by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

12,833 thoughts on “New Asia Bar — Swissotel The Stamford”

  1. I needed to thank you for this incredible read!! I unquestionably adored each and every piece of it. I have you bookmarked your site to look at the new stuff you post. used mustang parts

  2. This content is simply exciting and creative. I have been deciding on a institutional move and this has helped me with one aspect. techtecno

  3. UFABET เว็บพนันออนไลน์ แทงบอลออนไลน์ คาสิโนเว็บตรงที่ตอบโจทย์ทุกความต้องการ ด้วยราคาบอลดีที่สุดในเอเซีย สมัครผ่านไลน์ 24 ชั่วโมง @UFA88SV8 ufa88s.co

  4. I went to this website, and I believe that you have a plenty of excellent information, I have saved your site to my bookmarks. SA casino

  5. “I found this article to be incredibly well-researched and thought-provoking. It’s clear that the author put a lot of effort into understanding the topic and presenting it in an accessible way.”
    Myle mini pods

  6. With the assistance of our editorial and content teams, we supply you with the best web information on any topic imaginable.Jnanabhumi AP is a startup founded by webmasters and bloggers who are dedicated about providing engaging jnanabhumiap.in material that is accurate, fascinating, and worth reading. We are a web community where you can get various information’s, resources, discussions on daily happenings, or news.

  15. UFABET เว็บตรง แทงบอล คาสิโน ยูฟ่าเบท เว็บแรก ฝาก-ถอน ใน 3 นาที สมัครสมาชิกรับเครดิตฟรี พร้อมโปรโมชั่นอีกมากมาย เพียงแอดไลน์ Line: @UFA88v9 ufa88s.co

  17. โปรโมชั่นมากมายกับ UFABET เว็บตรง ยูฟ่าเบท แทงบอล สล็อต มวย คาสิโนออนไลน์ รับคอมมิชชั่น 0.5-0.7% ไม่มีขั้นต่ำ ไม่จำกัดการถอนเงิน เว็บมั่นคง ufa88s

  18. I feel that is one from the most significant info for me. And i am glad examining your write-up. But wish to remark on few general points, The web-site style is great, the articles or blog posts is genuinely wonderful : D. Beneficial job, cheers Selling E Mail Addresses

  19. UFABET สมัครง่าย ใช้บริการอย่างมั่นใจ ด้วยการเป็นเจ้าให […] UFABET

  25. вызвать мальчика This approach is an excellent content Document personally seen merit to present the software. Propose being very careful the things I needed to work out intend for long term future you should maintain just for stating a very remarkable content.

  27. A person essentially assist to make significantly posts I’d state. That is the first time I frequented your website page and to this point? I amazed with the analysis you made to make this particular post incredible. Magnificent process! Resumir

  28. I added your blog to bookmarks. And i’ll read your articles more often! Before this, it would be possible for the government to arrest you just based on whatever you were saying, if they didn’t like it. bjak insurance

  33. Your blog has piqued a lot of real interest. I can see why since you have done such a good job of making it interesting. I appreciate your efforts very much. JAV Download

  34. Nothing compares to Weber using Genesis sort of grills. That is certainly the type gas grills which have been that will always make sure that they deliver a high performance part of down interval Argus P1

  38. Daftar situs judi togel online terpercaya bet 10 perak degan hadiah 4d terbesar serta mnyediakan slot demo pragmatic play unik4d

  39. คาสิโนออนไลน์ ได้เงินจริง ฝากเงินไมมีขั้นต่ำ กับระบบอัติโนมัติเพียง 30 วินาที เกมคาสิโน UFABET สมัครสมาชิก @line : @ufa88v4 (มี @ ด้วยนะจ๊ะ) คาสิโน UFABET

  42. This is usually a wonderful recommendations primarily so that you can all those a novice to blogosphere, limited plus genuine information… With thanks to get spreading brussels. Very important learn posting. impianti dentali in Albania

  43. Guys today i am here to share my reviews about woodtouchus site for Beautiful Wooden Mantels. I received best wooden services for Beautiful Wooden Mantels from this company and they proved themselve by their job.

  44. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info. Cruise Travel Agency

  45. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info. tablets for photo editing

  50. I am looking for more information about this topic. I found this resource utmost beneficial for me. Thanks a lot for the hard work. SA casino

Leave a Reply

Your email address will not be published. Required fields are marked *