by

Sports Stadium RM

Revenue management of sports stadiums are rather challenging due to several obvious reasons. Events/games are only held once a week, once a month, or even just couple times per year depending on the location and the functionality of the stadiums, which is why it is very important to implement sophisticated pricing strategies in order to maximize revenue on the days when events are held. Also, major sports teams’ stadiums are rarely rented out for purposes other than its own sports games (i.e. basketball, baseball, soccer…etc). Whereas other stadiums are used for various events such as music concerts and award ceremonies from time to time.

There are significant differences between RM of sports stadiums compared to the more traditional sectors such as the airline industry. Whether you sit in the 10th row or the 20th row in Economy have minimal difference (there are, of course, differences between Economy and Business class). However, whether or not you sit in the far back row with limited view to the sports ground creates a world of difference to your overall experience when watching a sports game. Flying on a plane may be a part of your necessity to travel from A to B, but watching a sports game in a stadium is about the “experience,” and therefore the perceived value depending on the location of the seats vary immensely.

Implicit Use of Space

How are the space divided in sports stadiums?

    • By location of seats
    • Regular seats vs. Enclosed suites with multiple seats
    • By supporting team

Club-level seats

What are the common sources of additional revenue?

  • Souvenir shops selling team-specific sports gears
  • Most of the premier league soccer teams’ stadiums have museums and tours: visitors even come to the museum on non-game days as well. High numbers of tourists visit the museums in Western European countries
  • Dining places (concessions)
  • By renting the space for music concerts-picture (per event)
  • By holding other sports events (i.e. Olympics)
  • Media access charges
  • Advertisement

Chelsea Megastore within Stamford Bridge stadium

Chelsea Museum located within Stamford Bridge stadium

Sports stadium being utilized as a concert venue

 

How can companies split up the space differently?

 

  • “Quiet” vs. “Loud” seats: I noticed that some sports supporters prefer to sit throughout the game whereas some people like to stand and cheer actively for their teams. Setting aside few rows in each section to those more reserved supports may be effective.
  • Create more seat classes: frequent visitors (fans) are likely to be less sensitive to the ticket price, so companies can create more club seats (even create another class between the club seats) and add more varied classes depending on the location and the view from the seats.

Implicit Use of Time

How can companies sell the space explicitly?

  • Selling tickets with time limits: This strategy can be very attractive for tourists visiting well-known stadiums or important games such as the World Cup. It would work quite well especially for soccer games. For example, customers will buy tickets for the first-half or and second-half o f the game which will be 45 minutes each. If the full-time ticket is $80, companies can charge $50 for customers purchasing 45-minute tickets.
  • Companies can sell a specific seat at a certain stadium by year, month, or season (leasing private seats)

Price

What are the physical rate fences in sports stadiums? 

  • Location of the seat: proximity or the angle of the view to the sports ground
  • Rates for suites differ based on the physical size of the space (maximum capacity): http://www.executiveclub.manutd.com/en.aspx (You’ll notice that almost all executive suites are sold out for this season despite the high rates)

What some of the non-physical rate fences?

  • Purchases of tickets via third party sellers: http://www.worldticketshop.com/tickets/chelsea_tickets
  • On-line vs. Ticket office purchases
  • Club Membership status
  • Season ticket holders
  • Importance of events: For example, the average seat price for premier league games are more expensive compared to championship league games
  • Performance of the teams
  • Stadium’s location (accessibility) and the age of the facilities

How can companies generate additional revenue by using creative rate fences?

  • Implement bundle selling: price per seat would be more expensive when purchasing one ticket compared to purchasing two or more tickets
  • Early reservations should be entitled to discounts
  • I believe that companies can start utilizing extensive Customer Relations Management (CRM) in the sports industry by using the personal data gained via increase in on-line ticket purchases and use direct marketing. Companies should implement other rate fences possibly based on the different personalities and characteristics of the customers.
  • Companies can upsell those customers reserving suites by offering extensive catering options & extended time before and after the game for extra fee (most stadiums offer the suites per event currently)
  • When the time gets closer to the actual day of the game, odd 1 seats that are left in between other reservations can be sold at more friendly rate

 

 

 

 

15,413 thoughts on “Sports Stadium RM”

  1. Luxury and Elegance: Rent Range Rover Vogue in Dubai

    When it comes to luxury SUVs, the Range Rover Vogue stands out as a symbol of opulence and sophistication. Renting a Range Rover Vogue in Dubai allows you to experience the perfect blend of elegance and performance while exploring the glamorous city and its surrounding landscapes.

    The Range Rover Vogue is a statement of luxury and power. Its striking design and meticulously crafted interior redefine comfort and style. Whether you’re visiting Dubai for business or leisure, this exceptional vehicle ensures that you make a grand entrance wherever you go. From its advanced technology to its formidable off-road capabilities, the Range Rover Vogue embodies the spirit of adventure and luxury.

  2. Elevate Your Dubai Experience: Range Rover Vogue Rental

    Choosing a Range Rover Vogue rental in Dubai means elevating your experience in this dazzling city. This exceptional SUV is equipped with advanced amenities, providing a seamless and luxurious drive through the vibrant cityscape or the serene desert landscapes. The Range Rover Vogue offers ample space and utmost comfort, suitable for both family adventures and corporate affairs.

    With a Range Rover Vogue rental in Dubai, you’re not just selecting a car; you’re investing in an adventure that merges sophistication, performance, and luxury. Its striking presence on the road, coupled with its remarkable capabilities, ensures every moment in Dubai is exceptional. Revel in the charm and allure of this premium SUV as you explore the city and its breathtaking surroundings.

  3. Make a Statement in Dubai: Range Rover Vogue Black Rental

    Choosing a Range Rover Vogue Black rental in Dubai allows you to make a statement that echoes elegance and refinement. This exceptional SUV combines striking aesthetics with unparalleled capabilities, making it an ideal companion for both business and leisure. Its roomy interior provides comfort and ample space, catering to all your needs.

    Renting a Range Rover Vogue Black in Dubai means you’re not just hiring a vehicle; you’re entering a world of prestige and luxury. Its powerful performance, advanced technology, and remarkable style make it the perfect choice for travelers who appreciate the finer things in life. Whether you’re exploring the urban marvels or venturing into the natural beauty surrounding Dubai, this SUV guarantees a journey that’s nothing short of extraordinary.

  4. Experience the Best of Dubai: Range Rover Vogue Rental

    Renting a Range Rover Vogue in Dubai guarantees you experience the best the city has to offer. Its plush leather seats, advanced entertainment system, and a host of safety features make it a top choice for tourists seeking the utmost in comfort and luxury. It’s not just a vehicle; it’s a statement of success and taste.

    Cruising in a Range Rover Vogue allows you to explore Dubai’s wonders, from its world-class shopping to its vibrant nightlife, with unmatched class and distinction. This luxury SUV caters to your every need, ensuring you enjoy a memorable and exclusive journey through one of the world’s most luxurious destinations.

  5. Unleash Adventure: Land Rover Defender Rental in Dubai

    For the true adventurers and those seeking a taste of rugged luxury in Dubai, a Land Rover Defender rental is your gateway to remarkable off-road experiences. The Land Rover Defender is known for its legendary capabilities and robust design, making it the ideal choice for exploring Dubai’s desert landscapes and off-road trails.

    The Land Rover Defender’s iconic boxy silhouette and go-anywhere attitude perfectly complement Dubai’s contrasting landscapes. Whether you’re conquering the towering sand dunes or navigating the city’s urban jungle, this SUV offers unrivaled versatility and durability.

    Dubai’s allure goes beyond the glitz and glamour, and renting a Land Rover Defender allows you to delve deeper into its natural beauty and adventure. Take the road less traveled, enjoy the boundless thrills, and let the Land Rover Defender be your steadfast companion for an unforgettable Dubai escapade.

  6. Elevate Your Dubai Experience with a Range Rover Rental

    Dubai is a city of opulence and extravagance, and what better way to explore its glitzy avenues and mesmerizing landscapes than in a Range Rover? A
    Range Rover rental in Dubai is your ticket to sophistication, comfort, and unmatched style. As you cruise down the iconic Sheikh Zayed Road or venture into the rugged terrains of the desert, this luxurious SUV delivers an unforgettable experience.

    The Range Rover’s blend of cutting-edge technology, plush interiors, and powerful performance makes it the quintessential choice for those who demand the best. Whether you’re visiting Dubai for business or leisure, this SUV caters to your every need, ensuring you arrive at your destination in the epitome of class and elegance.

  7. Experience Dubai in Style and Comfort

    When you rent a RANGE ROVER in Dubai, you’re not just renting a vehicle; you’re gaining access to a world of unmatched comfort and performance. Whether you’re navigating the dynamic streets of Dubai or venturing into the picturesque desert, this SUV handles every terrain with ease.

    Dubai’s sky-piercing skyscrapers, pristine beaches, and vast deserts become more accessible and enjoyable in a RANGE ROVER. The vehicle’s luxurious features and advanced technology ensure you’re in control while traveling in style. Your Dubai journey, be it for business or leisure, will be elevated to new heights with a RANGE ROVER by your side. So, embrace the luxury and grandeur Dubai has to offer with a RANGE ROVER car rental.

  8. Elevate Your Adventure with Land Rover Sport Rental in Dubai

    Dubai is more than just a city; it’s an experience, an adventure waiting to unfold. To make the most of this city’s diverse landscapes and exciting attractions, consider a Land Rover Sport rental in Dubai . This British luxury SUV is tailor-made for thrilling journeys and upscale experiences.

    The Land Rover Sport combines high performance, cutting-edge technology, and unmatched comfort. Whether you’re exploring the cosmopolitan cityscape of Dubai or venturing into the rugged desert terrain, this SUV is designed to deliver a seamless driving experience. Its sleek, modern design and powerful engine make it an excellent choice for those who appreciate both luxury and adventure.

  9. Discover Elegance and Adventure with LAND ROVER Velar Car Rental in Dubai

    Dubai’s vibrant cityscape and diverse landscapes offer an abundance of experiences for the discerning traveler. To explore this stunning city and its surroundings with style and comfort, consider a LAND ROVER Velar car rental in Dubai .

    The LAND ROVER Velar is a masterpiece of design and engineering, combining sleek aesthetics with remarkable performance. With its elegant lines and a luxurious interior, this SUV embodies sophistication. Whether you’re cruising down Sheikh Zayed Road or venturing into the dunes of the Dubai Desert Conservation Reserve, the LAND ROVER Velar can handle it all.

    Dubai’s luxurious lifestyle meets the thrill of adventure with the LAND ROVER Velar. You can enjoy a seamless blend of elegance and exploration, making it the ideal vehicle to elevate your Dubai experience.

  10. Discover Unmatched Elegance and Luxury with Range Rover Vogue Rental in Dubai

    When it comes to traveling in style and comfort, nothing quite matches the experience of Range Rover Vogue rental in Dubai . The city of Dubai, known for its opulence, offers the perfect backdrop for an iconic vehicle like the Range Rover Vogue.

    With its distinctive design and remarkable performance, the Range Rover Vogue embodies the epitome of luxury. Its sleek lines and sophisticated interior create a sense of grandeur that complements the grandeur of Dubai itself. Whether you’re cruising down the glamorous streets of Downtown Dubai or heading out to explore the picturesque desert landscapes, the Range Rover Vogue delivers a driving experience like no other.

    Traveling in the Range Rover Vogue allows you to experience Dubai at its finest, combining lavish comfort with the power to conquer any terrain. This iconic SUV represents the best of both worlds, making it the perfect choice for those who desire luxury and adventure.

  15. CaVPS Host offers reliable and efficient VPS Windows hosting services tailored to meet the diverse needs of businesses and individuals. With a focus on providing exceptional performance and seamless scalability, CaVPS Host ensures that your online presence is powered by the latest Windows server technology. Our VPS Windows hosting solutions are designed to empower you with complete control over your virtual environment. Whether you require a VPS for hosting websites, running applications, or managing databases, CaVPS Host delivers the flexibility and functionality you need.

  20. Explore cheap Windows VPS Bitcoinoptions as a payment method. With these budget-friendly solutions, you can harness the power of a Windows-based virtual server while embracing the privacy and security benefits of cryptocurrency transactions.

  21. A newborn gift hamper is a thoughtful and practical way to celebrate the arrival of a new baby. These hampers are filled with essentials like baby clothes, diapers, and baby care items, as well as special keepsakes to commemorate this precious moment.

  23. It’s too bad to check your article late. I wonder what it would be if we met a little faster. I want to exchange a little more, but please visit my site casino online and leave a message!!

  25. Stylish Garments is a clothing platform that is solely dedicated in providing it’s audience with insanely ravishing Pakistani as well as western style male dresses. They have a vast collection of clothes available for men and children both. Their collection consists of everything ranging from sherwani for men to 3piece suit for man, from waistcoat kidswear to men waistcoat & from kurta pajama for boys to thier most demanded & in trend dark brown shalwar kameez. If you are interested in Shalwar Kameez you should know that Stylish Garments is one of the most famous men’s shalwar kameez brands in Pakistan, what, you don’t like Shalwar Kameez? No Problem! Their western dresses are as famous as their eastern, they provide their customers with top notch men pant coat while offering best 2 piece suit price in Pakistan
    .

  29. Power your online ventures solutions with our cheap dedicated hosting USA. With dedicated resources and a robust infrastructure, your website or application will thrive with optimal speed and stability. Our USA data centres provide the reliability and performance needed to support your business growth without breaking the bank.

  40. Thank you so much for your information we also run a portal teer We Provide Today Teer Result Live, Shillong Teer Result, Khanapara Teer Result, Teer HIT Number Every Day 100% Working.
    Teer

  48. Explore VPS Low Cost options that offer a balance between affordability and performance. Benefit from cost-effective hosting solutions without compromising on the reliability and features required to support your projects.

  50. The frisierplatz is the workspace within the hair salon where styling and grooming of customers’ hair take place. Hair is cut, styled, and colored here to achieve the desired look.

Leave a Reply

Your email address will not be published. Required fields are marked *