by

New Asia Bar — Swissotel The Stamford

 

Industry Overview

 

New Asia Bar @ Swissotel The Stamford       

 

A sophisticated club, 71 floors above the city skyline, Swissotel is strategically located in the heart of Singapore’s business and shopping district, and above the City Hall MRT.  Swissotel is also the highest luxury hotel in Singapore.

 

 

The bar holds special events on the second Saturday of every month and on the last Thursday of every month, where international DJs take center stage.

 

“Party revelers impress with their sleek dance moves whilst dancing the night away at New Asia to Resident DJ Chris Smith’s beats. Sensuous cocktails, sexy pulsating tunes against the panoramic backdrop of Singapore’s scintillating cityscape are complemented by chic parties”  —  Swissotel, The Stamford

 

Operating Hours

 

Sunday – Tuesday: 3.00pm – 1.00am

Wednesday and Thursday: 3.00pm – 2.00am

Last Thursday of the month: 3.00pm to 4.00am

Friday, Saturday and eve of Public Holiday: 3.00pm – 3.00am

 

Happy Hour

 

Monday – Sunday: 3.00pm – 9.00pm

 

Latest Promotion

http://www.newasiabar.com.sg/outlet/promotion/

 

Official Website

http://www.swissotel.com/EN/Destinations/Singapore/Swissotel+The+Stamford/HOTEL+HOME/Gallery/Dining/New+Asia+Bar.htm

 

How Lounge bars normally define and price their space and time:

 

  • Lounge bars have significant slow periods and peak periods, typically peak periods encompassing the evening hours
  • Menu prices are fixed
  • Separate space for table section, bar section, dance floor section and VIP section
  • Separate peak time, non-peak time, special events -http://www.newasiabar.com.sg/outlet/promotion/

 

Space

1. Lounge Bar architects typically define space implicitly when first designing the bar.  Lounge bar can control the way of space is sold.

 

 

2. In New Asia Bar, the bar is divided into two floors:

  • First floor includes bar, open table, private table and dance floor – The tables include 2-tops, 4-tops, and bigger tables accompanying the sofa seating.
  • Second floor is the VIP area, which does not have a bar.  However, the second floor is made up of private seating and has views of the entire dance floor as well as sweeping floors of the Singapore skyline.
  • The bar section has limited seating
  • Dance floor
  • New Asia Bar separates those seats that are directly in front of the floor-to-ceiling windows from the others

 

 

 

3. New Asia Bar uses space to generate additional revenue by:

  • Charging an additional fee for those seats that have a direct view
  • Separating the VIP seating from the other with a premium charge
  • Renting out the entire bar for private events
  • Charging a cover fee to enter New Asia Bar

 

4. Creative things that New Asia Bar could do to split up its space differently:

  • Split up space for observation section for day-time providing high tea to generate more revenue.  The observation section provides professional pictures taken.

 

Times

 

1. The lounge bar normally sells time implicitly. The bar normally does not charge customers by how long they stay- guests’  duration is unpredictable.

 

2. Four different ways in which companies sell time explicitly:

  • Sell drinks
  • Sell food
  • Sell view
  • Environment/Atmosphere (Entrance/Cover Fee)

 

 

 

3. Creative things that New Asia Bar could do to split up their time differently:

  • Make happy hour from 5:30pm – 9:00 pm
  • Have High Tea from 2:30 pm to 5:30 pm

 

Price

1. Physical rate fences (tangible):

  • View Seating

-$100 ++ minimum spending per head on special events

  • VIP Seating
  • Regular Private Seating

-No entrance fee with table booking

  • Entrance Fee

-Only applicable after 8pm
-$25 per person on normal night
-$30 per person on special events

 

 

2. Non-Physical Rate fences (intangible):

  • Happy Hour- Discount specific drinks to shift demand to slower period.
  • Special events every month- Cover charge after 8:00 pm    
  • Email list- Special offers and promotions

 

 

3. Creative rate fences that New Asia Bar could use to generate additional revenue:

  • Membership- Pay a one-time membership fee and be allowed to re-enter the bar multiple times and could be allowed to bring along one to two guests.
  • Advanced reservation- receive benefits from booking table in advance

13,451 thoughts on “New Asia Bar — Swissotel The Stamford”

  6. Welcome to stuff for Smart People Professional Stoner your ultimate destination for edgy and humorous clothing. We’re here to help you make a statement, embrace your unique sense of humor, and stand out from the crowd. Join us and unleash your boldness today!

  8. Vampire Survivors also features a deep storyline with intriguing characters and plot twists that will keep players engaged and invested in the game. The choices made by the players throughout the game will have consequences, affecting the outcome of the story and the fate of the world.

  13. i read a lot of stuff and i found that the way of writing to clearifing that exactly want to say was very good so i am impressed and ilike to come again in future.. Motorcycle Mask

  15. This is very interesting content! I have thoroughly enjoyed reading your points and have come to the conclusion that you are right about many of them. You are great. Motorcycle Mask

  18. dress up is always a great and exciting one, or strip poker. Perhaps get some dice from a game board and decide if you land on certain numbers what those actions are. Spice it up is always a great thing!! win247 slot

  19. Hi there! This is kind of off topic but I need some help from an established blog. Is it very difficult to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about creating my own but I’m not sure where to begin. Do you have any tips or suggestions? Cheers slot maxwin

  28. Thank you because you have been willing to share information with us. we will always appreciate all you have done here because I know you are very concerned with our. hillock green

  29. Wow! Such an amazing and helpful post this is. I really really love it. It’s so good and so awesome. I am just amazed. I hope that you continue to do your work like this in the future also daman game

  31. Yayla çayının faydaları: İşte Bilmeniz Gerekenler
    Yayla çayı, özellikle Karadeniz bölgesinde yetişen ve sağlık için birçok fayda sunan bir bitki çayıdır. Bu bitki çayının faydaları şunlardır:
    Antioksidan Özellikler: Yayla çayı, vücudu serbest radikallerden koruyan antioksidanlar açısından zengindir. Bu, hücresel hasarı azaltabilir ve yaşlanma sürecini yavaşlatabilir.
    Kaynakça : https://sagliklist.com/

  32. Şömine odunu, şöminenin vazgeçilmez yakıtıdır. Kaliteli şömine odunu, sıcaklık ve alevin sürekli olarak korunmasını sağlar. Odunun türü ve kalitesi, şöminenin verimliliği ve kullanımı üzerinde büyük etkiye sahiptir. Meşe, kayın ve çam gibi farklı odun türleri, farklı aromalar ve yanma özellikleri sunar.
    Referans : https://www.odunmarket.com/

  34. Hello there! I’m truly excited to dive into your blog โกคู. Your perspective and insights always make for such a captivating read. Whether it’s your unique storytelling or thought-provoking analysis, I know your blog never fails to deliver. Please do share it with us soon. I can already imagine the wealth of knowledge and inspiration it will bring. Your dedication to creating quality content truly shines through in every post, and it’s something I greatly admire. So, please, keep up the fantastic work, and we can’t wait to explore your latest blog together. Thank you for consistently enriching our minds with your words!

  35. Hello there! I’m truly excited to dive into your blog โกคู. Your perspective and insights always make for such a captivating read. Whether it’s your unique storytelling or thought-provoking analysis, I know your blog never fails to deliver. Please do share it with us soon. I can already imagine the wealth of knowledge and inspiration it will bring. Your dedication to creating quality content truly shines through in every post, and it’s something I greatly admire. So, please, keep up the fantastic work, and we can’t wait to explore your latest blog together. Thank you for consistently enriching our minds with your words!

  37. 365PowerSupply.com has been a trusted provider of batteries for several years, ensuring reliable and long-lasting power solutions for various applications. Apple Battery

  39. I needed to thank you for this phenomenal read!! I unquestionably adored each and every piece of it. I have you bookmarked your site to look at the new stuff you post. google

  47. 88pulsa adalah bandar judi slot online deposit pulsa tanpa potongan terbaik dan agen judi bola terlengkap 24jam. Penyedia Situs Slot gacor Tepercaya.

  48. The first phase the preparation should, theoretically, be uninfluenced by the intended intensity and duration of the sound which is subsequently produced. In fact, however, so quickly are the three phases accomplished that the pianist rarely has capacity to think, in performance, of each phase separately. google

Leave a Reply

Your email address will not be published. Required fields are marked *