Movie Theater Industry
The cinema or movie theater industry has been in existence for more than 100 years, but has become an increasingly popular entertainment venue with the rise of the film industry and advances in film technology. The original theater complexes were designed with one theater and could seat from 50 to 100 people. Seats were standard and prices did not vary according to time or space.
Today multi-theater Cineplex’s offer a variety of movie options catering to different tastes. Theaters can often be smaller, from 50 to 100 people, or larger, seating a few hundred people at one time.Space is defined implicitly in the industry. A ticket buys the right to one seat in one theater, which is a predefined amount of space.
Use of Space
The standard special layout is stadium seating, which offers the maximum capacity in the space often allotted.
Other seating styles that have been utilized are lounge style seating, such as the Parkway Theater in Oakland, California, pictured below. Unfortunately, it seems Parkway Theater has recently closed, which suggests this type of venue may not be as popular or successful as others.
A third seating or special arrangement is VIP seating for higher paying customers. Only a few companies seem to use this concept, mostly notably Vue Cinema in Europe.
A fourth concept is to offer dinner as part of the movie going experience. Turning some seats to dinner tables would be a unique use of space. It would play particularly well with the “dinner and a movie” concept in the US. Some examples of this are http://www.starcinemagrill.net/ or http://www.foreigncinema.com/
Additional Revenue Generators
Most movie theaters today offer a wide variety of ancillary revenue generators, generally in the form of food and drinks in the foyer or lobby before entering the theater. Movie theaters in some parts of Europe, such as the UK, offer alcohol in the theaters. Some theaters will also offer arcade style video games in the lobby as well. For those movie theaters that cater to the dinner crowd food is also a major source of revenue.
Apparently film distributors drive very hard bargains in exchange for the rights to play a film. In many cases, these ancillary revenue generators become the only source of revenue or profit for the theater itself as all revenue from tickets goes to the distributor or producer.
Additional uses of Space
Another concept, the only example of which I could find is http://www.12apostleshotel.com/dining/dining/dinner-movie, would be to use private rooms similar to Asian Karaoke. This boutique hotel in Cape Town has a small private theater for rent, but it is not the core of their business. The movie theater industry in Eastern Europe and Russia apparently have a number of much smaller, private, theaters, but they stand independent of larger theaters. Bringing this concept to the multiplex may be an interesting alternative to the larger public theaters.
Service could also be added as an additional component of the theater experience. While theaters already service food and drink, and some are even offering dinner to their guests, charging for delivery of these items for guests who don’t want to miss part of the movie is a very good opportunity. Otherwise moving the bar or counter selling these items into the theater so they can draw additional customers is another opportunity.
Time
Time in theaters is sold implicitly. One ticket grants access to one movie. However, there have been a number of variations to this.
Examples of variations in the current implicit use of time are:
- Movies sold as double-headers, two movies for one ticket
- Tickets sold to all day running movies, where one ticket buys access to a theater and the movie runs back to back all day
- Some theaters will also sell an all day pass, for multiple movies in one day, or a monthly pass for unlimited viewing in a month
These last examples of selling an all day or all month passes to a theater begin to cross the line to selling time explicitly. Movies are also a set amount of time and patrons are often not allowed to stay after the movie has ended. Thus unlike other implicitly sold events, such as a restaurant or golf, the duration of this event is not controlled by the customer, but rather by the theater.
In fact considering that most of the revenue of many theaters comes from ancillary revenue centers, such as food and beverage, it would make sense for theaters to allow their patrons to stay for multiple movies, thus encouraging the purchase of these items.
Some theaters do sell their space for private events, which also entails the explicit use of time. One example of this is http://conferencing.myvue.com/PageProducer.aspx. With built in stadium seating and audio/visual capabilities, theaters make for a great auditorium for private events and allow theaters to charge by the hour as hotels do for their function space.
Additional Uses of Time
Given the ample space many movie theaters have and the fact that it is not used much early in the day or at all late at night, these would be ideal times to use the space for something else. One interesting concept, which took hold shortly in Hawaii was to use a large theater space as a night club or concert venue. The theater was designed with a few alternative uses in mind and the stage in front of the screen made it well suited for a concert or dance floor. (http://www.l4waikiki.com/)
Price Lever
Physical and non-physical rate fences seem to vary widely by region. The US has the simplest approach with vary few variations in price, which Wikipedia comments on the issue as an “economic puzzle.” The standard breakdown in non-physical rate barriers generally being different prices for adult, child, senior, military, students, or other classifications of this kind. Theaters will also charge higher prices for prime time showings, generally at night, at for weekend showings. Variations of this strategy are to offer extreme discounts during very low demand periods, such as weekday mornings.
Other non-physical rate fences include using loyalty or frequent customer programs. These allow customers to pay a set amount per month for discounts on movies they watch or to accumulate points for each movie watched to be cashed in later for a free movie.
Non-physical fences also exist in the form of new distribution systems. Tickers were traditionally only offered at the ticket counter, but now they are available online or over the phone. www.fandango.com is a great example of a prebooking website. Unlike hotels where customers pay less for booking in advance, customers using these sites are paying extra for the convenience of not having to go to the ticket counter to buy a ticket in advance.
Physical rate fences are surprisingly uncommon in the US. Usually tickets are for open seating and there is no difference in price for any of the seats. Asia and Europe are very different in this case. Asia in particular will charge more for seats in the back or less for seats in the front. They often also have more and less comfortable seats which allow for further variation in price. Theaters also allow or sometimes require customers to reserve a specific seat.
Possible Additional Rate Fences
One rate fence which is not currently employed in some areas, particularly the US, is to charge more for newer or higher demand movies. Movies which are expected to be in higher demand, could be priced at a premium, but often are not.
Second class theaters, those that show movies that have been out for some time, have closed across the US with the ease of viewing movies at home. However this idea could be brought back to the mainstream by showing older very popular movies on occasion at larger theaters. Movies such as the titanic or avatar, which did well in their initial showing, would likely draw large crowds if shown again a few years after they came out.
Thank you for helping people get the information they need. Great stuff as usual. Keep up the great work!!! Zonnepanelen installateur Oost-Vlaanderen
With so many books and articles coming up to give gateway to make-money-online field and confusing reader even more on the actual way of earning money, Aanleg zwembad
This is just the information I am finding everywhere. Thanks for your blog, I just subscribe your blog. This is a nice blog.. Muur isoleren
They’re produced by the very best degree developers who will be distinguished for your polo dress creating. You’ll find polo Ron Lauren inside exclusive array which include particular classes for men, women. Thuisbatterij kopen
so happy to find good place to many here in the post, the writing is just great, thanks for the post. Zonnepanelen installateur
I was looking at some of your posts on this website and I conceive this web site is really instructive! Keep putting up. thank you. ai undress online
A good blog always comes-up with new and exciting information and while reading I have feel that this blog is really have all those quality that qualify a blog to be a one Thuisbatterij zonnepanelen
TESLATOTO merupakan agen sl*ot yang mudah menang di lengkapi dengan persentase kemenangang yang tinggi dan pastinya terpercaya.TESLATOTO
Nice information, valuable and excellent design, as share good stuff with good ideas and concepts, lots of great information and inspiration, both of which I need, thanks to offer such a helpful information here. Lucht/water warmtepomp
I am really enjoying reading your well written articles. It looks like you spend a lot of effort and time on your blog. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work. Chapewerken
Interesting post. I Have Been wondering about this issue, so thanks for posting. Pretty cool post.It ‘s really very nice and Useful post.Thanks Spouwmuur isoleren
I will really appreciate the writer’s choice for choosing this excellent article appropriate to my matter.Here is deep description about the article matter which helped me more. Thuisbatterij kopen
Your content is nothing short of brilliant in many ways. I think this is engaging and eye-opening material. Thank you so much for caring about your content and your readers. Airco installateur Oost-Vlaanderen
Truly, this article is really one of the very best in the history of articles. I am a antique ’Article’ collector and I sometimes read some new articles if I find them interesting. And I found this one pretty fascinating and it should go into my collection. Very good work! EPS parels
The writer is enthusiastic about purchasing wooden furniture on the web and his exploration about best wooden furniture has brought about the arrangement of this article. Warmtepomp installateur Oost-Vlaanderen
Several friends have understood that their marriage was annulled, some even transmit information blog interposed. new detox emagrece mesmo
hey there and thank you for your information – I have definitely picked up something new from right here. I did however expertise several technical issues using this website, since I experienced to reload the site lots of times previous to I could get it to load correctly. I had been wondering if your hosting is OK? Not that I am complaining, but sluggish loading instances times will often affect your placement in google and can damage your quality score if advertising and marketing with Adwords. Anyway I am adding this RSS to my e-mail and could look out for a lot more of your respective exciting content. Ensure that you update this again very soon.. sibutran2 reclame aqui
I am overwhelmed by your post with such a nice topic. Usually I visit your blogs and get updated through the information you include but today’s blog would be the most appreciable. Well done! usaupnews
Dear admin, thanks for providing this blog post. I found it great. Take care, prodentim reviews
Discover the epitome of elegance with HAKKEN’s exquisite collection of high heels. Crafted with precision and passion, each pair embodies sophistication and style, elevating every step you take. From classic pumps to statement stilettos, HAKKEN offers a diverse range to suit every occasion and personality. Impeccable craftsmanship meets unparalleled comfort, ensuring you stride with confidence and grace. Whether it’s a glamorous soirée or a day at the office, HAKKEN’s heels are more than just footwear; they’re a symbol of empowerment and allure. Redefine your elegance with HAKKEN today. HAKKEN
출장마사지 마사지는 고객이 선호하는 장소에서 편안하고 편리하게 마사지를 받을 수 있는 럭셔리함을 선사합니다. 긴장을 완화하기 위한 태국 마사지, 휴식을 위한 스웨덴식 마사지, 감각적 경험을 위한 아로마 마사지 등 다양한 옵션이 제공됩니다. 마사지 요법은 활력을 되찾아 주는 효과로 오랫동안 소중히 여겨져 왔으며 누구나 쉽게 접근하고 즐길 수 있습니다.
Wow, what an informative blog post! I learned so much from reading this. If you’re hungry for more insightful content, I highly recommend checking out my blog for further exploration!”Nootkas
Mari datangi Slot 138
tempat taruhan online dan Slot slot online terkomplet, menarik, dan paling dipercaya dan pada tingkat kemenangan tinggi sekali. Nantikan apa lagi mari daftarkan saat ini dan cicipi keuntungannya dan promo-promonya selekasnya. Tidak boleh terlewat peluang anda yaa!!!
Nice to be visiting your blog again.
Personally I think overjoyed I discovered the blogs. 카지노사이트
Discover the best places to go with dondego.es – the ultimate travel guide to Spain, featuring city guides, hidden gems, and local insights to help you plan your next Spanish adventure. https://dondego.es/
I want you to thank for your time of this wonderful read!!! I definately enjoy every little bit of it and I have you bookmarked to check out new stuff of your blog a must read blog! 먹튀검증
Discover an innovative, oral supplement DentiCore meticulously crafted to enhance your dental wellness. Formulated with precision, DentiCore ensures your gums and tooth tissues receive essential oxygenation, fostering nourishment and vitality. Picture yourself with resilient gums, free from discomfort. But there’s more – DentiCore takes it a step further by purging your airways of detrimental bacteria, thwarting potential oral harm at its core. Experience a rejuvenated, clean sensation in your mouth with DentiCore. Bid farewell to gum woes and embrace a confident smile. Explore DentiCore’s benefits and secure your supply today on the official website. Say hello to optimal oral health with DentiCore.
Discover an innovative, oral supplement DentiCore meticulously crafted to enhance your dental wellness. Formulated with precision, DentiCore ensures your gums and tooth tissues receive essential oxygenation, fostering nourishment and vitality. Picture yourself with resilient gums, free from discomfort. But there’s more – DentiCore takes it a step further by purging your airways of detrimental bacteria, thwarting potential oral harm at its core. Experience a rejuvenated, clean sensation in your mouth with DentiCore. Bid farewell to gum woes and embrace a confident smile. Explore DentiCore’s benefits and secure your supply today on the official website. Say hello to optimal oral health with DentiCore.
https://danticore-denticore.com
Sumatra Slim Belly Tonic positions itself as an innovative solution for individuals aiming to achieve their weight loss goals. The product asserts that its unique blend of ingredients works synergistically to promote fat burning, boost metabolism, and support overall well-being.
https://sumatraslimbellytonicc-us.com
Introducing Sumatra Slim Belly Tonic, the revolutionary new formula set to transform the realm of weight loss! Crafted from all-natural ingredients, this tonic is designed to help eradicate surplus body fat while delivering enduring outcomes.
https://sumatra-sumatraslimbellytonic.com
Piggy Bank Processing, as your trusted independent broker, revolutionizes credit card processing with zero-fee solutions. Experience seamless transactions and enhanced security with our advanced merchant services. Join us to streamline your payments. https://piggybankprocessing.com
Piggy Bank Processing, as your trusted independent broker, revolutionizes credit card processing with zero-fee solutions. Experience seamless transactions and enhanced security with our advanced merchant services. Join us to streamline your payments!” https://piggybankprocessing.com
If conceivable, as you clear knowledge, would you mind updating your blog with more information? It is damned helpful in return me. magazin Farmasi
We have sell some products of different custom boxes.it is very useful and very low price please visits this site thanks and please share this post with your friends. https://linkpokerqq13.fans/
Nice to be visiting your blog again, it has been months for me. Well this article that i’ve been waited for so long. I need this article to complete my assignment in the college, and it has same topic with your article. Thanks, great share. diseño de paginas web en cancun
I was reading your article and wondered if you had considered creating an ebook on this subject. Your writing would sell it fast. You have a lot of writing talent. solar-system.fr paneaux solaire toulouse
Nice post. I learn something more challenging on distinct blogs everyday. It will always be stimulating to read content off their writers and practice a little something from their store. I’d choose to use some with all the content in my small weblog whether you do not mind. Natually I’ll provide a link on your own internet weblog. Many thanks sharing. comanda Farmasi
I recently came across your article and have been reading along. I want to express my admiration of your writing skill and ability to make readers read from the beginning to the end. I would like to read newer posts and to share my thoughts with you. rajkotupdates.news
I was reading your article and wondered if you had considered creating an ebook on this subject. Your writing would sell it fast. You have a lot of writing talent. coffee loophole weight loss
I’m happy I located this blog! From time to time, students want to cognitive the keys of productive literary essays composing. Your first-class knowledge about this good post can become a proper basis for such people. nice one twitter impressions useviral
We are tied directly into the sate’s renewal database which allows us to process your request almost instantly. att my results
I love the commentary on this web site, it definitely gives it that community sense! SUMATRA BELLY TONIC REVIEW
You made some good points there. I did a search on the subject and found most individuals will go along with with your website. sight care reviews
Perhaps you should update the php server on your webhost, WordPress is kinda slow. fignar gotas funciona
It truly is moreover a great write-up which i undoubtedly relished reviewing. It may not be specifically day-to-day which i build an opportunity to get whatever. dnabet.us
aurora resin driveways utilize specialized resin blends to create stunning surfaces inspired by the aurora borealis. These driveways combine durability with captivating aesthetics, offering a unique and eye-catching addition to any property.
It’s a game. Five dollars is free. Try it It’s not an easy game.
->-> 토토사이트 .COM
Are you an Android enthusiast craving the latest and greatest apps? Do you love the thrill of discovering hidden gems on the Google Play Store? Well, buckle up, because apkrush is your one-stop shop for everything Android apps! apkrush is designed for you, the explorer, the curator, the app aficionado. We’ll keep you updated on the hottest new releases, provide in-depth reviews to help you choose the perfect app for your needs, and share exclusive content you won’t find anywhere else.
Are you an Android enthusiast craving the latest and greatest apps? Do you love the thrill of discovering hidden gems on the Google Play Store? Well, buckle up, because apkrush is your one-stop shop for everything Android apps!
apkrush is designed for you, the explorer, the curator, the app aficionado. We’ll keep you updated on the hottest new releases, provide in-depth reviews to help you choose the perfect app for your needs, and share exclusive content you won’t find anywhere else.