by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

13,509 thoughts on “New Asia Bar — Swissotel The Stamford”

  5. 방문자에게 제공하는 최고 품질의 정보를 정말로 즐겼다 ​​고 말하기 전에 웹 사이트를 떠날 수 없었습니까? 새로운 게시물을 확인하기 위해 자주 다시 올 것입니다. 안전놀이터

  6. Nice post. I discover some thing very complicated on distinct blogs everyday. It will always be stimulating you just read content using their company writers and rehearse a specific thing from their site. I’d prefer to apply certain with the content in my weblog whether you do not mind. Natually I’ll offer you a link on the web blog. Appreciate your sharing. radiadores automotrices

  8. Spot lets start on this write-up, I must say i think this fabulous website needs far more consideration. I’ll probably be once more to learn far more, thank you that information. venta de radiadores

  11. I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article. coloksgp

  12. I truly welcome this superb post that you have accommodated us. I guarantee this would be valuable for the vast majority of the general population. slot thailand

  21. I was surfing net and fortunately came across this site and found very interesting stuff here. Its really fun to read. I enjoyed a lot. Thanks for sharing this wonderful information 먹튀검증

  24. 꽤 좋은 게시물입니다. 나는 방금 귀하의 블로그를 우연히 발견하고 귀하의 블로그 게시물을 읽는 것이 정말 즐거웠다고 말하고 싶었습니다. 어떤 식 으로든 피드를 구독하고 곧 다시 게시 해 주시기 바랍니다. 유용한 정보에 감사드립니다. 토토사이트

  25. Hello! I merely would choose to make a massive thumbs up for your excellent info you’ve got here on this post. We are returning to your site to get more soon. yoni massage

  26. When I originally commented I clicked the -Notify me when new surveys are added- checkbox now each time a comment is added I buy four emails sticking with the same comment. Will there be by any means you’ll be able to eliminate me from that service? Thanks! Kettering newborn baby photo studio

  27. Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work. patek philippe fake

  28. This is my first time visit to your blog and I am very interested in the articles that you serve. Provide enough knowledge for me. Thank you for sharing useful and don’t forget, keep sharing useful info: patek philippe fake

  31. I’m constantly searching on the internet for posts that will help me. Too much is clearly to learn about this. I believe you created good quality items in Functions also. Keep working, congrats! coloksgp

  33. Impressive web site, Distinguished feedback that I can tackle. I am moving forward and may apply to my current job as a pet sitter, which is very enjoyable, but I need to additional expand. the blog is a wbsite are good {taxi bratislava}

  34. Hey what a brilliant post I have come across and believe me I have been searching out for this similar kind of post for past a week and hardly came across this. Thank you very much and will look for more postings from you.Great article Lot’s of information to Read…Great Man Keep Posting and update to The web site style is perfect, the arThe web site style is perfect, the articles is really great I just found this blog and have high hopes for it to continue. Keep up the great work, its hard to find good ones. I have added to my favorites. Thank You. {taxi bratislava}

  38. I am overwhelmed by your post with such a nice topic. Usually I visit your blogs and get updated through the information you include but today’s blog would be the most appreciable. Well done 꽁머니

  40. มาค้นพบประสบการณ์เดิมพันที่ไม่เหมือนใครกับเว็บตรง100 ที่ให้บริการคุณอย่างตรงไปตรงมา! สนุกไปกับเกมหลากหลายที่มีให้เลือกเล่น ทั้งคาสิโน สล็อต และกีฬา พร้อมโบนัสมากมายรอคุณอยู่! อย่าพลาดโอกาสทองในการสร้างรายได้อย่างง่ายดาย คลิกเลย! เว็บตรง100

  41. It was a very good post indeed. I thoroughly enjoyed reading it in my lunch time. Will surely come and visit this blog more often. Thanks for sharing. the commenter

  43. Ensure your investment is protected with our commercial property inspection services. Our experienced team conducts thorough evaluations, identifying potential issues that could impact your business. We provide detailed reports tailored to your needs, helping you make informed decisions. Trust us for reliable, professional inspections that ensure the safety and value of your commercial property.

  47. 솔직히 말해서 스타일로 글을 쓰고 좋은 칭찬을받는 것은 꽤 어렵지만, 너무 차분하고 시원한 느낌으로 해냈고 당신은 일을 잘했습니다. 이 기사는 스타일이 돋보이며 좋은 칭찬을하고 있습니다. 베스트! 오피뷰

  49. Discover the best Canadian IPTV service for 2024. Enjoy 4K quality, no buffering, and multi-device support. Subscribe now for the ultimate streaming experience! iptv canadian

Leave a Reply

Your email address will not be published. Required fields are marked *