by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

13,926 thoughts on “New Asia Bar — Swissotel The Stamford”

  1. Celebrate your special day with High Society Limousine’s birthday party bus service. Our birthday party bus ensures that you and your guests enjoy a night of fun and excitement. Based in New York, NY, High Society Limousine’s Birthday Party Bus is perfect for making unforgettable memories with friends and family.

  2. I hope it will be helpful for almost all peoples that are searching for this type of topic. I Think this website is best for such topic. good work and quality of articles. 해외축구

  3. ZNET CPR’s Malware Protection Service in Austell, GA, is your go-to solution for advanced security. With ZNET CPR’s malware protection service, you can stay ahead of potential threats. Contact ZNET CPR for reliable malware protection service that protects your system in Austell, GA, and beyond.

  4. If you’re searching for a Private Car Service in Irvine, look no further! This service provides a seamless travel experience with luxury vehicles and professional drivers dedicated to your comfort. Whether it’s for business meetings or special occasions, you can count on them for timely, reliable transportation.

  7. Experiencing issues with your cell phone charging port? Real Mobile Repair in Washington, DC, can quickly assess and repair it. Our technicians are experts in cell phone charging port repairs, restoring your device’s functionality. For professional service, count on Real Mobile Repair in Washington, DC.

  8. Generally I do not read article on blogs, but I would like to say that this write-up very forced me to try and do it! Your writing style has been surprised me. Thanks, quite nice article. Polypropylene Filter Bag Manufacturer in India? Look no further than AKJ Industries, we are a leading Polypropylene Filter Bag Manufacturer and Supplier in India.

  9. I found this content to be really helpful and informative. It provided clear explanations and practical insights that made the topic easier to understand. Overall, I feel more knowledgeable now and appreciate the effort put into creating such valuable information. Visit our site for more info :-
    Pick Fill Seal Machine

  10. I discovered this content to be extremely useful and enlightening. It offered straightforward explanations and actionable tips that simplified the topic. I feel much more informed now and truly value the hard work that went into producing this great resource. For more details, check out our website: – Plant Growth Chamber

  11. Mold Inspection Services are essential for identifying and addressing mold issues in residential and commercial properties. These services involve thorough assessments to detect hidden mold, moisture sources, and potential health risks. By utilizing advanced technology and expert knowledge, professionals can provide effective solutions, ensuring a safe and healthy environment for occupants.

  12. For a reliable and comfortable private car service, choose a provider that offers luxury vehicles and professional drivers. Whether for business meetings, airport transfers, or special occasions, this service guarantees convenience, privacy, and punctuality. Enjoy stress-free transportation with personalized attention, ensuring a seamless travel experience.
    https://pswmiami.com/private-car-service-in-miami-fl/

  15. Are you searching for a Dust Collector Manufacturer in India? Your search ends with Ventilair India Private Limited We are a top manufacturer and supplier of Dust Collector across the country. For more information, feel free to reach out to us! Dust Collector Manufacturer

  17. Gluten free dishes are meals that avoid gluten, a protein found in wheat, barley, and rye. These dishes are ideal for people with celiac disease or gluten sensitivity. Popular gluten-free options include rice, quinoa, corn-based products, and fresh fruits and vegetables. Many restaurants and home cooks also offer gluten-free pizza, pasta, and baked goods, ensuring a healthy yet delicious dining experience for those avoiding gluten.

  18. Pest infestations can disrupt your home and pose health risks. From rodents to insects, these unwanted guests can damage property and contaminate food. Regular inspections and professional pest control services are essential to prevent and eliminate infestations, ensuring a safe, clean, and pest-free environment for your family.

    https://kreshcopestcontrol.com/office-buildings/

  19. Absolutely delighted with the content shared here! It’s evident that the admin has put in a tremendous amount of effort, and it truly shines through. I’ve been reading the positive experiences from others, and it’s inspiring to see how AI SEO Services is helping so many with smarter digital marketing strategies. It’s a game changer! If you haven’t already, do check out their insights on Mobile SEO. I’m thrilled to join this conversation and share my appreciation for the valuable information provided. Keep up the great work!

  21. Lamp Cuisine is an African Restaurant that specializes in authentic Senegalese flavors. As an African restaurant in College Park, GA, Lamp Cuisine delivers a true taste of Africa. If you’re looking for an African restaurant with vibrant dishes and a welcoming atmosphere, Lamp Cuisine is your perfect choice.

  23. Slot Zeus Anti Rungkad Jackpot86 merupakan situs resmi RTP Live Slot JP terpercaya unggul dalam menyediakan beragam permainan gampang dengan kualitas terbaik. Salam JP ! zeus slot

  24. Houston Luxury Rides specializes in delivering exceptional Corporate Transportation . Whether you need transportation for meetings, conferences, or business events, our corporate transportation service guarantees efficiency and comfort. Trust Houston Luxury Rides for corporate transportation that exceeds expectations every time.

  25. Houston Luxury Rides specializes in providing top-quality Corporate Transportation for professionals who prioritize comfort and punctuality. Our corporate transportation service ensures that you arrive at meetings, conferences, or events on time and in style. Trust Houston Luxury Rides for corporate transportation that is reliable, efficient, and tailored to meet your business needs.

  27. For premium airport limo service in Austin, TX, trust our professional chauffeurs to provide seamless, comfortable transportation. Whether for business or leisure, we ensure a timely, luxurious ride to or from Austin-Bergstrom International Airport, allowing you to travel in style and convenience. Book your Austin airport limo today!

  28. Experience unparalleled luxury with our Black Car Service In Indianapolis. At Anytime Anywhere LLC, we offer professional and reliable transportation tailored to your needs. Our fleet features high-end vehicles equipped with modern amenities, ensuring a comfortable ride for any occasion, whether it’s corporate travel, airport transfers, or special events. With experienced chauffeurs committed to punctuality and safety, enjoy the elegance and convenience of our Black Car Service in Indianapolis.

  30. If more people that write articles involved themselves with writing great content like you, more readers would be interested in their writings. I have learned too many things from your article. bintaro88

  31. Son yıllarda online bahis sektörü, dijitalleşmenin etkisiyle büyük bir dönüşüm geçiriyor. Bu dönüşümde öne çıkan platformlardan biri de Vbet. Bu makalede, Vbet’in ne olduğunu, sunduğu hizmetleri, kullanıcı deneyimini ve sektördeki yerini inceleyeceğiz.
    Site : https://vbetg.com/

  32. Vbet, kullanıcı deneyimini ön planda tutarak geliştirilmiş bir platformdur. Kullanıcı dostu arayüzü sayesinde, bahis yapmak isteyen kullanıcılar, siteyi kolaylıkla gezinebilirler. Siteye giriş yapmadan önce kullanıcıların ihtiyaç duyduğu tüm bilgilere ulaşmaları sağlanmıştır.
    Kaynak: https://vbetg.com/

  38. What a fantastic piece of writing! Your writing is easy to follow because it is both interesting and educational. I like how the information is well arranged and thought out. Continue providing such insightful commentary. web whatsapp

  42. For exceptional business transportation in Billerica, Middlesex County, we offer a reliable and efficient service tailored to meet your corporate needs. Our professional chauffeurs ensure timely pickups and drop-offs, allowing you to focus on your work. Experience comfort and professionalism with our fleet, making your business travel seamless and stress-free!
    https://maviplimo.com/business-transportation-in-billerica-ma/

  43. Need Hourly Drop Off Car Service in NYC, NY? Look no further than MA VIP Limo in Billerica, MA. Whether you’re hopping between meetings or attending special events, MA VIP Limo offers flexible and convenient hourly drop-off services in New York City. Experience premium service from MA VIP Limo, designed for your busy schedule.

  44. Personality: Despite being a machine, KO66 exhibits a complex personality, combining logic with a developing sense of empathy. KO66

Leave a Reply

Your email address will not be published. Required fields are marked *