by

Revenue Management in Telecommunication !!!

The company researched for this blog is known as Uninor. It is a joint venture between Norwegian telecommunications company Telenor and an Indian Real Estate company Unitech. The company was the first in the world to introduce a Dynamic Pricing to mobile call charges. Based traffic experienced by a wireless tower servicing any area a customer can receive discounts ranging from 5% to 60%. This particular service has been very well received in the market with Uninor commanding as many as 106 million subscribers . In 2011 alone Uninor added as many as 2.03 million subscribers. Off the total number of users Uninor currently has 40% of the subscribers under the ‘Dynamic Pricing’ Plan. Now let’s take a look the general parameters that make such an innovative application of revenue management technique possible in the telecommunications industry.


The mobile telephone industry is one of the leading industries around the globe. Telecommunication, as an industry that is set to drive growth rates of beating the national GDP growth average. One of the fastest growing markets with intense competition to go along with that is the Indian market. According to the statistics India is the second largest mobile phone market with 903 million users . The industry has shown growth rates of 7-10% over the last decade. Over the last several years many international companies entered the market leading to intense price wars which resulted in some of the lowest call rates in the world .

The reducing margins (from 0.25% to 0.08% per call) made the telecommunication industry focus solely on driving volume business. With the advent of more sophisticated competition that charged for call on per second basis rather than the traditional per minute basis.


The industry shows the characteristic of fixed yet perishable inventory of wireless bandwidth that make it conducive for revenue management practices. The size of the bandwidth determines how many users the company can enroll. Every additional subscriber beyond the allotted bandwidth requires additional bandwidth (space) on the wireless network. The time that the cellular service providers generally sell is considered in sections of 60 seconds. Although the time, as seen in India, can be defined in as small a section as 1 second.

The Industry does not define space implicitly. Although it does not advertise that every subscriber occupies a specific amount of bandwidth of its total capacity. However, the cellular service provider does have a maximum carrying capacity of its subscribers. There is only one standard bandwidth that each customer occupies thus there is little need or scope to define space differently. None the less there is scope to define the time lever is different ways. For example, some organizations may define it as per second while others may choose to define it per minute. The traditional landline service providers sometimes define time in 3 minute slots. This division of time is what is conveyed to the customers thus can conclude that the time component of the service is explicitly defined.

I was unable to get any information on the different rate fences actually applied by the company. But here are some of the probable rate/physical fences the company could apply.

1) Geographical – Based on the Regions that show the slowest growth. Could be a City or a Province.
2) Contract Plan Fences- Based on the initial value of the contract being purchased.
3) 2G Vs. 3G Services- Based on the data packages bought by the customers.

5,494 thoughts on “Revenue Management in Telecommunication !!!”

  6. exploring the general parameters that enable such an innovative application of revenue management in the telecommunications industry. slope

  9. Positive site, where did u come up with the information on this posting? I’m pleased I discovered it though, ill be checking back soon to find out what additional posts you include. Sphynx cats for sale

  10. L'achat de cannabis en ligne représente aujourd'hui une solution pratique pour ceux qui souhaitent acheter de la weed de qualité depuis le confort de leur thc en ligne

  11. 안전놀이터 40개 업체 실시간 순위 추천 모음 메이저놀이터 이용가이드 입니다. 한국에는 샐 수 없이 많은 토토사이트가 있습니다 하지만 모두가 똑같이 안전할까요? 정확한 안전놀이터추천 실시간 순위를 확인하시고 메이저놀이터추천 소개 및 안전한 토토사이트의 모든 정보를 판때기에서 얻어가세요. https://www.panttaegi82.com/safegoldcity

  14. I am really excited about reading this article that is both educational and helpful. Outstanding work! I have been feeling very anxious lately about completing my homework, so I decided to search for some help online and came across “nursing essay help“. This online academy offers top-notch services for anyone who is looking for assignment help. It’s the best option out there for those who want to use an assignment service.

  15. 한국야동 1위 야동캠 한국야동 외에도 지금 즉시 한국야동, 국산야동, 일본야동, AV노모, AV유모, 자막야동, 동양야동, 무료야동, 중국야동, BJ야동을 고품질로 시청하세요. 한국야동

  16. Please keep on posting such quality storys as this is a rare thing to find these days. I am always searching online for posts that can help me. watching forward to another great website. Good luck to the author! all the best! teslatoto

  18. If you’re wondering where you can buy BPC 157, the first step is to conduct thorough research to ensure you’re purchasing from a reputable source. Start by exploring online retailers specializing in supplements or peptides. Look for customer reviews and ratings to gauge the reliability of the seller. Check for any certifications or quality guarantees to ensure you’re getting a genuine product. Compare prices and shipping options across different platforms to find the best deal. Always prioritize safety and legality when purchasing peptides for personal use. With diligence and caution, you can find a reliable source to buy BPC 157 for your needs. visit my site : https://omegafullpotential.ca/

  19. gptchat4 is another fascinating iteration of AI-powered conversational technology. It’s remarkable to witness how far natural language processing has come, and gptchat4 is a shining example of its capabilities. From answering questions to generating creative content, gptchat4 demonstrates the potential for AI to enhance our daily interactions and expand our horizons

  20. Hey there I am so grateful I found your website, I really found you by mistake, while I was browsing on Digg for something else, Anyhow I am here now and would just like to say cheers for a marvelous post and a all round thrilling blog (I also love the theme/design), I don’t have time to look over it all at the minute but I have book-marked it and also added your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the great job.

    Home Decors

  25. ALEXISTOGEL dipercayakan sebagai situs bandar togel dan s*lot online terpercaya yang menyediakan berbagai permainan dalam 1 akun dengan minimal deposit hanya Rp. 5.000,-. Daftar dan dapatkan berbagai promosi menguntungkan bersama ALEXISTOGEL

  26. Who is interested in adult stories, stories that make readers excited and suspenseful. Which tells about adult scenes and adult language, sometimes readers do it while masturbating. For further information visit our website. https://ceritazeks.wordpress.com/

  27. Who is interested in adult stories, stories that make readers excited and suspenseful. Which tells about adult scenes and adult language, sometimes readers do it while masturbating. For further information visit our website. https://ceritazeks.wordpress.com/

  29. 88Pulsa ialah salah satu wadah para pecinta situs gaming online terpercaya memainkan semua permainan online yang paling lengkap dan juga dijamin semua game keren banget dan seru pastinya,Yuk cepetan daftar di 88Pulsa Game online no 1 Terpercaya. http://128.199.191.13/

  30. Dewabet situs judi bola online terpercaya, pelayanan tercepat deposit rendah Rp.10.000 dewabet menjadi situs slot dengan peminat tertinggi daftar dewabet sekarang dewabet

  35. Instantly this web site will undoubtedly frequently end up being notable regarding all weblog consumers, simply because painstaking reviews as well as checks. LIVESLOT365

  37. Jika kalian mencari link daftar agen situs slot dengan kesempatan maxwin terbesar kalian sudah berada di situs yang tepat dewaraja88 situs para slotter paling gampang maxwin tahun ini 2024. dewaraja88

  39. If running proves to be a problem then it may be wise to find alternative exercises such as circuit training, weight training, swimming or cycling. BONEKSLOT

  41. Local Marketing Geek represent a formidable ally for businesses seeking to thrive in the local market arena. With their unparalleled expertise, personalized approach, and holistic strategies, they empower businesses to connect with customers on a deeper level and forge meaningful relationships that transcend transactions.

  42. Platform Situs Slot Bonafit Tergacor, Dimari Hadir Website 88PULSA Sebagai Penyedia Bonus Member Baru Tanpa TO Untuk Anda Agar Dapat Bermain Dengan Aman Dan Mudah Menang. 88 pulsa

  43. Ice3bet adalah premium brand judi online resmi Indonesia tahun 2024. Melayani berbagai taruhan online selama 24 jam penuh. ice3bet

  45. IDBET adalah situs unggulan bagi pecinta game slot online di Indonesia, menawarkan beragam permainan slot yang menarik dan mudah dimenangkan. Dengan RTP tinggi dan bonus menggiurkan, IDBET memberikan pengalaman bermain yang memikat. IDBET slot

  47. Hi there, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam feedback? If so how do you stop it, any plugin or anything you can suggest? I get so much lately it’s driving me crazy so any support is very much appreciated. buy verified trustpilot reviews

  49. Book Our Remarkable Erotic Hyderabad Escorts for 100% Satisfaction and Complete all Erotic Desire at Reasonable Cost. We NatashaRoy Offering top Class Hyderabad Escorts with Real Girlfriend Experience and Make Your Holiday night Outstanding!!!

Leave a Reply

Your email address will not be published. Required fields are marked *