by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

13,376 thoughts on “New Asia Bar — Swissotel The Stamford”

  1. Batman138 Situs Game Lucu Terbaik Saat Ini adalah tujuan akhir untuk pengalaman bermain game yang lucu. Sebagai platform terkemuka di domainnya, batman138 menawarkan berbagai macam permainan lucu dan menghibur yang akan membuat Anda tertawa selama berjam-jam. Dari karakter aneh hingga alur cerita lucu, situs ini punya semuanya. batman138

  3. TWIST MUSHROOOM BARS Twist Mushroom Bars is an award-winning cannabis company in 2009, provides safe responsible access to top vape cartridges for adults. We operate the sole legal online store for magic mushrooms in A California and will become the provincial wholesaler of shrooms for private retail stores once a legislative framework is in place. […] twist chocolate bar

  6. Dapatkan profit dan kesenangan besar tiada tara di gbo338 dalam memainkan agen game bocor dengan perkalian besar dan sangat mudah mendapatkan jepe besar slot

  8. Selamat datang di situs slot bonus new member 100 persen di awal yang memberikan bonus deposit dengan to 5x. Bonus new member ini dikenal sebagai penyedia platform slot bonus 100% to 5x yang memberikan keuntungan taruhan yang rendah saat pendaftaran pertama kalinya. Kami juga menawarkan promo menarik bonus 100 to 8x. slot bonus

  9. ยังคงมองหาโปรแกรมตรงที่แท้จริงอยู่ใช่ไหม ? ไม่ต้องมองอีกต่อไป! Dee11 ประเทศไทย คือ ตัวเลือกแรกของคุณ เราขอนำเสนอการผจญภัยที่ไม่มีใครเทียบเกมส์สล็อตแค่ปลายนิ้ว ในฐานะแพลตฟอร์มที่เชื่อถือได้ในประเทศไทย Dee11 ประเทศไทย คือ จุดหมายปลายทางและแพลตฟอร์มความบันเทิง แบบครบวงจรสำหรับประสบการณ์สล็อตออนไลน์ที่ราบรื่นและน่าตื่นเต้น DEE11 ประเทศไทย

  10. The graphic novel Red is a cruel and violent examination of the “price of freedom”, and the havoc that causes in the soul of those who accept to commit atrocities in order to protect the interests from a country. 補習

  11. Adada Yaz Tatili: Deniz, Kum ve Tarih

    Büyükada’nın muhteşem plajları, temiz denizi ve tarihi yapıları, yaz tatilini unutulmaz kılar. Adada yaz tatili, Ayazma Plajı’nda güneşlenmek, Büyükada Rum Yetimhanesi’ni ziyaret etmek ve Ada vapurları ile adanın diğer köşelerini keşfetmek için mükemmel bir fırsattır.

    Avşa Rehberi: Marmara’nın İncisi

    Avşa Adası, Marmara Denizi’nin kuzeyinde yer alır ve doğal güzellikleriyle ünlüdür. Avşa rehberi, Adada yaz tatilinin keyfini çıkarmak isteyenlere, meşhur Altınkum Plajı’nda serinlemek, adanın tarihi kalıntılarını keşfetmek ve leziz balık restoranlarında vakit geçirmek için öneriler sunar.

    Kaynak : https://www.adarehberi.com.tr/turkiyenin-en-guzel-10-ada-tatil-yeri/

  12. Oh my goodness! an remarkable article dude. Thank you Nevertheless I am experiencing issue with ur rss . Do not know why Unable to subscribe to it. Is there anybody obtaining identical rss challenge? Any individual who knows kindly respond. Thnkx best chatbot builder

  17. What I couldnt give to learn how you got your design to be so crazy! I mean it. Besides the blog just being awesome, this page is too sweet! Its not too flashy. It doesnt do too much with colours and things and the videos you use are perfect for this topic! Really, awesome blog. Johnny Depp Net Worth

  20. أكياس النيكوتين السويدية، المعروفة أيضًا باسم “السنوس” السويدي، هي منتجات تبغ بديلة تحظى بشعبية متزايدة في جميع أنحاء العالم. تتكون هذه الأكياس من مادة تشبه الكيس تحتوي على النيكوتين المعالج، والتي يتم وضعها تحت الشفة العليا. هذه الطريقة تسمح بامتصاص النيكوتين مباشرة عبر الغشاء المخاطي في الفم، مما يوفر تأثيرًا سريعًا وفعالًا. تعتبر أكياس النيكوتين السويدية خيارًا شائعًا للأشخاص الذين يرغبون في التقليل من المخاطر المرتبطة بالتدخين التقليدي، حيث توفر طريقة استهلاك للنيكوتين دون الحاجة إلى حرق التبغ واستنشاق الدخان. اكياس النيكوتين

  21. In the bustling streets of urban landscapes, a group of young enthusiasts found their calling. It all began with our shared love for street art. The raw emotion, the vibrant colors, and the rebellious spirit of graffiti spoke to us. It wasn’t just art; it was a form of expression, a voice that resonated with our youthful energy and passion. urbtoy

  23. Tingeer, founded in 2017 and based in Zhangjiagang City, Jiangsu province, is a distinguished manufacturer of medical devices. Specializing in medical stretchers, emergency products, and hospital furniture, our product range spans over 50 varieties and is trusted by clients in over 30 countries worldwide. Tingeer

  26. Founded in 2006, is a leading manufacturer of advanced coating and compounding machinery. Situated in Jiangyin city, the company is dedicated to fostering the application and development of coating technology. Tianniu

  27. Positive webpage, where did u think of the data on this posting?I have perused a couple of the articles on your site now, and I truly like your style. You rock and please keep up the successful work. gold dealers

  28. WELLT is a trusted and experienced sourcing agent specializing in connecting businesses with top-quality plastic antioxidant manufacturers in China. With our expert guidance, you can ensure a seamless sourcing process and access the highest quality antioxidants for your plastic products. Our team of professionals will handle all the necessary quality checks and certifications, ensuring your products meet international standards. wellt

  33. Ibis Bangkok Impact offers a vibrant and affordable haven for travelers and business explorers especially since it is the best hotel near Don Muang Airport. Forget exorbitant prices – here, sleek, modern rooms await at budget-friendly rates. Whether you’re seeking a comfortable crash pad after a day of meetings or a vibrant base for sightseeing adventures, Ibis Bangkok Impact delivers. Step into your cozy haven, equipped with all the essentials, and unwind by the sparkling pool. Hotel Near Don Muang Airport

  34. The company offers processing plans and training for cutting technology to help customers with machining issues. Boasting an experienced team of R&D engineers, they have expertise in milling various materials, notably tungsten steels and ceramics since 2015. samho

  36. It’s appropriate time to make some plans for the future and it is time to be happy. I have read this post and if I could I wish to suggest you few interesting things or advice. Perhaps you could write next articles referring to this article. I desire to read even more things about it! 中文補習

  41. I concede, I have not been on this site page in quite a while… be that as it may it was another delight to see It is such a vital subject and overlooked by such a variety of, even experts. experts. I thank you to help making individuals more mindful of conceivable issues. Stansted airport

  43. Welcome to DONALD CVV also known as trump cvv, trump cvv is best cc shop Get quality cards on DONALD CVV registration is open at donald-cvv. Donald cc

Leave a Reply

Your email address will not be published. Required fields are marked *