by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

13,357 thoughts on “New Asia Bar — Swissotel The Stamford”

  1. ALEXISTOGEL hadir sebagai portal resmi bandar togel online terpercaya yang memberikan pelayanan terbaik dan pasaran terlengkap untuk anda para pemain togel online. alexistogel

  3. Parisbola adalah judi bola bandar bola agen bola yang sudah menyedikana pasaran terlenkgpa dan bisa anda mainkan secara rutin dan sangat aman dan terpercaya parisbola

  4. House Lawyers… […]just below, are some totally unrelated sites to ours, however, they are definitely worth checking out[…]… acim podcasts

  5. aLEXISTOGEL – Situs Slot Gacor Pasti Maxwin X500 Setiap Hari, Selamat datang di situs slot gacor alexistogel dapatkan maxwin sekarang juga untuk deposit berapapun Alexistogel

  10. Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our. Bruiloft bord

  11. Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our. Matrix Bar

  12. İzmir Psikoloji Merkezi, ruh sağlığı hizmetleri sunan önemli bir merkezdir. İzmir’deki bu merkez, bireylerin psikolojik sorunlarını çözmelerine ve genel olarak yaşam kalitelerini artırmalarına yardımcı olur. Bu yazıda, İzmir Psikoloji Merkezi’nin sunduğu hizmetler ve bu tür merkezlerin genel faydaları üzerinde durulacaktır.

    Web : https://www.bostanlipsikoloji.com/izmir-psikoloji-merkezi

  17. Very well-done blog. I especially appreciate content that has to do with beauty and fitness, so it’s important to me to see what you have here. Keep it up! facial exercises Current Affairs

  22. Very efficiently written information. It will be beneficial to anybody who utilizes it, including me. Keep up the good work. For sure i will check out more posts. This site seems to get a good amount of visitors. agenhoki

  23. Bosan rungkat ? daftar di situs Sultansawer website gaming terbaik dan terpercaya di Indonesia menyediakan berbagai game gacor gampang menang. SULTANSAWER

  24. Dapatkan akses eksklusif ke SultanSawer, tempat di mana mimpi jackpot besar menjadi nyata! Temukan link login terbaru kami dan saksikan sendiri keajaiban mesin slot gacor. Bergabunglah sekarang dan raih kemenangan spektakuler yang akan mengubah hidup Anda!. sultansawer

  25. Great write-up, I am a big believer in commenting on blogs to inform the blog writers know that they’ve added something worthwhile to the world wide web!.. Bruiloft bord

  28. An impressive share, I given this onto a colleague who had previously been conducting a little analysis with this. And that he in truth bought me breakfast due to the fact I ran across it for him.. smile. So ok, i’ll reword that: Thnx with the treat! But yeah Thnkx for spending enough time go over this, I’m strongly about this and love reading read more about this topic. If at all possible, as you become expertise, do you mind updating your blog with a lot more details? It can be highly helpful for me. Big thumb up for this writing! hk catering

  33. RiskImmune™ is a cutting-edge platform that transforms Third-Party Risk Management (TPRM) with AI-driven solutions. Our innovative approach empowers organizations to proactively identify, assess, and mitigate risks associated with third-party vendors, suppliers, and contractors. third-party risk

  36. 파워볼사이트 란 파워볼 게임 을 즐길수 있는 사이트 이며 파워볼게임 및 동행복권 파워볼 eos파워볼 게임 을 온라인으로 즐길 수 있는 간편한 베팅 시스템을 갖고 있는 배팅사이트 를 말합니다. 한국을 대표하는 파워볼사이트 를 선정하여 추천 해드립니다. 파워볼사이트

  37. Excellent observation! Thought about changed into thrilled with their scanning. I desire to revel in a book way extra of you. It appears you’ll have excellent knowledge and so dream. Now i’m specially contented on this guidance. slot gacor

  39. Acne is a common skin condition that affects individuals of all ages, often causing distress and impacting self-esteem. At Youvoria, we understand the physical and emotional toll that acne can take, which is why we offer a range of advanced treatment options tailored to suit your specific concerns. facelift newport beach

  44. STRIVE FOR THE BEST EQUIPMENT IN HDD AND OILFIELD Previous Next About UsGalip Trenchless & Oil Equipment Ltd. was established in October 2008, with a passion for producing screw drill tools, drilling mud motors, screw drill accessories, PDC drilling bits, sonde housing, bucking unit, 360-degree rotating bucking machines, and Mud Motor Dynamometers. drilling mud motor

  45. ดูหนังออนไลน์ 037hdmovie ดูหนังใหม่ 2024 HD ฟรี ดูหนังใหม่ชนโรง หนังไทย หนังฝรั่ง Netflix พากย์ไทย ซับไทย ดูฟรี ไม่มีโฆษณา หนังใหม่037

  46. MPO0110 merupakan situs online deposit pulsa tanpa potongan telkomsel, xl dan juga axis serta menyediakan permainan online terlengkap di indonesia. mpo0110

  47. BANDARXL Online Togel, Terpercaya, Cepat, Diskon Besar. Event. Selamat Datang. WebsiteLogo. Silakan Login atau Mendaftar. Masuk BANDARXL

  49. TERNATETOTO Adalah Situs Online Resmi Yang Menyediakan Permainan Game Slot Gacor, Togel, Toto Macau, Hongkong, Singapore, Sydney Dan Live Casino. ternatetoto

  50. รับทำเว็บหนัง ราคาถูก api เว็บหนัง สคริปเว็บหนัง WordPress รับทำเว็บบอลสด รับทำเว็บเอวี ให้บริการมาแล้ว 7 ปี ทำเว็บหนัง รับทำเว็บหนัง

Leave a Reply

Your email address will not be published. Required fields are marked *