by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

13,451 thoughts on “New Asia Bar — Swissotel The Stamford”

  1. Als Ihr zuverlässiger Kfz Sachverständiger in Bremen setzen wir uns unermüdlich für Ihre Interessen ein. Es ist unsere oberste Priorität, sicherzustellen, dass die Abwicklung von Schäden nicht zu Ihrem Nachteil durchgeführt wird. Wir verstehen, dass der Prozess der Schadensabwicklung oft komplex und verwirrend sein kann. Deshalb arbeiten wir hart daran, Ihnen diesen Prozess so einfach und stressfrei wie möglich zu gestalten. kfz gutachter bremen

  2. Youre so cool! I dont suppose Ive read anything like this before. So good to search out any person with some unique ideas on this subject. realy thanks for beginning this up. this website is something that is needed on the net, someone with a little originality. helpful job for bringing one thing new to the web! 私補

  3. Bloqueio de Conversas ou Grupos: Oferece a capacidade de bloquear conversas individuais ou grupos, mantendo-os ocultos na interface do aplicativo. Restrições de … whatsapp gb

  4. Overseas Property Market are the specialist Estate Agents for LosAlcazares, Costa Calida, Mar Menor and Murcia areas. The company are established Real Estate Agents in Los Alcazares and focus on new build villas, townhouses and apartments. Estate Agents Los Alcazares

  5. I’ve been searching for some decent stuff on the subject and haven’t had any luck up until this point, You just got a new biggest fan!.. MP3Juice

  6. Compete the great get the job done, As i browse small amount of content articles in this particular websites and even It looks like that your choice of word wide web web log is without a doubt realistic important and allows gotten forums in fabulous tips. Yabancı Bahis Siteleri

  7. Continue the nice function, We study couple of articles about this web site as well as I believe that the internet weblog is actually actual fascinating and it has obtained arenas associated with wonderful info. Yabancı Bahis Siteleri

  8. Welcome to HDToday – Your Ultimate Destination for Free Movies and TV Series!hdtoday,hd At HDToday, we take pride in providing the best online streaming experience, setting ourselves apart in a crowded digital landscape. Here’s why we stand out:

    1. Ad-Free Experience: Say goodbye to interruptions! HDToday is committed to delivering a seamless viewing experience without any pesky ads, ensuring your entertainment is uninterrupted.

  9. Fascinating insight into lounge bar dynamics, The division of space and time allocation seems crucial for maximizing customer experience and find lost children revenue. New Asia Bar’s layout, especially with its VIP area and scenic views, sounds like a standout feature. Thanks for sharing.

  10. Writing with style and getting good compliments on the article is quite hard, to be honest.But you’ve done it so calmly and with so cool feeling and you’ve nailed the job. This article is possessed with style and I am giving good compliment. Best! aiotechnical.com health & beauty

  14. Cheap Ammo USA, located in Orlando Florida in USA has grown into an industry-leading internet retailer of over 10,000 Ammunition, Guns and Hunting products. cheap ammo

  15. I know this is one of the most meaningful information for me. And I’m animated reading your article. But should remark on some general things, the website style is perfect; the articles are great. Thanks for the ton of tangible and attainable help. MP3 Juice Downloader

  16. Metrop is a specialist in concentrated liquid fertilizers. Metrop manufactures quality biomineral concentrate liquid fertilizer and plant health stimulators. Metrop nutrients can be used for hydroponic farming and as a foliar fertilizer on plants. Small bottles of NPK fertilizers are available for hobby gardeners. Calcium Nitrate fertilizer

  18. Anda sudah berada di situs slot gacor yang benar jika sedang mencari situs slot gacor yang gampang menang, pasti dibayar, dan dijamin fairplay tanpa settingan hanya di KUBET . Hadir di Indonesia dengan berbagai fitur dan permainan paling lengkap dan berbeda dari situs slot gacor lain. KUBET

  19. The website is an ecommerce store dealing with the sales of both club vape and space gods products. Space Gods Legal Cannabis Space Gummies are the latest innovation of hemp derived Delta 9 THC products to hit the Great CBD Shop Marketplace. Hemp-Derived verified under 0.3% Delta-9 THC gummies allow you to take to the stars and beyond with this new addition to our Legal Cannabis (Delta 9 THC) Gummies. space gods

  20. AGII is an AI platform designed for the next generation of the internet, offering a wide range of products and services to empower Web3 builders and users. Leveraging the power of advanced AI generation models such as OpenAI, GPT 4, GPT 3.5, GPT 3, Davinci, Bard and more. is crypto dead

  21. This article is an appealing wealth of informative data that is interesting and well-written. I commend your hard work on this and thank you for this information. You’ve got what it takes to get attention. 1xbet promo code india

  22. Prevacid (Lansoprazole) is indicated to treat and prevent stomach and active duodenal ulcers in for short-term (for 4 weeks) treatment. Prevacid is a brand name for the medication lansoprazole, which is a type of proton pump inhibitor (PPI) that is used to treat a variety of gastrointestinal disorders, including gastroesophageal reflux disease (GERD), stomach ulcers, and Zollinger-Ellison syndrome. Order Prevacid (Generic) to treat ulcers, gastroesophageal reflux etc. from Novartis at our online drugstore – Pharmacy XL. Buy Prevacid 15mg or 30mg tablets without prescription and with free shipping here at our mail order pharmacy specialized in affordable medicines including gastro health and general health medications for your health.
    generic prevacid

  23. Can I just now say that of a relief to discover somebody who in fact knows what theyre speaking about on the internet. You actually know how to bring a worry to light and earn it essential. Workout . have to check out this and appreciate this side of your story. I cant believe youre not more well-liked since you definitely provide the gift. หนังไทย

  26. Fuel Your Trades, Ignite Your Success with PivLex! Empower your trading journey with PivLex. The ultimate EA designed to ignite your success. By harnessing support and resistance levels on the M1 timeframe for Gold trading, PivLex equips you with a masterful strategy for confident decision-making. Automated precision ensures trades align with your parameters, freeing you from emotional pitfalls. Real-time insights keep you ahead of market shifts, while robust risk management safeguards your capital. forex robot

  27. The trap of sympathy I seek is often PG SLOT that we are so bound up with our own troubles that we do not notice that the other person is becoming less sympathetic.

  29. Fuel Your Trades, Ignite Your Success with PivLex! Empower your trading journey with PivLex. The ultimate EA designed to ignite your success. By harnessing support and resistance levels on the M1 timeframe for Gold trading, PivLex equips you with a masterful strategy for confident decision-making. Automated precision ensures trades align with your parameters, freeing you from emotional pitfalls. Real-time insights keep you ahead of market shifts, while robust risk management safeguards your capital. forex robot

  31. Ibis Styles Bangkok Silom is a trendy design hotel pulsates with the city’s energy, offering modern comfort and convenient access to all the action. Unwind in thoughtfully designed rooms, fuel your days with diverse dining options like a rooftop bar and traditional Thai restaurant, and step outside to conquer the city. With BTS and MRT stations right at your doorstep, iconic temples, bustling markets, and dazzling nightlife are all within reach. Create your own Bangkok story, one stylish stay at ibis Bangkok Silom the best 3-star hotel in Bangkok. Ibis Bangkok

  32. Novotel Bangkok Platinum is a haven of contemporary luxury nestled in the heart of the city. Unwind in spacious, well-appointed rooms with stunning city views. Indulge in culinary delights at their diverse restaurants and view the rooftop bar. With convenient access to BTS Skytrain and Platinum Fashion Mall, explore Bangkok’s vibrant energy, iconic landmarks, and bustling shopping districts with ease. Experience seamless service and elevated comfort in the best 4-star hotel in Bangkok. Novotel Bangkok Platinum is your gateway to an unforgettable Bangkok escape. Novotel Bangkok

  33. Explore a vast collection of unique, high-quality ringtones at RingChill. Download, and personalize your mobile experience with our 100% free premium ringtones. ringtones

  37. https://quatracore.com/ Welcome to Quatra Core – Your Premier IT Solutions Provider In a rapidly advancing technological landscape, where continuous innovation frequently makes current hardware outdated, there is an increasing demand for bridging the divide between state-of-the-art IT capabilities and environmental conscientiousne

  38. I definitely enjoying every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work. Tramadol Tablets 500mg

  40. Essentials hoodieOne morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin. He lay on his armour-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff.

  49. Ironpro est un site Web IPTV innovant qui offre une expérience de streaming de pointe aux utilisateurs du monde entier. Avec une interface élégante et conviviale, Ironpro donne accès à une vaste bibliothèque de contenu de haute qualité, comprenant des chaînes de télévision en direct, des films à la demande, des séries et des événements sportifs.
    https://atlaspro-tv.fr/

Leave a Reply

Your email address will not be published. Required fields are marked *