by

Movie Theater Industry

Movie Theater Industry

The cinema or movie theater industry has been in existence for more than 100 years, but has become an increasingly popular entertainment venue with the rise of the film industry and advances in film technology. The original theater complexes were designed with one theater and could seat from 50 to 100 people. Seats were standard and prices did not vary according to time or space.

Today multi-theater Cineplex’s offer a variety of movie options catering to different tastes. Theaters can often be smaller, from 50 to 100 people, or larger, seating a few hundred people at one time.Space is defined implicitly in the industry. A ticket buys the right to one seat in one theater, which is a predefined amount of space.

Use of Space

The standard special layout is stadium seating, which offers the maximum capacity in the space often allotted.

 

Other seating styles that have been utilized are lounge style seating, such as the Parkway Theater in Oakland, California, pictured below. Unfortunately, it seems Parkway Theater has recently closed, which suggests this type of venue may not be as popular or successful as others.

A third seating or special arrangement is VIP seating for higher paying customers. Only a few companies seem to use this concept, mostly notably Vue Cinema in Europe.

A fourth concept is to offer dinner as part of the movie going experience. Turning some seats to dinner tables would be a unique use of space. It would play particularly well with the “dinner and a movie” concept in the US. Some examples of this are http://www.starcinemagrill.net/ or http://www.foreigncinema.com/

 

Additional Revenue Generators

Most movie theaters today offer a wide variety of ancillary revenue generators, generally in the form of food and drinks in the foyer or lobby before entering the theater. Movie theaters in some parts of Europe, such as the UK, offer alcohol in the theaters. Some theaters will also offer arcade style video games in the lobby as well. For those movie theaters that cater to the dinner crowd food is also a major source of revenue.

Apparently film distributors drive very hard bargains in exchange for the rights to play a film. In many cases, these ancillary revenue generators become the only source of revenue or profit for the theater itself as all revenue from tickets goes to the distributor or producer.

 

Additional uses of Space

Another concept, the only example of which I could find is http://www.12apostleshotel.com/dining/dining/dinner-movie, would be to use private rooms similar to Asian Karaoke. This boutique hotel in Cape Town has a small private theater for rent, but it is not the core of their business. The movie theater industry in Eastern Europe and Russia apparently have a number of much smaller, private, theaters, but they stand independent of larger theaters. Bringing this concept to the multiplex may be an interesting alternative to the larger public theaters.

Service could also be added as an additional component of the theater experience. While theaters already service food and drink, and some are even offering dinner to their guests, charging for delivery of these items for guests who don’t want to miss part of the movie is a very good opportunity. Otherwise moving the bar or counter selling these items into the theater so they can draw additional customers is another opportunity.

 

Time

Time in theaters is sold implicitly. One ticket grants access to one movie. However, there have been a number of variations to this.

Examples of variations in the current implicit use of time are:

  • Movies sold as double-headers, two movies for one ticket
  • Tickets sold to all day running movies, where one ticket buys access to a theater and the movie runs back to back all day
  • Some theaters will also sell an all day pass, for multiple movies in one day, or a monthly pass for unlimited viewing in a month

These last examples of selling an all day or all month passes to a theater begin to cross the line to selling time explicitly. Movies are also a set amount of time and patrons are often not allowed to stay after the movie has ended. Thus unlike other implicitly sold events, such as a restaurant or golf, the duration of this event is not controlled by the customer, but rather by the theater.

In fact considering that most of the revenue of many theaters comes from ancillary revenue centers, such as food and beverage, it would make sense for theaters to allow their patrons to stay for multiple movies, thus encouraging the purchase of these items.

Some theaters do sell their space for private events, which also entails the explicit use of time. One example of this is http://conferencing.myvue.com/PageProducer.aspx. With built in stadium seating and audio/visual capabilities, theaters make for a great auditorium for private events and allow theaters to charge by the hour as hotels do for their function space.

Additional Uses of Time

Given the ample space many movie theaters have and the fact that it is not used much early in the day or at all late at night, these would be ideal times to use the space for something else. One interesting concept, which took hold shortly in Hawaii was to use a large theater space as a night club or concert venue. The theater was designed with a few alternative uses in mind and the stage in front of the screen made it well suited for a concert or dance floor. (http://www.l4waikiki.com/)

Price Lever

Physical and non-physical rate fences seem to vary widely by region. The US has the simplest approach with vary few variations in price, which Wikipedia comments on the issue as an “economic puzzle.” The standard breakdown in non-physical rate barriers generally being different prices for adult, child, senior, military, students, or other classifications of this kind. Theaters will also charge higher prices for prime time showings, generally at night, at for weekend showings. Variations of this strategy are to offer extreme discounts during very low demand periods, such as weekday mornings.

Other non-physical rate fences include using loyalty or frequent customer programs. These allow customers to pay a set amount per month for discounts on movies they watch or to accumulate points for each movie watched to be cashed in later for a free movie.

Non-physical fences also exist in the form of new distribution systems. Tickers were traditionally only offered at the ticket counter, but now they are available online or over the phone. www.fandango.com is a great example of a prebooking website. Unlike hotels where customers pay less for booking in advance, customers using these sites are paying extra for the convenience of not having to go to the ticket counter to buy a ticket in advance.

Physical rate fences are surprisingly uncommon in the US. Usually tickets are for open seating and there is no difference in price for any of the seats. Asia and Europe are very different in this case. Asia in particular will charge more for seats in the back or less for seats in the front. They often also have more and less comfortable seats which allow for further variation in price. Theaters also allow or sometimes require customers to reserve a specific seat.

Possible Additional Rate Fences

One rate fence which is not currently employed in some areas, particularly the US, is to charge more for newer or higher demand movies. Movies which are expected to be in higher demand, could be priced at a premium, but often are not.

Second class theaters, those that show movies that have been out for some time, have closed across the US with the ease of viewing movies at home. However this idea could be brought back to the mainstream by showing older very popular movies on occasion at larger theaters. Movies such as the titanic or avatar, which did well in their initial showing, would likely draw large crowds if shown again a few years after they came out.

 

 

17,791 thoughts on “Movie Theater Industry”

  1. I high appreciate this post. It’s hard to find the good from the bad sometimes, but I think you’ve nailed it! would you mind updating your blog with more information? acim

  2. I admit, I have not been on this web page in a long time… however it was another joy to see It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues. caregiver jobs near me

  4. I admit, I have not been on this web page in a long time… however it was another joy to see It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues. read more

  5. I admit, I have not been on this web page in a long time… however it was another joy to see It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues. website ranking check

  6. I admit, I have not been on this web page in a long time… however it was another joy to see It is such an important topic and ignored by so many, even professionals. I thank you to help making people more aware of possible issues. Tax AI

  7. You actually make it look so easy with your performance but I find this matter to be actually something which I think I would never comprehend. It seems too complicated and extremely broad for me. I’m looking forward for your next post, I’ll try to get the hang of it! mia malkova bf

  9. Nice to be visiting your blog again, it has been months for me. Well this article that i’ve been waited for so long. I need this article to complete my assignment in the college, and it has same topic with your article. Thanks, great share. slot

  13. Very efficiently written information. It will be beneficial to anybody who utilizes it, including me. Keep up the good work. For sure i will check out more posts. This site seems to get a good amount of visitors. Latest Tech News of Pakistan

  14. I really loved reading your blog. It was very well authored and easy to undertand. Unlike additional blogs I have read which are really not tht good. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he ejoyed it as well! jilibet

  19. Hi there, I found your blog by means of Google at the same time as searching for a related matter, your website got here up, it seems to be great. I have bookmarked it in my google bookmarks. 오마이카지노

  22. Hi there, I found your blog by means of Google at the same time as searching for a related matter, your website got here up, it seems to be great. I have bookmarked it in my google bookmarks. 91club

  23. This web site is usually a walk-through its the data you wished concerning this and didn’t know who ought to. Glimpse here, and you’ll definitely discover it. 91 club

  26. I’d been honored to receive a call from my friend as soon as he discovered the important recommendations shared on your site. Going through your blog posting is a real fantastic experience. Thank you for taking into account readers like me, and I desire for you the best of achievements for a professional surface area. 2up

  27. Hi there, I found your blog by means of Google at the same time as searching for a related matter, your website got here up, it seems to be great. I have bookmarked it in my google bookmarks. حاضنة

  28. This web site is usually a walk-through its the data you wished concerning this and didn’t know who ought to. Glimpse here, and you’ll definitely discover it. home nursery

  29. Youre so cool! I dont suppose Ive read anything similar to this just before. So nice to discover somebody by incorporating original thoughts on this subject. realy we appreciate you beginning this up. this web site are some things that is required on the internet, somebody with a little originality. valuable work for bringing something totally new to your net! rpl

  30. Hi there, I found your blog by means of Google at the same time as searching for a related matter, your website got here up, it seems to be great. I have bookmarked it in my google bookmarks. Volets composite

  32. Hi there, I found your blog by means of Google at the same time as searching for a related matter, your website got here up, it seems to be great. I have bookmarked it in my google bookmarks. online photoshop

  33. This web site is usually a walk-through its the data you wished concerning this and didn’t know who ought to. Glimpse here, and you’ll definitely discover it. online photoshop

  35. I would like to convey my admiration for your generosity in support of men and women that have the need for help with this particular concern. Your special dedication to getting the message all over had been wonderfully productive and have all the time made professionals much like me to attain their dreams. Your own invaluable tutorial means a great deal to me and additionally to my office workers. Thank you; from everyone of us. https://www.travelkoa.com/

  37. لوستر یک عنصر نورپردازی است که انتخاب و استفاده مناسب از آن باعث روشن تر شدن و زیباتر شدن خانه شما می شود. لوستر فرانسوی به عبارتی دیگر لوسترها علاوه بر نورپردازی ، برای تقویت ظاهر یک اتاق نشیمن یا اتاق ناهار خوری استفاده می شوند و یک فضای زیبا ، بی نظیر و درخشان را ایجاد می کنند.

  38. Promotional Products” are customized items used by businesses for marketing purposes. These products, often featuring a company’s logo, aim to increase brand visibility and engage audiences in promotional campaigns

  39. Discover elegance and modesty with our exquisite abayas. Crafted from premium fabrics, our abayas seamlessly blend tradition with contemporary style. From intricate detailing to flattering silhouettes, best abaya each piece reflects sophistication. Elevate your wardrobe with the best abayas that celebrate both fashion and cultural identity.

  40. Our refund policy ensures customer satisfaction. If you’re not entirely pleased with your purchase, contact us within 30 days for a full refund. Items must be in original condition. https://iterms.ai/documents/refund-policy/generate We strive to process refunds promptly, providing a seamless and worry-free shopping experience for our valued customers.

  43. Experience top-tier property management in Los Angeles with Utopia Management. Our dedicated team, known for professionalism and expertise, offers unparalleled services at some of the most competitive rates in the city. Choosing us means entrusting your property to a qualified staff committed to delivering exceptional results. At Utopia Management, we understand the importance of freedom when it comes to hiring a property management company. Let us handle the complexities while you enjoy the peace of mind that comes with our reliable and efficient services. Discover a new standard in property management with Utopia Management – your trusted partner for success.

  47. As a fellow blogger, I appreciate the effort that goes into creating compelling content. Muchata seems to have nailed it – from the captivating headlines to the in-depth articles. It’s evident that a lot of thought and care goes into each post. Well done. https://muchata.com.in/

  50. I have read a few of the articles on your website now, and I really like your style of blogging. I added it to my favorites blog site list and will be checking back soon. Please check out my site as well and let me know what you think. funny names generator

Leave a Reply

Your email address will not be published. Required fields are marked *