New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

13,730 thoughts on “New Asia Bar — Swissotel The Stamford

  1. 메이저사이트 는 오래기간 무사고로 안전하게 운영되온 상위 1% 안에 드는 메이저 토토사이트 를 말합니다. 자본력이 튼튼하고 보안이 철저한 환경 에서 운영이 되온 메이저놀이터 와 메이저사이트 정보 를 추천 및 소개해드립니다. 메이저사이트

  2. 여성알바 1위 사이트 밤이슬알바에서 퀸알바와 여우알바에 있는 모든 정보를 볼 수 있고 밤알바, 룸알바, 유흥알바, 여성에 대한 모든 아르바이트를 확인할 수 있습니다. 밤알바

  3. I actually pleasantly surprised together with the study you actually manufactured to make this special upload unbelievable. Excellent hobby! JILI Games

  4. avec la société VOIPTALKPRO vous pouvez travailler tranquillement avec une Qualité stable on fait tout les destinations nous sommes les meilleurs Fournisseur Minutes Voip Maroc n’hesiter pas de nous contactez Merci fournisseur voip

  5. Daftar slot terbaik di situs Panen889, salah satu penyedia jasa slot terpercaya di Indonesia, link khusus slot, dan game online lainnya. panen889

  6. Promptly the internet site could possibly irrefutably receive credited extremely connected with placing people, to its conscientious articles and reviews or maybe vital opinions. Exterminators

  7. Nowadays, many people are looking for natural solutions to various ailments and health problems. Countless people are looking for solutions to their various ailments and health problems every day. cbd

  8. Hey this is kinda of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding experience so I wanted to get advice from someone with experience. Any help would be greatly appreciated! gearbox manufacturer

  9. I must express my passion for your generosity for people who must have assistance with this particular niche. Your very own commitment to getting the message up and down had become extraordinarily valuable and have constantly permitted associates like me to get to their ambitions. The helpful guideline denotes so much a person like me and additionally to my colleagues. Thanks a ton; from each one of us. Exotic dancers

  10. A debt of gratitude is in order for offering pleasant data to us. i like your post and all you impart to us is uptodate and entirely useful, i might want to bookmark the page so i can come here again to peruse you, as you have made a superb showing. Moveable Carts and Racks

  11. The Hermetic Academy is an online learning platform focusing on the Western Mystery Tradition. It offers a blend of ancient wisdom and modern insights through weekly lessons, monthly live online retreats, and additional resources. Aimed at personal and spiritual growth, it allows learners to explore self-knowledge and life’s deeper questions. The academy’s subscription-based model provides flexible, 24/7 access to its content, fostering an environment for transformative learning and empowerment. hermeticism

  12. Wow! Such an amazing and helpful post this is. I really really love it. It’s so good and so awesome. I am just amazed. I hope that you continue to do your work like this in the future also. usalivemagazine

  13. Embark confidently on your Umrah journey with Zain Travel. Book our “Umrah Taxi Service” for a stress-free pilgrimage in Saudi Arabia!
    taxi

  14. I am upbeat to locate your recognized method for composing the post. Presently you make it simple for me to comprehend and execute the idea. Much obliged to you for the post. sea freight

  15. 플레이포커 머니상 24시 와우머니 | ☎ OIO.8126.6070ㅣ카톡 mega6070 | 텔레 Mega6070 | 와우포커,엔포커,윈조이,플레이포커 머니상 | 포커칩 머니시세 환전 등 각종문의 24머니상을 안내 해드립니다. 와우머니상은 최고가 매입, 최저로 가장 안전하고 빠른 거래가 특징이며 365일 연중무휴 플레이포커머니상

  16. 플레이포커머니상 24시 운영 와우머니 ☎ OIO.8126.6070 텔레 Mega6070 온라인에서 가장 인기있는 보드게임 입니다. 바카라, 홀덤, 슬롯 등을 플레이할수 있으며 플레이포커머니골드. 플레이포커블라인드홀덤, 플레이포커시세, 플레이포커슬롯 플레이포커 머니상

  17. Link alternative login & daftar Maxwin303 yang menyediakan berbagai macam game online terlengkap dan terpercaya #1 di Indonesia. mw303

  18. Very good Article, We are a major believer throughout putting up responses in internet sites for you to let the web site freelance writers be aware that they’ve included a thing helpful for you to virtual reality! barry university pa program

  19. Very good Article, We are a major believer throughout putting up responses in internet sites for you to let the web site freelance writers be aware that they’ve included a thing helpful for you to virtual reality! Pa school in florida

  20. EssayUSA https://essayusa.com/ just became my academic sidekick. Skeptical at first, but boy, did they deliver! Tackled a tricky essay? They dissected it like pros. The process was smooth, and the result? An A-grade masterpiece. If you’re in the writing struggle, EssayUSA is the place to be. Trust me, you won’t regret it.

  21. Bos88 adalah tempat terbaik untuk nongkrong dan menikmati game online terbaik. Dalam halaman ini, Anda akan menemukan berbagai pilihan game yang menarik dan seru untuk dimainkan bersama teman-teman. bos88

  22. Angkutan internasional dan layanan logistik perusahaan terpercaya Dipercaya oleh banyak orang sejak tahun 2005, kami memiliki basis klien hingga saat ini setia dan mengandalkan kami untuk transshipment barang antar negara Dipercaya oleh banyak orang sejak tahun 2005, kami memiliki basis klien yang hingga kini setia dan mengandalkan kami untuk transhipment barang antar negara. solusi terbaik […] cara import barang dari china

Leave a Reply

Your email address will not be published. Required fields are marked *