by

Movie Theater Industry

Movie Theater Industry

The cinema or movie theater industry has been in existence for more than 100 years, but has become an increasingly popular entertainment venue with the rise of the film industry and advances in film technology. The original theater complexes were designed with one theater and could seat from 50 to 100 people. Seats were standard and prices did not vary according to time or space.

Today multi-theater Cineplex’s offer a variety of movie options catering to different tastes. Theaters can often be smaller, from 50 to 100 people, or larger, seating a few hundred people at one time.Space is defined implicitly in the industry. A ticket buys the right to one seat in one theater, which is a predefined amount of space.

Use of Space

The standard special layout is stadium seating, which offers the maximum capacity in the space often allotted.

 

Other seating styles that have been utilized are lounge style seating, such as the Parkway Theater in Oakland, California, pictured below. Unfortunately, it seems Parkway Theater has recently closed, which suggests this type of venue may not be as popular or successful as others.

A third seating or special arrangement is VIP seating for higher paying customers. Only a few companies seem to use this concept, mostly notably Vue Cinema in Europe.

A fourth concept is to offer dinner as part of the movie going experience. Turning some seats to dinner tables would be a unique use of space. It would play particularly well with the “dinner and a movie” concept in the US. Some examples of this are http://www.starcinemagrill.net/ or http://www.foreigncinema.com/

 

Additional Revenue Generators

Most movie theaters today offer a wide variety of ancillary revenue generators, generally in the form of food and drinks in the foyer or lobby before entering the theater. Movie theaters in some parts of Europe, such as the UK, offer alcohol in the theaters. Some theaters will also offer arcade style video games in the lobby as well. For those movie theaters that cater to the dinner crowd food is also a major source of revenue.

Apparently film distributors drive very hard bargains in exchange for the rights to play a film. In many cases, these ancillary revenue generators become the only source of revenue or profit for the theater itself as all revenue from tickets goes to the distributor or producer.

 

Additional uses of Space

Another concept, the only example of which I could find is http://www.12apostleshotel.com/dining/dining/dinner-movie, would be to use private rooms similar to Asian Karaoke. This boutique hotel in Cape Town has a small private theater for rent, but it is not the core of their business. The movie theater industry in Eastern Europe and Russia apparently have a number of much smaller, private, theaters, but they stand independent of larger theaters. Bringing this concept to the multiplex may be an interesting alternative to the larger public theaters.

Service could also be added as an additional component of the theater experience. While theaters already service food and drink, and some are even offering dinner to their guests, charging for delivery of these items for guests who don’t want to miss part of the movie is a very good opportunity. Otherwise moving the bar or counter selling these items into the theater so they can draw additional customers is another opportunity.

 

Time

Time in theaters is sold implicitly. One ticket grants access to one movie. However, there have been a number of variations to this.

Examples of variations in the current implicit use of time are:

  • Movies sold as double-headers, two movies for one ticket
  • Tickets sold to all day running movies, where one ticket buys access to a theater and the movie runs back to back all day
  • Some theaters will also sell an all day pass, for multiple movies in one day, or a monthly pass for unlimited viewing in a month

These last examples of selling an all day or all month passes to a theater begin to cross the line to selling time explicitly. Movies are also a set amount of time and patrons are often not allowed to stay after the movie has ended. Thus unlike other implicitly sold events, such as a restaurant or golf, the duration of this event is not controlled by the customer, but rather by the theater.

In fact considering that most of the revenue of many theaters comes from ancillary revenue centers, such as food and beverage, it would make sense for theaters to allow their patrons to stay for multiple movies, thus encouraging the purchase of these items.

Some theaters do sell their space for private events, which also entails the explicit use of time. One example of this is http://conferencing.myvue.com/PageProducer.aspx. With built in stadium seating and audio/visual capabilities, theaters make for a great auditorium for private events and allow theaters to charge by the hour as hotels do for their function space.

Additional Uses of Time

Given the ample space many movie theaters have and the fact that it is not used much early in the day or at all late at night, these would be ideal times to use the space for something else. One interesting concept, which took hold shortly in Hawaii was to use a large theater space as a night club or concert venue. The theater was designed with a few alternative uses in mind and the stage in front of the screen made it well suited for a concert or dance floor. (http://www.l4waikiki.com/)

Price Lever

Physical and non-physical rate fences seem to vary widely by region. The US has the simplest approach with vary few variations in price, which Wikipedia comments on the issue as an “economic puzzle.” The standard breakdown in non-physical rate barriers generally being different prices for adult, child, senior, military, students, or other classifications of this kind. Theaters will also charge higher prices for prime time showings, generally at night, at for weekend showings. Variations of this strategy are to offer extreme discounts during very low demand periods, such as weekday mornings.

Other non-physical rate fences include using loyalty or frequent customer programs. These allow customers to pay a set amount per month for discounts on movies they watch or to accumulate points for each movie watched to be cashed in later for a free movie.

Non-physical fences also exist in the form of new distribution systems. Tickers were traditionally only offered at the ticket counter, but now they are available online or over the phone. www.fandango.com is a great example of a prebooking website. Unlike hotels where customers pay less for booking in advance, customers using these sites are paying extra for the convenience of not having to go to the ticket counter to buy a ticket in advance.

Physical rate fences are surprisingly uncommon in the US. Usually tickets are for open seating and there is no difference in price for any of the seats. Asia and Europe are very different in this case. Asia in particular will charge more for seats in the back or less for seats in the front. They often also have more and less comfortable seats which allow for further variation in price. Theaters also allow or sometimes require customers to reserve a specific seat.

Possible Additional Rate Fences

One rate fence which is not currently employed in some areas, particularly the US, is to charge more for newer or higher demand movies. Movies which are expected to be in higher demand, could be priced at a premium, but often are not.

Second class theaters, those that show movies that have been out for some time, have closed across the US with the ease of viewing movies at home. However this idea could be brought back to the mainstream by showing older very popular movies on occasion at larger theaters. Movies such as the titanic or avatar, which did well in their initial showing, would likely draw large crowds if shown again a few years after they came out.

 

 

19,898 thoughts on “Movie Theater Industry”

  1. Memilih link situs taruhan slot gacor online resmi terpercaya di tahun 2024 adalah langkah penting untuk memastikan pengalaman bermain yang aman, adil, dan menguntungkan. PETIRTOTO menyediakan tips bermain slot gacor. petirtoto

  4. Fire Recovery involves restoring properties and environments damaged by fire, addressing structural repairs, smoke, and water damage, and ensuring safety. Professional services focus on efficient restoration to minimize long-term impacts.

  5. معتبر ترین سایت شرط بندی جهان، با تنوع بالای بازی‌ ها، ضرایب جذاب، امکانات متنوع و پشتیبانی کاربری حرفه ‌ای، می‌ توانند تجربه ‌ی معتبرترین سایت پیش بینی فوتبال شما را به یک سفر هیجان ‌انگیز و سود آور تبدیل کنند. اما چگونه می ‌توان بهترین و معتبرترین سایت‌ های شرط ‌بندی را از بین انواع گزینه‌ های موجود انتخاب کرد؟ porn شرط بندی

  7. You are a very persuasive writer. I can see this in your article. You have a way of writing compelling information that sparks much interest. api288

  8. hi!,I like your writing so much! share we keep up a correspondence extra approximately your post on AOL? I require a specialist on this space to solve my problem. May be that is you! Looking ahead to peer you. togel

  9. Fire Recovery involves restoring property and lives after a fire. It includes damage assessment, debris removal, cleaning, and repairs, often with the help of professional services to ensure safe and efficient restoration.

  10. I’m not sure exactly why but this web site is loading incredibly slow for me. Is anyone else having this issue or is it a problem on my end? I’ll check back later and see if the problem still exists. sbwin88

  11. Countless online communities include singles organizations of which attempt enjoyment boca raton breast lift pursuits mutually, and this also is actually wonderful substitute adult dating technique. Activities for instance pedaling, bowling, curling, motion picture a short time, dance and also humor golf equipment are sorted because of the singles party, but it lets an evenly-distributed group of contributors to acquire an exciting along with unconventional night time. By using concentration don that exercise once more rather then building a amorous association, it will take a lot of strain over singles as well as attractions manifest far more normally inside this type of setting up. Janoshik tested

  12. World Trigger is a sci-fi manga by Daisuke Ashihara. It follows a group of fighters using advanced weapons called “Triggers” to defend Earth from mysterious invaders known as “Neighbors.” The series blends tactical battles with strong character development. https://worldtriggermanga.online/

  14. People have by using a brilliant vacancy. When i sanity undoubtedly quarry the item also in person advocate to help the buddys. My business is self-possessed many people resolve possibly be benefited with this world. satta king

  15. This is the right web site for everyone who wants to find out about this
    topic. You know so much its almost tough to argue with you (not that I personally will need to…HaHa).
    You certainly put a new spin on a topic that’s been discussed for decades.

    Great stuff, just wonderful!

    Stop by my web page: bolacasino88

  16. At Maestros Espirituales we offer services that help people find the way to that loved one since we bring back that special person who moved away from you and with our traditional knowledge and formulas we make sure that people do not leave your side again, our have effective and concrete results if they are followed to the letter. Visit us https://maestrosespirituales.com/amarres-de-amor-chicago/

  19. Wilbert T. Lee, a Congressman and businessman, advocates for farmers, authoring key legislation. He founded the LKY Foundation, opposes corruption, and values family, embodying principled leadership for economic opportunities. visit our website for info https://wilbertlee.ph/

  20. jpsultan login menawarkan pengalaman bermain yang menarik dengan berbagai permainan online. Nikmati taruhan sepakbola, kasino, slot, keno, dan lotere yang aman dan mudah diakses bagi pemain di Asia Pasifik.

  26. Un’agenzia di marketing specializzata in seo torino offre servizi come costruzione di siti web, gestione social e campagne pubblicitarie su Google, META e TikTok per migliorare la visibilità online.

  28. 選擇補數學邊間好學校，超研教育是個不錯的選擇。它專注於教授高級數學內容，適合希望在數學上提升的中學生。課程設計針對性強，能夠幫助學生建立堅實的數學基礎，進而取得優異成績。

  32. With havin so much written content do you ever run into any issues of plagorism or copyright infringement?
    My website has a lot of unique content I’ve either authored myself or outsourced but it appears a lot of it
    is popping it up all over the web without my agreement.
    Do you know any solutions to help prevent content from
    being stolen? I’d really appreciate it.

    Here is my page สล็อตLYN289

  33. coparents is a transparent platform connecting individuals seeking co-parents or free sperm donors. It simplifies the journey to parenthood, providing support to those looking to start families or assist others in conception.

  34. Absolutely love this insightful overview of the cinema industry’s evolution! It’s fascinating to see how movie theaters have transformed from single-screen venues to modern cineplexes that cater to a wide range of tastes and preferences. The advancements in film technology and the ability to offer diverse movie options truly enhance the movie-going experience for everyone. Keep up the great work in highlighting such important industry trends! If you’re a business owner so you can Udyam Registration

  36. Koop je favoriete Essentials Hoodies uit de officiële Essentials Clothing Store® Koop en ontvang 50 korting Wereldwijde verzending!

  37. Koop je favoriete Essentials Hoodies uit de officiële Essentials Clothing Store® Koop en ontvang 50 korting Wereldwijde verzending!

  39. eHealthCommunity.org is a dynamic and comprehensive online platform dedicated to the dissemination of information, education, and resources in the field of medical ultrasound. Our mission is to empower healthcare professionals and enthusiasts with the knowledge and tools necessary to excel in their careers and deliver the highest quality care to their patients.

    sonographer jobs

  40. Crown Bar Vape is a modern and trendy vape lounge that caters to enthusiasts and newcomers alike. With its sleek design and comfortable seating, the bar provides a relaxing atmosphere for socializing or unwinding after a long day.

  41. แปลเอกสารพม่า ให้บริการแก่ประชาชนไทยและพม่าที่อาศัยอยู่ในไทย ช่วยอำนวยความสะดวกในการติดต่อราชการและดำเนินธุรกิจกับประเทศพม่า ติดต่อสอบถามเพิ่มเติมได้เลย!

  42. Hey there! This post couldn’t be written any
    better! Reading through this post reminds me of my good old
    room mate! He always kept talking about this.

    I will forward this write-up to him. Pretty sure he will have a good read.
    Thank you for sharing!

    my site: the growth matrix leaked

  44. megaott is an all-in-one IPTV solution, delivering seamless streaming across devices. It also empowers users with intuitive budget management tools, helping streamline expenses and enhance financial control effortlessly.

  45. Hello there, I found your site via Google while looking for a comparable matter, your website came up, it seems to be great. I have bookmarked it in my google bookmarks. Xannytech.net

  46. I am thankful to you for sharing this plethora of useful information. I found this resource utmost beneficial for me. Thanks a lot for hard work. alexistogel

  48. Nice post. I find out something more challenging on diverse blogs everyday. It will always be stimulating to read content using their company writers and rehearse a little at their store. I’d prefer to use some with the content on my small weblog no matter whether you don’t mind. Natually I’ll provide a link on your web weblog. Thanks for sharing. free billing software

  50. Howdy, i scan your blog occasionally and that i own a similar one and i was simply wondering if you get plenty of spam comments? If therefore how do you forestall it, any plugin or something you’ll be able to advise? i buy such a lot lately its driving me mad therefore any assistance is very much appreciated. 토토사이트

Comments are closed.