by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

13,388 thoughts on “New Asia Bar — Swissotel The Stamford”

  1. Link alternatif terbaru ,dijamin memberikan pengalam luar biasa yang tidak adan dapatkan ditempat lain tentunya.You can click here for more details : gan88

  14. I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. Floor sanding Sheffield

  15. I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. Professional home cleaning

  18. Great blog here! Also your site quite a bit up fast!. Absolutely awesome Article.l I could see how each stage works and its actually very straight forward.
    we are best multimedia filter All in all a great.

  24. Bahis denildiği zaman aklınıza ne geliyor bilmiyorum ama bu yalnızca futbol anlamında değil tüm spor oyunları için geçerlidir. Vbet Crypto bahis sitesindeki oyunlardan çok paralar kazanabilirsiniz.
    Web : https://vbetcryptogiris.com/

  27. A very Wonderful blog. We believe that you have a busy, active lifestyle and also understand you need marijuana products from time to time. We’re ICO sponsored and in collaboration with doctors, deliveries, storefronts and deals worldwide, we offer a delivery service – rated #1 in the cannabis industry – to bring weed strains straight to you, discretely by our men on ground. 먹튀검증

  28. 나는 여기서 몇 이것은 정말 좋은 웹 사이트입니다. 내가 방문한 것 중 가장 멋진 웹 사이트입니다. 정말 감사합니다.
    가지 좋은 것들을 배웠다. 다시 방문하기 위해 북마크 할 가치가 있습니다. 이런 종류의 환상적인 유익한 웹 사이트를 만들기 위해 얼마나 많은 노력을 기울 였는지 놀랍습니다. 토토

  30. Nice to be visiting your blog again, it has been months for me. Well this article that i’ve been waited for so long. I need this article to complete my assignment in the college, and it has same topic with your article. Thanks, great share. a course in miracles

  31. This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information. Keep it up. Keep blogging. Looking to reading your next post 슬롯사이트

  34. That is very helpful for increasing my knowledge in this field.
    I found your this post while searching for some related information on blog search…Its a good post..keep posting and update the information슬롯사이트

  35. This specific seems to be definitely excellent. These very small facts are produced using wide range of qualifications 
    valuable and unique information, I know that you take a time and effort to make a awesome article 메이저놀이터

  42. We insert technological advances. In order to give our customers a new way of working and give us the opportunity to profit from what we recommend Whether it’s a formula to play or techniques that we take from others It is refined and crystallized into something that will enable the customer to be able to maximize profits. In addition, the service that needs to be done quickly. รีวิวเว็บพนันบอลดีที่สุด

  44. Bu tür hususlar göz önüne alındığında canlı bahis oynayan kişilerin Vbetcrypto sitesine üye olurken sitenin sunduğu bütün faktörlere dikkat ettiklerini söyleyebiliriz. Canlı bahis sitelerine üye olurken sitenin sunduğu tek bir özelliğe dikkat etmek bahis oynamada büyük sorun yaratabiliyor.
    Adres : https://vbetcrypto.net/

  46. Geçen zamanı göz önünde bulundurduğumuzda güvenli demek kesinlikle çok doğru olacaktır. Bunun için 10 dolar üzerinde yapacağınız alım satım işlemleriyle birlikte bu piyasada güzel paralar kazanabilirsiniz. Kazancınızın ne kadar yüksek olacağı ise sizin yatırımınıza kalmıştır.
    Site : https://marj.org/coinbase/guvenilir-mi

  47. Kedi kumu kedilerin hijyenik tuvalet alışkanlıklarını kazanabilmeleri açısından gereklidir. Piyasa da farklı markalara ait farklı kedi kumu çeşitleri bulunmaktadır. Bunlar arasından en iyi kedi kumu hangisi bildiğinizde doğru kumu satın almanız konusunda da avantaj sağlamış olacaksınız.
    Kaynakça : https://www.petzzshop.com/kedi-kumlari

  49. Weight loss is not the answer to Nigoal every health problem, but if your doctor recommends it, there are tips to help you lose weight safely.

Leave a Reply

Your email address will not be published. Required fields are marked *