by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

13,483 thoughts on “New Asia Bar — Swissotel The Stamford”

  2. I’m impressed, I must say. Actually not often do I encounter a blog that’s both educative and entertaining, and let me inform you, you’ve hit the nail on the head. Your idea is excellent; the issue is something that not enough people are talking intelligently about. I’m very completely satisfied that I stumbled across this in my search for one thing relating to this. Men Bomber Jacket

  13. BETFLIX Play Anywhere Play via mobile slots anytime, online slots games are designed to support all mobile phone systems. Whether it’s an Android or IOS operating system, you can play with us through the web page straight away.

  16. Oyuncuların yasadışı bahis sitelerini kullanmalarının en büyük nedenleri kazanılacak oranın yüksek oluşu veya çeşitli promosyonlar sunmasıdır. Bu şekilde bir cazibe merkezi olan bu siteler insanların ilgisini hemen çekmektedir.
    Kaynak : https://1winsite.net/

  17. Yes i am totally agreed with this article and i just want say that this article is very nice and very informative article.I will make sure to be reading your blog more. You made a good point but I can’t help but wonder, what about the other side? !!!!!!Thanks tugboat disposable 2500 puffs

  19. I’m going to read this. I’ll be sure to come back. thanks for sharing. and also this article gives the light which we can observe reality. this is a very nice one and gives in-depth information. Thanks for this nice article… Leather Bomber Jacket

  20. Wonderful site. Lots of helpful info here. I¡¦m sending it to some buddies ans additionally sharing in delicious. And certainly, thank you for your effort! KICKOFFBET

  21. This is very educational content and written well for a change. It’s nice to see that some people still understand how to write a quality post! website

  22. Bayanlar narindir, naziktir ve kibardır bu nedenle de onların mutlaka olandan bitenden kısacası yeni olan her şeyden haberleri olmak zorundadır. Bunu da yapabilecekleri en güzel ortam tabii ki yukarıda da isminden bahsetmiş olduğumuz sitemizdir. Hayatın tadını çıkarmak için gözünüzün de etrafı çok iyi görmesi gerekiyor. Aksi takdirde keyif alamazsınız.
    Referans : https://www.gizlimagazin.com/

  23. I am frequently to blogging and i genuinely appreciate your content regularly. This great article has truly peaks my interest. I’m going to bookmark your web blog and keep checking for brand new data. Travel Booking

  27. This is very Amazing and Very Informative Artical we get alot of Informations from this artical we really appreciate your team work keep it up and keep posting such a informative articles. /Evolution

  31. Sanıyorum bu sistemin nasıl işlediğini bilmeyenler merak ediyorlar. Basit olması açısından Vodafone Mobil ödeme bozdurma işlemi üzerinden tarif etmenin daha faydalı olduğunu düşünüyorum. Vodafone ait olan bir cep telefonu hattı kullanıyorsunuz diyelim.
    Web Sitesi : https://guvenbozum.com/

  33. You know your projects stand out of the herd. There is something special about them. It seems to me all of them are really brilliant! . here

  37. Güller güzeldir ancak siz daha kalıcı ve uzun ömürlü bir çiçek arıyorsanız o zaman güzel bir orkide mükemmel bir tercih olabilir. Silivri çiçekçi olarak sitemizden tercih edeceğiniz çiçekler konusunda yardım alabilirsiniz. Selimpaşa çiçekçi sitemizde her ortama, her özel güne mutlaka bir çiçek bulabilirsiniz.
    Web : https://www.cicekgift.com/

  38. We provide extended warranties from leading industry suppliers and comprehensive maintenance programs. We collaborate with the best individuals to accomplish this because we recognize the value of professionalism and innovation. Collin County Retaining Walls

  49. What I couldnt give to learn how you got your design to be so crazy! I mean it. Besides the blog just being awesome, this page is too sweet! Its not too flashy. It doesnt do too much with colours and things and the videos you use are perfect for this topic! Really, awesome blog. beagle trainen

Leave a Reply

Your email address will not be published. Required fields are marked *