Ski Resort Industry Overview
In the US, the Ski Resort Industry is consists of over 300 companies, generating roughy $4 Billion in annual revenue. Aside from selling lift tickets and season passes, ski resorts generate revenue through their associated hotels, restaurants, bars, and other attractions. This analysis will focus on strategies for managing revenue from ski mountain lift ticket and season pass sales. Also, most ski mountains supply of space exceeds the demand that would be needed to reach “capacity” at a given time
Space
The size of a ski area is typically expressed as number of skiable trails or in total acres. The skiable area is an explicitly defined space which customers rent for use. Purchasing a lift ticket or season pass entitles the purchaser to use the space for a specified time, but the space is shared among all patrons utilizing the space at a given time. In order to maintain safety and in some cases to provide the luxury of limiting lift lines, space capacity can be considered fixed. On the other hand, many resorts have difficulty predicting demand due to its corellation with the weather, which can result in long lift lines, and crowded slopes.
The overall space can be categorized by skiing terrain, ski lifts, maintenance areas, F&B Outlets, retail and equipment shops, lodging, and ticket sales. The Skiing Terrain space at most ski resorts is divided into trails which follow a rating system ranging from beginner to expert terrain, as shown below.
The terrain of a ski mountain is mostly determined by the natural slope, along with obstacles and snow conditions.
The following trail maps are examples of how ski resorts manage their space:
1.Greek Peak Ski Resort, Cortland, NY
![Park City Trail Map](http://farm7.staticflickr.com/6095/6878826560_d99e9dd2b7.jpg)
2.Park City Mountain Resort, Park City, Utah
![Park City Trail Map](http://farm7.staticflickr.com/6220/6878826576_b3b8baa638.jpg)
3. Heavenly Ski Resort, South Lake Tahoe, CA
![Heavenly Trail Map](http://farm7.staticflickr.com/6048/6878826568_f9cc24b412.jpg)
4. Vail Mountain, Vail, CO
![Vail Trail Map](http://farm7.staticflickr.com/6217/6878826554_46ba5f59b8.jpg)
Additional Revenue
Aside from lift ticket sales, Ski resorts are able to generate substantial revenue through their on-mountain rental programs, F&B outlets, retail stores, and other attractions.
Some examples:
![Waffle Haus at Sugarbush, Utah](http://farm8.staticflickr.com/7070/7024940759_c8318f2573.jpg)
Waffle Haus at Sugarbush, Utah
![](http://farm7.staticflickr.com/6221/6879012222_dcec96ca8f.jpg)
Mid-Mountain Lodge at Alta, Utah
![](http://farm7.staticflickr.com/6103/6879012220_3f43cf25e2.jpg)
Ice Bar at Steamboat, ColoradoSki Lesson at Heavenly, Lake Tahoe
Some creative ideas on how ski resorts can increase revenue:
- Offer hot beverages next to lift queue
- Install camera coverage throughout mountain and sell videos
- Create a first-class section of the mountain with well maintained conditions and limit the quantity of tickets sold (physical rate fence)
Time
Ski resorts sell time explicitly, due to limited hours of lift operation, which is usually during the day, sometimes at night with lights. Traditional Season Passes allow for unlimited use of the mountain terrain during operating hours. Many resorts are now offering passes that can be used on certain days, or for a specified number of days per season. Lift tickets are normally sold for an entire day(8 hour), multiple consecutive days, half day, or hourly. Holiday Valley is an example of a resort that offers flexible lift tickets, meaning that if you buy a half-day (4 hour) pass, the 4 hours begins when you board the first lift. Greek Peak, on the other hand only offers half day passes that begin after 3 PM, which may limit their potential to attract customers during slow off peak week day mornings. In order to increase demand, many resorts also offer reduced rate beginner only lift tickets that are good for a limited number of lifts servicing beginner terrain. A creative approach to the current method of offering beginner only lift tickets would be to offer intermediate or expert only tickets. The big issue with such a division of space would be monitoring and regulating the different types of passes. It also may be less attractive for people within groups, but if the trails had physical barriers there may be an opportunity to increase revenue by offering access to expert terrain only at a reduced rate, which could attract back-country skiers who may be more price sensitive than a family on vacation.
Price
Non-physical rate fences are used by most Ski resorts to determine lift ticket and season pass rates. Some resorts have created Physical rate fences to maximize revenue, mostly through learn to ski/ride programs which include a lift ticket that is limited to beginner trails. Some non-physical rate fences used include:
1. Age
2. Student
3. Military
4. Local Resident
5. Rewards program member or season pass holder discounts
The Canyons resort in Park City, Utah offers all of the above listed rate fences and many more, which include teachers, honor role students, local students, police, and firefighters.
The following Lift ticket and season pass rates illustrate how resorts have set non-physical rate fences:
![Greek Peak Lift Ticket Prices](http://farm8.staticflickr.com/7270/6878941046_f07cb46805.jpg)
Heavenly Lift Ticket Rates
![](http://farm8.staticflickr.com/7115/6878941044_690d23218a.jpg)
Greek Peak Lift Ticket Rates
![](http://farm7.staticflickr.com/6221/6878941050_f675fe7626.jpg)
Killington Season Pass Rates
![](http://farm8.staticflickr.com/7273/6878941036_1b3f1781ac.jpg)
Greek Peak Season Pass Prices
The lack of physical rate fences is due to the unconstrained space and a lack of barriers to separate areas that could be sold individually. If resorts want to create more physical rate fences, they would need to devote a lot of resources to build barriers and monitor traffic between the different areas. As you can see in the Greek Peak rates above, they offer a discounted daily rate for chair 3 only, due to the fact that it has parking lot access and a variety of trails. At larger resorts, the use of physical rate fences or a pay-per-use system may be feasible, but I think customers would be weary to be charged every time they want to ski down a trail on a per run basis. It’s also difficult to analyze the value and popularity for each run if such a system were to be implemented, due to limited technology. However, many resorts scan passes and tickets at the lift line, which could be further analyzed to determine not only demand by time of day or week, but by location.
a lesson I anticipate will continue to Ciri Sepatu Clarks Asli benefit me in the future.
After months of living Harga Sepatu Louis Vuitton here
finally took the Cara Membedakan Sepatu Nike Ori opportunity last week to see
some famous Cara Membersihkan Noda Kuning Sepatu cultural landmarks like Big Ben
I’m really impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself?
Feel free to visit my website; 메이저놀이터
Buckingham Palace Tagline Merek Sneakers and the Palace of Westminster
betflixs
betflixs
This is my first time i visit here. I found so many entertaining stuff in your blog, especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the leisure here! Keep up the good work. I have been meaning to write something like this on my website and you have given me an idea. Albino Penis Envy Mushrooms
where Merek Sepatu Kulit Pria Terkenal the U.K. Parliament resides.
Even Sepatu yang terlalu nyaman berisiko sebabkan cedera though it was the middle of the workweek
Every person has their own personal nigoal reasons for why they do certain things.
the crowds to Teknik Mencuci Sepatu Manual see the changing of the Buckingham Palace guards was astonishing.
very Good
vegusking168
The ceremony Alasan Sepatu Crocs Banyak Dipakai Petugas Medis itself was impressive
کاشی و سرامیک
کاشی و سرامیک نوعی از مصالح هستند که عموما از شن، خاک رس و مواد معدنی ساخته می شوند. شکل کلی کاشی ها ممکن است متفاوت باشد. در بازار مصالح ساختمانی می توان کاشی های گرد، مربعی، بیضی و مستطیل را پیدا کرد. در واقع قالب های متفاوتی برای پخت کاشی در کوره وجود دارد.کاشی و سرامیک را معمولا به دو گروه پرسلان و غیر پرسلان تقسیم می کنند.سرامیک و کاشی ای که غیر پرسلانی باشد معمولا از خاک رس سفید، قرمز یا حتی قهوه ای در ترکیب با دیگر مواد معدنی ساخته می شود. اما در مورد کاشی و سرامیک پرسلان، ماجرا متفاوت است و نسبت ترکیب خاک رس با دیگر مواد به یک اندازه خواهد بود. کاشی استخری افزودنی هایی که در کاشی و سرامیک پرسلان استفاده می شود، عموما سن سفید یا فلدسپات هستند.اگر نمی دانید فلدسپات چیست، باید بگوییم که این ماده، نوعی کریستال شیشه ای است که معمولا در سنگ های آذرین یافت می شود. البته ناگفته نماند که خیلی مواقع، تغییراتی در مواد تشکیل دهنده ی کاشی یا سرامیک ایجاد می کنند که در نهایت محصول را متفاوت می کند و ویژگی های متفاوتی به آن می بخشد.
VEGUS168S 168 vip
but it Tips Membeli Sepatu Online Ampuh helped that I had a friend with me
That’s a great article! The neatly organized content is good to see
메이저사이트
defax10 The entrance to the number 1 gambling website has many new games to play. Easy to play for real money Auto deposit, withdrawal, apply for 100% free credit, we are ready to serve all members 24 hours a day.
You completed a few fine points there. I did a search on the subject and found nearly all persons will go along with with your blog. fbisd skyward
betflixs
who turned out to be Trik Meregangkan Sepatu an expert in guard regalia and knew which
and knew which regiment was charged with Perawatan Sepatu Berbahan Suede protecting the palace for the day.
Back home, I would Sepatu Maskulin have rarely considered going out
I want to always read your blogs. I love them Are you also searching for Nursing capstone Writing Help? we are the best solution for you. We are best known for delivering Nursing capstone writing services to students without having to break the bank
My friend mentioned to me your blog, so I thought I’d read it for myself. Very interesting insights, will be back for more! Ключар Обеля
Your blogs are fantastic. I love them Are you also searching for renal case study help? we are the best solution for you.
Telah hadir link alternatif terbaru kami Bonanza138. Siap membantu para member dalam bermain dan menjadi pemenang
with my friends on Tips Memilih Sepatu a Wednesday evening, but in
new year outlook Apple Pay is coming
Samsung all-out efforts to popularize foldable phone
People are drawn to those who have a positive nigoal attitude because of the contagious energy they exude.
London, midweek Jenis Sepatu Cowok outings seem to be totally normal.
This past Wednesday, I joined a group of friends at an Sepatu Bola Perempuan ice skating event across town
Most notably, my boyfriend and I visited Sepatu Bola Perempuan Meiji Jingu at the
in an area called Battersea Kisah Sukses Sepatu Compass Power Station.
Travis Ellis specializes in helping you understand when and how to enroll in Medicare He will answer your questions and clarify the insurance options you have He will help you avoid common misconceptions and late enrollment penalties His clients are located all across Ohio and Kentucky, giving him a great feel for the insurance landscape Talk with Travis today in a no cost, no obligation, no pressure consultation!
Cincinnati Medicare
This article was very helpful to me. thanks for sharingดูซีรีย์ออนไลน์
พีจี99 Number 1 slots website, a source of gambling games and special promotions. Open 24 hours a day
The rink bordered the Model Sepatu Sneakers Nike river Thames and was decorated to a tee for the holidays
바카라사이트
Very interesting and different! Keep it coming!
카지노사이트
Thanks a million and please keep up the effective work.
카지노사이트
I thought I would leave my first comment
카지노사이트
I will certainly visit once again for even more high quality material and additionally, advise this site to all.
That consumption of ultra-processed food was nigoal associated with increased hazard for all-cause mortality.
[ Studio KHORA ] is proud to be named a 2022 Top 50 Coastal Architect by Ocean Home Magazine. Studio KHORA previously known as Rex Nichols Architects, has received this prestigious honor for the past eight consecutive years. Our primary focus is to provide [ CONTEMPORARY ARCHITECTURAL & INTERIOR DESIGN ] for luxury waterfront homes in Miami, Fort Lauderdale, Boca Raton, Palm Beach, New York, Palm Springs, Los Angeles, Cape Cod, Hawaii, Bahamas, and Dubai. modern houses
Your website style is ideal, the articles really is excellent
hoki99slot
Nice knowledge gaining article. This post is really the best on this valuable topic. a course in miracles free
A cold shower will keep you alert. You will nigoal sleep twenty minutes or half an hour later,
HOLYSLOT777 situs judi slot online gacor dengan pilihan provider terbaik dan slot777 terpercaya gampang menang 2024 slot88