by

Sports Stadium RM

Revenue management of sports stadiums are rather challenging due to several obvious reasons. Events/games are only held once a week, once a month, or even just couple times per year depending on the location and the functionality of the stadiums, which is why it is very important to implement sophisticated pricing strategies in order to maximize revenue on the days when events are held. Also, major sports teams’ stadiums are rarely rented out for purposes other than its own sports games (i.e. basketball, baseball, soccer…etc). Whereas other stadiums are used for various events such as music concerts and award ceremonies from time to time.

There are significant differences between RM of sports stadiums compared to the more traditional sectors such as the airline industry. Whether you sit in the 10th row or the 20th row in Economy have minimal difference (there are, of course, differences between Economy and Business class). However, whether or not you sit in the far back row with limited view to the sports ground creates a world of difference to your overall experience when watching a sports game. Flying on a plane may be a part of your necessity to travel from A to B, but watching a sports game in a stadium is about the “experience,” and therefore the perceived value depending on the location of the seats vary immensely.

Implicit Use of Space

How are the space divided in sports stadiums?

    • By location of seats
    • Regular seats vs. Enclosed suites with multiple seats
    • By supporting team

Club-level seats

What are the common sources of additional revenue?

  • Souvenir shops selling team-specific sports gears
  • Most of the premier league soccer teams’ stadiums have museums and tours: visitors even come to the museum on non-game days as well. High numbers of tourists visit the museums in Western European countries
  • Dining places (concessions)
  • By renting the space for music concerts-picture (per event)
  • By holding other sports events (i.e. Olympics)
  • Media access charges
  • Advertisement

Chelsea Megastore within Stamford Bridge stadium

Chelsea Museum located within Stamford Bridge stadium

Sports stadium being utilized as a concert venue

 

How can companies split up the space differently?

 

  • “Quiet” vs. “Loud” seats: I noticed that some sports supporters prefer to sit throughout the game whereas some people like to stand and cheer actively for their teams. Setting aside few rows in each section to those more reserved supports may be effective.
  • Create more seat classes: frequent visitors (fans) are likely to be less sensitive to the ticket price, so companies can create more club seats (even create another class between the club seats) and add more varied classes depending on the location and the view from the seats.

Implicit Use of Time

How can companies sell the space explicitly?

  • Selling tickets with time limits: This strategy can be very attractive for tourists visiting well-known stadiums or important games such as the World Cup. It would work quite well especially for soccer games. For example, customers will buy tickets for the first-half or and second-half o f the game which will be 45 minutes each. If the full-time ticket is $80, companies can charge $50 for customers purchasing 45-minute tickets.
  • Companies can sell a specific seat at a certain stadium by year, month, or season (leasing private seats)

Price

What are the physical rate fences in sports stadiums? 

  • Location of the seat: proximity or the angle of the view to the sports ground
  • Rates for suites differ based on the physical size of the space (maximum capacity): http://www.executiveclub.manutd.com/en.aspx (You’ll notice that almost all executive suites are sold out for this season despite the high rates)

What some of the non-physical rate fences?

  • Purchases of tickets via third party sellers: http://www.worldticketshop.com/tickets/chelsea_tickets
  • On-line vs. Ticket office purchases
  • Club Membership status
  • Season ticket holders
  • Importance of events: For example, the average seat price for premier league games are more expensive compared to championship league games
  • Performance of the teams
  • Stadium’s location (accessibility) and the age of the facilities

How can companies generate additional revenue by using creative rate fences?

  • Implement bundle selling: price per seat would be more expensive when purchasing one ticket compared to purchasing two or more tickets
  • Early reservations should be entitled to discounts
  • I believe that companies can start utilizing extensive Customer Relations Management (CRM) in the sports industry by using the personal data gained via increase in on-line ticket purchases and use direct marketing. Companies should implement other rate fences possibly based on the different personalities and characteristics of the customers.
  • Companies can upsell those customers reserving suites by offering extensive catering options & extended time before and after the game for extra fee (most stadiums offer the suites per event currently)
  • When the time gets closer to the actual day of the game, odd 1 seats that are left in between other reservations can be sold at more friendly rate

 

 

 

 

18,903 thoughts on “Sports Stadium RM”

  1. Wow, your blog’s structure is on point! How long have you been at it? You make blogging look so simple, and the entire presentation of your site is exceptional, especially the content! SITUS TOGEL

  8. GK88 là điểm giải trí tuyệt vời dành cho những ai đam mê đổi thưởng online, bạn sẽ được trải nghiệm với nhiều sản phẩm đa dạng và chất lượng.

  10. https://nhacaigk88.com/ cung cấp một trải nghiệm giải trí hấp dẫn và kích thích ngay lập tức cho khách hàng. Sứ mệnh hàng đầu của nhà cái GK88 là đảm bảo chất lượng dịch vụ xuất sắc.

  12. https://xin88xin88.com/ được biết đến là một trong những nhà cái trực tuyến hàng đầu, nổi tiếng với uy tín và chất lượng được người tiêu dùng cao đánh giá. Các dịch vụ giải trí tại đây liên tục được nâng cấp và cải tiến.

  14. 23win là một cổng game hội tụ đầy đủ những yếu tố từ bảo mật, đa dạng trò chơi và các dịch vụ chất lượng bậc nhất thị trường hiện nay.

  15. Temukan pengalaman bermain terbaik di ALEXISTOGEL, situs slot gacor dengan RTP tinggi dan peluang menang mudah. Dapatkan maxwin setiap hari di slot hoki kami yang mudah menang! Slot Hoki

  16. UFABET ฝากถอน ด้วยระบบอัตโนมัติใน 15 วินาที แทงบอล ค่าน้ำ 4ตังค์ คอม 0.5% ดีที่สุดในเอเชีย เว็บตรงไม่ ผ่านเอเย่นต์ 100% แอดไลน์ @ufa88sv1 ufa88s

  17. Great things you’ve always shared with us. Just keep writing this kind of posts.The time which was wasted in traveling for tuition now it can be used for studies.Thanks toto macau

  19. Really I enjoy your site with effective and useful information. It is included very nice post with a lot of our resources.thanks for share. i enjoy this post. alexistogel

  20. A debt of gratitude is in order for your post. I’ve been contemplating composing an extremely tantamount post in the course of the last couple of weeks, I’ll most likely keep it straightforward and connection to this rather if thats cool. Much obliged. Pushkar Call Girl

  22. I appreciate you giving this important information. As a writer by trade, I’ve discovered that students nowadays are highly interested in their dissertations. I advise them to use professionals for dissertation assistance. Students in Australia have access to several online platforms that provide Dissertation Writing Help. The best academic writer on the team is one of the most important positions. A specialist with expertise in producing excellent, thoroughly researched academic papers on a wide range of subjects and topics is a dissertation writer.

  23. I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. rajabandot togel

  24. Nohu | Nohu95 là nhà cái cá cược uy tín hàng đầu thị trường Việt Nam. Với hệ thống kho game đồ sộ cùng các chương trình khuyến mãi cực kỳ uy tín. Nohu95 cam kết mang đến cho người chơi không gian giải trí đỉnh cao cùng hệ thống phúc lợi hàng đầu khu vực.

    Brand Name: Nohu | Nohu95

    Website: https://nohu95.info/

    Số Điện Thoại: 0815534726

    Địa Chỉ: 25 Dân Chủ, Tân Thành, Tân Phú, Hồ Chí Minh, Việt Nam

    Hastag: #nohu95info #nohu95 #nohu

  25. Nohu | Nohu95 là nhà cái cá cược uy tín hàng đầu thị trường Việt Nam. Với hệ thống kho game đồ sộ cùng các chương trình khuyến mãi cực kỳ uy tín. Nohu95 cam kết mang đến cho người chơi không gian giải trí đỉnh cao cùng hệ thống phúc lợi hàng đầu khu vực.

    Brand Name: Nohu | Nohu95

    Website: https://nohu95.info/

  26. Nohu | Nohu95 là nhà cái cá cược uy tín hàng đầu thị trường Việt Nam. Với hệ thống kho game đồ sộ cùng các chương trình khuyến mãi cực kỳ uy tín.

    Website: https://nohu95.info/

  29. Just washed my OVO hoodie for the first time, and it still looks brand new. The quality really holds up, and the color hasn’t faded at all!”

  30. “Stussy pants aren’t just a fashion statement; they’re a lifestyle choice. Whether you’re hitting the streets or just chilling at home, they’ve got you covered.”

  33. Lucky88 is an online casino that provides a comprehensive gaming experience with a wide variety of slots, table games, and live casino options. Lucky88

  39. Green construction jobs are becoming the norm in the contracting and construction industries, so to remain competitive construction professionals must expand their skill set in the green and eco-friendly building fields. More companies are opting to construct green buildings, with seventy percent of executives and developers making their firms part of sustainability programs for tax breaks and the benefit of reduced operating costs. Financial benefits like these are among the many reasons why green buildings are being built so frequently and why there is a demand for workers and contractors with sustainable construction skills and a familiarity with eco-friendly construction. But what do contractors, journeymen, and construction specialist need to know about working on green buildings? Robinhood Login

  43. Technology, from ideas and machineries, plays a fundamental role in construction industry, as construction agencies utilize variety of modern ideas and method of designing and building establishments nowadays. Now, clients can reap the benefits of high-tech modern construction method from 3D modeling and initial designs in the computer and other construction software programs, better mobile communication access, etc. Here are some undeniable benefits you can get and take advantage from modern engineering in construction specialists and construction professional agencies. Robinhood Login

  44. this is a site for English teachers where they can gain access to English teaching materials, specifically ESL lesson plans. We provide interactive, engaging and fun lesson plans at all levels; C2, C1, B2, B1 and A2. English4tutors is a platform designed with the intention to reduce English teachers’ workload and take ESL teaching to the next level. Save your time with our ready-to-use ESL plans. We add 3 new lesson plans every week b1 lesson plan

  45. this is a site for English teachers where they can gain access to English teaching materials, specifically ESL lesson plans. We provide interactive, engaging and fun lesson plans at all levels; C2, C1, B2, B1 and A2. English4tutors is a platform designed with the intention to reduce English teachers’ workload and take ESL teaching to the next level. Save your time with our ready-to-use ESL plans. We add 3 new lesson plans every week upper intermediate

  46. Balaksix menghadirkan inovasi slot777 gacor online dengan game slot 777 maxwin mudah menang terlengkap dan terbesar yang hanya ada di slot777 slot777

  50. Plantronics
    At Rug Rats VA, we trust Plantronics headsets for their comfort and long-lasting performance, enabling our team to stay connected and productive throughout the day.

Leave a Reply

Your email address will not be published. Required fields are marked *