Movie Theater Industry
The cinema or movie theater industry has been in existence for more than 100 years, but has become an increasingly popular entertainment venue with the rise of the film industry and advances in film technology. The original theater complexes were designed with one theater and could seat from 50 to 100 people. Seats were standard and prices did not vary according to time or space.
Today multi-theater Cineplex’s offer a variety of movie options catering to different tastes. Theaters can often be smaller, from 50 to 100 people, or larger, seating a few hundred people at one time.Space is defined implicitly in the industry. A ticket buys the right to one seat in one theater, which is a predefined amount of space.
Use of Space
The standard special layout is stadium seating, which offers the maximum capacity in the space often allotted.
Other seating styles that have been utilized are lounge style seating, such as the Parkway Theater in Oakland, California, pictured below. Unfortunately, it seems Parkway Theater has recently closed, which suggests this type of venue may not be as popular or successful as others.
A third seating or special arrangement is VIP seating for higher paying customers. Only a few companies seem to use this concept, mostly notably Vue Cinema in Europe.
A fourth concept is to offer dinner as part of the movie going experience. Turning some seats to dinner tables would be a unique use of space. It would play particularly well with the “dinner and a movie” concept in the US. Some examples of this are http://www.starcinemagrill.net/ or http://www.foreigncinema.com/
Additional Revenue Generators
Most movie theaters today offer a wide variety of ancillary revenue generators, generally in the form of food and drinks in the foyer or lobby before entering the theater. Movie theaters in some parts of Europe, such as the UK, offer alcohol in the theaters. Some theaters will also offer arcade style video games in the lobby as well. For those movie theaters that cater to the dinner crowd food is also a major source of revenue.
Apparently film distributors drive very hard bargains in exchange for the rights to play a film. In many cases, these ancillary revenue generators become the only source of revenue or profit for the theater itself as all revenue from tickets goes to the distributor or producer.
Additional uses of Space
Another concept, the only example of which I could find is http://www.12apostleshotel.com/dining/dining/dinner-movie, would be to use private rooms similar to Asian Karaoke. This boutique hotel in Cape Town has a small private theater for rent, but it is not the core of their business. The movie theater industry in Eastern Europe and Russia apparently have a number of much smaller, private, theaters, but they stand independent of larger theaters. Bringing this concept to the multiplex may be an interesting alternative to the larger public theaters.
Service could also be added as an additional component of the theater experience. While theaters already service food and drink, and some are even offering dinner to their guests, charging for delivery of these items for guests who don’t want to miss part of the movie is a very good opportunity. Otherwise moving the bar or counter selling these items into the theater so they can draw additional customers is another opportunity.
Time
Time in theaters is sold implicitly. One ticket grants access to one movie. However, there have been a number of variations to this.
Examples of variations in the current implicit use of time are:
- Movies sold as double-headers, two movies for one ticket
- Tickets sold to all day running movies, where one ticket buys access to a theater and the movie runs back to back all day
- Some theaters will also sell an all day pass, for multiple movies in one day, or a monthly pass for unlimited viewing in a month
These last examples of selling an all day or all month passes to a theater begin to cross the line to selling time explicitly. Movies are also a set amount of time and patrons are often not allowed to stay after the movie has ended. Thus unlike other implicitly sold events, such as a restaurant or golf, the duration of this event is not controlled by the customer, but rather by the theater.
In fact considering that most of the revenue of many theaters comes from ancillary revenue centers, such as food and beverage, it would make sense for theaters to allow their patrons to stay for multiple movies, thus encouraging the purchase of these items.
Some theaters do sell their space for private events, which also entails the explicit use of time. One example of this is http://conferencing.myvue.com/PageProducer.aspx. With built in stadium seating and audio/visual capabilities, theaters make for a great auditorium for private events and allow theaters to charge by the hour as hotels do for their function space.
Additional Uses of Time
Given the ample space many movie theaters have and the fact that it is not used much early in the day or at all late at night, these would be ideal times to use the space for something else. One interesting concept, which took hold shortly in Hawaii was to use a large theater space as a night club or concert venue. The theater was designed with a few alternative uses in mind and the stage in front of the screen made it well suited for a concert or dance floor. (http://www.l4waikiki.com/)
Price Lever
Physical and non-physical rate fences seem to vary widely by region. The US has the simplest approach with vary few variations in price, which Wikipedia comments on the issue as an “economic puzzle.” The standard breakdown in non-physical rate barriers generally being different prices for adult, child, senior, military, students, or other classifications of this kind. Theaters will also charge higher prices for prime time showings, generally at night, at for weekend showings. Variations of this strategy are to offer extreme discounts during very low demand periods, such as weekday mornings.
Other non-physical rate fences include using loyalty or frequent customer programs. These allow customers to pay a set amount per month for discounts on movies they watch or to accumulate points for each movie watched to be cashed in later for a free movie.
Non-physical fences also exist in the form of new distribution systems. Tickers were traditionally only offered at the ticket counter, but now they are available online or over the phone. www.fandango.com is a great example of a prebooking website. Unlike hotels where customers pay less for booking in advance, customers using these sites are paying extra for the convenience of not having to go to the ticket counter to buy a ticket in advance.
Physical rate fences are surprisingly uncommon in the US. Usually tickets are for open seating and there is no difference in price for any of the seats. Asia and Europe are very different in this case. Asia in particular will charge more for seats in the back or less for seats in the front. They often also have more and less comfortable seats which allow for further variation in price. Theaters also allow or sometimes require customers to reserve a specific seat.
Possible Additional Rate Fences
One rate fence which is not currently employed in some areas, particularly the US, is to charge more for newer or higher demand movies. Movies which are expected to be in higher demand, could be priced at a premium, but often are not.
Second class theaters, those that show movies that have been out for some time, have closed across the US with the ease of viewing movies at home. However this idea could be brought back to the mainstream by showing older very popular movies on occasion at larger theaters. Movies such as the titanic or avatar, which did well in their initial showing, would likely draw large crowds if shown again a few years after they came out.
You make so many great points here that I read your article a couple of times. Your views are in accordance with my own for the most part. This is great content for your readers. Wines
“This blog post is a fantastic resource! I feel like I’ve gained a new perspective on the topic. For those hungry for more knowledge, be sure to check out Warsztaty malowania kurtek for further exploration!
I’m glad I found this web site, I couldn’t find any knowledge on this matter prior to.Also operate a site and if you are ever interested in doing some visitor writing for me if possible feel free to let me know, im always look for people to check out my web site. Shop for Wine
I recently came across your article and have been reading along. I want to express my admiration of your writing skill and ability to make readers read from the beginning to the end. I would like to read newer posts and to share my thoughts with you. niles garden circus
Use the MostBet promo code “MOST888” when registering to get the best welcome bonus up to $300 or currency equivalent can be claimed when using this code. Although not often, sometimes there is the Mostbet promo code no deposit. This promo code allows you to make a bet without depositing into your account. mostbet app promo code
I have read your post very carefully and I just want to say that the information you shared is really great and I have learned a lot from it. buildnow gg
I’d like to find out more? I’d want to find out more details.
ติดต่อหวย huay bee,
Prestige Kings County offers plots at a starting price of 40 lakhs. It may extend up to 1.5 crores. The project offers plots with various size units.
Jobs in Japan – The city with the most Japanese descendants in Brazil is São Paulo. It is estimated that there are around 400,000 Japanese-Brazilians in the city, which represents around 10% of the total population. The majority of Japanese-Brazilians in São Paulo live in the Liberdade region, which is a neighborhood known for its Japanese culture and cuisine.
empregos no japão
Your articles offer profound insights and immense value. I’m inclined to bookmark your blog and revisit it regularly for updates. I eagerly anticipate uncovering more valuable information here and extend my best wishes for your future posts!
Z908 Drone 8K
The best bookkeeping software includes QuickBooks Online, Xero, and Zoho Books, known for their comprehensive features, ease of use, and adaptability to various business needs.
Zenon Taxi offers reliable and comfortable transfer services from Porto Seguro to Trancoso, ensuring a hassle-free journey for travelers. With professional drivers and modern vehicles, Zenon Taxi ensures a safe and efficient transportation experience for individuals and groups. Book your transfer with Zenon Taxi for a seamless and enjoyable travel experience Transfer Porto Seguro Trancoso
.
nice bLog! its interesting. thank you for sharing…. togel toto macau
Your blog provided us with valuable information to work with. Each & every tips of your post are awesome.
Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign. dewi77
It is imperative that we read blog post very carefully. I am already done it and find that this post is really amazing. link qqslot77
Sugar Defender is a natural supplement that helps control blood sugar levels. It’s made in the USA with 24 proven ingredients. These ingredients support healthy glucose levels and weight loss. The supplement is FDA-approved, ensuring quality.
LeanBiome is a natural supplement that helps people lose weight in a healthy way. It’s made in the USA and follows strict quality standards. The supplement contains good bacteria that improve the balance in our stomach, making us feel better.
Leanbiome
Quietum Plus is a natural supplement for better ear health. It uses special ingredients to improve hearing and reduce problems like tinnitus. The formula is made in the UK, following strict quality standards. It has natural elements without any harmful stuff.
Quietum Plus
Joint Genesis is a special thing that helps your joints stay healthy. It’s like a solution to keep your joints working well, especially as you get older. It has natural ingredients that are good for your joints. The special mix in Joint Genesis makes your joints move better, reduces pain, and keeps them healthy.
Joint Genesis
Joint Genesis is a daily supplement that helps people with joint pain. It’s like a friend for your joints, making them feel better. You take it every day, and it has natural ingredients to make your joints move smoothly without pain. It’s made in the USA and follows high-quality standards.
Joint Genesis
Transfer Club Med Trancoso offers convenient and reliable transportation services to and from Club Med Trancoso in Brazil. Whether you are arriving at the airport or need a ride to explore the surrounding area, transfer club med trancoso has you covered. Our experienced drivers will ensure a smooth and comfortable journey, so you can relax and enjoy your vacation to the fullest.
I can’t express how much I appreciate the depth of information provided in this blog. If you’re craving more thought-provoking content, don’t hesitate to visit osłony kabli for a wealth of additional resources.
먹튀사이트
신규사이트
스포츠분석
슬롯체험
카지노뉴스
Westerville Ohio homes for sale are nestled in both Franklin and Delaware counties and the city of Westerville is a hidden gem with endless activities, sights, great real estate market and fun things to do that can draw in travelers for a weekend or become home for decades.
westerville ohio homes for sale
Experience a seamless and luxurious transfer to Club Med Trancoso with Zenon Taxi. Our professional and reliable service ensures you arrive at your destination in comfort and style. Sit back and relax as our experienced drivers take you on a scenic journey to one of Brazil’s most exclusive beach resorts. transfer club med trancoso
“AfroPride’s Indomie collection is a playful and unique tribute to a beloved culinary delight. Whether you’re a foodie or simply a fan of fun, these products are sure to bring a smile to your face!” indomie flavors
This is certainly also a very good post that any of us absolutely beloved looking at. It may not be regular i always have the chances to view a little something. Commercial cleaning near me Birmingham
The design confidently amazing. These little information are generally fabricated applying massive amount record expertise. I need all this drastically. Southern California
“Experience Free Scrap metal collection bristol ! Convenient, eco-friendly disposal of unwanted metal items. Join us in recycling and contributing to a cleaner environment today.”
Simple yet elegant, these saries are much preferred today for their classy looks and their unbeatable comfort. satta matka
Bathroom remodeling enhances functionality and aesthetics, transforming a utilitarian space into a sanctuary. From updating fixtures and tiles to optimizing storage solutions, each detail contributes to comfort and style, creating a personalized oasis for relaxation and rejuvenation.
Prestige Kings County offers plots at a starting price of 40 lakhs. It may extend up to 1.5 crores. The project offers plots with various size units.
ALEXISTOGEL adalah situs slo*t gacor gampang menang yang akan memberikan Anda banyak pilihan permainan yang memiliki tingkat kemenangan paling tinggi. Daftar sekarang dan claim bonus serta nikmati pengalaman bermain terbaik bersama.LINK SLOT GACOR
The when I just read a blog, I’m hoping that this doesnt disappoint me approximately this one. Get real, Yes, it was my method to read, but When i thought youd have something interesting to state. All I hear is a number of whining about something that you could fix should you werent too busy trying to find attention. สมัครสมาชิก Flow168
Wow, what an informative blog post! I learned so much from reading this. If you’re hungry for more insightful content, I highly recommend checking out Wellbeing Strategist for further exploration
Fabulous post, you have denoted out some fantastic points, I likewise think this s a very wonderful website. I will visit again for more quality contents and also, recommend this site to all. Thanks. FORTUNE RABBIT
Weisfuse & Weisfuse, LLP, offers expert legal support for 9/11 lawyer and responders seeking deserved medical coverage and financial compensation. If you were affected by the events of September 11th and have an eligible illness, reach out to our dedicated 9/11 fund lawyers for assistance today.
Three are usually cheap Ralph Lauren available for sale each and every time you wish to buy. MFA
Three are usually cheap Ralph Lauren available for sale each and every time you wish to buy. MFA
You there, this is really good post here. Thanks for taking the time to post such valuable information. Quality content is what always gets the visitors coming. Money6x
Aurora resin driveways blend aesthetics with durability, offering a striking finish to any property. Crafted from high-quality resin, they resist stains and cracks while exuding elegance. Transform your driveway into a showcase of beauty and functionality with Aurora resin solutions.
Great write-up, I am a big believer in commenting on blogs to inform the blog writers know that they’ve added something worthwhile to the world wide web!.. Dabwoods
It’s late finding this act. At least, it’s a thing to be familiar with that there are such events exist. I agree with your Blog and I will be back to inspect it more in the future so please keep up your act. Geothermische warmtepomp
I was looking at some of your posts on this website and I conceive this web site is really instructive! Keep putting up. ai clothing undresser
Your blog provided us with valuable information to work with. Each & every tips of your post are awesome. Thanks a lot for sharing. Keep blogging, Buitenmuurisolatie met crepi