by

Revenue Management Application on Karaoke Industry in Taiwan

Industry Overview
The Karaoke culture is popular in East Asia. Unlike the karaoke in bars/clubs offered publicly, the karaoke style here I want to discuss is the one has private rooms for different size of parties, and that is why the concept of Revenue Management can be applied broadly in this industry. I will specifically focus in Taiwan, because the karaoke culture in Taiwan is mature, and the company even expand the business to other countries.

           

The word “Karaoke” is originated from Japanese, so is the culture. Karaoke is firstly developed in Japan in 1970’s and then expanded to other countries in Asia in 1980’s, but the origin of the idea is obscure. Reference: http://en.wikipedia.org/wiki/Karaoke

 

In Taiwan, karaoke plays an important role in people’s nightlife. It’s the place for family, friends, colleagues, and even doing business. The karaoke industry in Taiwan is dominant by one company which has two different brands, one for higher class (more expensive) and the other one for lower class (cheaper). Higher class brand charges more with its glorious and hotel-look lobby, fancier private room decoration, more delicious food, and convenience (in-room restroom). There is another premium venue of that company that doesn’t see as a brand but more like a status, because it is limited to members, and joining the membership is by invitation (http://www.cashboxvip.com/viprespect.html). Thus, people start to consider going to karaoke as a luxurious entertainment, not to mention it seems to be a trend for the hotels in Hong Kong and Macau to design presidential suites with an “entertainment room” when we visited last June. Since people can easily spend hours in karaoke, the revenue can be generated in many ways. I will discuss the application based on my observations and experiences in Taiwan, and karaokes in Taiwan also do a better job than karaokes in Singapore on applying revenue management.

(Website of karaoke in Singapore:

a. http://www.partyworldktv.com.sg/promotion-29305210352041938144.html

b. http://www.kbox.com.sg/StaticContent.aspx?u=6)

         

The following are the overview of basic levers applied in Taiwan:

Space: (not applied in Singapore)
Karaoke has limited capacity, as the number of private rooms are fixed. Also, the size of the private rooms usually vary from small for 3 to 4 people to party size, 18-20 people, or even super party size for up to 35 people.


Time:
The time slot is limited, but the minimum consumption unit vary as the size of private rooms. Usually the rack rate is charged by hour, but promotion packages are charged based on 3-hour consumption, and you can extend by hour as the basic unit.
Also, karaokes apply dynamic pricing according to peak/off-peak hour and high/low season. The prices are differentiated by time of day, day of week, and month of year.


Occupation: (not applied in Singapore)
In Taiwan, students and senior are privileged for cheaper price. People older than the age of 55 are able to enjoy senior discount, as 55 is the minimum age to retire in Taiwan. The reasons may be students are more price-sensitive, but they also have more free time to spend in karaokes, and seniors also have more free time once they retire.
(Unfortunately, the website of the dominant company is in Mandarin, but I think you can still figure out how variable their prices are! Variable pricing charged by per person: http://www.cashboxparty.com/ktv/web_ktv/web_ktv.asp
Rack rate charged by hour per room: http://www.cashboxparty.com/ktv/map/price/kp17.html)

The Levers
SPACE
The inventory unit for karaokes is private room. A karaoke can be as big as a maze with narrow hallways and unorganized directions so it can utilize the space to its maximum. Karaokes define the space implicitly, because the size categories vary according to the space of each branch. Likewise, the capacity of private rooms varies in different branches. The following are the different private room sizes of the biggest karaoke branch in that company:
Small – 2 to 7 people
Medium – 8 to 10 people
Medium big – 10 to 12 people
Big – 12 to 15 people
Super big – 15 – 18 peope
Party size (“Presidential Suite”) – 18 – 35 people

                           
Other utilizations of space:
a. Other than the main revenue generator, private rooms, karaokes utilize spaces for a major human need, food. Consumers not only can order in-room dining in a la carte style, but also can go to buffet area for all-you-can-eat service. Of course the delicacy level is depending on the class of the brand.

b. Another space utilization for karaoke is to selling company-branded products, such as stationary or products signed by famous singers, but it accounts for a very little part of the revenue.

c. In one of the signature karaokes of this company, there is a restaurant serving Cantonese Dim-Sum inside the karaoke. It is a rare but a brilliant concept. For people who go to karaoke but is not that into singing, they may go to that restaurant so they can eat food at the table with more comfortable height. Also, after an all-night singing, people in Taiwan like to have either a late night snack or early breakfast before dawn. The idea of the restaurant can attract people who bother which restaurant to go to. http://www.cashboxparty.com/ktv/cashboxdining/

         
Karaokes tend to save spaces for private rooms, as the more parties they can accommodate, the more revenue it can generate. To increase more revenue by using space, both brands may consider charging private rooms according to the distance to buffet area. The closer to buffet area, the more expensive the room rent, since people can save more time on going back and forth for food and drinks.

TIME
Karaoke sells time explicitly. The prices are either charged by per private room per hour, or by per person per certain time slot (ex. by per person for 3 hours). The pricing differs as follows:
a. Hour – separate a day into 5 different slots: (http://www.cashboxparty.com/ktv/map/price/kp17.html)
07:00-10:59 – the cheapest
11:00-15:59
16:00-17:59
18:00-19:59
20:00-22:59(Sunday to Thursday) 20:00-01:59(Friday and Saturday) – the most expensive
23:00-06:59(Sunday to Thursday) 02:00-06:59(Friday and Saturday)

b. Day of week
As what I mentioned above, Friday and Saturday are considered as “peak season”, and Monday to Thursday are “off-peak season”. The pricing for Sunday is slightly higher than weekdays but much lower than Friday and Saturday.

c. Month of year
This pricing differentiation is specially catered to student groups. Since students in Taiwan have winter vacation (3 to 4 weeks long in January and February) and summer vacation (8 to 9 weeks long in July and August), it is less often for students to go to karaokes with friends or classmates.

d. Special holidays
Public holidays are considered as peak season for karaokes, such as Christmas and spring break (can last from 3 – 5 days to celebrate Tomb-sweeping Day and Children’s Day)

Apart from the above explicit specifications of time, I suggest karaokes can consider to charge implicitly by the number of songs. It is not uncommon that the time we pay for the private room is about to end, but my favorite song is not played yet. If people can pay by songs, then such situation can be avoided and customers can also leave without pity.


PRICE
Karaoke uses physical and non-physical rate fences to differentiate its pricing, but the application of physical rate fences is far less than non-physical.
a. Physical rate fences are the size of private rooms, minimum charge for party size private room, and location of the karaoke branch. It is obvious that karaoke locating in downtown business area or in prime cities can charge higher than other locations. (Minimum rental list for Presidential Suite: http://www.cashboxparty.com/ktv/act/1001118_17/)

b. Non-physical rate fences are occupation (student), age (senior and birthday discount), membership (membership of karaoke and certain credit card holder), and time.

Other non-physical rate fences that I think is doable are advanced reservation and distance to buffet. To manage inventory more efficiently, karaokes can consider charge slightly higher for walk-ins in peak hour or hot season. Also, as what I have mentioned, it is possible for people to pay more for a private room which is closer to buffet area.

46,956 thoughts on “Revenue Management Application on Karaoke Industry in Taiwan”

  1. Find Cheap Windows RDP solutions that allow you to access and control your Windows-based virtual machine remotely. Experience the convenience of managing your Windows environment from anywhere without breaking the bank.

  4. A baby soft toy is a cuddly and comforting companion for a newborn. These toys come in various shapes and sizes, often in the form of cute animals or characters, and are designed to provide comfort and entertainment to the baby as they grow.

  6. In the world of online gaming, cs2 case opening has taken center stage as an exciting event for players. These cases often contain in-game items, skins, and other surprises, providing players with both a thrill of the unknown and the potential for valuable rewards.

  17. Nice post. I was checking constantly this blog and I am impressed! Extremely helpful information specially the last part I care for such info a lot. I was seeking this particular information for a very long time. Thank you and good luck. 온라인카지노사이트

  18. اجاره بخاری

    اجاره بخاری،اجاره بخاری گازی انرژی،بخاری‌های گازی انرژی با توان و کارایی بالا، به شما امکان می‌دهند تا به راحتی دمای محیط مهمانی‌تان را …

  20. Thanks for an interesting blog. What else may I get that sort of info written in such a perfect approach? I have an undertaking that I am just now operating on, and I have been on the lookout for such info. http://www.plein22.nl

  22. اجاره بخاری انرژی

    اجاره بخاری،اجاره بخاری گازی انرژی،بخاری‌های گازی انرژی با توان و کارایی بالا، به شما امکان می‌دهند تا به راحتی دمای محیط مهمانی‌تان را …

  24. پیام رسان سازمانی

    شبکه اجتماعی و پیام رسان سازمانی همسو با رابط کاربری جذاب و استفاده‌ی آسان و تبادل اطلاعات در بستری امن موجب بهبود ارتباطات سازمانی می‌شود و …

  27. Someone Sometimes with visits your blog regularly and recommended it in my experience to read as well. The way of writing is excellent and also the content is top-notch. Thanks for that insight you provide the readers! 온라인카지노사이트

  28. اجاره بخاری قارچی

    اجاره بخاری،اجاره بخاری گازی انرژی،بخاری‌های گازی انرژی با توان و کارایی بالا، به شما امکان می‌دهند تا به راحتی دمای محیط مهمانی‌تان را …

  29. Looking for a cost-effective solution to meet your Windows VPS hosting needs? Look no further than WindowsVPS, your one-stop destination for cheap and reliable virtual private servers. Our Canada-based hosting service is tailored to provide the best value for your money, offering the cheapest Windows VPS options on the market.

  30. پیام رسان سازمانی شبکه اجتماعی و پیام رسان سازمانی همسو با رابط کاربری جذاب و استفاده‌ی آسان و تبادل اطلاعات در بستری امن موجب بهبود ارتباطات سازمانی می‌شود و …

  31. خدمات چاپ

    تولید کننده سررسید و تقویم با بیش از بیست سال تجربه.قیمت مناسب خرید سررسید 1403 را از ما بخواهید.چاپ سررسید سفارشی.

  32. I think this is an informative post and it is very beneficial and knowledgeable. Therefore, I would like to thank you for the endeavors that you have made in writing this article. All the content is absolutely well-researched. Thanks… 온라인카지노사이트

  35. خرید سررسید

    تولید کننده سررسید و تقویم با بیش از بیست سال تجربه.قیمت مناسب خرید سررسید 1403 را از ما بخواهید.چاپ سررسید سفارشی.

  36. نمایندگی زیمنس

    شرکت فرا زیمنس ( نمایندگی زیمنس تهران ) به عنوان وارد کننده و تامین کننده محصولات اتوماسیون صنعتی و فشار ضعیف زیمنس و نمایندگی زیمنس در لاله زار فعال است.

  37. چاپ و تبلیغات

    تولید کننده سررسید و تقویم با بیش از بیست سال تجربه.قیمت مناسب خرید سررسید 1403 را از ما بخواهید.چاپ سررسید سفارشی.

  39. نمایندگی زیمنس

    شرکت فرا زیمنس ( نمایندگی زیمنس تهران ) به عنوان وارد کننده و تامین کننده محصولات اتوماسیون صنعتی و فشار ضعیف زیمنس و نمایندگی زیمنس در لاله زار فعال است.

  47. A body fat analyzer, also known as a body composition analyzer, is a valuable tool used in the field of health and fitness to assess an individual’s body fat percentage and overall body composition. These devices have gained popularity in recent years due to the growing emphasis on understanding the importance of body composition beyond just weight. Body fat analyzers come in various forms, ranging from basic hand-held models to advanced machines found in medical facilities and fitness centers.Visbody-R Explorer

  50. Work Clothes

    Bini sas is a company that has been operating in the province of Lecco for more than 90 years. Thanks to their years of experience and in-house laboratories Bini is able to provide excellent service in supplying corporate gadgets, workwear and personal protective equipment customized with written logos and more.

Leave a Reply

Your email address will not be published. Required fields are marked *