing. Bridal Undergarments

  16. What a fantastic article! It’s encouraging to see the content so well structured.
    It makes you stand way out from many other writers that can not push high-quality content like you.
    Click this

    제이나인 카지노 쿠폰
    제이나인 먹튀 보증
    제이나인 꽁 머니 카지노
    제이나인 모바일 카지노
    제이나인 카지노 가입 쿠폰 3 만
    https://www.j9korea.com

  20. I think this is an informative post and it is very beneficial and knowledgeable. Therefore, I would like to thank you for the endeavors that you have made in writing this article. All the content is absolutely well-researched. Thanks… bonusverensiteler.app

  22. การเลือกเล่นคาสิโนออนไลน์ ไม่ใช่แค่เกมพนันธรรมดาแม้กระนั้นยังสามารถเลือกจำพวกลงทุนตามอยาก คนไหนถนันหรือพอใจทางไหนเป็นพิเศษก็เข้าไปเล่นกันได้เลย ไม่ว่าจะเป็นคาสิโนอย่าง บาคาร่า, รูเล็ต, ไฮโล, ไพ่เสือมังกร, ไพ่ 3 ใบ, โป๊กเกอร์, กางล็คแจ็ค, ป๊อกกระเด้ง
    บาคาร่าออนไลน์

  23. We provide the most reliable and trustworthy Bangalore escorts agency in India. You just need to choose any girl from our website 토토노리 and book her for date or any other occasion that suits you most.

  25. Pleasing points, special in combination with brilliant sample, since pick out nutrients owning plans in combination with solutions, lots of fine points in combination with inspiration, either we wanted, due to give such a helpful tips here. antique trading

  28. I think this is an informative post and it is very useful and knowledgeable.
    Therefore, I would like to thank you for the efforts you have made in writing this article.
    Wanna have some fun and excitement surprises? Check ths out ➡

    제이나인 필리핀 카지노
    제이나인 먹튀 링크
    제이나인 보라카이 카지노
    제이나인 세부 카지노
    제이나인 에볼루션 카지노 가입
    https://www.j9korea.com

  29. There are a number of plays of food show. This show is the greater podcast that can be watched at YouTube also. You would also like to listen about the Company where I do job which provides best creative writer India which can make your show more popular. restaurant in der nähe

  33. A fascinating dialog is value remark. I feel that it is best to compose more on this matter, it may not be an unthinkable theme however generally people are insufficient to chat on such subjects. To the following. Salud. 안전놀이터 모음

  37. I enjoy you because of all of your efforts on this website. Kim take interest in getting into investigations and it is easy to see why. We know all concerning the dynamic mode you produce priceless ideas by means of the web blog and as well as recommend participation from some other people on this area then our own daughter is certainly becoming educated a lot of things. Take pleasure in the remaining portion of the year. You’re carrying out a splendid job. Roofing Company Walker, Louisiana

  38. Have you ever wished your bathroom could be more than the place you brush your teeth at night or take your morning shower? Learn how you can create a modern and elegant farmhouse bathroom by changing a few pieces of decor simple touches like personalized glass soap bottles. modern farmhouse bathroom

  39. TrueLDS is an LDS dating site for Latter-Day Saints (Mormons) On TrueLDs LDS singles may mingle with other single Mormons from around the globe. TrueLDS, Mormon dating site is 100% owned by fellow members of the Church of Jesus Christ of Latter-day Saints. lds planet

  40. 꽁머니 토토 사이트 에서는 커뮤니티 기반 운영을하며 먹튀없이 부담적게 즐길수 있도록 1만 3만 포인트 즉시지급 해드리고 있으며 빠른환전 까지가능 하기에 안심하고 스포츠토토 베팅을 즐길수 있도록 마련되있습니다. 꽁머니 토토

  42. If you’re tired of wearing the same generic-looking jacket day after day, you may want to purchase the Wear Ostrich bubble goose jacket . With its stylish color, it offers a distinct style. The is attractive, easy to match and highly versatile.

  47. I have read a few of the articles on your website now, and I really like your style of blogging. I added it to my favorites blog site list and will be checking back soon. Please check out my site as well and let me know what you think. Scrap Car Removal Vancouver

Leave a Reply

Your email address will not be published. Required fields are marked *