Revenue management of sports stadiums are rather challenging due to several obvious reasons. Events/games are only held once a week, once a month, or even just couple times per year depending on the location and the functionality of the stadiums, which is why it is very important to implement sophisticated pricing strategies in order to maximize revenue on the days when events are held. Also, major sports teams’ stadiums are rarely rented out for purposes other than its own sports games (i.e. basketball, baseball, soccer…etc). Whereas other stadiums are used for various events such as music concerts and award ceremonies from time to time.
- Sports stadiums general info: http://en.wikipedia.org/wiki/Sports_stadium
- Stadium guides: http://www.stadiumguide.com/
There are significant differences between RM of sports stadiums compared to the more traditional sectors such as the airline industry. Whether you sit in the 10th row or the 20th row in Economy have minimal difference (there are, of course, differences between Economy and Business class). However, whether or not you sit in the far back row with limited view to the sports ground creates a world of difference to your overall experience when watching a sports game. Flying on a plane may be a part of your necessity to travel from A to B, but watching a sports game in a stadium is about the “experience,” and therefore the perceived value depending on the location of the seats vary immensely.
Implicit Use of Space
How are the space divided in sports stadiums?
- By location of seats
- Regular seats vs. Enclosed suites with multiple seats
- By supporting team
What are the common sources of additional revenue?
- Souvenir shops selling team-specific sports gears
- Most of the premier league soccer teams’ stadiums have museums and tours: visitors even come to the museum on non-game days as well. High numbers of tourists visit the museums in Western European countries
- Dining places (concessions)
- By renting the space for music concerts-picture (per event)
- By holding other sports events (i.e. Olympics)
- Media access charges
- Advertisement
How can companies split up the space differently?
- “Quiet” vs. “Loud” seats: I noticed that some sports supporters prefer to sit throughout the game whereas some people like to stand and cheer actively for their teams. Setting aside few rows in each section to those more reserved supports may be effective.
- Create more seat classes: frequent visitors (fans) are likely to be less sensitive to the ticket price, so companies can create more club seats (even create another class between the club seats) and add more varied classes depending on the location and the view from the seats.
Implicit Use of Time
How can companies sell the space explicitly?
- Selling tickets with time limits: This strategy can be very attractive for tourists visiting well-known stadiums or important games such as the World Cup. It would work quite well especially for soccer games. For example, customers will buy tickets for the first-half or and second-half o f the game which will be 45 minutes each. If the full-time ticket is $80, companies can charge $50 for customers purchasing 45-minute tickets.
- Companies can sell a specific seat at a certain stadium by year, month, or season (leasing private seats)
Price
What are the physical rate fences in sports stadiums?
- Location of the seat: proximity or the angle of the view to the sports ground
- Rates for suites differ based on the physical size of the space (maximum capacity): http://www.executiveclub.manutd.com/en.aspx (You’ll notice that almost all executive suites are sold out for this season despite the high rates)
What some of the non-physical rate fences?
- Purchases of tickets via third party sellers: http://www.worldticketshop.com/tickets/chelsea_tickets
- On-line vs. Ticket office purchases
- Club Membership status
- Season ticket holders
- Importance of events: For example, the average seat price for premier league games are more expensive compared to championship league games
- Performance of the teams
- Stadium’s location (accessibility) and the age of the facilities
How can companies generate additional revenue by using creative rate fences?
- Implement bundle selling: price per seat would be more expensive when purchasing one ticket compared to purchasing two or more tickets
- Early reservations should be entitled to discounts
- I believe that companies can start utilizing extensive Customer Relations Management (CRM) in the sports industry by using the personal data gained via increase in on-line ticket purchases and use direct marketing. Companies should implement other rate fences possibly based on the different personalities and characteristics of the customers.
- Companies can upsell those customers reserving suites by offering extensive catering options & extended time before and after the game for extra fee (most stadiums offer the suites per event currently)
- When the time gets closer to the actual day of the game, odd 1 seats that are left in between other reservations can be sold at more friendly rate
All-in-one solution for your event management needs. Learn More. Easily manage all your events, regardless of type or size, with our event management tool. Powerful Registration. Reduce Costs. Seamless Integrations. Increase Productivity. Post Event Surveys. Robust Data Analytics. For More Info:- http://www.eventbh.com/event-management-software-uk/
Avail a fully integrated event management software tool from EventBH at an affordable cost. It is an end-to-end event technology to meet all your needs.
EventBH event management technology gives event planners an ultimate tool to promote, sell and manage ticket sell in real time. It is a cloud-based technology which enables to access data in real time.
EventBH is a simple mobile business matchmaking app that helps event meeting planners to organize, communicate and interact with event participants effortlessly. By using this business matchmaking app you can effortlessly schedule meetings with other event attendees by setting agendas.
For more info:- http://www.eventbh.com/business-matchmaking-platform/
EventBH is providing a comprehensive online event Check in app for event organizers to host trade shows, conferences, seminars, workshop events, all-round the year at affordable prices. Sell your tickets smartly through our online event check in platform. User-friendly tool with faster payment gateways for seamless event Check in app processes. It provides a robust technology for event Check in app to all event planners to handle volume of visitors at your event.
For more info:- http://www.eventbh.com/mobile-event-check-in-app/
EventBH is a mobile application for conferences, event management that provides different types of event management solution like business matchmaking, event registration, onsite management, lead retrieval & event mobile app. It is cost effective and easy to understand in nature. To know more about EventBH, you can visit Event Management Software | Onsite Event Management | Event Registration app. For more Info:- http://www.eventbh.com/event-management-software-australia/
EventBH Lead retrieval technology can be used from multiple devices and integrates the lead retrieved at the event in a single system. Easy to retrieve data in real time.
For more info http://www.eventbh.com/lead-retrieval-app-trade-shows/
Nice articles. Printwel offers best digital & Offset printing service
http://www.printwel.in
it was great and clever
i used this post
tnx
https://emdad43071.com/
Nice post & thanksq
http://www.printwel.in
https://www.trends24ng.com.ng/2019/03/instant-kash-income-program-review-2019.html?m=1
All you need to know about instant kash
EventBH is a leading Event management software UK solution provider at affordable prices. The platform provides a single integrated platform to manage and organize complete event life cycle from a single place.
EventBH Event app features technology provides full flexibility for event organizers to opt-in or opt-out certain functionalities according to ones need.
Thanks for this wonderful post. The information in this article is very helpful. We provide a complete suite of integrated event management software aimed at delivering great user experiences and high ROIs to event planners. It is the only ‘App-First’ cloud-based platform to have automated the entire event lifecycle. This unique offering provides exceptional benefits for the Event Registration, Business Match-Making, Onsite-Management, Lead Retrieval and the overall 360-degree view of the Event Management process. for more info check us out here: http://bit.ly/2WKBSU7
As we all know about the NEET exam, and everyone wants to secure their seat in this medical sector. This entrance test required an excellent platform for preparing and Neet Made Easy Institute is the perfect arena to choose for this purpose.
Best neet coaching centre in delhi
,This unique blog is really awesome and also factual. I have found helluva interesting tips out of this source. Togel Online ,. I ad love to return over and over again. Cheers!,
An event registration app alleviates the hassle involved in the administrative task of managing attendee details, as well as registering event attendees.Today, most planners take full advantage of the latest technology, in order to make their planning procedures hassle free. You should also grab the chance to make the hectic process of registration, as quick and smooth as possible.
… Thank for your writting! It is very easy to understand and detailed. I hope you continue to have good posts like this to share,. Kapaldomino … waiting for another article
. . I visited many web sites however the audio feature for audio songs current at this site is truly wonderful… DominoHalo .. Thanks so much
thanks for this wonderful information been brought to us.
Why you can’t apply for Swami Vivekananda Scholarship you will get up to Rs 8000/MOnth.
check out MOMA Scholarship for minority communities of India.
I found an UGC Scholarship for single girl child named as Indira Gandhi Scholarship.
Increase productivity and simplify all your event operations from the very first idea to follow up with your attendees after the event – all while learning deep insights on every attendee through event management software.
I found a Vidyasiri Scholarship, which provides full course fee.
EventBrew uses automation process to remove manual, non-value tasks, reduce cycle time, ensure consistency and reduce errors. Consolidate vendors in a preferred vendor program to achieve greatest value. Recycle cancellations to avoid double-spend. Encourage advanced booking and review meeting necessity before spending. View all company meetings to identify cost-saving synergies – B2B Matchmaking Software .
Create your event’sEvent registration softwarein minutes from EventBrew. The registrationtool is user-friendly and provides multiple features to build a strong registrationform.
I found OASIS Scholarship for SC/ST/OBC Students of West Bengal.
double bed showroom in gurgaon from krishnafurniture
https://krishnafurniture.com/beds/double-bed
auraa image management
https://auraaimage.com
Uttar Pradesh Government Provides scholarship to General, SC, ST, OBC & Minority students who are not able to continue their studies due to poversity.
List of UP Scholarships
1. Pre Matric Scholarship Class 9 – 10
2. Post Matric Scholarship Class 11 – 12
3. Post Matric Scholarship Higher Education (UG/PG/PhD/ M.Phil)
4. Pre Matric Minority Scholarship (1st to 10th).
5. Post Matric Minority Scholarship (11th, 12th, UG, PG, PhD, M.Phil)
Check More Detail about UP Scholarship.
Great article Lot’s of information to Read…Great Man Keep Posting and update to People.
The most important thing to understand about puppies is that they learn all the time, not just when been trained. This means that everything your puppy does and experiences is a learning process. Basically, they learn whether different things are nice or not. And to raise a balanced, well-behaved adult dog, we need to manage this learning process. With my professional dog training help in Sydney you can ensure that your pup learns the right things. Such as: where to toilet, what to chew and how to behave in different situations. Know more to Puppy School SydneyVisit Us.
The government of Bihar provides Bihar Scholarship 2020 for Post Matric Courses. The students belong to Backward Classes, SC, ST can apply for this scholarship.
Muito bom post. Acabei de encontrar o seu blog e queria dizer que realmente gostei de ler as postagens do seu blog. De qualquer forma, vou assinar o seu feed e espero que você poste novamente em breve. Muito obrigado pela informação útil. hotblue caps
Customer Service Phone Number
The website is looking bit flashy and it catches the visitors eyes. Design is pretty simple and a good user friendly interface. signs of alcohol addiction
I am hoping the same best effort from you in the future as well. In fact your creative writing skills has inspired me. drug and alcohol detox
Thank you for some other informative blog. Where else could I get that type of information written in such an ideal means? I have a mission that I’m just now working on, and I have been at the look out for such information. Aufstellbecken
The website is looking bit flashy and it catches the visitors eyes. Design is pretty simple and a good user friendly interface. cheap sea freight from china
Pada zaman sekarang, transaksi sudah dapat dilakukan deposit via pulsa di situs judi manapun. Fortunabola juga ikut andil dengan menyediakan permainan judi slot pulsa yang dapat dimainkan oleh siapapun. Sebagai bandar judi pulsa, kami tetap memberikan rate pulsa tanpa potongan pada tahun 2020. Judi Pulsa Tanpa Potongan Terbaru
Payday loans up to $500 payday loans Colorado springs
thanks for the great post.
izmit çocuk doktoru best regards.
google seo uzmanı
Wow, What a Excellent post. I really found this to much informatics. It is what i was searching for.I would like to suggest you that please keep sharing such type of info.Thanks cadeau
It was wondering if I could use this write-up on my other website, I will link it back to your website though.Great Thanks. Photobooth selfie box
Thanks for a very interesting blog. What else may I get that kind of info written in such a perfect approach? I’ve a undertaking that I am simply now operating on, and I have been at the look out for such info. streaming
Thank you very much for this useful article. I like it. cours particuliers
Thank you very much for this useful article. I like it. COMMENT
Thank you very much for writing such an interesting article on this topic. This has really made me think and I hope to read more. https://fortunabola1.com
Excellent article. Very interesting to read. I really love to read such a nice article. Thanks! keep rocking. http://62judi1.com