Revenue management of sports stadiums are rather challenging due to several obvious reasons. Events/games are only held once a week, once a month, or even just couple times per year depending on the location and the functionality of the stadiums, which is why it is very important to implement sophisticated pricing strategies in order to maximize revenue on the days when events are held. Also, major sports teams’ stadiums are rarely rented out for purposes other than its own sports games (i.e. basketball, baseball, soccer…etc). Whereas other stadiums are used for various events such as music concerts and award ceremonies from time to time.
- Sports stadiums general info: http://en.wikipedia.org/wiki/Sports_stadium
- Stadium guides: http://www.stadiumguide.com/
There are significant differences between RM of sports stadiums compared to the more traditional sectors such as the airline industry. Whether you sit in the 10th row or the 20th row in Economy have minimal difference (there are, of course, differences between Economy and Business class). However, whether or not you sit in the far back row with limited view to the sports ground creates a world of difference to your overall experience when watching a sports game. Flying on a plane may be a part of your necessity to travel from A to B, but watching a sports game in a stadium is about the “experience,” and therefore the perceived value depending on the location of the seats vary immensely.
Implicit Use of Space
How are the space divided in sports stadiums?
- By location of seats
- Regular seats vs. Enclosed suites with multiple seats
- By supporting team
What are the common sources of additional revenue?
- Souvenir shops selling team-specific sports gears
- Most of the premier league soccer teams’ stadiums have museums and tours: visitors even come to the museum on non-game days as well. High numbers of tourists visit the museums in Western European countries
- Dining places (concessions)
- By renting the space for music concerts-picture (per event)
- By holding other sports events (i.e. Olympics)
- Media access charges
- Advertisement
How can companies split up the space differently?
- “Quiet” vs. “Loud” seats: I noticed that some sports supporters prefer to sit throughout the game whereas some people like to stand and cheer actively for their teams. Setting aside few rows in each section to those more reserved supports may be effective.
- Create more seat classes: frequent visitors (fans) are likely to be less sensitive to the ticket price, so companies can create more club seats (even create another class between the club seats) and add more varied classes depending on the location and the view from the seats.
Implicit Use of Time
How can companies sell the space explicitly?
- Selling tickets with time limits: This strategy can be very attractive for tourists visiting well-known stadiums or important games such as the World Cup. It would work quite well especially for soccer games. For example, customers will buy tickets for the first-half or and second-half o f the game which will be 45 minutes each. If the full-time ticket is $80, companies can charge $50 for customers purchasing 45-minute tickets.
- Companies can sell a specific seat at a certain stadium by year, month, or season (leasing private seats)
Price
What are the physical rate fences in sports stadiums?
- Location of the seat: proximity or the angle of the view to the sports ground
- Rates for suites differ based on the physical size of the space (maximum capacity): http://www.executiveclub.manutd.com/en.aspx (You’ll notice that almost all executive suites are sold out for this season despite the high rates)
What some of the non-physical rate fences?
- Purchases of tickets via third party sellers: http://www.worldticketshop.com/tickets/chelsea_tickets
- On-line vs. Ticket office purchases
- Club Membership status
- Season ticket holders
- Importance of events: For example, the average seat price for premier league games are more expensive compared to championship league games
- Performance of the teams
- Stadium’s location (accessibility) and the age of the facilities
How can companies generate additional revenue by using creative rate fences?
- Implement bundle selling: price per seat would be more expensive when purchasing one ticket compared to purchasing two or more tickets
- Early reservations should be entitled to discounts
- I believe that companies can start utilizing extensive Customer Relations Management (CRM) in the sports industry by using the personal data gained via increase in on-line ticket purchases and use direct marketing. Companies should implement other rate fences possibly based on the different personalities and characteristics of the customers.
- Companies can upsell those customers reserving suites by offering extensive catering options & extended time before and after the game for extra fee (most stadiums offer the suites per event currently)
- When the time gets closer to the actual day of the game, odd 1 seats that are left in between other reservations can be sold at more friendly rate
นอกจากนี้ การวิเคราะห์บอลยังต้องพิจารณาปัจจัยเสริมอื่นๆ เช่น การบาดเจ็บของนักเตะ การแบน หรือสภาพอากาศที่อาจส่งผลต่อเกมการแข่งขัน การวิเคราะห์อย่างรอบคอบจะช่วยให้เราทำนายผลการแข่งขันได้แม่นยำยิ่งขึ้น ไม่ว่าจะเพื่อการเชียร์หรือการวางเดิมพัน การวิเคราะห์บอลที่ดีจะทำให้เราเพลิดเพลินกับการชมฟุตบอลและเพิ่มโอกาสในการประสบความสำเร็จในการทำนายผลได้มากขึ้น วิเคราะห์บอลgoal
ดูบอลสดเป็นวิธีที่ดีที่สุดในการติดตามการแข่งขันฟุตบอลแบบเรียลไทม์ ไม่ว่าคุณจะอยู่ที่ไหนก็สามารถรับชมเกมโปรดของคุณได้ทันทีผ่านการถ่ายทอดสดออนไลน์ เพลิดเพลินไปกับการเชียร์ทีมที่คุณรัก พร้อมทั้งติดตามทุกช็อตสำคัญ การแข่งขันทุกแมตช์ ดูบอลสด7m
Saya ingin tahu pendapat Anda lebih lanjut tentang topik ini. DURAJOINT Chain Couplings 4012
วิเคราะห์บอล โมนาโก – แซงต์-เอเตียน เหนือกว่าทีมเยือนพอสมควรทั้งการลงเล่นในรังรวมถึงขุมกำลังผู้เล่นที่ยังคงอันตรายโดยเฉพาะแนวรุก. ทีเด็ดบอล
생동감 넘치는 중계 덕분에 경기의 모든 순간이 즐거웠습니다. 감사드립니다! 스포츠생중계
https://123dzotrangchu.com/ đã chính thức gia nhập thị trường cá cược, mang đến một nền tảng giải trí đa dạng và cam kết cung cấp dịch vụ hàng đầu cho khách hàng. Với kinh nghiệm dày dặn sau nhiều năm nghiên cứu,
https://go99go.net/ hiện tại là nhà cái hàng đầu được cộng đồng cược thủ yêu thích nhất. Cổng cược này đã nhanh chóng phát triển, biến thành một trong những tập đoàn giải trí uy tín nhất.
Wonderful web journal. I appreciated perusing your articles. This is really an awesome read for me. I have bookmarked it and I am anticipating perusing new articles. Keep doing awesome! slot 5000
I think one of your ads triggered my internet browser to resize, you might want to put that on your blacklist. Wede388
I am going to spend more time researching this topic Wede388
https://11vn.site/ – Nhà cái trực tuyến hàng đầu Việt Nam, mang đến trải nghiệm giải trí đa dạng bao gồm: Nổ Hũ, Bắn Cá, Game Bài, Thể Thao, E-Sports, Casino, Xổ Số.
Sudah lama saya mencari informasi seperti ini, terima kasih! Genset Genpac Open / Silent Mitsubishi 1750 kVA GMI1750
Some genuinely good info , Gladiola I observed this. Wede388
major sports teams’ sewa hiace bandung murah out for purposes other than its own sports
https://www.goddesshuntress.com/
A lottery bookie who is truly believed to be the best in many circles of society
EE88 là nền tảng cờ bạc trực tuyến cao cấp, được thành lập để thỏa mãn nhu cầu giải trí phong phú của hàng triệu người chơi từ khắp nơi trên thế giới.
Good post, well put together. Thanks. I will be back soon to check out for updates. Cheers
I really enjoyed reading this site, this is great blog.
you can always buy cheap foods on any supermarket these days because food production is mechanized already,. East Grinstead Accountants
I am usually to blogging and that i truly appreciate your articles. The article has really peaks my interest. I am going to bookmark your web site and maintain checking for first time information. Doggy Daycare
슬롯나라 – 제휴 카지노 사이트 순위, 최고의 온라인 카지노, 슬롯사이트 추천 BEST 12, 카지노 슬롯 커뮤니티. 팝업레이어 알림. 슬롯
Hi, Neat post. There is a problem with your site in internet explorer, would test this… IE still is the market leader and a huge portion of people will miss your magnificent writing because of this problem. iptv multi ecran
I’ve recently started a site, the information you offer on this website has helped me greatly. Thanks for all of your time & work. iptv france
“For fast success, WSO55 is my go-to platform.”
SCDler: SoundCloud Downloader
V P Associates Accountants Tax Advisors East Grinstead Crawley Brighton London Sussex Surrey for accounting tax advice covering Haywards Heath Hove Horsham Accountants East Grinstead
Just the website I was looking for. I’ll follow your footsteps
and if you want to watch Asian dramas online free episodes daily then visit the link below.
Dramacool
Bagus sekali! Saya akan membagikan artikel ini dengan teman-teman saya. DURAJOINT Chain Couplings 4016
Afb168 đang nhanh chóng trở thành điểm nóng trong lĩnh vực cá cược đổi thưởng gần đây. Trang này mang đến một loạt các môn cá cược phổ biến.
88Vn là một nhà cái hàng đầu trên thị trường giải trí Việt Nam, luôn nhận được sự ủng hộ nồng nhiệt. Nền tảng này chuyên cung cấp các giải pháp cá cược đáng tin cậy.
Terima kasih telah menggali topik ini dengan mendalam. Genset Genpac Open / Silent Mitsubishi 1500 kVA GMI1500
Winbetkhuấy động thị trường cờ bạc bằng dịch vụ giải trí chất lượng cao. Là sân chơi giải trí để bạn vừa thư giãn vừa kiếm tiền mỗi ngày.
Saya sangat setuju dengan poin-poin yang Anda sampaikan. DURAJOINT Chain Couplings 6018
jogo do tigrinho demoyCl
많은 사람들에게 이것은 중요하므로 내 프로필을 확인하십시오. 링크모음 링크맵
VN86 là một nền tảng cá cược trực tuyến nổi bật, mang đến cho cược thủ trải nghiệm giải trí đa dạng và hấp dẫn. Đăng ký để nhận ngay code 86K.
Saya senang melihat pandangan yang beragam dalam artikel ini. Genset Genpac Open / Silent Mitsubishi 1375 kVA GMI1375
Its a great pleasure reading your post.Its full of information I am looking for and I love to post a comment that “The content of your post is awesome” Great work 링크모음 사이트 링크맵
Mr Green is accessible to players from numerous countriesrVu
Good day,your writing style is great and i love it, 링크맵
UFABET ฝากถอน ด้วยระบบอัตโนมัติใน 15 วินาที แทงบอล ค่าน้ำ 4ตังค์ คอม 0.5% ดีที่สุดในเอเชีย เว็บตรงไม่ ผ่านเอเย่นต์ 100% แอดไลน์ @ufa88sv1 ufa88s
แทงบอลออนไลน์ UFABET เว็บแทงบอลค่าน้ำดี อันดับ 1 ของเอเชีย แทงบอลออนไลน์UFABET ถือเป็น เว็บแทงบอล ทีมีมาตรฐานดีที่สุดในโลก สมัคร @ufa88sv1 ufabet
훌륭한 게시물과 리뷰에 감사드립니다. 이런 일을 계속하십시오. 대밤
I found your blog on Yahoo, and your post is so relevant to my current situation. I’m really happy to have discovered your website. อุทยานแห่งชาติเขาหลัก
45678nổi bật trong thị trường cá cược trực tuyến nhờ vào sự kết hợp hoàn hảo trong các trò chơi và chất lượng dịch vụ hàng đầu.
이런 종류의 사이트를 방문 할 수있는 좋은 기회 였고 나는 기쁘게 생각합니다. 이 기회를 주셔서 정말 감사합니다 대밤
Informasi yang sangat berguna, terima kasih atas pengetahuannya! DURAJOINT Chain Couplings 6022
훌륭한 작업을 완료했습니다. t 내 친구 ind personilly wtll certitnly dtgtt를 제안합니다. t’m conftdent 그들은 thts webstte에서 gitned 될 것입니다 메이저카지노사이트
Awesome article, it was exceptionally helpful! I simply began in this and I’m becoming more acquainted with it better! Cheers, keep doing awesome! link slot gacor
You need given us with like large choices of tips East Grinstead Accountants