by

Sports Stadium RM

Revenue management of sports stadiums are rather challenging due to several obvious reasons. Events/games are only held once a week, once a month, or even just couple times per year depending on the location and the functionality of the stadiums, which is why it is very important to implement sophisticated pricing strategies in order to maximize revenue on the days when events are held. Also, major sports teams’ stadiums are rarely rented out for purposes other than its own sports games (i.e. basketball, baseball, soccer…etc). Whereas other stadiums are used for various events such as music concerts and award ceremonies from time to time.

There are significant differences between RM of sports stadiums compared to the more traditional sectors such as the airline industry. Whether you sit in the 10th row or the 20th row in Economy have minimal difference (there are, of course, differences between Economy and Business class). However, whether or not you sit in the far back row with limited view to the sports ground creates a world of difference to your overall experience when watching a sports game. Flying on a plane may be a part of your necessity to travel from A to B, but watching a sports game in a stadium is about the “experience,” and therefore the perceived value depending on the location of the seats vary immensely.

Implicit Use of Space

How are the space divided in sports stadiums?

    • By location of seats
    • Regular seats vs. Enclosed suites with multiple seats
    • By supporting team

Club-level seats

What are the common sources of additional revenue?

  • Souvenir shops selling team-specific sports gears
  • Most of the premier league soccer teams’ stadiums have museums and tours: visitors even come to the museum on non-game days as well. High numbers of tourists visit the museums in Western European countries
  • Dining places (concessions)
  • By renting the space for music concerts-picture (per event)
  • By holding other sports events (i.e. Olympics)
  • Media access charges
  • Advertisement

Chelsea Megastore within Stamford Bridge stadium

Chelsea Museum located within Stamford Bridge stadium

Sports stadium being utilized as a concert venue

 

How can companies split up the space differently?

 

  • “Quiet” vs. “Loud” seats: I noticed that some sports supporters prefer to sit throughout the game whereas some people like to stand and cheer actively for their teams. Setting aside few rows in each section to those more reserved supports may be effective.
  • Create more seat classes: frequent visitors (fans) are likely to be less sensitive to the ticket price, so companies can create more club seats (even create another class between the club seats) and add more varied classes depending on the location and the view from the seats.

Implicit Use of Time

How can companies sell the space explicitly?

  • Selling tickets with time limits: This strategy can be very attractive for tourists visiting well-known stadiums or important games such as the World Cup. It would work quite well especially for soccer games. For example, customers will buy tickets for the first-half or and second-half o f the game which will be 45 minutes each. If the full-time ticket is $80, companies can charge $50 for customers purchasing 45-minute tickets.
  • Companies can sell a specific seat at a certain stadium by year, month, or season (leasing private seats)

Price

What are the physical rate fences in sports stadiums? 

  • Location of the seat: proximity or the angle of the view to the sports ground
  • Rates for suites differ based on the physical size of the space (maximum capacity): http://www.executiveclub.manutd.com/en.aspx (You’ll notice that almost all executive suites are sold out for this season despite the high rates)

What some of the non-physical rate fences?

  • Purchases of tickets via third party sellers: http://www.worldticketshop.com/tickets/chelsea_tickets
  • On-line vs. Ticket office purchases
  • Club Membership status
  • Season ticket holders
  • Importance of events: For example, the average seat price for premier league games are more expensive compared to championship league games
  • Performance of the teams
  • Stadium’s location (accessibility) and the age of the facilities

How can companies generate additional revenue by using creative rate fences?

  • Implement bundle selling: price per seat would be more expensive when purchasing one ticket compared to purchasing two or more tickets
  • Early reservations should be entitled to discounts
  • I believe that companies can start utilizing extensive Customer Relations Management (CRM) in the sports industry by using the personal data gained via increase in on-line ticket purchases and use direct marketing. Companies should implement other rate fences possibly based on the different personalities and characteristics of the customers.
  • Companies can upsell those customers reserving suites by offering extensive catering options & extended time before and after the game for extra fee (most stadiums offer the suites per event currently)
  • When the time gets closer to the actual day of the game, odd 1 seats that are left in between other reservations can be sold at more friendly rate

 

 

 

 

15,268 thoughts on “Sports Stadium RM”

  2. SIHOKI is one of the leading online gambling sites that provides various types of betting games, from online slots to sports betting. SIHOKI was founded as an online gambling platform in 2010. Since then, this site has transformed into one of the main destinations for online gambling fans in Indonesia.
    The SIHOKI online gambling site operates under an official license from a recognized gambling authority. They are subject to strict regulations to ensure safety and fairness in all the games they provide. SIHOKI offers various types of online gambling games, including slots, poker, live casino, sports betting, fish shooting, lottery and arcade games. With this many choices, players have many options to enjoy various types of games according to their interests.
    The security and privacy of players is a top priority for SIHOKI. They use advanced encryption technology to protect players’ personal and financial data from unauthorized access. Si Hockey provides responsive and professional customer service. SIHOKI’s customer support team is ready to assist players with any problems or questions they have around the clock.
    Fair and Responsible Gambling Experience
    SIHOKI is committed to providing a fair and responsible gambling experience. They use RNG (Random Number Generator) technology to ensure that each round of the game is fair and unpredictable. Apart from that, they also provide features to help players control their gambling activities so that they remain within safe and healthy limits.
    With all these things, it is not surprising that SIHOKI is the main choice for many online gambling players. This site not only offers interesting games, but also guarantees safety, comfort and fun for its players. So, for those of you looking for the best online gambling experience, don’t hesitate to try your luck at SIHOKI!
    The Best Type of Game at SIHOKI
    At SIHOKI, you will find various types of interesting and exciting games. Here are some of the types of games available on the site:
    Online Slots:
    Online slots are one of the most popular games at SIHOKI. You can find various types of slots with various themes and interesting bonus features. Starting from classic slots to progressive slots with big jackpots, SIHOKI offers a wide choice for slot fans.Online Poker:
    For poker fans, SIHOKI provides various online poker variants, including Texas Hold’em, Omaha, and others. You can play against other players or take part in exciting poker tournaments.Live Casino:
    SIHOKI also offers live casino games such as blackjack, roulette, baccarat, and others. You can interact with live dealers and experience a gambling experience similar to being in a physical casino.Sport:
    If you like sports betting, SIHOKI provides a complete sports betting platform with a wide selection of sports and betting markets. You can bet on football, basketball, tennis and many more.Shoot Fish:
    Shoot fish is a fun arcade game at SIHOKI. You can shoot fish to earn coins and big prizes in this fun and entertaining game.Online Lottery:
    SIHOKI also provides online lottery games with various lottery market options that you can play. You can place bets on your favorite numbers and hope to win big prizes.Arcade Games:
    The site also offers various other arcade games like racing, classic games, and so on for additional entertainment.
    With a wide variety of games on offer, SIHOKI ensures there is something for every gambler. From entertaining slots to exciting sports betting, you’re sure to find your favorite games on this site.
    Variants for deposits on the SIHOKI site
    Bank transfer:
    Players can make deposits via bank transfer using available local banks such as BCA, BRI, Mandiri and other banks. After making a transfer, players only need to confirm proof of transfer with SIHOKI customer service for the verification process.E-Wallets:
    SIHOKI also accepts deposits via e-wallets such as OVO, GoPay, Dana, and LinkAja. Players can make deposits easily via their e-wallet application and confirm the transaction with customer service.Credit:
    To make it easier for players, SIHOKI also accepts deposits via cell phone credit. Players can make deposits by transferring credit to the number provided by SIHOKI and confirming with customer service.ATM machine:
    Players can also make deposits via ATM machines using the inter-bank transfer feature. After making a transfer, players must save proof of transfer and confirm it with customer service for the verification process.
    Each deposit method provided by SIHOKI has its own advantages and conveniences. Players can choose the method that best suits their needs and preferences to top up their account balance and start playing on this site.
    SIHOKI Provides Mobile and Desktop Platforms
    SIHOKI is available to play across multiple platforms, allowing players to access it easily and conveniently. The following are the platforms that can be used to play at SIHOKI:
    Desktop Computer: Players can access the Sihoki alternative link via their desktop or laptop computer by using a web browser such as Google Chrome, Mozilla Firefox, or Safari. This site is designed to be responsive so that it can be accessed well on various devices.
    Mobile Devices: SIHOKI is also available to play via mobile devices such as smartphones and tablets. Players can access the site via a web browser on their mobile device. Apart from that, SIHOKI also provides a mobile application that can be downloaded for free via the App Store (for iOS users) or Google Play Store (for Android users).
    Website:https://sihokinet.com/

  3. Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign.

  6. I am a new user of this site so here i saw multiple articles and posts posted by this site,I curious more interest in some of them hope you will give more information on this topics in your next articles. Stepshowto.net

  7. It is perfect time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I desire to suggest you some interesting things or suggestions. Perhaps you could write next articles referring to this article. I want to read more things about it! Stepshowto.net

  10. Very efficiently written information. It will be beneficial to anybody who utilizes it, including me. Keep up the good work. For sure i will check out more posts. This site seems to get a good amount of visitors. indosloter

  12. خرازی در فرهنگ لغت فارسی-عربی به معنی «خرده فروشی»، کسی که مهره، آینه، گردن بند و زیورآلات می فروشد.
    آشنایی با خرازی و شغل خرازی
    در واقع یکی از اصول مهم در راه‌اندازی هر کسب و کاری، مدیریت و صرفه‌جویی در هزینه‌ها می‌باشد. کوبلن دوزی فروشگاه خرازی، فروشگاهی است که در آن انواع لوازم گوناگونی همچون انواع دکمه‌ها، لوازم تزیینی، تزیینات لباس، گل‌های تزیینی، روبان‌ها، لوازمی که در خیاطی مورد نیاز هستند و… می‌باشد.
    لوازم خرازی شامل مواردی همچون تل، گل سر، انواع برچسب، انواع روبان در رنگ و طرح‌های مختلف، انواع گل مصنوعی برای روی لباس، انواع مختلف لوازم خیاطی مانند قیچی، نخ، سوزن، انواع دکمه و…

  15. Wow, What an Outstanding post. I found this too much informatics. It is what I was seeking for. I would like to recommend you that please keep sharing such type of info.If possible, Thanks. ovo88bet

  16. You completed a number of nice points there. I did a search on the issue and found nearly all people will have the same opinion with your blog. slot zeus

  17. omg! can’t imagine how fast time pass, after August, ber months time already and Setempber is the first Christmas season in my place, I really love it! slot online

  18. My partner and i emerged onto your website although centering merely a bit submits. Great strategy for subsequent, I am bookmarking simultaneously catch the full goes up. 온라인 슬롯

  20. I was surfing the Internet for information and came across your blog. I am impressed by the information you have on this blog. It shows how well you understand this subject. 메이저놀이터

  21. Hello! I just now would choose to provide a large thumbs up for any excellent information you have here for this post. We are returning to your blog to get more detailed soon. Manichini

  23. Just desire to say your article is as amazing. The clearness in your post is just great and i can assume you’re an expert on this subject. Fine with your permission let me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please keep up the gratifying work. non dual teachers

  24. I was just browsing through the internet looking for some information and came across your blog. I am impressed by the information that you have on this blog. It shows how well you understand this subject. Bookmarked this page, will come back for more. yabovip1288

  33. This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. 메이저사이트

  37. A few things i have generally told people today is that when evaluating a good internet electronics retail outlet, there are a few aspects that you have to factor in. First and foremost, you would like to make sure to find a reputable plus reliable shop that has received great testimonials and ratings from other shoppers and business world analysts. This will ensure that you are getting along with a well-known store to provide good service and support to the patrons. Thank you for sharing your ideas on this blog site. بت فوروارد با فیلتر شکن

  43. Pretty good post. I have just stumbled upon your blog and enjoyed reading your blog posts very much. I am looking for new posts to get more precious info. Big thanks for the useful info. 스포츠중계

  47. It was wondering if I could use this write-up on my other website, I will link it back to your website though.Great Thanks. neng4d

  48. Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained! domain romanobet

  50. Joinpd now is a general blog that covers a wide range of topics such as technology, business, education, lifestyle, and more. joinpd

Leave a Reply

Your email address will not be published. Required fields are marked *