by

Sports Stadium RM

Revenue management of sports stadiums are rather challenging due to several obvious reasons. Events/games are only held once a week, once a month, or even just couple times per year depending on the location and the functionality of the stadiums, which is why it is very important to implement sophisticated pricing strategies in order to maximize revenue on the days when events are held. Also, major sports teams’ stadiums are rarely rented out for purposes other than its own sports games (i.e. basketball, baseball, soccer…etc). Whereas other stadiums are used for various events such as music concerts and award ceremonies from time to time.

There are significant differences between RM of sports stadiums compared to the more traditional sectors such as the airline industry. Whether you sit in the 10th row or the 20th row in Economy have minimal difference (there are, of course, differences between Economy and Business class). However, whether or not you sit in the far back row with limited view to the sports ground creates a world of difference to your overall experience when watching a sports game. Flying on a plane may be a part of your necessity to travel from A to B, but watching a sports game in a stadium is about the “experience,” and therefore the perceived value depending on the location of the seats vary immensely.

Implicit Use of Space

How are the space divided in sports stadiums?

    • By location of seats
    • Regular seats vs. Enclosed suites with multiple seats
    • By supporting team

Club-level seats

What are the common sources of additional revenue?

  • Souvenir shops selling team-specific sports gears
  • Most of the premier league soccer teams’ stadiums have museums and tours: visitors even come to the museum on non-game days as well. High numbers of tourists visit the museums in Western European countries
  • Dining places (concessions)
  • By renting the space for music concerts-picture (per event)
  • By holding other sports events (i.e. Olympics)
  • Media access charges
  • Advertisement

Chelsea Megastore within Stamford Bridge stadium

Chelsea Museum located within Stamford Bridge stadium

Sports stadium being utilized as a concert venue

 

How can companies split up the space differently?

 

  • “Quiet” vs. “Loud” seats: I noticed that some sports supporters prefer to sit throughout the game whereas some people like to stand and cheer actively for their teams. Setting aside few rows in each section to those more reserved supports may be effective.
  • Create more seat classes: frequent visitors (fans) are likely to be less sensitive to the ticket price, so companies can create more club seats (even create another class between the club seats) and add more varied classes depending on the location and the view from the seats.

Implicit Use of Time

How can companies sell the space explicitly?

  • Selling tickets with time limits: This strategy can be very attractive for tourists visiting well-known stadiums or important games such as the World Cup. It would work quite well especially for soccer games. For example, customers will buy tickets for the first-half or and second-half o f the game which will be 45 minutes each. If the full-time ticket is $80, companies can charge $50 for customers purchasing 45-minute tickets.
  • Companies can sell a specific seat at a certain stadium by year, month, or season (leasing private seats)

Price

What are the physical rate fences in sports stadiums? 

  • Location of the seat: proximity or the angle of the view to the sports ground
  • Rates for suites differ based on the physical size of the space (maximum capacity): http://www.executiveclub.manutd.com/en.aspx (You’ll notice that almost all executive suites are sold out for this season despite the high rates)

What some of the non-physical rate fences?

  • Purchases of tickets via third party sellers: http://www.worldticketshop.com/tickets/chelsea_tickets
  • On-line vs. Ticket office purchases
  • Club Membership status
  • Season ticket holders
  • Importance of events: For example, the average seat price for premier league games are more expensive compared to championship league games
  • Performance of the teams
  • Stadium’s location (accessibility) and the age of the facilities

How can companies generate additional revenue by using creative rate fences?

  • Implement bundle selling: price per seat would be more expensive when purchasing one ticket compared to purchasing two or more tickets
  • Early reservations should be entitled to discounts
  • I believe that companies can start utilizing extensive Customer Relations Management (CRM) in the sports industry by using the personal data gained via increase in on-line ticket purchases and use direct marketing. Companies should implement other rate fences possibly based on the different personalities and characteristics of the customers.
  • Companies can upsell those customers reserving suites by offering extensive catering options & extended time before and after the game for extra fee (most stadiums offer the suites per event currently)
  • When the time gets closer to the actual day of the game, odd 1 seats that are left in between other reservations can be sold at more friendly rate

 

 

 

 

19,882 thoughts on “Sports Stadium RM”

  12. Verbeter je online aanwezigheid in Amstelveen en Amsterdam met effectieve linkuitwisselingen. Ontdek hoe je kwalitatieve backlinks kunt opbouwen zonder veel tijd en geld te investeren. Volg deze strategische stappen om je SEO te versterken en meer exposure te krijgen. Vergroot je rankings en zichtbaarheid online met een doordachte backlinkstructuur. Copyright Alle rechten voorbehouden door Httpmarketing SEO diensten 2004-2023 – Auteur: Mathe Hoogeboom Gaming guest post

  14. I must admit that that is one amazing insight. It surely gives a company the opportunity to get in on the ground floor and also really take part in creating something special and tailored to their needs. Youtube MP3 Converter

  17. It is actually in a similar fashion an awesome write-up i always most certainly savored investigating. It’s not at all really day-to-day i always cultivate the method to seek out a single thing. shillong teer result

  18. Very nice post. I just stumbled upon your weblog and wished to say that I’ve truly enjoyed surfing around your blog posts. In any case I’ll be subscribing to your rss feed and I hope you write again soon! kids probiotic

  22. I’m going to read this. I’ll be sure to come back. thanks for sharing. and also This article gives the light in which we can observe the reality. this is very nice one and gives indepth information. thanks for this nice article… VAT RETURNS in Fleet

  32. Landal Ferienhäuser mieten Landal-Ferienhäuser zur Miete sind der perfekte Weg, um einen erholsamen und erschwinglichen Urlaub zu genießen. Bei der großen Auswahl an Häusern finden Sie sicher das perfekte Haus für Ihre Familie oder

  34. hello there and thank you for your info – I have certainly picked up something new from right here. I did however expertise several technical issues using this site, as I experienced to reload the web site lots of times previous to I could get it to load properly. I had been wondering if your web hosting is OK? Not that I’m complaining, but sluggish loading instances times will very frequently affect your placement in google and could damage your quality score if advertising and marketing with Adwords. Well I am adding this RSS to my e-mail and can look out for much more of your respective exciting content. Make sure you update this again soon.. sight care

  36. Indeed, in all the Star Trek plots involving time travel, it’s never suggested that the good characters need not worry about some bad guy going back in time and meddling with things since it would just create a new time-line that cannot effect the one that the characters are in. shillong teer result

  37. Researchers have prepared an animal model of major depressive disorder that is based on an unusual genetic mutation that appears to cause the condition in most of people who inherit it mens shirts designer

  38. Body scan studio Breda The Body-Scan studio Breda is an innovative prenatal testing solution that offers comprehensive, accurate, and reliable results for all expectant mothers. This advanced pregnancy-testing device uses advanced sonar technology to accurately identify an unborn infant’s gestational age and overall health status with extreme precision. Our patented scanning system incorporates a series of three scans taken at intervals of 2–3 hours that are then incorporated into a single report. The comprehensive nature of our reporting allows doctors and other healthcare professionals to make the best choices regarding the risks associated with their patient’s pregnancy. Our product has been approved by the FDA and is proven safe and effective. In addition, we prioritize accuracy in our scanning process, allowing users to confidently make smart decisions regarding their pregnancy. What sets us apart from other prenatal testing devices is our ability to provide detailed and valuable information about the health status of your fetus – information that can assist in making sure your baby’s development proceeds smoothly with no complications along the way. With its novel approach and cutting-edge sonar technology, Body Scan Breda delivers exceptionally insightful results that give conscientious mothers peace of mind during their pregnancies. Don’t settle for anything less than reliable, efficient, accurate, and actionable results – trust Body Scan Breda for a worry-free pregnancy experience!

  39. HOW TO RECOVERY LOST OR STOLEN CRYPTOCURRENCY.

    I’m so delighted to be able to share this story with you all
    I put 600k USDT in an online cryptocurrency investment platform and I was scammed out of everything! All my efforts have been given up! I had obligations to my family, and I was worried that I wouldn’t keep them. I spoke with a few of my colleagues, but they were all unfavorable in their opinions. When I went online, I found a piece advertising “WIZARDLARRY,” a hacking collective with a reputation for recovering cryptocurrency, that had received a lot of favorable feedback. I decided to get in touch with them, and within a short period of time WIZARD LARRY Hacker was able to retrieve all of my stolen USDT. Being able to recover my misplaced money was incredible. This piece of writing is for everyone who has also lost money investing in cryptocurrencies. please reach out to them on

    Email address: (wizardlarry@mail. com)
    WhatsApp: +1 (205) 319-6886
    Website: https://wizardlarry.wixsite.com/wizardlarry
    Thank me later.

  40. HOW TO RECOVERY LOST AND STOLEN CRYPTOCURRENCY.

    I’m so delighted to be able to share this story with you all
    I put 600k USDT in an online cryptocurrency investment platform and I was scammed out of everything! All my efforts have been given up! I had obligations to my family, and I was worried that I wouldn’t keep them. I spoke with a few of my colleagues, but they were all unfavorable in their opinions. When I went online, I found a piece advertising “WIZARDLARRY,” a hacking collective with a reputation for recovering cryptocurrency, that had received a lot of favorable feedback. I decided to get in touch with them, and within a short period of time WIZARD LARRY Hacker was able to retrieve all of my stolen USDT. Being able to recover my misplaced money was incredible. This piece of writing is for everyone who has also lost money investing in cryptocurrencies. please reach out to them on

    Email address: (wizardlarry@mail. com)
    WhatsApp: +1 (205) 319-6886
    Website: https://wizardlarry.wixsite.com/wizardlarry
    Thank me later.

  41. Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work. Ozempic Kaufen

Leave a Reply

Your email address will not be published. Required fields are marked *