by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

11,844 thoughts on “New Asia Bar — Swissotel The Stamford”

  1. Endodoncija je oblast stomatologije čiji je cilj tretman obolele zubne pulpe – kako u kruničnom tako i u korenskom delu zuba program za dentalnu ordinaciju kao i tkiva koja okružuju koren zuba. U slučajevima kada uznapredovali karijes ili trauma zuba prouzrokuju obolevanje pulpe zuba, tada se zub može spasiti endodontskim tretmanom.

  2. Interesting topic for a blog. I have been searching the Internet for fun and came upon your website. Fabulous post. Thanks a ton for sharing your knowledge! It is great to see that some people still put in an effort into managing their websites. I’ll be sure to check back again real soon. Winterdienst Wiesbaden

  4. This web site can be a walk-through its the data it suited you relating to this and didn’t know who ought to. Glimpse here, and you’ll certainly discover it. pool builder

  5. Many homework on the continual hunt along with offstage on the road to winning. Definitely not attached, simple to-fall as a result of wayside; And not investigation, afterward into a path travel toward the black. Owen sound limo service

  14. I think that a plastic ban is not a viable solution. It’s important that we all do something to reduce plastic waste and help protect our environment. By promoting sustainable practices and supporting companies like Raw tech trade we can make a positive impact on our planet and pave the way towards a more sustainable future.

  22. Thank you a bunch for sharing this with all of us you actually realize what you are talking about! Bookmarked. Please also seek advice from my site =). We could have a hyperlink change contract between us! This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information.. Wow, 먹튀검증 What an exceptional pronounce. i found this too much informatics. it’s miles what i used to be searching for for. i’d as soon as to area you that absorb keep sharing such kind of data.If realistic, thank you.

  26. Interesting topic for a blog. I have been searching the Internet for fun and came upon your website. Fabulous post. Thanks a ton for sharing your knowledge! It is great to see that some people still put in an effort into managing their websites. I’ll be sure to check back again real soon. replica uhren

  31. Hi there, I found your blog via Google while searching for such kinda informative post and your post looks very interesting for me. bill manser

  33. Nice post. I find out some thing tougher on various blogs everyday. Most commonly it is stimulating to learn to read content from other writers and exercise a specific thing at their store. I’d would prefer to apply certain while using the content on my own blog whether or not you don’t mind. Natually I’ll supply you with a link on your own internet blog. Thank you for sharing. 420

  37. We help them as much as we can. If they need assistance with research, writing, grammar, formatting or proofreading, we provide our assistance to help them build their career. บาคาร่า

  38. I genuinely believed you would probably have something useful to say. All I hear is a bunch of whining about something that you can fix if you were not too busy looking for attention. After all, I know it was my choice to read.. claim free credit rm10 2022

  39. A debt of gratitude is in order for setting aside an ideal opportunity to talk about this, I feel unequivocally about it and affection adapting more on this subject. On the off chance that conceivable, as you pick up mastery, would you brain redesigning your web journal with additional data? It is to a great degree accommodating for me. ac repair abu dhabi

  44. For those of you who consider pets people, having nigoal123 pets means you definitely don’t live alone because they are great companions to talk to.

  46. FAG (Fischer Aktien-Gesellschaft) is a German manufacturer of high-quality bearings used in a variety of industrial applications. Their products are known for their precision, durability, and reliability. FAG bearings

Leave a Reply

Your email address will not be published. Required fields are marked *