Revenue Management in Telecommunication !!!

The company researched for this blog is known as Uninor. It is a joint venture between Norwegian telecommunications company Telenor and an Indian Real Estate company Unitech. The company was the first in the world to introduce a Dynamic Pricing to mobile call charges. Based traffic experienced by a wireless tower servicing any area a customer can receive discounts ranging from 5% to 60%. This particular service has been very well received in the market with Uninor commanding as many as 106 million subscribers . In 2011 alone Uninor added as many as 2.03 million subscribers. Off the total number of users Uninor currently has 40% of the subscribers under the ‘Dynamic Pricing’ Plan. Now let’s take a look the general parameters that make such an innovative application of revenue management technique possible in the telecommunications industry.


The mobile telephone industry is one of the leading industries around the globe. Telecommunication, as an industry that is set to drive growth rates of beating the national GDP growth average. One of the fastest growing markets with intense competition to go along with that is the Indian market. According to the statistics India is the second largest mobile phone market with 903 million users . The industry has shown growth rates of 7-10% over the last decade. Over the last several years many international companies entered the market leading to intense price wars which resulted in some of the lowest call rates in the world .

The reducing margins (from 0.25% to 0.08% per call) made the telecommunication industry focus solely on driving volume business. With the advent of more sophisticated competition that charged for call on per second basis rather than the traditional per minute basis.


The industry shows the characteristic of fixed yet perishable inventory of wireless bandwidth that make it conducive for revenue management practices. The size of the bandwidth determines how many users the company can enroll. Every additional subscriber beyond the allotted bandwidth requires additional bandwidth (space) on the wireless network. The time that the cellular service providers generally sell is considered in sections of 60 seconds. Although the time, as seen in India, can be defined in as small a section as 1 second.

The Industry does not define space implicitly. Although it does not advertise that every subscriber occupies a specific amount of bandwidth of its total capacity. However, the cellular service provider does have a maximum carrying capacity of its subscribers. There is only one standard bandwidth that each customer occupies thus there is little need or scope to define space differently. None the less there is scope to define the time lever is different ways. For example, some organizations may define it as per second while others may choose to define it per minute. The traditional landline service providers sometimes define time in 3 minute slots. This division of time is what is conveyed to the customers thus can conclude that the time component of the service is explicitly defined.

I was unable to get any information on the different rate fences actually applied by the company. But here are some of the probable rate/physical fences the company could apply.

1) Geographical – Based on the Regions that show the slowest growth. Could be a City or a Province.
2) Contract Plan Fences- Based on the initial value of the contract being purchased.
3) 2G Vs. 3G Services- Based on the data packages bought by the customers.

6,201 thoughts on “Revenue Management in Telecommunication !!!

  1. Trusted Redecoration and Remodelling CompanyGMC CONSTRUCTION Inc. is a top-rated renovation and remodelling general contractor company in the Greater Toronto Area (GTA). We specialize in home renovations, BASEMENT FINISHING, kitchen remodels, bathroom upgrades, and commercial renovations. Our Bathroom renovation contractor delivers high-quality craftsmanship and exceptional service, transforming residential and commercial spaces into beautiful and functional environments. Whether you need a complete home renovation or a stylish office upgrade, GMC CONSTRUCTION Inc. is your trusted partner for all your residential renovation needs in Toronto and beyond. We do A to Z of the home and office renovation, including kitchen remodelling bathroom renovation, and design and build. Richmond Hill Renovation general contractor

  2. luna999 ได้เงินไว มาพร้อมการ ฝาก-ถอน ผ่าน true money wallet บริการที่ทันสมัยใส่ใจดักเดิมพัน

  3. We are a group of volunteers and starting a new scheme in our community. Your website provided us with valuable information to work on. You have done a formidable job and our whole community will be grateful to you. 농구중계

  4. whatsapp is a modified version of the original WhatsApp messaging app, offering additional features like customizable themes, advanced privacy options, and the ability to use multiple accounts on the same device. It’s popular among users who want more control and personalization over their messaging experience. However, it’s important to note that using such unofficial apps may pose security risks and could lead to the suspension of the original WhatsApp account.

  5. Are you looking for Bangalore Escort girls, if yes then you have at right place. Our escort service Bangalore provides guaranteed attractive call girls. Incall & Outcall Services available 24 hours.

  6. สัมผัสประสบการณ์ที่เหนือกว่า กับ Luna999

    Luna999 เว็บไซต์คาสิโนออนไลน์ที่คุณจะได้รับความสนุกและตื่นเต้นไม่รู้จบ รวมเกมมากมายจากทุกค่ายดัง เล่นง่าย ได้เงินจริง พร้อมโปรโมชั่นสุดพิเศษที่ให้คุณคุ้มค่าทุกการเดิมพัน มาเป็นส่วนหนึ่งของความสำเร็จและรางวัลใหญ่ที่รอคุณอยู่ที่ Luna999! luna999

  7. Prada188 The online games site now presents a Thai online games platform which provides a new atmosphere in the world of online games. prada 188

  8. Our Independent Elite Models in Delhi effortlessly fuse intellect with sophistication, crafting experiences that stand out in any professional setting. Whether they’re igniting thought-provoking discussions or showcasing their innate grace, these models ensure that every encounter is not just memorable but truly enriching.

  9. Main slot gacor refers to playing highly rewarding slot games known for frequent wins. It’s popular among players seeking big payouts and thrilling gameplay.
    main slot gacor

  10. Are you facing dissertation writing challenges in the UK? Well, It happens with academic students, But you can get comprehensive dissertation help from our British dissertation services. They are extremely expert in writing dissertations whether you need Help with Dissertation for psychology, sociology, economics, education, or more. Our team of 615+ UK-based writers will assist you with every subject and academic level. Your complete dissertation from topic selection, research proposal, abstract help, deep research, formatting, proofreading, editing, and more, we will do preciously for you. You can also Buy Dissertation Online with us. Hire an appropriate dissertation writer today!

  11. เว็บตรง ไม่ผ่านเอเย่นต์ เล่นง่าย จ่ายจริง

    สนุกไปกับเว็บตรงที่มั่นคงและปลอดภัย 100%! ไม่มีการผ่านเอเย่นต์ ให้คุณมั่นใจในความปลอดภัย และรับประสบการณ์การเล่นเกมที่รวดเร็ว ไม่ต้องรอนาน ฝาก-ถอนทันใจ ด้วยระบบอัตโนมัติ บริการตลอด 24 ชั่วโมง พร้อมโปรโมชั่นพิเศษสำหรับสมาชิกใหม่! เว็บตรง

  12. I9BET duoc menh danh la mot trong nhung san choi cung cap cac dich vu giai tri chuyen nghiep va uy tin. Tham gia tai i9bet, cong dong game thu se duoc trai nghiem mot khong gian giai tri dat chuan dang cap quoc te. Hon the nua nguoi choi co the vua giai tri vua co the san thuong cuc lon tai day.
    Website: https://i9bet-vn.net/

  13. I9BET duoc menh danh la mot trong nhung san choi cung cap cac dich vu giai tri chuyen nghiep va uy tin. Tham gia tai i9bet, cong dong game thu se duoc trai nghiem mot khong gian giai tri dat chuan dang cap quoc te. Hon the nua nguoi choi co the vua giai tri vua co the san thuong cuc lon tai day.
    Website: https://i9bet-vn.net/

  14. Fantastic post! I’m delighted to say that your content is truly captivating. I can’t resist sharing my thoughts on it. Looking forward to reading more blogs from you. – 24kbet

  15. BJ88 tự hào là một trong những nhà cái hàng đầu trong ngành cá cược trực tuyến, mang đến cho bạn một sân chơi đỉnh cao với các trò chơi , thể thao, và nhiều lựa chọn cá cược hấp dẫn. Tham gia ngay để trải nghiệm những phút giây gay cấn và cơ hội trúng thưởng lớn. BJ88

  16. Upgrade your vaping routine with Fryd Vape products from Fryd Extracts USA. Our selection provides exceptional performance and flavor for a satisfying experience. Fryd

  17. LPV 花藝學校在香港擁有卓越的法國花藝設計聲譽,以法國花藝的藝術性、表現力和技術為核心理念。學校提供多樣的花藝班和插花班,傳授歐盟認證的實用及藝術插花技術,助你成為充滿創意的花藝師。 插花藝術

  18. LPV 花藝學校是香港領先的法國花藝設計學府,致力於傳授法國花藝的藝術風格、表現力及技術。課程涵蓋花藝班、插花班及專業花藝課程,教授歐盟認證的實用及藝術插花技藝,助你成為才華洋溢的花藝設計師。 花藝證書

  19. LPV 花藝學校是香港頂尖的法國花藝設計學府,以教授法國風格花藝的藝術性、表現力和技術為宗旨。學校提供各類花藝和插花課程,傳授經歐盟認證的實用與藝術插花技巧,助你成為擁有專業技能的花藝師。 花藝課程

  20. LPV 花藝學校享有香港法國花藝設計機構中的領先地位,專注於法國花藝設計的藝術性、表現力和技術。學校提供多種花藝班、插花班和花藝課程,教授實用且富有藝術性的歐盟認證插花技巧,幫助你成為充滿熱情的花藝師。 插花

  21. Using writers’ exercises such as “chunking”. They use many websites that contain several creative writing exercises. Writers read an exercise, and do it. max win77

  22. Our Best Elite Models in Delhi effortlessly fuse intellect with sophistication, crafting experiences that stand out in any professional setting. Whether they’re igniting thought-provoking discussions or showcasing their innate grace, these models ensure that every encounter is not just memorable but truly enriching.

Leave a Reply

Your email address will not be published. Required fields are marked *