Movie Theater Industry
The cinema or movie theater industry has been in existence for more than 100 years, but has become an increasingly popular entertainment venue with the rise of the film industry and advances in film technology. The original theater complexes were designed with one theater and could seat from 50 to 100 people. Seats were standard and prices did not vary according to time or space.
Today multi-theater Cineplex’s offer a variety of movie options catering to different tastes. Theaters can often be smaller, from 50 to 100 people, or larger, seating a few hundred people at one time.Space is defined implicitly in the industry. A ticket buys the right to one seat in one theater, which is a predefined amount of space.
Use of Space
The standard special layout is stadium seating, which offers the maximum capacity in the space often allotted.
Other seating styles that have been utilized are lounge style seating, such as the Parkway Theater in Oakland, California, pictured below. Unfortunately, it seems Parkway Theater has recently closed, which suggests this type of venue may not be as popular or successful as others.
A third seating or special arrangement is VIP seating for higher paying customers. Only a few companies seem to use this concept, mostly notably Vue Cinema in Europe.
A fourth concept is to offer dinner as part of the movie going experience. Turning some seats to dinner tables would be a unique use of space. It would play particularly well with the “dinner and a movie” concept in the US. Some examples of this are http://www.starcinemagrill.net/ or http://www.foreigncinema.com/
Additional Revenue Generators
Most movie theaters today offer a wide variety of ancillary revenue generators, generally in the form of food and drinks in the foyer or lobby before entering the theater. Movie theaters in some parts of Europe, such as the UK, offer alcohol in the theaters. Some theaters will also offer arcade style video games in the lobby as well. For those movie theaters that cater to the dinner crowd food is also a major source of revenue.
Apparently film distributors drive very hard bargains in exchange for the rights to play a film. In many cases, these ancillary revenue generators become the only source of revenue or profit for the theater itself as all revenue from tickets goes to the distributor or producer.
Additional uses of Space
Another concept, the only example of which I could find is http://www.12apostleshotel.com/dining/dining/dinner-movie, would be to use private rooms similar to Asian Karaoke. This boutique hotel in Cape Town has a small private theater for rent, but it is not the core of their business. The movie theater industry in Eastern Europe and Russia apparently have a number of much smaller, private, theaters, but they stand independent of larger theaters. Bringing this concept to the multiplex may be an interesting alternative to the larger public theaters.
Service could also be added as an additional component of the theater experience. While theaters already service food and drink, and some are even offering dinner to their guests, charging for delivery of these items for guests who don’t want to miss part of the movie is a very good opportunity. Otherwise moving the bar or counter selling these items into the theater so they can draw additional customers is another opportunity.
Time
Time in theaters is sold implicitly. One ticket grants access to one movie. However, there have been a number of variations to this.
Examples of variations in the current implicit use of time are:
- Movies sold as double-headers, two movies for one ticket
- Tickets sold to all day running movies, where one ticket buys access to a theater and the movie runs back to back all day
- Some theaters will also sell an all day pass, for multiple movies in one day, or a monthly pass for unlimited viewing in a month
These last examples of selling an all day or all month passes to a theater begin to cross the line to selling time explicitly. Movies are also a set amount of time and patrons are often not allowed to stay after the movie has ended. Thus unlike other implicitly sold events, such as a restaurant or golf, the duration of this event is not controlled by the customer, but rather by the theater.
In fact considering that most of the revenue of many theaters comes from ancillary revenue centers, such as food and beverage, it would make sense for theaters to allow their patrons to stay for multiple movies, thus encouraging the purchase of these items.
Some theaters do sell their space for private events, which also entails the explicit use of time. One example of this is http://conferencing.myvue.com/PageProducer.aspx. With built in stadium seating and audio/visual capabilities, theaters make for a great auditorium for private events and allow theaters to charge by the hour as hotels do for their function space.
Additional Uses of Time
Given the ample space many movie theaters have and the fact that it is not used much early in the day or at all late at night, these would be ideal times to use the space for something else. One interesting concept, which took hold shortly in Hawaii was to use a large theater space as a night club or concert venue. The theater was designed with a few alternative uses in mind and the stage in front of the screen made it well suited for a concert or dance floor. (http://www.l4waikiki.com/)
Price Lever
Physical and non-physical rate fences seem to vary widely by region. The US has the simplest approach with vary few variations in price, which Wikipedia comments on the issue as an “economic puzzle.” The standard breakdown in non-physical rate barriers generally being different prices for adult, child, senior, military, students, or other classifications of this kind. Theaters will also charge higher prices for prime time showings, generally at night, at for weekend showings. Variations of this strategy are to offer extreme discounts during very low demand periods, such as weekday mornings.
Other non-physical rate fences include using loyalty or frequent customer programs. These allow customers to pay a set amount per month for discounts on movies they watch or to accumulate points for each movie watched to be cashed in later for a free movie.
Non-physical fences also exist in the form of new distribution systems. Tickers were traditionally only offered at the ticket counter, but now they are available online or over the phone. www.fandango.com is a great example of a prebooking website. Unlike hotels where customers pay less for booking in advance, customers using these sites are paying extra for the convenience of not having to go to the ticket counter to buy a ticket in advance.
Physical rate fences are surprisingly uncommon in the US. Usually tickets are for open seating and there is no difference in price for any of the seats. Asia and Europe are very different in this case. Asia in particular will charge more for seats in the back or less for seats in the front. They often also have more and less comfortable seats which allow for further variation in price. Theaters also allow or sometimes require customers to reserve a specific seat.
Possible Additional Rate Fences
One rate fence which is not currently employed in some areas, particularly the US, is to charge more for newer or higher demand movies. Movies which are expected to be in higher demand, could be priced at a premium, but often are not.
Second class theaters, those that show movies that have been out for some time, have closed across the US with the ease of viewing movies at home. However this idea could be brought back to the mainstream by showing older very popular movies on occasion at larger theaters. Movies such as the titanic or avatar, which did well in their initial showing, would likely draw large crowds if shown again a few years after they came out.
“Abitofachristie
” is your ultimate destination for all things Agatha Christie. Immerse yourself in the enigmatic world of Hercule Poirot, Miss Marple, and countless other captivating characters. Explore her timeless mysteries and unravel the intricate webs of deception and intrigue.
“Abitofachristie” is your ultimate destination for all things Agatha Christie. Immerse yourself in the enigmatic world of Hercule Poirot, Miss Marple, and countless other captivating characters. Explore her timeless mysteries and unravel the intricate webs of deception and intrigue.
Embark on a journey of independence and exploration with solo female traveler. Experience the thrill of navigating new cultures, forging connections, and discovering the world on your terms. Empowerment, adventure, and self-discovery await every fearless woman traveler.
Надёжные автомобильные весы, железнодорожные вагонные весы, весовые дозаторы для фасовки, конвейерные весы, платформенные весы, весы для животных, бункерные весы, весы на погрузчик и др. Безанкорное размещение
Product animation captivates audiences by visually showcasing a product’s features, benefits, and functionality in a dynamic and engaging manner. Through fluid movements and compelling visuals, it communicates the essence of the product, sparking interest and driving conversions effectively.
국내에서 가장 믿을 수 있는 출장마사지와 출장마사지 출장서비스를 원하시면 새로운 마사지 서비스를 선택해주세요. 안마사 전문교육과정 수료 20대 전문관리사
수도권(서울,인천,경기) 어디든 30분내 방문해드립니다. 선입금 없는 새로운 출장 마사지, 안전한 후불 시스템으로 안심하고 출장 서비스를 이용해 보세요.
출장마사지
Absolutely pent subject matter, appreciate it for selective information . jesus gospel of love
Some genuinely nice and utilitarian info on this site, as well I believe the style has got great features. bundapoker
Hello I am so delighted I located your blog, I really located you by mistake, while I was watching on google for something else, Anyways I am here now and could just like to say thank for a tremendous post and a all round entertaining website. Please do keep up the great work. ahliqq
As a business owner, it’s important to me to support companies that prioritize sustainability. I’m impressed by Multiwood’s commitment to eco-friendly practices.
For More Details: https://multiwood.ae/
Exceptional short article! I¡¯ll rss rectify these days wth excellent feedreader application!¡ cebanqq
Much obliged for setting aside an ideal opportunity to examine this, I feel firmly about it and love adapting more on this point. On the off chance that conceivable, as you pick up mastery, would you mind overhauling your website with more data? It is greatly useful for me. Buy Google 5 Star Reviews
Hats off to the author for compiling such a comprehensive guide on Panchgavya products from Goseva. This resource will undoubtedly benefit many seeking to embrace a healthier lifestyle.
Panchgavya
You need to indulge in a contest first of the finest blogs on the internet. I will recommend this website! logikaqq
I am happy to find this post Very useful for me, as it contains lot of information. I Always prefer to read The Quality and glad I found this thing in you post. Thanks lombaqq
There is noticeably a bundle comprehend this. I assume you’ve made certain nice points in functions also. Breaking News on CNN
There may be noticeably a bundle to find out about this. I assume you made certain good points in options also. Gulf job opportunities
Easily, the post is really the greatest on this laudable topic. I concur with your conclusions and will thirstily watch forward to your future updates. Saying thank will not just be sufficient, for the great c lucidity in your writing. I will instantly grab your rss feed to stay privy of any updates. Solid work and much success in your business enterprise! compléments alimentaires naturels
Hello! Do you know if they make any plugins to protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any tips? compra imanes de biomagnetismo
There is noticeably a lot of money to understand about this. I assume you made certain nice points in features also. next page
Baseball faced challenges in the late 20th century and early 21st century, including the “Steroids Era,” characterized by the widespread use of performance-enhancing drugs. lsu vs florida baseball score
Can I just now say that of a relief to discover somebody who in fact knows what theyre speaking about on the internet. You actually know how to bring a worry to light and earn it essential. Workout . have to check out this and appreciate this side of your story. I cant believe youre not more well-liked since you definitely provide the gift. Webdesign Zürich
As I website owner I think the subject material here is rattling fantastic , regards for your efforts. Gastro App
Oh my goodness! a fantastic post dude. Many thanks Nonetheless I am experiencing trouble with ur rss . Don’t know why Struggling to subscribe to it. Perhaps there is anyone obtaining identical rss issue? Anyone who knows kindly respond. Thnkx fasthoki4d
An impressive share, I merely given this onto a colleague who had been doing a little analysis within this. And hubby in truth bought me breakfast since I found it for him.. smile. So ok, i’ll reword that: Thnx for your treat! But yeah Thnkx for spending some time to go over this, I am strongly regarding this and really like reading more about this topic. If possible, as you grow expertise, could you mind updating your site with a lot more details? It can be extremely useful for me. Large thumb up in this writing! fasthoki4d
best immigration lawyers UK are UK Immigration specialists. With a combined experience of over 15 years in UK Immigration and 5 star recommended reviews. We are immigration solicitors that can be trusted with your immigration matter. On a daily basis, we handle all UK immigration matters including, complex matters such as Asylum, Bail and Judicial Reviews.
you have got an important weblog here! would you like to make some invite posts on my blog? ceo succession planning
I truly appreciate this post. I’ve been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thx again! executive transition
You made some decent points there. I seemed on the internet for the problem and found most people will associate with with your website. nondual teacher
Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a little bit, but other than that, this is fantastic blog. An excellent read. I’ll definitely be back. garage conversions Manchester
Wonderful paintings! This is the kind of info that are meant to be shared across the net. Disgrace on search engines for no longer positioning this publish upper! Come on over and talk over with my website . Thank you =) garage conversions Bolton
Discover specialized bookkeeping software for churches. Manage donations, track expenses, and generate financial reports with ease, ensuring transparent and efficient financial management for religious organizations.”
Strengthen your TikTok influence with acquired followers. Enhance your social proof and authority effortlessly. buy tiktok followers
“I’ve been playing the slot gacor game for hours, and it’s still as thrilling as when I started! The anticipation of each spin keeps me hooked. What a fantastic game!” slot gacor
“Can’t stop playing this slot! Gacor feature is like hitting the jackpot every time!” slot gacor
Protect yourself with our high-quality Pepper Spray For Sale. Lightweight and easy to carry, it provides instant protection against potential threats. Stay safe and confident wherever you go with our reliable self-defense solution. Order yours now!
Telusuri dunia permainan lotre yang mendebarkan dengan Lemacau live draw sgp, di mana keberuntungan bertemu dengan kesempatan.
Super-Duper site! I am Loving it!! Will come back again, Im taking your feed also, Thanks. tabtouch mobi
Exceptional short article! I¡¯ll rss rectify these days wth excellent feedreader application!¡ https://seruslot88.monster/
خرازی در فرهنگ لغت فارسی-عربی به معنی «خرده فروشی»، کسی که مهره، آینه، گردن بند و زیورآلات می فروشد.
آشنایی با خرازی و شغل خرازی
در واقع یکی از اصول مهم در راهاندازی هر کسب و کاری، مدیریت و صرفهجویی در هزینهها میباشد. گیره پرده فروشگاه خرازی، فروشگاهی است که در آن انواع لوازم گوناگونی همچون انواع دکمهها، لوازم تزیینی، تزیینات لباس، گلهای تزیینی، روبانها، لوازمی که در خیاطی مورد نیاز هستند و… میباشد.
لوازم خرازی شامل مواردی همچون تل، گل سر، انواع برچسب، انواع روبان در رنگ و طرحهای مختلف، انواع گل مصنوعی برای روی لباس، انواع مختلف لوازم خیاطی مانند قیچی، نخ، سوزن، انواع دکمه و…
You make so many great points here that I read your article a couple of times. Your views are in accordance with my own for the most part. This is great content for your readers. stiiizy
You have some real insight into the things you write about. Be sure to keep writing. media walls Manchester
The points discussed are so relevant to what I’m experiencing. Very helpful! Demo Slot Nolimit
I like the helpful info you provide in your articles. I’ll bookmark your weblog and check again here regularly. I’m quite sure I will learn plenty of new stuff right here! Good luck for the next! Terea Dubai
There are a handful of fascinating points on time on this page but I don’t know if I see these people center to heart. There may be some validity but I’m going to take hold opinion until I take a look at it further. Excellent article , thanks and then we want a lot more! Included in FeedBurner too fencing Bolton
Discover a welcoming oasis at our Dispensary Near Me, offering a diverse selection of premium cannabis products. Our knowledgeable staff ensures a personalized experience, guiding you towards finding the perfect solution for your needs. Visit us today!
Great job, I was doing a google search and your site came up for homes for sale in Altamonte Springs, FL but anyway, I have enjoyed reading it, keep it up! slot online
This unique looks utterly perfect. Every one of plain and simple records are prepared through the help of great number for working experience handy experience. I will be happy it all for a second time considerably. fm카지노
Hello, I just hopped over to your web page via StumbleUpon. Not somthing I would usually browse, but I appreciated your thoughts none the less. Thanks for making some thing well worth browsing. Valpolicella
Great stuff, a very good read – added to bookmarks so will pop back for new content and to read other people’s comments. Cheers again. nondual teacher